ConversionXL
APRIL 17, 2019
Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world, but if your web design looks like crap, it won’t do you much good. Design is not just something designers do. Design is marketing. Design is your product and how it works. The more I’ve learned about the principles of web design, the better results I’ve gotten.
Women Sales Pros
APRIL 19, 2019
The world of sales is moving so rapidly it is hard to keep up. And, with the average 18-month turnover of sales leaders, it is more important than ever to know what levers to pull to improve effectiveness. Should you focus on AI, technology, enablement or something else? These are issues that high-performing leaders consider and act on. I hope you find value from my take on the four trends that will improve your success in 2019.
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Membrain
APRIL 17, 2019
If you’re like me, you’re bombarded with advertisements for sales enablement technologies that claim they’ll increase your revenue, improve profits, make your life easier, and probably butter your toast as well.
Anthony Cole Training
APRIL 18, 2019
Complacency in selling is not a new phenomenon.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
ConversionXL
APRIL 18, 2019
What answer is a searcher looking for? For sustainable, valuable search traffic, you’d better provide it. Satisfying search intent is Google’s fundamental goal. But algorithms haven’t always kept pace. Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. Optimizing for intent is the long play, for Google and your site.
RAIN Group
APRIL 18, 2019
Something new vies for your attention every few minutes: emails, text messages, collaboration tools, phone calls, co-workers, meetings, customers, and the list goes on. The result? Productivity suffers. But with discipline and preparation, you can defeat these productivity dragons. We know it's possible because we recently surveyed 2,377 professionals to find out which habits and hacks, when applied in different combinations, drive not only productivity, but also top performance versus peers, jo
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SalesLoft
APRIL 18, 2019
If you’ve ever read Malcolm Gladwell’s Outliers , you’re familiar with the 10,000-hour rule. First proposed by a Swedish psychologist, the rule states that exceptional expertise requires at least 10,000 hours of practice. Tiger Woods would probably tell you it took well over 10,000 hours to achieve his latest Masters jacket. His was a journey that started at 3 years old.
ConversionXL
APRIL 17, 2019
Conversations with prospects or customers can improve practically every metric or user state model you’re aiming for. As Jen Havice noted here on the CXL blog , insights from customer interviews can: Accelerate the customer journey; Increase conversions; Drive more leads, sales, and revenue. To do that, you don’t need to reinvent the customer interviewing wheel.
Partners in Excellence
APRIL 17, 2019
We want our prospecting efforts with customers to stand out. To, somehow, differentiate ourselves from the dozens of other prospecting calls or emails our customers receive. Unfortunately, our efforts at differentiation tend to focus on the wrong thing—we focus on us–ourselves, our companies, what we sell. This leads our prospecting conversations to discussions about us: “This is what we do… ” “This is what we sell… ” “This is how great our c
Membrain
APRIL 14, 2019
Over the years of developing and executing roughly one hundred different sales and business development organizations, I’ve noticed definite success and failure patterns.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Miller Heiman Group
APRIL 15, 2019
A software technology company with $4 billion in revenue struggled with inconsistent CRM use, long sales cycles and disparate methodologies across its three business units. The leaders at the software technology company knew they needed a solution that bridged methodology and technology to improve strategy and aggressively push deals through the pipeline.
Hubspot
APRIL 18, 2019
For a long time, digital marketers organized their entire content calendar around specific keywords. They'd work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic. And, ultimately, it worked. Users from around the world could enter specific search terms into a search engine and, if their intent matched your keywords, they'd land on your site.
Partners in Excellence
APRIL 14, 2019
Most sales people I meet are genuinely busy. They are trying to meet new customers, find new deals, qualify them, move them to closure. It seems to be almost a badge of honor when I speak to sales people, to proclaim the long hours and hard work. Sometimes, they proudly proclaim, “I’m selling everything I can!” And that’s a problem for me.
Engage Selling
APRIL 18, 2019
There’s a right way and a wrong way to handle objections. Let’s start with the wrong way.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Outreach
APRIL 16, 2019
Today, I am very excited to share that Outreach, the leading sales engagement platform, has secured $114 million in Series E financing at a $1.1 billion valuation. That’s right: Outreach is officially a “ unicorn ” and the only one in the rapidly growing sales engagement space. Today is a momentous day not only for our founders, partners, investors, employees, and family, but for our customers—the more than 3,300 businesses that trust us to help fuel their growth.
Hubspot
APRIL 16, 2019
Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. But, in reality, assuming your exact buyer persona frequents the video platform is a risky move to make. To truly build a presence on YouTube, you need to know if your target audience actually watches content on the video platform.
Understanding the Sales Force
APRIL 18, 2019
This week I received a voicemail message from a salesperson that literally included everything but the kitchen sink. I don't recall listening to a voicemail that sounded like this before. I don't think voicemails like this are effective. I don't like voicemails like this.
Partners in Excellence
APRIL 16, 2019
Every executive I speak wants to see growth in their businesses. Growth drives revenue, it provides funding for new product or market development, which in turn drives more growth. As sales and marketing professionals, it’s our responsibility to identify and pursue those growth opportunities. But we miss so much! Matt Heinz referenced Gartner data in a recent LinkedIn post.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Sandler Training
APRIL 15, 2019
At many of the organizations we work with, the size of the average sales team has increased over the past decade. Given that there are a limited number of working hours, and given that sales leaders now find themselves responsible for supervising, training, mentoring, and coaching larger teams, what best practices should they embrace when it comes to time management?
Hubspot
APRIL 19, 2019
There's nothing worse than getting through an entire sales presentation only to hear, "That was great, but I just need some time to think this over." While many salespeople focus on making their presentations flashy, fun, and exciting, they do little to ensure that their presentations address the prospect's top concerns -- and provide an irresistible solution.
SalesforLife
APRIL 19, 2019
Yesterday I was on a call with a client of ours, who is one of our C-level executive champions. He received a call from a sales leader from one of their divisions and asked an interesting question.
Miller Heiman Group
APRIL 16, 2019
Picture it: you’re working on an opportunity you deeply want to win. Your solution best meets the client’s needs and you’re trending ahead of your competition. But you lose the deal over an objection from a C-level executive. What went wrong? The needs of the C-suite buying influence are often quite different from other stakeholders; sellers need to tailor their messages to them accordingly.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Partners in Excellence
APRIL 16, 2019
I read a post about influencing and accelerating our customers’ buying decisions. The author thought trying to acclerate or “move in” the buying decision was wrong. I don’t disagree–usually, our motives for trying to do this is getting an order and making out numbers. Toward the end of a month or quarter, managers seem to always focus on, “What can we move in?
Hubspot
APRIL 19, 2019
A few weeks ago, I planned a trip to Charlotte. I booked my flights, and the day before I was supposed to leave, I tried to find my confirmation email. I couldn't find it anywhere. Panicking, I called the airline. "Ma'am, your payment was denied. We emailed you about this.". Very quickly, I learned the importance of email whitelists. Fortunately, I was able to book another flight.
SalesLoft
APRIL 16, 2019
It’s the first day of your sales career. You’re ready to take on the world sales, one cold call at a time as a Sales Development Representative (SDR). Your new manager congratulates you and says, “Alright, you’re here. Tell me about your goals.”. How does one uncover what the next step in their sales career should be? (Beyond learning 8539 acronyms, that is.
Sales Hacker
APRIL 19, 2019
We all recognize iconic brands. Think the golden arches of McDonalds or the unique bottle shape of Coca-Cola. But did you realize you could build an iconic personal brand strong enough to catapult your sales career ? Keep reading to get smart tips for building your personal brand and using it to help you reach your sales goals. Your Quick Guide to Personal Branding.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Outreach
APRIL 19, 2019
What Is a Sales Funnel? A sales funnel visualizes the selling process and shows the different stages prospects go through to become customers. It is fueled by sales and marketing activities that generate awareness, drive demand, educate potential buyers, build trust, and make a compelling case for a product or service. The most common graphic used to represent a sales funnel is a segmented tube with a wide top and narrow bottom, much like an inverted pyramid.
KO Advantage Group
APRIL 15, 2019
One of the surefire ways that can help you shape your proposal better and close more deals is by asking the right questions--powerful questions that can give you the most valuable answers. I know. I’ve said this before. And I’m reinstating it again. That’s just how important it is in the sales cycle. When you start asking the right questions, you get to extract the information you need most from the clients in the most organic and unscripted way.
Closer's Coffee
APRIL 19, 2019
What you are about to learn will not make you a master sales rep overnight. It will not magically make you overshoot your target. These sales soft skills tips & tricks are the icing on the cake, the extra spice that will make you stand out and facilitate your sales process. Body Language. Many books have been written about body language. Here is some basic advice about how to handle yourself in a sales encounter.
Partners in Excellence
APRIL 15, 2019
We know in complex B2B buying decisions, there are over 10 people involved in making the decision. There are many others who influence this group, and it only takes 1 person to veto a buying decision. Ideally, we have at least one “Mobilizer,” some one within the buying group that is proactively advocating for our solution. But focusing our sales efforts on that Mobilizer is insufficient to drive success.
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
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