Sat.Oct 09, 2021 - Fri.Oct 15, 2021

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5 Ways A Lead Generation Agency Can Help Your Business

ClickFunnels

The post 5 Ways A Lead Generation Agency Can Help Your Business appeared first on ClickFunnels. Want to make more money? Then you need to make more sales. And that starts with generating more and better leads. But as a business owner, you are probably already way too busy. So you might feel that there simply isn’t enough time in the day to give lead generation the attention it deserves.

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Sales Management Training: Coach Your People, They Want It!

Anthony Cole Training

Are you, as a sales leader, spending at least 50% of your time coaching your salespeople, helping them to develop their skills and become more productive? It’s time to inspect your own behaviors as a coach and mentor. How do you measure up? Set time on your calendar right now for specific, sales skills coaching with your salespeople.

Sales 208
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Why You Need To Hire A Coach

STAR Results

Why You Need To Hire A Coach. Do you have a coach ? If not, you could be limiting your career success. That’s because coaches help you identify and focus on what’s important, which accelerates your success. According to coaches.com, good coaches: Create a safe environment in which people see themselves more clearly; Identify gaps between where the client is and where the client needs or wants to be.

Sports 167
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Brand tracking is how you measure if those efforts are paying off. Brand tracking provides both qualitative and quantitative answers to crucial questions: How do your customers perceive your brand?

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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“The Joy Of Selling…,” Have We Lost It?

Partners in Excellence

As a preface, my friend, Hank Barnes , wrote me saying he and several others are declaring October 12 as “World B2B Pet Peeve Day.” He asked me to contribute a post commemorating this occasion. I struggled a moment. Regular readers know that I write a lot about “pet peeves.” Whether it’s bad prospecting, bad Social Channel interactions, bad selling, weak sales management, ineffective training, and so forth.

Sell 157
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How sales and marketing can engage real buyers

Membrain

Marketing and sales could be so much more effective if they could find, engage, and facilitate not-yet buyers through their Pre-Sales, change management issues - the stuff that precludes them from identifying as buyers initially but who will be once they’re ready.

Sales 151

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5 Top Customer Success Talks at SaaStr Annual 2021

SaaStr

Getting customer success right is one of the most powerful levers in SaaS: Upsell + expansion with existing customers costs 62% less than acquiring new customers ($0.63 upsell + expansion CAC vs $1.67 new customer CAC, per KeyBanc 2021 Private SaaS Company Survey ). Net revenue retention rate is very predictive of your overall valuation (per Gainsight + Bessemer Venture Partners ). .

Customers 145
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7 x MLM Closing Questions To Close Sales Easier

The 5% Institute

MLM closing questions are an excellent question type to add to your overall sales conversations and sales strategy ; because when used right – they work! Effective MLM closing questions open up dialogue with your potential clients and help you recruit more people, as well as sell more products or services consistently. In this article, we’re going to look at seven MLM closing questions that will help you achieve your aspiring goals and MLM targets.

Closing 144
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Goal Attainment Is More Than Making The Number!

Partners in Excellence

Over the past couple of weeks I’ve had a lot of conversations about sales performance. It’s largely driven by planning for the next calendar year. Too often, I get the comment, “People are making their numbers, but we aren’t achieving our goals!” Too often, the driving metric for sales performance is “the number,” quota, or the revenue goal.

Territory 140
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What marketers should know about customer journey analytics

Martech

Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” “As marketers, we know that nothing happens in a silo,” said Amber Toro-Keech, Marketing Data Scientist at Disruptive Advertising, a recent MarTech session.

Customers 138
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Here’s what everyone gets wrong about sales, according to a buying facilitator

Membrain

If you’ve ever had a conversation with Sharon-Drew Morgen, you know she doesn’t mince words when it comes to what sales leaders get wrong about sales. For more than 40 years, she’s been a thought leader and a provocateur, challenging the way we think about what we do and how we do it.

Sales 137
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20 x Gap Selling Discovery Questions

The 5% Institute

Gap selling discovery questions are a crucial part of the sales process and can be the difference winning the sale, or getting another “I need to think about it” objection. There are various kinds of gap selling discovery questions; from learning how they buy, to handling sales objections early and finding pain points and desire. In this article, we’ll be exploring 20 x powerful gap selling discovery questions to help you with: Learning how they buy.

Sell 145
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B2B Lead Generation: The What, Why, and How

G2

Generating leads isn’t just a priority for small businesses and startups anymore. Corporations and larger businesses need to keep up with growth and profitability targets by bringing in new customers with the increasing competition from smaller rivals. A good lead generation engine can deliver outsized results and set the business to grow for several years.

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5 Key Ways to Get More Leads from Your Trigger Offers

SalesProInsider

Trigger events. Those events that trigger something that is changing, has changed unexpectedly, or may need to change soon also trigger some sort of emotional reaction for people! And those emotions create an opportunity for you to connect to people you already know and leverage those existing relationships into opportunities to meet new people. How?

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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5 Interesting Learnings from GitLab at $250,000,000 in ARR

SaaStr

So GitLab is one of those ones that sort of … always was doing well. It was exciting at YC 2015 Demo Day. It was exciting as it scaled to be a more “enterprise” Github at first. And the engine really never stopped running, evolving into a dominant DevOps Platform for software development. Today, it’s IPO’ing at $250m in ARR, growing a stunning 69% year-over-year, with 3,600+ customers at $5k or more in ACV.

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How To Improve Your Sales Team’s Performance

The 5% Institute

In this article, we’ll look at eight powerful tips on how to improve your sales team’s performance. Knowing how to sell your products or services consistently is the lifeblood of any business. By learning, and then more importantly – implementing these tips, your sales team will be in a much better position to crush their goals. Learn more: How To Stop Winging It, And Learn Exactly How To Close Consistent Sales With Ease.

Sales 143
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Loyalty Is an Inside Job, Too

Engage Selling

Recently, I talked about customer loyalty and how it’s your job—not theirs—to create ideal conditions for them to stick with you. But what about within your organization? It matters here, too. Especially now: everyone’s scrambling to keep their best people … Read More » The post Loyalty Is an Inside Job, Too first appeared on The Sales Leader.

Customers 134
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6 key elements of a great agile marketing backlog

Martech

While agile marketing is more about culture and people than processes and tools, sometimes you just need a really good workflow to get into the rhythm of agile. Having a great agile marketing backlog can make an impactful difference for teams. After working with hundreds of teams over the past decade, I’ve boiled it down to six key elements of great agile marketing backlogs. .

Technique 133
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Most Salespeople are Underdogs Like the Boston Red Sox

Understanding the Sales Force

Anyone who has followed this Blog over the past 15 years knows that other than sales, the only thing I write about nearly as much is baseball. A Google search from within the Blog yields 605 results, and a search on my son playing baseball over the past twelve years yields 208 results. I haven't really mentioned baseball 605 times, but I have probably written about it 150 times!

Gaming 133
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6 Strategies for Sales Prospecting Success

RAIN Group

I recently conducted a webinar for a client on sales prospecting. Leading up to the webinar, I asked what questions the client had about prospecting so I could tailor the content to their particular challenges. I guess I shouldn't have been surprised when I only got one response. And that’s not because they are masters of prospecting—quite the contrary.

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New Research: The New Sales Enablement Standard

Heinz Marketing

By Jamie Montoya , Client Engagement Manager. In collaboration with Mindtickle , we surveyed over 280 sales and revenue leaders to discover tactics, processes, and technologies today’s sales teams use to build comprehensive and effective sales enablement programs. Our research aimed to explore the importance and need for investing in a comprehensive sales readiness strategy to drive a continuous state of excellence within revenue organizations.

Quota 124
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How the pandemic affected marketing technology replacements

Martech

For the past few weeks, we’ve been highlighting the changes marketing teams made to their technology stacks in the past year and found that despite the upheaval of the coronavirus pandemic organizations replaced plenty of tools and platforms. However, the MarTech Replacement Survey did discover that the pandemic affected how teams staffed up to manage these new technologies.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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How To Attract High-Quality Clients Without Wasting Money On Advertising And Techy Funnels

Predictable Revenue

The only reason a prospect will hire you is because they trust you can solve the problem they have. Learn how to hook them with solid proposals. The post How To Attract High-Quality Clients Without Wasting Money On Advertising And Techy Funnels appeared first on Predictable Revenue.

Clients 124
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It’s Never the User’s Fault

SaaStr

Overall, the 2021 SaaStr Annual might have been the most successful ever. The outdoor experience, the speakers, the energy, the enthusiasm was off the charts. And it was our best organized Annual ever. But there was one software vendor we used that just failed us. In fact, it simply didn’t work more than half the time. No one could get it to work.

UX 121
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What Intent Data is and Why You Need It

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. There’s been a buzz in the industry around customer intent data. It’s the next shiny object that is luring B2B marketers so they can gain and provide more insights into their prospects and have a better shot at closing a deal. But what exactly is Intent Data? It is a dataset of an individual that shows what they are interested in and, therefore what they are likely to do next.

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Nothing is wrong with your ABM strategy, but your execution fails

Martech

The verdict is in: Sales and Marketing are aligned on ABM strategy but are falling short on execution. While 96% of Sales and Marketing leaders agree that personalized communications to prospects are the most effective, the majority agree that feasibility is a major challenge to personalization at scale. Stop missing opportunities! It’s time you got the most out of your investments in ABM.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Why SMBs need an online CRM solution

Sales Nexus

With the online CRM solutions available today, you can integrate your sales and marketing strategies to nurture your leads. In this podcast, SalesNexus CEO Craig Klein speaks with MarTech Podcast host Benjamin Shapiro about the reasons small-medium businesses could take advantage of an online CRM solution to service their customers and scale their business.

CRM 118
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Leadership Insights to Share With Your Front-line Managers

Force Management

Your front-line managers can be one of the most valuable assets for any sales organization. Top sales leaders should always be looking for ways to support and enable these critical team players. Our own Paddy Mac (In official terms, Force Management’s Senior Director of Consulting and Facilitation Patrick McLoughlin) is loud and proud when it comes to enabling managers.

Consult 110
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Data Tips for Marketers Part 2: Getting Better Survey Data

Heinz Marketing

By: Tom Swanson , Engagement Manager at Heinz Marketing. In my last post , I talked about some methods of automatically cleaning survey data to fix a few common usability issues that come from most survey tools. While useful, the functions listed there are for triage on data sets that have issues, but what about how you discover issues in the first place?

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The Digital Asset Management conundrum and how to fix it

Martech

This is part one of an ongoing series. Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems. Digital Asset Management is a complex business.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.