Sat.Dec 18, 2021 - Fri.Dec 24, 2021

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Salesforce Automation Cheat Sheet for SMB Sales Managers

Veloxy

The new year is upon us, and along with it comes new sales resolutions. One of the most popular sales resolutions for 2022 will be a commitment to reduce non-selling activity. Did you know that most salespeople spend over 60% of their time not selling. Imagine how much revenue those sales orgs are losing every single year. The quickest way to resolve this problem is to automate Salesforce.

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Lead Generation Sales Funnels – How To Build One Successfully

ClickFunnels

The post Lead Generation Sales Funnels – How To Build One Successfully appeared first on ClickFunnels. Want to generate more leads, make more sales, and increase your revenue? We believe that the best way to do that is the Value Ladder sales funnel. Here’s what we are going to discuss today: What is the value ladder sales funnel? How to build a Value Ladder sales funnel from scratch?

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You Are Still the Value Proposition

Iannarino

Traditionally, the legacy model’s value proposition was found in the company's products, services, or "solution" (a word I expect will soon be replaced with "outcomes").

Service 224
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3 Ways to Negotiate Better By Giving In Slowly

Cerebral Selling

One of the most important concepts in negotiation has to do with feelings of satisfaction. In other words, regardless of whatever concessions you decide to give it’s important for the other party to FEEL like they’re getting a good deal. That’s why one of the most effective ways of reducing the size of the concessions you give while increasing the other side’s level of satisfaction (especially when negotiating at month-end ) is giving in slowly.

Negotiate 183
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Showing Gratitude and Relationship Selling

Anthony Cole Training

Working with clients can sometimes be difficult. But in successful relationship selling, it's critical that you are regularly showing gratitude and thanks.

Sell 190
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Leveraging The 360 Deal View

Tibor Shanto

By Tibor Shanto. While this time of year is great to unplug, there are some habits we can work on while celebrating. One not unique to this time of year is reflection, the year that was, the year to come. I say not unique, because sales pros are always looking to the past to execute here and now. Change requires understanding, understanding is a result of learning, from books, others, or life.

Pipeline 157

More Trending

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Why (And How) To Continually Break And Adapt Your Company’s GTM Model As You Grow

Gong.io

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it. When that model succeeds in driving rapid growth early on, it gets validated and often solidified in the minds of company leadership as the enduring formula

GTM 118
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Messy SEO: Fixing site structure while a Google title change sinks clickthroughs

Search Engine Land

In Part 5 of our Messy SEO series, we look at the results from Google’s title tag changes and other SERP issues affecting MarTech. Please visit Search Engine Land for the full article.

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The Monday Morning Breakfast For Champions Podcast – Episode 53 – Dave Mattson

Tibor Shanto

Subscribe today , and take the Breakfast on the go! Dave Mattson is a best-selling author, sales and management thought leader, keynote speaker and leader for sales training seminars around the world. As CEO and President of Sandler Training, Mr. Mattson oversees the corporate direction and strategy for the company’s global operations including sales, marketing, consulting, alliances and support.

Consult 130
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Marketers: Where will you be a year from now?

Martech

I know how you feel right now. It’s the end of 2021 — at last! If you work in retail, you probably want to be anywhere but here and are reading this while you’re on a lunch break, stuck in traffic or zoning out on yet another video call. So I might be asking a lot from you now, but take a minute to think about where you’ll be this time next year.

Retail 138
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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“Sensemaking” Is Not Just For Our Customers

Partners in Excellence

Brent Adamson wrote an outstanding HBR article on “ Sensemaking For Sales.” It’s an important concept, focused on helping our customers make higher quality decisions, with greater confidence. One of the most important things Brent discusses is how customers tend to cope when faced so much high quality information. Customers tend to fall back on what they already know and have confidence in.

Customers 115
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PPC 2021 in review: Privacy and automation force advertisers to adapt

Search Engine Land

From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021. Please visit Search Engine Land for the full article.

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4 Tips for Making Your Story into Theirs

Heinz Marketing

By Tom Swanson , Engagement Manager at Heinz Marketing. “A story doesn’t work when its your story. It works when it becomes their story”. Seth Godin said that in a blog post, and it is so easy to look at that and just agree, but there is one key thing to unpack. The word “ becomes ” is the key component of that entire quote, because that is what we need to do.

B2B 118
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Email marketing will be a success story in 2022

Martech

“2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laught, right?

B2C 132
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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7 New Year’s Resolutions Every Salesperson Should Make for 2022

Spiro Technologies

We’re one week away from the great reset, when all of this year’s achievements will go out the window and we’ll be left looking at the blank slate of the upcoming year. For salespeople, this is doubly impactful, as our annual quota starts from zero and we’re forced to start rolling the boulder from the bottom of the hill once again.

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5 ways marketers can support entry-level SEO talent

Search Engine Land

With a huge demand for SEO specialists, marketers shouldn’t neglect entry-level talent. At SMX Next, Abby Reimer shared how brands can find and support these SEOs. Please visit Search Engine Land for the full article.

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Dear SaaStr: How Can I Develop Confidence as a Startup CEO?

SaaStr

Q: Dear SaaStr: How Can I Develop Confidence as a Startup CEO? We’ve all been there in the early days — and even beyond. You can have 1000% conviction in your start-up but still not be 100% confident in yourself as a CEO yet. It’s OK. It’s natural. But you need to be confident enough to lead the team and make everyone believe. At least 95%+ confident you can build something great.

Pitch 110
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How brands can succeed in digital asset management

Martech

“I want to introduce you to the DAM playbook that looks at digital asset management,” said Mark Davey, founder of IQ Equity, in his presentation at our MarTech conference. “The reason so many DAM systems and strategies fail is that their complexities aren’t understood fully.”. Davey and his team put together this resource to help marketers organize their digital assets.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Why Outsourcing Sales Development Representatives (SDRs) is the Right Decision for Your Business

Predictable Revenue

Sales coaching is focused training that maximizes your team’s potential. What if each member of your sales team improved by just 5% after receiving some coaching? It can help you unlock a substantial amount of revenue. The post Why Outsourcing Sales Development Representatives (SDRs) is the Right Decision for Your Business appeared first on Predictable Revenue.

Represent 105
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Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook

Search Engine Land

Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths. Please visit Search Engine Land for the full article.

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Top 10 SaaStr Videos of 2021: Gorgias, Shopify, PagerDuty, and More!

SaaStr

With four digital events plus SaaStr Annual, we have 100+ videos just from 2021 for you! Our top videos alone cover a wide range of topics important to SaaS Founders and CEOs: building a unicorn, scaling, fundraising, customer success, mental health, and more. Here are the Top 10. 10. A Deeper Dive on How to Collaborate, Manage, and Work with Developers with Twilio’s CEO Jeff Lawson and SaaStr’s Jason Lemkin. 9. 3 CEO Lessons in Scaling Enterprise CX with HubSpot’s CEO and firs

Growth 109
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How to overcome data silos and fragmentation

Martech

The sheer amount of customer data available to brands almost makes fragmentation inevitable. Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. “Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference.

Finance 116
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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How to Maximize Your Customer Training Investment

Sales Hacker

COVID-19 was a sink or swim moment for many companies. The choices were simple: dive headlong into a decade’s worth of digital transformation , or go out of business. As a result, much of the evaluation, investment, and rollout of virtual training technology in 2020 was rushed, limited in scope, and poorly planned. Today, not much has changed.

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The ‘Vicinity Update’: Winners and losers from the November 2021 local update

Search Engine Land

This update seemed to be focused on changes around proximity and distance. Please visit Search Engine Land for the full article.

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Sales Activity. Events, Seminars, Network Meetings, Oh My!

SalesBlog!

I have a sales person that is super busy setting up events, seminars and networking meetings. He has been doing this sales activity for years. His presentations are great, never misses a network meeting and he works the event booths like a pro. Obviously he’s my top sales person. Well, not really. All in the name of community recognition. I have asked him many times if he is sure this “activity” is worth the effort?

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Ad spend for cryptocurrencies increases as advertisers educate consumers

Martech

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020. The top five digital currency advertisers for 2021 were: JP Morgan Chase & Co.

Education 110
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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How to Improve Sales Across Your Hybrid Team

Sales Pop!

Your hybrid sales team performs well, but there is always room for improvement. With the right approach, you can help your hybrid sales team reach its full potential. Now, let’s look at five tips to improve sales across your hybrid sales team. 1. Keep the Lines of Communication Open. Give your hybrid sales team the support it needs to succeed.

Sales 98
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Google Ads rolling out new icons more widely

Search Engine Land

Over the past few months, Google has been rolling out new icons within the Google Ads console. Please visit Search Engine Land for the full article.

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Lessons in Leadership, Sales & Success with Janet Casey & Kate Popp

criteria for success

Happy Monday, Let's Talk Sales listeners! For our final episode of 2021, we hear from Janet Casey and Kate Popp of Marketing Doctor. Marketing Doctor is a media planning and buying agency that delivers record-breaking results for campaigns across the country. Janet is their President and Founder, and Kate is their Director of Sales. Marketing Doctor has been recognized as an AdAge Best Place to Work , an Adweek 100-Fastest Growing Agency , and a 3-time winner of the Inc. 5000 Fastest-Growing Pr

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Deep changes in the CDP space

Martech

There’s a sense of tectonic shift in the marketing technology space right now. Of course, it’s a space which has been growing and evolving at a staggering pace for some ten years. I’m talking about more fundamental change. Think of marketing automation, CRM and customer data as three of the tectonic plates which make up marketing technology’s crust.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.