Anthony Cole Training
APRIL 4, 2019
In sales, it is critical for a producer to develop behaviors for success and systems to support those behaviors. But often times, salespeople struggle and settle for the results they get because they don’t know how to adapt. In this article, we will review the formula and methodology for change and the key questions every successful salesperson must ask themselves when identifying how to improve their sales outcomes.
ConversionXL
APRIL 1, 2019
Marketers are intimately familiar with their industry and product. But that familiarity isn’t always an advantage. Often, they unknowingly overwhelm or confuse the same visitors they seek to persuade (with long, jargon-filled product pages, for example). Your knowledge, in other words, can become a curse—a barrier that keeps you from communicating what customers care about in language they understand.
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Membrain
APRIL 3, 2019
Win/loss analysis should be a critical tool for improving sales force effectiveness, yet many organizations only analyze some of their wins and losses, and the focus is often more on the losses than the wins.
Women Sales Pros
APRIL 5, 2019
Every sales training program and book about increasing sales offers a sales process. These step-by-step processes help sellers to orient themselves and move through a logical progression from opening the sale all the way through to closing the sale. Having a sales process is a good practice. Knowing and following your buyer’s process is an even better practice.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
SalesforLife
MARCH 30, 2019
Turning potential prospects into customers is no longer easy for salespeople. Why? The modern buyer is being transformed. Today’s modern buyer is drastically different than buyers of the past, and the buying cycle has also changed significantly. What can salespeople do to adapt to these changing times?
Partners in Excellence
MARCH 31, 2019
I wrote, Changing The Questions , discussing how our questioning strategies tend to serve us, not help the customer think about their situations, what they are trying to achieve, and what they might learn. Turns out, managers are just as bad in the questions they ask sales people. (Perhaps, that’s why sales people are so bad.) Managers tend to ask questions that are helpful to them, but not to the sales people.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
InsightSquared
APRIL 3, 2019
Our biases can make us do silly things. Our biases can also be leveraged to influence our decision-making. The best sales professionals and marketers understand how important it is to study human psychology and use that knowledge to create stories, messages and strategies that drive results. Psychological or cognitive biases are subjective perceptions that we fall back on as we process information.
Women Sales Pros
APRIL 1, 2019
It is always good to hear about the women who have gotten into a sales role in a company where there is or has been a male majority sales team. The opportunities in a sales career are some of the best compared to any other corporate role. It can also be a tough grind, a difficult ramp up, and in some companies, tricky being a strong, confidant seller looking to rise within the organization.
Sales Hacker
APRIL 5, 2019
Ghosting: The practice of ending a personal relationship with someone by suddenly and without explanation withdrawing from all communication (Oxford Dictionary). “Ghosting” has become a hot topic in the world of dating in recent times, with bizarre stories emerging of people wiping their digital slates clean, simply to avoid the awkward break-up conversation.
Membrain
MARCH 31, 2019
Whichever way you turn, wherever you look, and whatever you listen to there is data. Polls, surveys, metrics, analytics, analyses, white papers, graphs, charts, infographics, tables, spreadsheets and more.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Miller Heiman Group
APRIL 2, 2019
Managing a strategic account is a complicated balancing act. Sometimes, you find yourself striving for short-term gains by upselling. But to achieve long-term success with a strategic account, the customer needs to view you as a trusted partner, which means you need to constantly set yourself apart from the competition by helping your customer achieve their long-term goals.
Partners in Excellence
APRIL 3, 2019
We were doing a deal review. It was a big deal with a prestigious customer. Procurement was involved. As we discussed the deal, the sales person said: “Procurement thinks this is a good solution, but they aren’t willing to pay more than $X and we are a whole lot more at Y.” “Have you presented the business case to the procurement folks?
Heinz Marketing
APRIL 3, 2019
By Lisa Heay , Planning Manager at Heinz Marketing. My career began as an in-house marketer. Prior to my consulting days, I didn’t know how consultants did what they did. I had this misguided vision of consultants being these experts that knew absolutely everything about their field. There must be some kind of agency handbook for each industry they could reference with all the answers, right?
ConversionXL
APRIL 3, 2019
Should you redesign your website? Probably not. In this episode, Peep discusses reasons why people choose to redesign websites and how these reasons usually cause the project to FAIL or can fail due to poor management. Don’t think radical redesign, think evolution. [This post contains video, click to play]. Subscribe to our YouTube Channel. The post How to avoid a website redesign FAIL. appeared first on CXL.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Understanding the Sales Force
APRIL 5, 2019
About a year ago, I wrote a very popular article called, Persistence Over Polish , where I discussed the competencies that the top 10% of all salespeople were better at than everyone else. The article identified 5 of the 21 Sales Core Competencies that were the biggest difference makers, showed the gap in capabilities, and explained the impact of having these competencies as weaknesses.
SaaStr
MARCH 31, 2019
While companies that are about to go public get a lot of metrics analysis, we can perhaps learn even more interesting things from the quarterly reports and check-ins from various public SaaS companies after they’ve IPO’d. We’ll check in with a bunch. First up is RingCentral, which IPO’d relatively early and quietly in 2013.
Miller Heiman Group
APRIL 5, 2019
When most sales leaders think about analytics, they usually think of their CRM platform. In reality, your CRM is a means to an end—to be successful, you need to apply insights discovered from CRM analytics to improve the performance of your team. At their core, analytics change the conversation between a salesperson and a sales leader. It’s normal during a review of key opportunities in a sales pipeline for sales leaders to ask sellers for their opinion about an opportunity’s likelihood to close
Openview
APRIL 2, 2019
Most of us know that one of the keys to thriving in the SaaS landscape is getting customers to renew subscriptions. According to Totango , 56% of SaaS companies treat renewals as a high priority. However, when it comes to actually documenting, streamlining and perfecting that renewal process, far too many of us are looking at courting customers into renewal as a perfunctory obligation, which could be the reason customers are walking away.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Hubspot
APRIL 5, 2019
Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI. When it comes to email marketing, the autoresponder sequence is a commonly used but often under-appreciated part of the process. Autoresponders are a way to dip your toes into email automation. They're typically the simplest form of marketing automation to execute when setting up your campaigns -- but, when done well, they can be incredibly powerful fo
Sales Hacker
APRIL 1, 2019
This week on the Sales Hacker podcast, we interview world famous sales expert, consultant, trainer, and thought leader Keenan. We walk through his humble beginnings at the Denver Chamber of Commerce and dive deep into the concept of “Gap Selling,” the book Keenan wrote, and unpack how to move from product-centric to problem-centric selling and, in doing so, transform your win rates and sales effectiveness.
CloserIQ
APRIL 2, 2019
Salespeople have a bad reputation. Research continually finds them at the bottom of the list of trusted professions , and anyone who’s ever been on the receiving end of a bad sales experience will know why. Putting aside the bad eggs who are blatantly conning their way through deals, there are plenty of other poor sales behaviours that put customers off.
InsightSquared
APRIL 1, 2019
“How am I doing?”. Most sales reps are genuinely driven not by money, but by success. They are dying to know how they are doing. Regardless of their generation or experience, your reps want to know if they are on the right track to hit their goals. So, how do we do this? Because this is a huge topic, we are going to focus this blog specifically on ramping your reps.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Hubspot
APRIL 4, 2019
Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. For instance, consider what happens when I type "summer shoes" into Google: Zappos clearly has an effective SEO strategy, since its "Summer shoes" page ranks first organical
Partners in Excellence
APRIL 3, 2019
Too often when I speak to sales managers, they focus on “monitoring” their sales people. They constantly focus on: Where they are on MTD, QTD, YTD numbers? Do their pipelines have the right volume/velocity of opportunities? Are the sales people hitting their goals on prospecting calls, customer meetings, and so forth? Are they keeping CRM and other systems updated?
SaaStr
APRIL 2, 2019
Karen Peacock, COO of Intercom, one of the fastest growing SaaS businesses of all time, has led businesses of all sizes through massive growth. She will share her top 5 lessons learned in building and scaling SaaS businesses from $1M to $500M in ARR including expanding to serve upmarket customers, moving from product to platform, and how to hire well to drive breakthrough customer experiences and business growth.
Sales Hacker
APRIL 1, 2019
I have sold to Marketers for a long time. Somewhere along the way, I started thinking like one. *Gasp*. Don’t get it twisted: I live to drive revenue. So when I first realized I was thinking like a marketer, I was shocked and a little upset. Was I going soft? Losing my edge? It turns out that this shift in thinking was the single best thing that happened in my career.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Hubspot
APRIL 2, 2019
Products are never just products, right? Coca-Cola is more than a soda. Starbucks is more than a coffee. Ray-Ban is more than a pair of sunglasses. Glossier is more than a tube of concealer. Interacting with these products provide experiences , and we buy them with that experience in mind. Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase.
Selling Power
APRIL 3, 2019
Here’s how to improve and adapt your sales coaching style to suit the needs and expectations of your millennial sales reps.
SaaStr
APRIL 3, 2019
From Atlassian to Zendesk — we’ve had the world’s greatest SaaS CEOs and Founders share their inside playbook with the SaaStr community throughout the years. . If you’ve ever wanted to learn how Stewart Butterfield built Slack to $100mm ARR without a sales team; or the inside story of how a pre-IPO Aaron Levie took Box upmarket and started selling to the enterprise; or if those two playbooks aren’t even to get you hooked, how about a masterclass with Meagen Eisenberg, CM
Heinz Marketing
MARCH 30, 2019
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Rethink Marketing: Using Podcast Interviews As a Lead Gen Tactic. A look at how podcasts can serve as a grea lead gen tool.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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