Neuromarketing
MARCH 23, 2020
Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones. The post How the Cootie Effect Can Reduce Virus Transmission appeared first on Neuromarketing.
Membrain
MARCH 22, 2020
Technology is a double edged sword. We can use it to improve the impact, value, effectiveness, and efficiency in engaging prospects and customers. At the same time, we can use it to drive away customers/prospects by creating crap at the speed of light.
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Partners in Excellence
MARCH 21, 2020
The COVID 19 and related issues have brought about a plethora of “Should We Be Selling” articles. I’ve made my position clear in previous posts. But I saw a headline that caught my attention. Should we be selling? The answer is simply, “no” We should be humanizing. I was struck by this, not for what it said, but by the clear implication that selling is not about “humanizing,” and we should, in this crisis, shift our focus.
A Sales Guy
MARCH 23, 2020
There’s a little secret to selling that I’d like to share with you. It’s pretty simple yet far too many salespeople don’t do it and it costs them quota, presidents club and more. We have a tendency to be product-centric. We lean too heavily on our product, product features, and product benefits. We get excited and when given the chance we start sharing all the wonderful things our product does, and how it’s the greatest thing ever.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Outreach
MARCH 25, 2020
A month ago we were cranking out calls, traveling to meet clients, and shaking hands with colleagues. Now, we are facing dramatic change that we have never experienced before. I used to travel around the country to meet with Outreach’s largest customers to partner on strategic engagements with their teams. Now I am hiding from my toddler who is supposed to be watching Frozen 2 again (thanks, Disney+!).
Salesmate
MARCH 27, 2020
A 360-degree customer view is an idea where companies devise steps and strategies for decoding the customers’ psyche. This is done by aggregating data from various customer touchpoints that a customer may use to contact a company. These touchpoints are spread over various means that customers use while trying to make a purchase, receive service or support.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Sales Hacker
MARCH 27, 2020
Sales must go on. I get it. But in the face of COVID-19, everything has changed. So how do you approach sales during a global crisis? That’s what I’m going to talk about in this article. Keep reading to learn the mindset shift that MUST happen for you to sell in this environment, plus six tips for talking to people in the bleakest of times. Getting Your Mindset Right.
SaaStr
MARCH 23, 2020
It can really tough to think through the short-term pressures of churn. SMBs are hurting the most, and the churn will be highest there. Enterprises are churning less, but slowing new purchases way down. Just remember one thing as your North Star here: No Customer Wants to Leave a Vendor They Count On. You may have 1000s or more customers. But often, your key stakeholders only manage a few key, core applications they need.
Engage Selling
MARCH 27, 2020
Today’s global pandemic is an extraordinary public health crisis. As we get past the immediate challenge of doing what’s necessary and wise to stay well and safe, the next big question is: “What must I do to keep going professionally?
Partners in Excellence
MARCH 25, 2020
We are facing a global health and economic crisis few have ever experienced before. It’s clear the only way we will deal with this is by working together, helping each other. Over the past few weeks, I’ve had hundreds of calls and emails from sales managers struggling to figure things out. I have thought a lot about how I can best help sales managers step up their game in these difficult times.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
The 5% Institute
MARCH 26, 2020
Learning how to shorten the buying decision; also known as how to hack sales , is an important concept to learn if you want to win more clients. In this article, you’ll learn the recipe and framework required if you wish to hack sales and streamline your sales conversations. For context; this article we’ll detail how to hack sales from a consultative point of view.
Heinz Marketing
MARCH 26, 2020
By Lauren Dichter , Marketing Consultant at Heinz Marketing. A few weeks ago, it was trendy to say the Coronavirus hysteria bubbling up here in the states was unfounded or an overreaction. As it turns out, it wasn’t. Now more than ever, if I know something to be true, I’m resolved to share those facts with people who don’t know any better at the time, even if the truths are hard to swallow or inconvenient.
Membrain
MARCH 25, 2020
The training market is a tough market right now. Business is facing unprecedented uncertainty due to the spread of the Coronavirus. Projects are placed on hold and budgets are cut. It can be hard to justify investment, even when we know that our sales team’s performance is more important than ever.
Partners in Excellence
MARCH 23, 2020
I’ve written a lot about how we should be selling and engaging our customers through the current crisis. Let me shift my attention to taking care of our own teams through the crisis. Like our customers, each of us and our people are facing things we may have never experienced before. We are being asked to work in new ways–some of which we are ill equipped to support.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Salesmate
MARCH 24, 2020
When it comes to pinpointing who “owns” the crisis, it’s complicated. Interestingly, everyone from board members and CEOs to Legal to Risk to IT claims responsibility for a variety of crisis roles — preparedness, response, recovery, ERM, communications. This tells us that most senior executives want to be involved in helping their companies prepare for and respond to the crisis, which is a positive sign. – PwC Global Crisis Survey 2019.
Heinz Marketing
MARCH 27, 2020
By Matt Heinz , President & Founder of Heinz Marketing. The CEO of a venture capital-backed start-up once told me he was willing to spend 100 percent of a target customer’s lifetime value if we could get them signed and add their logo to his fundraising deck. He was, quite literally, hoping to break even on his customer relationships just to live another day.
SalesHandy
MARCH 23, 2020
Sales engagement platforms make for a very crucial component of your Sales teams’ operations. Depending on which platform you use to drive sales engagement, it will have a great impact on your team performance and an effective customer journey. To be able to choose the right platform, you need to know what kinds of outcomes you’re looking to drive out of these tools and how specifically they’ll enable your team.
Partners in Excellence
MARCH 25, 2020
I’ve been running a series of posts on dealing with the COVID 19 and related crises. They are the result of hundreds of conversations I am having with sales leaders and sales people. The underlying theme is “how can we be most helpful?” Being helpful, creating value is at the core of high impact and high performance selling. As sales people, we want to continue to work with our customers in these times of crises, helping them make sense of what they face and how they move forwa
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Topline Leadership
MARCH 25, 2020
This article describes the 5 biggest mistakes that new sales managers make, and how to avoid them. The post The 5 Biggest Mistakes New Sales Managers Make appeared first on TopLine Leadership.
Hubspot
MARCH 26, 2020
Let's imagine you manage a balloon animal artist collective in Omaha, Nebraska. You notice your company's growth is plateauing. You mostly serve a strange crop of repeat customers who throw a lot of parties and really like balloon animals, but they can only do so much for you. You realize you need new business and decide a base of interested contacts would be a great place to start.
SaaStr
MARCH 21, 2020
I’m pretty tired right now. It’s not the stock market, or other things. It’s the fact that we’ve been doing Corona planning since January — earlier than most in U.S. and Europe. As soon as we saw it take off in China, we knew we had to get ahead of it for SaaStr Annual. We tried a bunch of things that seemed cutting-edge at the time.
Jill Konrath
MARCH 24, 2020
Times are tough right now. That's the reality of our sales environment. People are being laid off. Decisions take longer—and will be more difficult to make. Risk is now a big issue. Etc. Etc. Etc.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Partners in Excellence
MARCH 22, 2020
There are endless articles about what we should stop doing, as sales and marketing professionals, as a result of COVID-19. I think a lot of this is good advice. But the problem I have is that we shouldn’t stop these things just because of the current crisis. We should stop these because they represent bad practice. They are programs and things that we have been doing that target the wrong customers, that waste their time, that do not create value with/for the customer, that are more focuse
Hubspot
MARCH 26, 2020
To create the optimal customer experience, it's undeniably critical your sales and marketing teams are well-aligned. If you don't, your prospects will suffer. For instance, imagine this: your prospect has been researching a new video conferencing tool for weeks. She's finally found one company she's extremely interested in — yours. Before calling a sales rep, your prospect decides to read numerous blog posts on your website.
SaaStr
MARCH 27, 2020
Over 1,500 of you registered for an incredible deep-dive we did yesterday with Byron Deeter, Partner at Bessemer Venture Partners. Byron has invested in over a dozen Cloud unicorns and even more importantly, has been investing in SaaS and Cloud since the very earliest days. The agenda: What’s happening in venture today. Changes in Cloud. What founders can expect when it comes to funding during the downturn.
Heinz Marketing
MARCH 21, 2020
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Why You Need to Break Down Marketing Silos. Silos can have benefits, but also cause obstacles in a world where flexibility matters.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Sales Hacker
MARCH 23, 2020
In a good year, most of the best sales conferences are physical events where you can attend sessions, rub elbows with thought leaders, and make new connections. But this year…. Well, let’s just say this year ain’t normal. With a pandemic on our hands, most sales conferences scheduled for the early part of 2020 have either been rescheduled or, if you’re lucky, made virtual.
Hubspot
MARCH 23, 2020
I love to travel. My husband and I try to spend our vacations becoming immersed in a culture. It's one of our favorite things to do together. As a content creator, I'm predictably an avid content consumer as well. With my love of content and travel, I often find myself pouring through travel blogs looking for the best way to plan a trip and the best activities to do in a country.
SaaStr
MARCH 27, 2020
Q: What is a Good Sales Growth Rate? Of course we’d all love to be growing as fast as Zoom or Slack … but what’s “good”? What you want to be is accelerating in SaaS. In SaaS, if you are accelerating, and you have > 100% net revenue retention, then you will build something big. Just so long as you commit for 7–10+ years. That combination alone will compound to something awesome over a decade.
Heinz Marketing
MARCH 22, 2020
Between numerous 1:1 calls, two virtual CMO breakfasts and our new Friday morning CMO Coffee Talk series, I heard countless B2B marketing leaders share and work through, in real time, their late Q1 challenges and pivots heading into the headwinds of this spring’s business and selling environment. What I did NOT hear was panic. Concern, sure, but also a quiet confidence that we’ll get through this, that we’ll be able to work together to find the right path and strategy to the other side.
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
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