STAR Results
DECEMBER 25, 2021
3 Steps to Achieving Success . The challenge for most people is knowing how to achieve personal and professional success. Many people compare themselves to others to gauge how successful they are. The problem is that there will always be someone who has more money, lives in a bigger house, has more power or is more intelligent than you. This is an irrelevant success as measured by material gains.
Anthony Cole Training
DECEMBER 30, 2021
There are specific traits that skilled salespeople possess in order to build strong relationships with prospects or clients. They create a great client experience by providing value, asking the right questions, listening to understand, and demonstrating patience.
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Veloxy
DECEMBER 28, 2021
Helping You Sell Faster, Easier, and Smarter. Sales Managers are constantly under pressure to hit BIG numbers. While sales acceleration spent 2021 as a powerful, yet underutilized solution across the B2B landscape, the software market is expected to enjoy explosive growth in 2022. Sales managers are paying close attention. Sales acceleration software is so much more than selling faster.
Iannarino
DECEMBER 28, 2021
I hope that 2021 was your best year ever, despite the pandemic and all the challenges that came with it. It's important to take a full account of the past year, avoiding the tendency to focus just on the difficulties or just on your accomplishments and good luck. Your 2021 balance sheet has both debits and credits.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Martech
DECEMBER 27, 2021
Marketers will be engaging with more customers in three-dimensional virtual spaces next year. As the virtual ecosystem evolves, it won’t be limited to a single technology or walled garden. The rush to produce 3D experiences for consumers is already underway and set to mature in the coming year. Shubham A. Mishra, CEO and Co-Founder of codeless AI infrastructure tech company Pyxis One, calls out VR and AR as the “next big things.”.
Search Engine Land
DECEMBER 28, 2021
Google looks to be testing a new announcement section at the top of the Search Console interace. Please visit Search Engine Land for the full article.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Iannarino
DECEMBER 30, 2021
There are things we value enough to find them precious (like that one ring), making them dear to us, if only in some sentimental currency. Other things should be more valuable to us, even though we don't treat them that way, undervaluing them to our peril.
Martech
DECEMBER 27, 2021
Video meeting platform Zoom announced today that it has acquired assets from Liminal, a video production technology startup built largely off of Zoom’s SKD. Two Co-Founders of Liminal, Andy Caluccio and Jonathan Kokotajlo, will also join Zoom as part of the transition. Liminal’s solutions include their ZoomOSC and ZoomISO apps, which help connect Zoom with event control systems and hardware used for professional presentations in theaters, broadcast studios and other creative enterprises.
SaaStr
DECEMBER 25, 2021
Zapier grew from a small SaaS startup to a company with over 500 employees over a decade. Want to know how they did it? . Wade Foster, Co-Founder and CEO, shares secrets from 20 of the earliest employees at the company. The employee names and numbers in which they are listed below correlate to the order in which they joined the Zapier team. Here’s the advice they had to offer on scaling your SaaS company.
Search Engine Land
DECEMBER 28, 2021
It’s unclear whether this feature will remain available once Smart Shopping campaigns are rolled into Performance Max campaigns in 2022. Please visit Search Engine Land for the full article.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Iannarino
DECEMBER 31, 2021
Your prospective client agreeing to a meeting is a gift, one you should never take for granted. Agreeing to a meeting means spending time with you instead of doing any number of other tasks, as our always-on working world never runs out of things that need to be done.
Martech
DECEMBER 28, 2021
Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers.
Gong.io
DECEMBER 27, 2021
This article is part of the Gong Labs series, where I publish findings from our data research team. We analyze sales conversations and deals using AI, then share the results to help you close more revenue. Subscribe here and follow me to read upcoming research. This year Gong Labs uncovered… secrets. . Like the deadly simple negotiation mistake preventing you from winning deals. .
Search Engine Land
DECEMBER 27, 2021
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news. Please visit Search Engine Land for the full article.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Iannarino
DECEMBER 29, 2021
As we wrap up a second pandemic year and begin a third one, it's worth a moment or two to reflect on the world in which we find ourselves.
Martech
DECEMBER 29, 2021
In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. If a message is of real value to a consumer, however, it will be easy to tell based on the actions that follow from it.
Partners in Excellence
DECEMBER 30, 2021
Reading an article about Patagonia’s and other’s strategies, I was struck by the sentence, “How do we make people better off by working with us?” It’s a fundamental question that has so many applications: Our customers? Our employees? Our suppliers? Our shareholders? Our communities? Usually, when we think about thing, we focus on our return, we answer the question, “How do we make things better for ourselves?
SaaStr
DECEMBER 30, 2021
When you ask customers to switch from an existing vendor to you …. Do you offer to do ALL the work? The migration? The implementation? The integrations? The data mapping? If not, imagine all the friction you could remove if you did. — Jason BeKind Lemkin 2⃣0⃣2⃣2⃣ (@jasonlk) December 30, 2021. The longer you do SaaS, the more your realize you really can get folks to switch from the competition to you.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Iannarino
DECEMBER 27, 2021
We live in a Universe that seems to impose a law of cause and effect: results, both negative and positive, are always generated through some cause.
Martech
DECEMBER 30, 2021
2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. More streaming. While growth for some subscription services slow down, like for Disney+ , old standbys like Netflix see another surge.
Search Engine Land
DECEMBER 28, 2021
Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year. Please visit Search Engine Land for the full article.
SaaStr
DECEMBER 28, 2021
The #1 most important criterion for your first 2 reps is: would you buy from her? Leads are too precious in the early days, your brand is non-existent, and everything is quirky and undocumented. Later, this is the wrong criterion. Later, you’ll need all sorts of reps, and beyond that, you’ll have so many customers and so many different types of customers that what you would buy isn’t representative of the sales process anymore.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Selling Power
DECEMBER 28, 2021
Understanding the popular social media trends of the moment is all-too-important to staying relevant. In this blog you will learn the social media trends that will dominate in 2022.
Search Engine Land
DECEMBER 29, 2021
Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both. Please visit Search Engine Land for the full article.
SaaStr
DECEMBER 25, 2021
There’s a meme, a CommonThink, among certain segments that Outbound Sales is Bad, or at least, a Little Unseemly. And maybe a lot bit Old School. That we’re in a new world of sales, a new Product-Led world, where leads come in, prospects can try and learn before they even talk to a human, and then sometimes,, a sales rep thoughtfully answers questions, models business process change, and helps them decide how and why, and if, to buy.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Iannarino
DECEMBER 25, 2021
The subject line of the email asked a grammatically dubious question: "Should I speak to, Jim?" The ploy is designed to get someone to engage with the salesperson, something that technically works, but at far too great a cost.
RAIN Group
DECEMBER 30, 2021
For most sellers, the focus of 2021 has been about adapting to the new sales environment. Those who got ahead in 2021 did so by adopting new methods to stand out and stay competitive. For many, this meant excelling in a virtual environment. But virtual selling is only one piece of the puzzle. Fundamental relationship-building skills and mastery of sales conversations, among many other factors, allowed savvy sellers to gain an edge.
Search Engine Land
DECEMBER 29, 2021
Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze. Please visit Search Engine Land for the full article.
SaaStr
DECEMBER 29, 2021
The Wall Street Journal had a great summary of IPOs in 2021 and before. One of the top takeaways is the sheet rate of IPO creation. Much as Unicorn creation more than doubled in 2021, so did IPOs: There’s a lot you can read into this: * First, it’s good IPOs grew as quickly as Unicorns were minted , more or less. A top liquidity worry we should all have is if there won’t be enough IPO demand for the ~1000 Unicorns we already have (with far more to follow).
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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