Iannarino
JULY 7, 2021
The Gist: The legacy approaches to sales are inadequate for today’s environment. Your prospective clients measure you by how much value you create for them in a number of areas. One way to improve your approach is to remove the crutches you have used to sell. To make a point about where we are today in B2B sales , let’s try a thought experiment.
ClickFunnels
JULY 7, 2021
The post 9 Best Sales Techniques For Maximum Conversions appeared first on ClickFunnels. Like most artforms, sales is also a science. And before you can master the art, you must master the science — in the same way that before you can draw a forest, you must learn how to draw basic shapes. Here, we’re going to give you the tried-and-true sales techniques that top salespeople use to convert prospects into customers.
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Tibor Shanto
JULY 7, 2021
By Tibor Shanto. Want to split a room of salespeople, just ask if “sales is a numbers game or not?” The debate has raged on for years with few converts. Ultimately, neither can convince the other that they were wrong, but neither can say they were right. Full disclosure, I came from the sales is a numbers game camp. While it is safe to say I have evolved, I have not abandoned my “sales is a numbers game” friends.
Anthony Cole Training
JULY 8, 2021
On average, salespeople possess only 15% of the attributes required to sell consultatively.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Iannarino
JULY 5, 2021
The Gist: It is critically important to guide your clients through the conversations necessary to improving their results. It’s also important that you have the right conversations at the right time. Time each conversation based on its ability to create value for decision-makers and your other contacts. There are some conversations that create greater value for your clients earlier in the conversation.
ClickFunnels
JULY 7, 2021
The post 7 Lead Generation Methods To Maximize Sales Potential appeared first on ClickFunnels. The number of leads your business has — that is, the number of people on your email list — the greater the potential of your business. In fact, many entrepreneurs believe, Russell Brunson and Jon Morrow included, that in today’s world, you can reasonably expect to make about $1 per month per subscriber.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Partners in Excellence
JULY 5, 2021
Price is important—of course, but sometimes I think we, sales people, make it more important than it is to the customer. Too often, pricing, moreover our willingness to discount, is the centerpiece of our sales strategies. First, the customer will always say that prices is important. It is, customers want to pay a fair price, they want to make sure they are getting the best pricing they can get.
Iannarino
JULY 3, 2021
The Gist: No one likes getting a straight pitch on LinkedIn. That approach is treated as “spam.”. You can make the same mistakes when making a cold call by using the same flawed techniques. Creating opportunities is too important to emphasize quantity over quality. As a professional courtesy, I accept cold calls. I even take the spam calls that reach my iPhone, working very hard to persuade the person trying to steal from me to quit their job and find a more honorable profession.
ClickFunnels
JULY 5, 2021
The post 3 Digital Marketing Strategies That Work Like Crazy appeared first on ClickFunnels. You need to master digital marketing if you want to grow your business in 2021. That’s why today we are going to discuss three digital marketing strategies that work like crazy. These are proven methods that have helped various online entrepreneurs reach 7 figures in annual revenue and then go beyond that.
Tibor Shanto
JULY 5, 2021
This week on the Monday Morning Breakfast Podcast, I welcome Ian Moyse. Ian Moyse is Chief Revenue Officer at OneUp Sales and a long time Sales leader. He was awarded the accolade of BESMA UK Sales Director of the year and was listed in the top 50 Sales Keynote speakers by Top Sales World in 2019 & 2021. Ian has led large and small sales teams and built sales teams of 4 organisations through growth to exit.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
ConversionXL
JULY 8, 2021
Conversions are crucial to your business. But a good conversion rate doesn’t always mean more sales. The magic of a conversion rate formula lies in gleaning marketing insights. It’s a window into what’s working and what isn’t so you can test, optimize, and improve. In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys.
Iannarino
JULY 4, 2021
The Gist: Your clients measure your performance by the value of the conversations they have with you. Your intentions can spoil the outcomes you hope for by preventing the conversation from being valuable to your contacts. Focusing on the conversations that your clients find most valuable for their goals is the key to creating a preference to buy from you.
Membrain
JULY 7, 2021
Lisa McLeod, author of five best-selling books including Selling with a Noble Purpose, says the sales industry is focusing on the wrong targets. Sales quota attainment is a lagging indicator, and over-focusing on it can actually damage your team’s ability to perform.
The 5% Institute
JULY 6, 2021
In this guide, you’ll learn exactly how to sell high ticket coaching, by using a proven step by step formula we teach Sales Professionals, Business Owners and Coaches around the world. Learning and following a sales process would have to be the most important thing you’ll ever learn in sales, because it’ll deliver something you’ll need to thrive in selling.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
SaaStr
JULY 6, 2021
Q: What are the most important lessons you’ve learned in your career? My list: Slow down big decisions, speed up the rest. I’m not the first to say this, but boy it’s correct. Wait and find a truly great co-founder. I’ve done so, so much better when I had a great co-founder. But when I’ve had one that wasn’t as committed … that led to mediocre outcomes.
Iannarino
JULY 9, 2021
The Gist: The decades-old stereotype of a high-pressure salesperson is no longer accurate. While some sales organizations still use legacy approaches, none of them are based on high-pressure sales. The greater pressure is internal, the result of a role that provides more autonomy and more responsibility for individual results. Some years ago, I taught a class on Professional Selling at Capital University.
Heinz Marketing
JULY 9, 2021
By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources.
Understanding the Sales Force
JULY 7, 2021
My wife and I recently watched the new funny but sad movie, Here and Now , written and directed by Billy Crystal, who stars as comedy writer Charlie Burnz. In one scene, Charlie recalled a happier time when his family used to have what they called "upside down day." On upside down day they started the day by eating dessert, had dinner for lunch, and finally ate breakfast for dinner.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
SaaStr
JULY 7, 2021
Q: What is the meanest thing that venture capitalists can do to founders? Even today, a lot of founders worry about raising VC capital. They hear the stories about how things went sideways. And those stories often are true. But assuming the VCs as a group do not control the board or the majority of shares of the company (in which case, they can, generally speaking, taking over control of the company, bring in their own CEO, etc.), then really there’s only so much investors can really do
Iannarino
JULY 6, 2021
The Gist: A modern approach to sales calls for a new sales conversation. The outcomes of early conversations have changed, in large part due to our complex environment. The end goal is a sense of certainty, something that requires a different set of conversations. This post may be a bitter pill for those who believe their clients buy from them because they like their company, their products, or both.
David Meerman Scott
JULY 7, 2021
I’m super excited about the release of the short documentary film re:connection. I’m featured in the 15-minute film along with neuroscientists, marketers, content creators (including an 80-year-old TikTok star), and futurists. In it, we explore how video helps us connect and communicate now that the world has gone digital-first.
Score More Sales
JULY 7, 2021
That’s right – you are probably going about phone prospecting wrong, and blaming your low success on an “ancient” and “out of date” prospecting strategy of cold calling. You may have just written it off – “no more cold calling” OR you may just accept that your reps are not productive during this block of occasional time but you ask them to do it anyway.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
ConversionXL
JULY 6, 2021
LinkedIn can help you tap into a specialized and high-quality professional audience. Brands that advertise on LinkedIn are perceived to be 92% more professional than competitors, too. . But it’s not the right choice for everyone. Done wrong, you’ll blow through your budget and waste time. Looking professional doesn’t matter if your ad doesn’t reach your target audience and drive conversions.
Iannarino
JULY 8, 2021
The Gist: Most discovery is too shallow to create much value for your prospective clients. Finding the presenting problem is now a superficial, commoditized level of discovery. You create value when you uncover a problem’s root causes and promote deeper understanding. Identifying a prospective client’s problem is a tried and true approach, the core of legacy solution selling.
RAIN Group
JULY 7, 2021
By failing to prepare, you are preparing to fail. ?. - Benjamin Franklin. We acknowledge that sometimes you can't prepare for a sales call or—hallelujah—a buyer calls you out of the blue. It's reasonable to suggest that, on occasion, sales calls are appropriately deemed 'exploratory discussions'; the kind of discussion in which we just talk and 'see where it goes.'.
Smarter With Gartner
JULY 6, 2021
More than 70% of companies have now migrated at least some workloads into the public cloud, according to Gartner research. This momentum will continue as companies plan to increase their cloud adoption in the wake of COVID-19. Yet even as enterprises embrace the many benefits of the cloud, managing the cost of cloud computing is an ongoing challenge.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Engage Selling
JULY 9, 2021
As the post-pandemic landscape continues to reveal itself in today’s marketplace, price increases are a defining characteristic…and a pain point for many of us. In some markets, these increases are incremental bump-ups. But in others, the spikes are meteoric, due … Read More » The post When Prices Go Up, Sellers Get Down to Business first appeared on The Sales Leader.
SaaStr
JULY 5, 2021
First off, the axiom that companies are bought, not sold, is mostly right. 95 times out of 100, you can’t wake up some morning and just go sell your start-up. Unless there are pre-existing relationships that have expressed a desire to buy (which sometimes there are) … calling up CorpDev at Google isn’t going to work. So to me the real question is — when you get an offer … how do you know?
Sales Nexus
JULY 6, 2021
Marketing automation looks like a brilliant solution to your marketing efforts. It’s a great way for your sales team to spend more time doing what you hired them to do. Less on the grunt work they’re currently doing. “Marketing automation is technology that manages marketing processes…automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and text…Marketing and sales departments use marketing automation to au
Heinz Marketing
JULY 5, 2021
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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