Anthony Cole Training
AUGUST 30, 2019
The buyer's cycle has changed. These days, when a buyer wants to make a purchase, they have all of the tools located in the palm of their hand. If you are not making the buying process as frictionless as possible, then you are most likely going to lose out on a sale.
ConversionXL
AUGUST 28, 2019
Lead generation is vital for any business. Once you’re generating some leads, the next logical step is to improve the conversion rate. Depending on your niche, there are different tactics and methods for improving conversions. One you may not have heard of is creating and optimizing micro funnels. This post covers what micro funnels are and how and when they’re best used—especially as a means to track form interactions.
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Openview
AUGUST 27, 2019
The post Axonius, a cybersecurity asset management startup, raises $20M in Series B appeared first on OpenView.
Membrain
AUGUST 25, 2019
I was speaking to a friend the other day.He’s VP of Sales Enablement for a large technology organization. He had just come out of a meeting of his peers–the top management in the sales organization. He called to say, “the field VP’s proposed that we initiate a major sales training program and are willing to fund it.”.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Anthony Cole Training
AUGUST 26, 2019
In this article, we discuss the 3 challenges facing salespeople today:
ConversionXL
AUGUST 30, 2019
Most product descriptions are awful. Or worse, non-existent. Product copy and product descriptions seem like such minor parts of a website in the grand scheme of conversion optimization , so many brands brush it off. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place that most people don’t expect it.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SalesforLife
AUGUST 30, 2019
After seven years of working with 350-400 customers, it recently dawned on me that there’s a fundamental flaw in the sales training industry. For context, consultants like us typically go into market and provide sales leaders with basic training on how to be a coach of modern, digital sales skills. We then train the sellers so they can execute on these plans.
Understanding the Sales Force
AUGUST 26, 2019
While this should be a fun, end of summer article I'm guessing that you don't actually believe that the Beatles taught us about selling. The Beatles recorded 18 songs where the lyrics talked about selling plus I included two bonus titles by other artists to bring the total to 20! The Beatles. Can you name the song that went on and on about building relationships?
ConversionXL
AUGUST 27, 2019
You want to do amazing marketing. You want to empower your team, collect the right data, create unique content, automate funnels, personalize communication, report with ease, act on insight, and achieve the snowball effect. If you’ve read my book or taken my course , you know that marketing technology is vital to your success. Now, you’re ready to learn about the mistakes that marketers have made—so you can avoid them, build marketing leadership skills , and get ahead faster.
The 5% Institute
AUGUST 30, 2019
You may have an awesome product or service; but without knowing how to it get in front of the right potential audience – you’re not going to have much success. An effective way in crafting how to do this, is putting together something called a marketing strategy. In this guide, you’ll learn what a marketing strategy is, as well as what you need to focus on to make it successful.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Hubspot
AUGUST 30, 2019
Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. But, with the growth of social networks, social media marketing is even more heavily embraced today. But, you might ask, which is more important? The answer? Both can be key to your strategy.
Women Sales Pros
AUGUST 30, 2019
Do you struggle with titles? Do they seem a bit arbitrary, and for the most part, irrelevant? There are some who say that it may be time to do away with titles, and I might agree. But I also know that there are always going to be those that take comfort in them because titles are a way to assign value, place, or order. At the same time, we seem to be questioning traditional titles like CEO, as we are starting to change them to mean something else, like Chief Experience Officer.
CloserIQ
AUGUST 26, 2019
In sales, it’s important to know the market and to know the best-practice techniques, but it’s not everything. At the end of the day, there is no use in knowing the market if you don’t know how to approach a prospect or handle a client. Effective communication is the link between your skills and knowledge and closing a deal. . It’s as if your know-how is the theoretical part of being a salesperson, and communication is the practical part of it ?
The 5% Institute
AUGUST 25, 2019
Although many Salespeople focus on learning the latest closing techniques ; the most important part of your sales process by far is the art of asking the right sales discovery questions. Sales discovery questions open dialogue with your prospect to discover pain, their biggest desires; and help them sell themselves on the idea of doing business with you.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Hubspot
AUGUST 27, 2019
Instagram is an undeniably powerful channel for businesses to reach a larger audience -- in fact, approximately 80% of the platform's one billion users follow at least one business on Instagram. The platform is ultimately a site for engagement: we "like" friends' photos, comment on their posts, and tag friends in influencer giveaways to try and win a free pair of yoga pants.
ConversionXL
AUGUST 26, 2019
How do you become a great copywriter? Do you blindly follow copywriting best practices and what people say online? I scoured the internet to find 12 things people say you must do and ran them past my friend, Momoko Price one of the best conversion copywriters out there. You’ll be surprised to hear what she says. [This post contains video, click to play].
InsightSquared
AUGUST 28, 2019
It is crucial to have a “clean” Salesforce instance, but it’s another daunting task to maintain it. Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. If reps are not accurately updating opportunities properly (MANA, close dates, value, next step fields, etc) then the validity of your sales process diminishes.
A Sales Guy
AUGUST 28, 2019
Register here –> INBOUND19. The post Join me at Inbound19! appeared first on A Sales Guy.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Hubspot
AUGUST 28, 2019
Are your sales numbers flat this year? Are you struggling to get to hit your sales quotas? Do you need something extra to get the team motivated and meeting aggressive goals? I asked a few sales experts about their current favorite techniques for increasing sales — and threw in a few tips of my own. Finish the year strong and find your new favorite technique in this list. 1.
Partners in Excellence
AUGUST 30, 2019
Recently, I met with a group of great sales executives. They were looking to raise the bar on performance, driving growth. We talked about a number of things, I was trying to understand what they had in place, the challenges they had, and their execution discipline. They had invested a huge amount in very powerful training and tools for the sales people.
The Sales Hunter
AUGUST 27, 2019
If you’ve been following me for a long time, you know that I don’t consider networking the same as prospecting. Too many people go to a networking event but call it prospecting simply to avoid prospecting. Far too many prospecting events are nothing but a bunch of salespeople hanging out together trying to sell each other. Whether it’s an industry networking event, a local business open house, or a chamber of commerce event, they are typically a huge waste of time.
Miller Heiman Group
AUGUST 24, 2019
It’s time to begin making resource requests for your 2020 budget—and that means the resources that you’ll need to implement to grow your sales enablement strategy. While you consider the areas where you need to make investments, think about the answers to these questions: What are your sales goals for next year, and what kind of content, coaching and training does your organization need to achieve them?
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Hubspot
AUGUST 28, 2019
If you're a frequent online shopper like I am, you're likely already well-acquainted with order confirmation emails. At its most basic, an order confirmation email needs to signal to the customer that their order has been processed -- without receiving one, a customer might believe their transaction hasn't gone through properly. But an order confirmation email can do more than just act as a digital receipt.
Partners in Excellence
AUGUST 27, 2019
I wrote, “Improving Sales Performance Without Changing How You Sell.” Readers started responding, “This is great, where do we start?” Here are some thoughts: “One size fits all:” Too often, we have a “one size fits all” approach to performance improvement. We focus on one thing, for example prospecting or pipeline coverage, and inflict this on the entire organization.
SalesProInsider
AUGUST 27, 2019
“Sales” Is Not a Dirty Word. I had a very strict Catholic mother and any swear word uttered by me or one of my 5 siblings was quickly followed by the taste of a bar of soap she put in our mouth. I share this because I know dirty words are bad…and lead to distasteful consequences. But the word “sales” is not one of those words! Perceptions about Salespeople Need to Evolve.
Sales Hacker
AUGUST 26, 2019
“Just Google it.” Today, the first stage in any purchase is a Google search. And B2B buyers are no different. In fact, most won’t talk to a salesperson until they’re nearing the final stages of the buying journey: 94 percent of B2B buyers perform online research before making a purchas ing decision. . 45% of buyers are spending more time on research before making a purchase.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Engage Selling
AUGUST 29, 2019
Are you clear on your prospecting? You’re probably familiar with the saying “always be closing.” Sure, not a bad idea.
Partners in Excellence
AUGUST 26, 2019
HBR recently published an article, “Why ‘Tell Them Something They Don’t Know’ Is Bad Advice In B2B Sales.” The title is very “clickbaity,” upon reading it, the theme was very different, though perhaps not well explained. I don’t think anyone would argue, insight is important. It’s key to capturing the attention and imaginations of our prospects and customers.
SaaStr
AUGUST 28, 2019
I remember the first time I lost a six figure customer. It was a surprise: They used the product every day, and constantly. They had done a case study for us. In fact, they were on our homepage. They renewed the contract and added additional seats. And then one day, we got a call. Our competitor had been there, on site. And convinced them they had a better solution for a few critical 10x features.
The Sales Hunter
AUGUST 30, 2019
Are your customers really bad, or do their expectations just not line up with yours? Bad customers are a result of failing to establish expectations with the customer that align with what you deliver. Watch this 35-second video: “Do You Have Lousy Customers?”: At the end of a month, a quarter, or a year, it is crazy how quickly salespeople make far claims that go way too far all because they are chasing a number.
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
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