Iannarino

APRIL 24, 2022

Are cold calls your least favorite part of the job? They don’t have to be. What’s the first thing that comes to mind when you think about cold calls? You might be thinking of rejection, or tedium, or something similarly negative. But cold calls don’t have to be the most dreaded part of your schedule. Cold calling helps you expand your network, and engage with new prospects: Close sales fast … if you do it the right way.

Cold Call 281

Cold Call Networking Prospecting Sales 281

Martech

APRIL 25, 2022

Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. “But the problem with ABM is that everybody is using the same playbook.” Email marketing , targeted advertising, and personalized landing pages are some of the most popular tactics employed b

B2B 101

B2B B2C Campaign High impact 101

Anthony Cole Training

APRIL 28, 2022

Sales training workshops are often critical cultural touchpoints, allowing salespeople and sales leaders to come together. Here are three musts to ensure that your next sales training workshop is as effective as it can be.

Sales 274

Sales 274

Veloxy

APRIL 25, 2022

Is business voicemail dead? While there are statistics that share voicemail’s decline in the business world , we can’t avoid the fact that 80% of all cold calls will reach the decision maker’s voicemail inbox. As we’ve shared in past blog posts on cold calling , saying that something is ‘dead’ is becoming a catchy headline and a trend. However, 9 times out of 10, these are mere theories supported by lax evidence.

Cold Call 214

Cold Call Commission Construction Contact 214

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Iannarino

APRIL 27, 2022

Almost three-quarters of Americans consider themselves lifelong learners. Still, in most sales teams, the words “training initiative” elicit groans rather than excitement. Why is that? Maybe you’re just not selecting the right sales training topics for your team.

Sales 294

Sales 294

David Meerman Scott

APRIL 25, 2022

Elon Musk is reportedly in advanced talks to buy Twitter. Unfortunately, his vision of an unfettered town square with few restrictions on what people can say is an impossible utopia. Social networks ceased being free speech platforms a decade ago when they moved from reverse chronological display (newest post at the top) to one showing content to users driven by AI algorithms.

Networking 145

Networking 145

Veloxy

APRIL 25, 2022

Cold emailing has never been more effective. Thanks in part to the popularity of inside sales and remote work, and the improvement in sales engagement and sales analytics software, cold email metrics have been skyrocketing like never before. The longstanding debate of short cold emails versus long cold emails also grew louder the past two years. Brevity versus credibility.

A/B testing 214

A/B testing Inside sales Contact Consult 214

Iannarino

APRIL 26, 2022

Stop me if you’ve heard these: “Sales training doesn’t work.” “I’m a natural at sales, I don’t need training.” “Sales training is a waste of time.”.

Sales 286

Sales 286

Force Management

APRIL 28, 2022

The Revenue Builders Podcast, hosted by John McMahon and John Kaplan, has quickly become part of the weekly routine for business leaders in all stages of their careers. McMahon, Kaplan and their guests get real, digging into timely topics with some of the most successful business leaders in all company disciplines (i.e., Sales, Finance, Product, Engineering, Customer Success, Executive Leadership, etc.).

Finance 118

Finance Engineering Product Customers 118

The 5% Institute

APRIL 26, 2022

Consistent sales are the lifeblood of any Business Owner, Sales Professional or Consultant , and you need to learn how to make your sales without winging it – which is why we’ve created this sales 101 list of requirements you should know. In this article, we’ll be looking at eight sales 101 tips to help you win more sales and serve more people, in a consultative and non-pushy way.

Sales 142

Sales Presentation Clients Consult 142

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Membrain

APRIL 27, 2022

They told him he would never make it in sales. Now Andy Paul is a well-known expert in the sales industry, author of two books and creator of the award-winning podcast “Accelerate Your Sales” which he sold to Revenue.io in 2020.

Sell 126

Sell Sales 126

Iannarino

APRIL 23, 2022

If the intention of your discovery questions is to elicit a problem so you can sell your "solution," you are not really doing discovery. Instead, you are positioning whatever it is you sell. While there is nothing wrong with asking questions about your client's challenges, this line of questioning doesn't create value for your contacts, as they are well aware of their problems.

Contact 257

Contact Clients Sell 257

Engage Selling

APRIL 29, 2022

???? In this week’s Sales Strategy, I’m going to share with you one of the best strategies I know to increase closing rates. It involves getting more people engaged from … Read More. The post One of the Best Strategies to Increase Closing Rates | Sales Strategies first appeared on Colleen Francis - The Sales Leader.

Closing 122

Closing Sales Negotiate Prospecting 122

Heinz Marketing

APRIL 29, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. I’m not a productivity expert. I wish that I was. There are many out there who are who I am in awe of. But productivity is something I’ve been thinking about a lot lately. How can I balance everything on my to-do list and keep my sanity, too? Are you Tired? I am! As a full-time working mom of two young boys, I feel like my hair is on fire all day long.

Product 127

Product Gaming Meeting Closing 127

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Partners in Excellence

APRIL 28, 2022

Spoiler alert, we really seek to be both interested and interesting, and we hope our prospects/customers are both interested and interesting. However, to maximize the opportunity for this to occur, there is important sequencing of this process. As sellers, we do everything we can to be interesting. We leverage provocative insights, we develop pitches we think are interesting/even compelling.

Construction 119

Construction Pitch Technique Prospecting 119

Iannarino

APRIL 28, 2022

There may be nothing worse than churn when it comes to net new revenue growth. The more clients you churn, the more you find yourself running in place, winning new deals that only replace part of what you lost. I happen to know a lot about churn from my time working in a Red Ocean industry, one with a lot of competition. It would not be uncommon to lose three million dollars in revenue every year, requiring three million and one dollars to get one dollar of growth.

Growth 254

Growth Clients Sales 254

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data. Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments.

Objectives and Key Results 125

Objectives and Key Results Campaign CTR Technology 125

Membrain

APRIL 24, 2022

Everyone wants and deserves a good deal. But a ‘good deal’ doesn’t mean the cheapest price. In sales, sometimes we default to providing a discount because in the absence of anything else, the easiest lever to pull is price.

Price 116

Price Sales 116

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Heinz Marketing

APRIL 26, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. Too long, didn’t read: Goodhart’s Law should be used for leading metrics, but lagging metrics make great targets. In fact, the further downline you go, the better they get (to a point). Today we are going to be talking about a topic I have been exploring for a while: Goodhart’s “Law”. For those of you who are unfamiliar, the adage goes “when a measure becomes a target, it ceases to be a good measure.”.

Pipeline 117

Pipeline Education Technique Lead generation 117

Iannarino

APRIL 29, 2022

There is a lot of talk about differentiation in sales, and almost every sales organization pursues sales in the same way, often having the exact same order to ensure there is no meaningful differentiation. The marketing folks will tell you to differentiate by sharing how your company is different, and the product folks will insist you differentiate your "solution"—a word that inflates your product or service by making it the answer to your client's problem.

Clients 241

Clients Service Product Sales 241

Martech

APRIL 25, 2022

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. This sometimes leads to falling short on your marketing goals. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?

A/B testing 112

A/B testing Launch Presentation 112

SaaStr

APRIL 24, 2022

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 1. BowtiedCocoon: Top SaaS SMB AEs have $125k OTEs. But The Best Ones Make $261k. 2. Every Investor is Different. But Here Are 22 Reasons I Generally Say “No” 3.

Product 109

Product Process Customers Sales 109

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Heinz Marketing

APRIL 28, 2022

By Carly Bauer , Marketing Consultant at Heinz Marketing. Since starting with Heinz Marketing a little over a year ago, I have been continuously exposed and tasked with different areas of social media marketing, from organic content to paid ads on various platforms. Being successful as a business on social media, working to build your following and brand awareness takes a lot of time, money, and effort.

Promote 115

Promote Follow-up Start-ups Up-sell 115

Iannarino

APRIL 25, 2022

What if your team’s cold call close rate could be 10% or higher? With the right B2B cold calling tips and tricks, that figure can be your team’s reality.

Cold Call 225

Cold Call B2B Closing Prospecting 225

Martech

APRIL 26, 2022

Getting personalization wrong drives away customers, according to a new report. Nearly half of all U.S. consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping Experience, from Parcellabs (Parcellabs primarily offers services designed to enhance the post-purchase experience).

Promote 109

Promote Trust Service Customers 109

Partners in Excellence

APRIL 25, 2022

We celebrate our wins and victories, as we should. Sometimes, we do a debrief on why we won, so we can learn and improve our execution in future opportunities. Often, we focus on all the things we did; we engaged the right people, we talked about the issues that were important to them, we had a superior solution, we were more compelling than the competition.

Process 109

Process Customers Sales 109

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

Predictable Revenue

APRIL 26, 2022

Pontus Noren joins the Predictable Revenue podcast to discuss how the outbound sales journey maps to raising investment for your company. The post Increase Revenue by Selling to Investors appeared first on Predictable Revenue.

Sell 105

Sell Sales 105

Heinz Marketing

APRIL 27, 2022

By Katauna Loeuy , Marketing Intern at Heinz Marketing. In a world of digital media where you can search anyone on the internet within the matter of a few seconds, it’s crucial to have a developed profile that truly embodies how you want to be seen. Personal branding is important in my life because it helps me differentiate myself from other students, interns, and people in general throughout my personal and professional career. .

Niche 109

Niche Networking Promote Presentation 109

Martech

APRIL 28, 2022

“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. “We can continue to create more of the same experiences that over time have become more generic — a little bit more spammy, a little bit more self-serving — or we can pause, reflect, and start to think about how we can begin creating more meaningful moments that deliver lasting impressions with our buyers.” Part of

Repeat business 107

Repeat business Retail Technology Technology 107

Salesforce

APRIL 29, 2022

Energy and utility companies make contingency plans. They prepare for everything from natural disasters to terrorist attacks. But what happens when catastrophes converge, like when 2020’s pandemic met severe hurricanes and wildfires? Digitized energy and utility companies outshine those yet to integrate and upgrade their legacy systems. Older technology systems lack flexibility and can’t deliver the utility customer satisfaction level critical in today’s competitive market.

Technology 98

Technology Technology Customers Cross-sell 98

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Sales