Iannarino

APRIL 24, 2022

Are cold calls your least favorite part of the job? They don’t have to be. What’s the first thing that comes to mind when you think about cold calls? You might be thinking of rejection, or tedium, or something similarly negative. But cold calls don’t have to be the most dreaded part of your schedule. Cold calling helps you expand your network, and engage with new prospects: Close sales fast … if you do it the right way.

Cold Call 254

Cold Call Networking Prospecting Sales 254

Martech

APRIL 25, 2022

Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. “But the problem with ABM is that everybody is using the same playbook.” Email marketing , targeted advertising, and personalized landing pages are some of the most popular tactics employed b

B2B 109

B2B B2C Campaign High impact 109

Anthony Cole Training

APRIL 28, 2022

Sales training workshops are often critical cultural touchpoints, allowing salespeople and sales leaders to come together. Here are three musts to ensure that your next sales training workshop is as effective as it can be.

Sales 270

Sales 270

Veloxy

APRIL 25, 2022

Is business voicemail dead? While there are statistics that share voicemail’s decline in the business world , we can’t avoid the fact that 80% of all cold calls will reach the decision maker’s voicemail inbox. As we’ve shared in past blog posts on cold calling , saying that something is ‘dead’ is becoming a catchy headline and a trend. However, 9 times out of 10, these are mere theories supported by lax evidence.

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Cold Call Commission Construction Contact 214

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Iannarino

APRIL 27, 2022

Almost three-quarters of Americans consider themselves lifelong learners. Still, in most sales teams, the words “training initiative” elicit groans rather than excitement. Why is that? Maybe you’re just not selecting the right sales training topics for your team.

Sales 269

Sales 269

David Meerman Scott

APRIL 25, 2022

Elon Musk is reportedly in advanced talks to buy Twitter. Unfortunately, his vision of an unfettered town square with few restrictions on what people can say is an impossible utopia. Social networks ceased being free speech platforms a decade ago when they moved from reverse chronological display (newest post at the top) to one showing content to users driven by AI algorithms.

Networking 145

Networking 145

Veloxy

APRIL 25, 2022

Cold emailing has never been more effective. Thanks in part to the popularity of inside sales and remote work, and the improvement in sales engagement and sales analytics software, cold email metrics have been skyrocketing like never before. The longstanding debate of short cold emails versus long cold emails also grew louder the past two years. Brevity versus credibility.

A/B testing 214

A/B testing Inside sales Contact Consult 214

Iannarino

APRIL 26, 2022

Stop me if you’ve heard these: “Sales training doesn’t work.” “I’m a natural at sales, I don’t need training.” “Sales training is a waste of time.”.

Sales 259

Sales 259

Partners in Excellence

APRIL 28, 2022

Spoiler alert, we really seek to be both interested and interesting, and we hope our prospects/customers are both interested and interesting. However, to maximize the opportunity for this to occur, there is important sequencing of this process. As sellers, we do everything we can to be interesting. We leverage provocative insights, we develop pitches we think are interesting/even compelling.

Construction 133

Construction Pitch Technique Prospecting 133

The 5% Institute

APRIL 26, 2022

Consistent sales are the lifeblood of any Business Owner, Sales Professional or Consultant , and you need to learn how to make your sales without winging it – which is why we’ve created this sales 101 list of requirements you should know. In this article, we’ll be looking at eight sales 101 tips to help you win more sales and serve more people, in a consultative and non-pushy way.

Sales 142

Sales Presentation Clients Consult 142

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data. Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments.

Objectives and Key Results 128

Objectives and Key Results Campaign CTR Technology 128

Iannarino

APRIL 23, 2022

If the intention of your discovery questions is to elicit a problem so you can sell your "solution," you are not really doing discovery. Instead, you are positioning whatever it is you sell. While there is nothing wrong with asking questions about your client's challenges, this line of questioning doesn't create value for your contacts, as they are well aware of their problems.

Contact 230

Contact Clients Sell 230

Heinz Marketing

APRIL 29, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. I’m not a productivity expert. I wish that I was. There are many out there who are who I am in awe of. But productivity is something I’ve been thinking about a lot lately. How can I balance everything on my to-do list and keep my sanity, too? Are you Tired? I am! As a full-time working mom of two young boys, I feel like my hair is on fire all day long.

Product 125

Product Gaming Meeting Closing 125

Engage Selling

APRIL 29, 2022

???? In this week’s Sales Strategy, I’m going to share with you one of the best strategies I know to increase closing rates. It involves getting more people engaged from … Read More. The post One of the Best Strategies to Increase Closing Rates | Sales Strategies first appeared on Colleen Francis - The Sales Leader.

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Closing Sales Negotiate Prospecting 122

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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SaaStr

APRIL 28, 2022

Every SaaS founder dreams of conquering the market and growing at a record rate. But when you stick to traditional, siloed sales motions, you may prevent your goals from being met. Fortunately, with the right strategy, you can continue to grow with a funnel that stays fresh. Hillary Carpio, the Director of ABM at Snowflake, shares her company’s account-based marketing (ABM) playbook and how it can dramatically scale business. .

Cross-sell 120

Cross-sell Sell Lead generation Education 120

Iannarino

APRIL 28, 2022

There may be nothing worse than churn when it comes to net new revenue growth. The more clients you churn, the more you find yourself running in place, winning new deals that only replace part of what you lost. I happen to know a lot about churn from my time working in a Red Ocean industry, one with a lot of competition. It would not be uncommon to lose three million dollars in revenue every year, requiring three million and one dollars to get one dollar of growth.

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Growth Clients Sales 227

Force Management

APRIL 28, 2022

The Revenue Builders Podcast, hosted by John McMahon and John Kaplan, has quickly become part of the weekly routine for business leaders in all stages of their careers. McMahon, Kaplan and their guests get real, digging into timely topics with some of the most successful business leaders in all company disciplines (i.e., Sales, Finance, Product, Engineering, Customer Success, Executive Leadership, etc.).

Finance 118

Finance Engineering Product Customers 118

Partners in Excellence

APRIL 25, 2022

We celebrate our wins and victories, as we should. Sometimes, we do a debrief on why we won, so we can learn and improve our execution in future opportunities. Often, we focus on all the things we did; we engaged the right people, we talked about the issues that were important to them, we had a superior solution, we were more compelling than the competition.

Process 118

Process Customers Sales 118

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

SaaStr

APRIL 26, 2022

Ok times are tough in the public markets for SaaS and Cloud. But not for Zscaler. It's worth $30B at $1B in ARR, and it's growing an incredible 63%. The key? It's doing that, AND generating $200m of free-cash flow a year. That's the bar today. And it's a high one. — Jason BeKind Lemkin #???????????? (@jasonlk) April 26, 2022.

Growth 119

Growth Trust Customers Sales 119

Iannarino

APRIL 29, 2022

There is a lot of talk about differentiation in sales, and almost every sales organization pursues sales in the same way, often having the exact same order to ensure there is no meaningful differentiation. The marketing folks will tell you to differentiate by sharing how your company is different, and the product folks will insist you differentiate your "solution"—a word that inflates your product or service by making it the answer to your client's problem.

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Clients Service Product Sales 215

Martech

APRIL 25, 2022

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. This sometimes leads to falling short on your marketing goals. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?

A/B testing 117

A/B testing Launch Presentation 117

Membrain

APRIL 27, 2022

They told him he would never make it in sales. Now Andy Paul is a well-known expert in the sales industry, author of two books and creator of the award-winning podcast “Accelerate Your Sales” which he sold to Revenue.io in 2020.

Sell 111

Sell Sales 111

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

SaaStr

APRIL 25, 2022

Seed investment isn’t slowing down. But the momentum game into a quick 3x-5x Series A (and beyond) is. Will see how it plays out. — Jason BeKind Lemkin #???????????? (@jasonlk) April 25, 2022. So now is an odd time for SaaS startups: The best are growing faster than ever. It looks like unicorn rounds are still being announced almost every day.

Gaming 119

Gaming Price Closing Process 119

Iannarino

APRIL 25, 2022

What if your team’s cold call close rate could be 10% or higher? With the right B2B cold calling tips and tricks, that figure can be your team’s reality.

Cold Call 202

Cold Call B2B Closing Prospecting 202

Martech

APRIL 26, 2022

Getting personalization wrong drives away customers, according to a new report. Nearly half of all U.S. consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping Experience, from Parcellabs (Parcellabs primarily offers services designed to enhance the post-purchase experience).

Promote 113

Promote Trust Service Customers 113

Heinz Marketing

APRIL 26, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. Too long, didn’t read: Goodhart’s Law should be used for leading metrics, but lagging metrics make great targets. In fact, the further downline you go, the better they get (to a point). Today we are going to be talking about a topic I have been exploring for a while: Goodhart’s “Law”. For those of you who are unfamiliar, the adage goes “when a measure becomes a target, it ceases to be a good measure.”.

Pipeline 110

Pipeline Education Technique Lead generation 110

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Price

SaaStr

APRIL 24, 2022

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 1. BowtiedCocoon: Top SaaS SMB AEs have $125k OTEs. But The Best Ones Make $261k. 2. Every Investor is Different. But Here Are 22 Reasons I Generally Say “No” 3.

Product 117

Product Process Customers Sales 117

Predictable Revenue

APRIL 26, 2022

Pontus Noren joins the Predictable Revenue podcast to discuss how the outbound sales journey maps to raising investment for your company. The post Increase Revenue by Selling to Investors appeared first on Predictable Revenue.

Sell 105

Sell Sales 105

Martech

APRIL 26, 2022

“The consumer is something we’re trying to figure out,” said Ryan Phelan, managing director of RPE Origin, in his presentation at The MarTech Conference. “They consume everything that we do. The email marketer is sending out promotional campaigns, triggered campaigns –all kinds of different things to get a conversion.” “Whether you’re on the B2B side or the B2C side, what you experience in email is trying to get that consumer to do what you want th

B2C 113

B2C Campaign Represent Promote 113

Heinz Marketing

APRIL 28, 2022

By Carly Bauer , Marketing Consultant at Heinz Marketing. Since starting with Heinz Marketing a little over a year ago, I have been continuously exposed and tasked with different areas of social media marketing, from organic content to paid ads on various platforms. Being successful as a business on social media, working to build your following and brand awareness takes a lot of time, money, and effort.

Promote 106

Promote Follow-up Start-ups Up-sell 106

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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