Sat.Aug 20, 2022 - Fri.Aug 26, 2022

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Your Guide to Creating a Sales Leadership Framework

Iannarino

How confident are you that your sales team can meet your KPIs this quarter?

Sales 282
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How To Deal With Sales Objections – Easily

The 5% Institute

One of the most important parts of the sales process as well as your sales conversations, is learning how to deal with sales objections effectively. Knowing how to deal with sales objections can either help you close the sale, or potentially break rapport if you handle them incorrectly. So how should you go about overcoming objections in sales? In this article, we’ll explore the five-step approach we teach Sales Professionals and Business Owners, but before we do – we’ll also look at where sales

Sales 140
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Trending Sources

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Dear SaaStr: What Do You Do To Stop Customers From Abusing Free Trials, Sharing Accounts, etc.?

SaaStr

What are some techniques SaaS companies use to combat trial abuse / people trialling multiple times? My advice: Just let it go. At least for now, and probably a very long time. A lot of things will drive you a bit nuts when you are small: Folks that do repeat free trials. Folks that share accounts. Early customers that got “too good of a deal”. Customers that use a cheaper edition they aren’t entitled to.

Customers 134
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Which is Worse - The Boston Red Sox or Your Sales Team?

Understanding the Sales Force

I wrote the best-seller, Baseline Selling , so it should come as no surprise that I'm a die-hard Boston Red Sox fan. I'll be at Fenway Park for a game this week and I had some thoughts about how the Red Sox compare to many of the sales teams that get evaluated by Objective Management Group (OMG).

Gaming 144
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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It’s Not Time Management, It’s Self-Management

Anthony Cole Training

There is no such thing as “time management.” Here is my take on the myth. It’s a very practical analysis that leads me to my strong conviction.

Sales 266
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How to Overcome Price Objections

Iannarino

The root cause of nearly all the price objections is not creating enough value in the sales conversation, while also failing to differentiate what you sell. When this is true, you are inviting price objections like the following.

Price 267

More Trending

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Major Accounts – The Growth Framework

Sales Pop!

Recently, I had a planning session with a CSO from an HR services firm that had just landed their first large client, a Fortune 500 pharmaceutical company. As you might guess, she was very excited about this significant achievement and its potential for game-changing new revenue and profit. The journey from serving small and medium-sized accounts to winning business with major accounts can be a long one.

Growth 234
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Sales Stress: 10 Ways to Manage & Reduce It

Veloxy

There are many factors that cause sales stress. Pressure to hit quota. Leads that cancel meetings. Rumors of downsizing or demotions. The list of stress factors is long. Sales is commonly ranked as one of the most stressful professions in the country. In addition to the intense and competitive work environment, sales reps and managers also have to juggle their work life balance and other commitments.

Sales 182
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The Critical Importance of OutBound Cold Calling

Iannarino

At a company event, two engineers were elated to share that two of their dream clients had downloaded a lead-generation piece from the website. The company’s entire staff applauded the good news. In the next sentence, the engineers disclosed they had been hoping for an event like this for five years. If half a decade seems like a long time to wait to reach out to a prospective client, you and I are in wild agreement.

Cold Call 265
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3 Ways To Drive More Traffic To Your Website From Instagram

ClickFunnels

The post 3 Ways To Drive More Traffic To Your Website From Instagram appeared first on ClickFunnels. An Instagram following can be an asset for any online business. However, merely having a following isn’t enough, you also need to know how to convert those followers into leads, then into paying customers, and then into repeat customers. And that starts with driving traffic from this social media platform to your own website.

Niche 148
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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9 Proven Ways to Drive Sales Using Social Media Video

Sales Pop!

Video is becoming an increasingly important part of social media marketing. Not only is it an entertaining means to engage your audience, but it can also be used to drive sales and conversions. In the following article, we’ll discuss nine proven, successful ways to use social media video to drive more sales and boost revenue for your business.

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SaaStr Turns 10 Today

SaaStr

So there’s a tiny bit of a disagreement on when SaaStr started, but we’ve sort of aligned on this SaaStr post: Everybody Lies, SaaS Revenue in the Inc. 5000. It was a fun post looking at the actual GAAP and ARR of many leaders way back in 2012, from HubSpot to Marketo and more. Boy, they’ve grown up in 10 years! Back then, there was so little transparency in SaaS.

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My Debt to The Challenger Sale

Iannarino

It would be more difficult for me to share my version of a modern sales approach if the Challenger approach didn’t exist. Brent Adamson and Matt Dixon's research made it possible to address the issues that continue to plague sales organizations and repel their prospective clients. Their book The Challenger Sale was interesting to me, mostly because so many people criticized the ideas, but the old guard often tries to dismiss anything that threatens the status quo.

Sales 261
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How to Implement Strategies for Reaching Buyers Directly

David Meerman Scott

As I’ve connected with hundreds of people from around the world about transitioning to modern marketing, many tell me they struggle with getting started. I created a free ( no registration required ) Web Marketing Strategy Planning Template to serve as a guide for how to implement strategies for reaching buyers directly.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Smart Ways to Reward Yourself for Business Success

Sales Pop!

When you think of splurging after finally making it as an entrepreneur, what comes to your mind? Is it million-dollar cars ? Jets and boats galore? Maybe it’s buying your mother a house as a thank you for her support. We’ll talk about the best ways entrepreneurs can finally take some of their cash flow and let lose a little bit. Is it better to wait until your years into running your business?

Gaming 209
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This Technology Researcher Agrees with Us - Your CRM Sucks

Membrain

As you may know, I am not shy about sharing how much Salesforce sucks. And, since ranting loves company, I was delighted in April when I found out that a major technology research company agrees with my opinion of this (former?) leader in the CRM space.

CRM 133
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How to Approach Transactional Selling

Iannarino

Occasionally, someone asks me about transactional selling strategies. Most of the time, they are suggesting that I have not ever practiced transactional selling. So, before we begin our conversation about transactional sales, let me establish my bona fides.

Sell 260
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Fenwick: Down Rounds Aren’t Really Happening Much. But Later Stage Prices Have Fallen Quite a Bit.

SaaStr

Fenwick, one of the bigger Silicon Valley / tech law firms put out its quarterly report on the venture market , sourced from 194 deals that actually closed in Q2’22, and I found the way the data was presented super helpful given all the drama in the venture markets, on twitter, etc. A few learnings: #1. Yes, while downrounds have increased, there still aren’t very many of them.

Price 131
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Is The Customer Always Right?

Partners in Excellence

Fred Copestake posed an interesting survey on LinkedIn, “ Is The Customer Always Right? ” It’s an interesting question, applying not only to customers, but also to each of us. What’s important here, and the biggest challenge, is perception. All of us, customers included, will always think we are right. Reflect, for a moment, why would someone continue to do things they know to be wrong or incorrect?

Customers 131
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Understanding the contents of a commercial lease

Sales Pop!

If you want to run a business in the UK out of a property that someone else owns, you are going to need to sign a commercial lease. This can be a daunting prospect for a business owner, especially one that is entering into this type of arrangement for the first time. So, it’s worth fully taking the time to understand what you will be getting yourself into.

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The False Dichotomy of Relationship Selling vs. Consultative Selling

Iannarino

One of the ways we make trouble for ourselves and others is to categorize and rank things. Our strong tendency to rank, well, everything, often finds us suggesting one thing is more important, or better than some other thing. On a recent post on LinkedIn, one comment suggested that there was evidence that relationship sellers fared the worst when it comes to sales.

Consult 258
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5 Interesting Learnings from Toast at Almost $800,000,000 in ARR

SaaStr

So we took a look at Toast just after it IPO’d. Times were good then, and Toast was worth $24B. Fast forward to today. and there’s not much to criticize Toast for. They dominate a large market, and are growing almost 60% at $800m in ARR! And yet, the markets are tough today, and Toast is now worth less than $10 Billion, despite executing admirably.

Territory 131
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Can My Car Uncover Sales Qualification Criteria Better Than Most Salespeople?

Membrain

If your car was manufactured in the last few years, you probably have a rear camera that helps you see your surroundings when you need to back up, back into a parking space, or drive backwards on the interstate at 65 MPH. Okay, maybe not the last one.

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6 Types of E-commerce Fraud

Sales Pop!

No matter whether you sell clothes online, electronic gadgets, or run any other type of e-commerce store, you need to do everything in your power to protect your customers against the possibility of e-commerce fraud. Statistics show that approximately $20 billion was lost around the world in 2021 due to online payment fraud. This statistic alone shows why e-commerce fraud needs to be a priority for your business.

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What is the Best B2B Sales Prospecting Software in 2022?

Iannarino

Do you have login fatigue? I know I do.

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Dear SaaStr: Why Do Big Companies Buy Small Companies Instead of Competing?

SaaStr

Dear SaaStr: Why do big companies buy small companies instead of competing? Well, first of all, they often do both. They often start of competing, at least a bit. Salesforce paid $27 Billion for Slack. But that came years after they spent tens of millions on “Chatter”, a failed collaboration tool. Facebook competed with Instagram before it bought it.

Niche 123
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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IHeartMedia launches metaverse hub iHeartLand in Fortnite

Martech

This week, iHeartMedia debuted iHeartLand, a committed music and gaming space within the virtual online game Fortnite developed by Epic Games. The metaverse destination was built using Fortnite’s Creative toolset with the help of Atlas Creative’s team of game developers. Fortnite players will be able to visit iHeartLand to play mini-games and participate in exclusive meetups with artists.

Launch 123
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6 User-Centric Web Design Principles You Can’t Afford to Ignore

Sales Pop!

When designing a website or app, most companies focus on making it visually appealing and adding lots of cool, fancy features. That makes perfect sense if we bear in mind that research studies have shown that 94% of first impressions are design-related. In other words, visitors form an opinion about website credibility based on its aesthetic. But, all this is in vain if your design is not aligned with users’ needs.

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Storytelling in B2B Marketing

Heinz Marketing

By Karla Sanders , Engagement Manager at Heinz Marketing. Every single person in this world has a core memory. There are stories inculcated in each person’s mind that evoke complex emotions that can move us to feel or do something. That’s what makes us human! Our senses and emotions are triggered by compelling stories. It’s not surprising that whenever we hear a good story, our levels of oxytocin increase (and that’s a good thing).

B2B 122
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Dear SaaStr: What Do the Best Entrepreneurs Do That The Others Don’t?

SaaStr

Dear SaaStr: What Do the Best Entrepreneurs Do In the Early Days That The Others Don’t? My Top 5 Characteristics of a Successful Entrepreneur: Sees a Large or Can-Be-Large White Space — And Builds a 10x Feature or Product to Fill It. There. Many can see the white space that exists, but far fewer can bring a product to market that solves a “10x better” problem in it — that people will pay for.

Start-ups 122
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten