Sat.Apr 22, 2023 - Fri.Apr 28, 2023

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How Sales Managers Fail Their Sales Teams

Iannarino

When sales managers fail their sales teams, every stakeholder is harmed. First, the salesperson is harmed by not being successful in sales. The salesperson’s family may also suffer without the resources they need. The salesperson’s prospective clients are hurt because the person they are dealing with is not using value creation strategies , which would have caused them to buy from the salesperson.

Sales 253
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3 Ways to Motivate Your Sellers During Economic Challenges

Force Management

Economic challenges can take a huge toll on workforce morale. Your sales force is likely encountering obstacles they haven’t faced before, and it’s possible that’s affecting their ability to win.

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Helping Buyers “Get Their Ducks in a Row” is the #1 Thing Your Sales Team Must Do

Membrain

What should your b2b sales team do when a prospect shows up looking for a solution, and confident that yours is the right one?

B2B 104
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Coaches Benefit from Tryouts, Sales Managers Fail Using Gut Instinct

Understanding the Sales Force

Our son's college baseball season is winding down and we think they'll make the playoffs for the second straight year. As I think back to high-school baseball, a couple of things came to mind that have a lot to do with sales development. Mike attended two high schools. His first high school baseball coach saw his potential, calling him up to play on the varsity team when he was still in the 8th grade.

Sports 126
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Can We Be Helpful And Still Make Our Quotas?

Partners in Excellence

When I read my feeds or listen to a lot of “experts,” the focus is always on hitting our quotas, maxing our commissions, achieving our goals. Listening to sales executives, the focus is, constantly, making your numbers. And then there are the consequences of not doing so. Our jobs are at stake, even our companies are threatened. One imagines a sword of Damocles hanging over seller’s heads with the constant threat of making quota.

Quota 127
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How to Overcome 8 Common Sales Challenges and Close More Deals

Iannarino

Selling effectively has never been easy, regardless of what you sell. In B2B sales, both buying and selling have become more complex and more complicated. Buyers are trying to decide without speaking with salespeople, and they struggle to build consensus among their teams.

Closing 244

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3 ways B2B marketers can use generative AI

Martech

As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis.

B2B 130
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Dumb And Dumber…….

Partners in Excellence

I’ve been noticing a torrent of “hints and prompts” from the ChatGPT guru’s looking at email personalization, specifically around business personas. These experts are providing insights around how to personalize outreaches through ChatGPT prompts. As I read through these expert insights, the movie “Dumb and Dumber” kept going through my mind.

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Answering Your Questions About Consultative Selling

Iannarino

Many B2B sales representatives believe they are consultative because they ask questions and avoid being pushy. Asking questions alone is not evidence of a consultative approach. Many salespeople ask questions without being consultative.

Consult 218
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20 Key Reasons Why Salesforce is the Best CRM for Field Sales

Veloxy

Salesforce is the leading CRM platform in the market, and it has proven to be the best choice for companies that deploy field sales teams. In fact, according to Salesforce’s most recent State of Sales report, 87% of field sales reps believe their organization takes full advantage of their CRM ( more than inside reps ). In this post, we’ll share the 20 key reasons why Salesforce is the best CRM for field sales and how it can benefit you and your field sales team.

CRM 130
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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At the Top SaaS Companies, Founder-CEOs Own ~15% at IPO. And Most Co-Founders Are Not Equal (And That’s OK). UPDATED

SaaStr

I was curious the other day how many of the recent Cloud and SaaS IPOs had founders that were equal co-founders from an equity perspective. That was how I was brought up (the first start-up job I had, the founders were equal shareholders). And I generally thought that 50:50 was the default, albeit with many exceptions. Well, I was wrong. Only 4 of the most recent ~30 SaaS/Cloud IPOs I looked at had equal founder ownership at IPO, Atlassian, Pagerduty, and (close enough) MongoDB and Amplitude:

Start-ups 126
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A Differentiating Skill: Depth Of Thinking

Partners in Excellence

What really differentiates sellers in helping customers in complex B2B buying processes? Is it the products they represent? Possibly a little, but in reality, when the customer develops a short list of alternatives, any of the solutions can meet their needs. Is it the price of the solution? When there is no other basis of differentiation, price will always win.

Technique 131
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6 Expert Tips for Building a Sales Team from the Ground Up

Iannarino

Sales is the lifeblood of any organization. Without a strong sales team , it doesn’t matter how great your company’s product or service is. Sales teams are consistently some of the strongest drivers of revenue growth , customer retention, business growth, and even brand reputation.

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The Art and Science of Complex Sales Podcast

Membrain

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Andy Paul , Author of " Sell Without Selling Out " to discuss about the importance of coaching, and the need for a human-first approach to selling.

Sales 25
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The Top Bootstrapped SaaS Companies Ever: Atlassian, Mailchimp and Qualtrics

SaaStr

Dear SaaStr: What is the most inspiring bootstrapped SaaS out there? Atlassian is worth $40B today, pretty darn impressive. The founders owned 78% at IPO. Very impressive. The combo? Utterly epic pic.twitter.com/oN5vm3y4Ii — Jason Be Kind Lemkin  (@jasonlk) April 19, 2023 In SaaS, I nominate 3 for The Best Bootstrappers Ever. First, Atlassian.

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The SEO hierarchy of needs for local businesses on a budget

Search Engine Land

Up to 98% of people used the internet to find information about a local business in 2022, according to BrightLocal research. And 87% of consumers used Google to evaluate a local business. For local businesses with limited time, money and resources, it can be hard to know where to focus marketing efforts. One thing is for sure: The ability for people to find local businesses online is critical.

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Seizing Genuine Sales Opportunities for Growth

Iannarino

In any pipeline, you will find many potential deals. Many records that show up as opportunities are not close to being deals worth pursuing. Instead, they live in your B2B sales pipeline because the salesperson must enter the record after a first meeting.

Growth 210
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How to outsource link building: Benefits and tips to follow by Admix Global

Martech

Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you can sit back, relax and watch your website rise to the top of search engine rankings. The role of link building in SEO Are you ready to rock your SEO game?

Campaign 115
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How to Create Urgency in Sales. When There Really Isn’t Any.

SaaStr

Dear SaaStr: How Do I Create Urgency in Sales. When There Really Isn’t Any? Creating urgency is an art. Most founders are great “middlers”. They are great at explaining not just what the product does, but what it can do to solve your problems. No one is better than a founder at this. And then … the deal often never quite closes. The prospect got interested, took the call and the meeting, but … didn’t ask for a contract.

Contract 117
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How to prioritize SEO keywords for content creation

Search Engine Land

When it comes to SEO , there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business. Having hundreds, thousands, or even millions of potential keywords worth targeting is overwhelming. You need to prioritize SEO keywords and create a measurable plan.

Start-ups 112
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What I Miss About Selling

Iannarino

While I am not romantic about the past, there are several things I miss about the old days of selling. Generally, things were much simpler, and the experience was better. These are a few of the things that make me nostalgic.

Sell 197
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Automation and AI: The power to build true digital experiences

Martech

It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than streamlining processes, automating posting on social media, or scheduling emails.

UX 115
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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5 Interesting Learnings from Squarespace at $1 Billion in ARR

SaaStr

Squarespace produces amazing websites for SMBs — we are a big customer at SaaStr. And that’s powered it all the way to a $1B run-rate with 28% EBITDA. Self-serve products can and should be quite profitable at scale. But it’s also a story of hitting some limits on TAM, and growth has slowed to 10% at $1B ARR. And subscriber growth of only 3%. 5 Interesting Learnings: #1.

Price 116
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Google UA historical data will be available until July 1, 2024

Search Engine Land

Good news for those behind on exporting their Google UA data. Starting on July 1, 2023, data collection in Universal Analytics will come to a halt. However, you will retain the ability to view and export all the data collected before this date until July 1, 2024. Google Analytics has finally put a date on the loss of historical data: For free customers, you will stop collecting data in Universal Analytics as of July 1, 2023.

Contract 111
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Maximize Your New Client Welcome Email with These 7 Elements

Iannarino

Congratulations! You won your big deal dream client after pursuing them for two years. You have a signed contract, and their paperwork is complete.

Clients 191
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B2B marketers remain optimistic in the face of major challenges

Martech

Almost half of B2B marketers are struggling to use data, both to drive decision-making and measure performance. It’s the biggest challenge they face, ahead of increasing growth targets and budget and staffing cuts. That’s the key takeaway from a survey of over 500 U.S. and U.K. marketers issued by precision demand marketing platform Integrate.

B2B 115
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Dear SaaStr: Is it OK to Modify the Standard SAFE Form?

SaaStr

Dear SaaStr: Is it OK to Modify the Standard SAFE Form? There’s an issue I see blow up several times now as an investor. It’s when a founder takes a so-called standard SAFE … and modifies it, and doesn’t really tell the investors it is sent to. Here’s what I’ve seen over the years: Removing antidilution protection Converting to last round security, not next round Converting to common, not next round security / preferred No premium / no return if company acq

Legal 109
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Optimize your Email Deliverability: Technology

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Last month I covered how to optimize your email deliverability by improving the content within your emails: the words, images, format – everything you are putting in the email that you are hoping your audience receives and reads.

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Google: Page experience is not a ranking system, but it is a ranking signal

Search Engine Land

Google page experience was never a ranking “system” but is still considered a ranking “signal,” Danny Sullivan, Google’s Search Liaison, said this morning. Google emphasized that just because page experience was removed as a ranking system , it does not mean it does not reward pages that have a good page experience. What changed.

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Google sets deadline for getting data out of Universal Analytics

Martech

Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. UA will stop collecting data on July 1 of this year. The company will also automatically make Google Analytics 4 properties for those on UA who haven’t created them yet. Dig deeper: Redefine success: Getting started with Google Analytics 4 Google had previously said users would have at least six months to export data.

Contract 111
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten