Salesforce

MAY 15, 2023

We thought selling would be easier after the pandemic. Instead, we’ve been hearing “no” more often. Customers are fearing for their jobs, tightening their belts, and “ starting to freak out.” It’s no surprise that almost 70% of reps agree that selling has gotten harder. After talking with other sellers, and using Dale Carnegie’s principle to “get them saying yes, immediately,” I’ve come up with four key sales tips that can help you land

Trust 98

Trust Price Up-sell Construction 98

Iannarino

MAY 13, 2023

One of the most important things about the One-Up approach you find in Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative , is that it positions you as an expert and authority on the results you help your clients improve. Leaders and decision-makers don’t want to buy from a salesperson; they want to buy from a business advisor who has experience.

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Clients Consult Trust Sales 273

Sales Hacker

MAY 15, 2023

Running a startup is easier said than done, especially when you have a tight budget and limited resources. It’s hard to know when you’re ready to hire a sales team — and the consequences can make or break your startup. Perhaps not surprisingly, about 40% of new companies go out of business because they run out of cash or fail to raise capital, reports CB Insights.

Minimum Viable Product 90

Minimum Viable Product Pitch Non-Profits Sales 90

Force Management

MAY 18, 2023

The Chief Financial Officer is an influential voice in any sales conversation. If you’re looking to drive growth for your organization, your reps must be able to influence the CFO to close higher-value deals. Recently, due to economic pressure and budget constraints, many sales teams are seeing CFOs get involved in every deal, regardless of size. The ability to sell to the CFO is now a crucial skill every seller needs in order to hit revenue targets in today’s market.

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Sell Growth Conversion Closing 125

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Hubspot

MAY 17, 2023

The average buyer in this day and age is shrewd — naturally skeptical of salespeople and having certain standards reps have to measure up to. That makes establishing credibility central to the success of any sales effort. But maintaining that kind of trustworthiness and legitimacy over multiple sales conversations can be easier said than done — a lot of reps run into hitches, hiccups, and human errors that undermine their credibility with prospects.

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Prospecting Follow-up Conversion Start-ups 91

Iannarino

MAY 14, 2023

Those of us who have had the experience of selling in a highly commoditized industry adapt to the lack of differentiation. Even if your company does something different than your competitors, your prospective clients aren’t likely to find this compelling. As a result, some of us in the red ocean remove any conversation about our companies and our offerings.

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Sell Clients Conversion Prospecting 268

Martech

MAY 19, 2023

It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?

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Technology Technology Engineering Presentation 145

SaaStr

MAY 17, 2023

Dear SaaStr: When Searching for a Co-founder, How Do You Know You Found The Right One? I think it boils down to 2 key factors: Someone that is both very good at, and better than you, in several key functional areas. If you are good at coding, she is good at sales and customers. Or whatever. That together, the two of you have all the key functional areas covered decently, at least initially (Engineering, Product, Sales & Customers, Marketing).

Engineering 142

Engineering Customers Product Sales 142

Iannarino

MAY 18, 2023

Sales leaders often require their sales force to fill their pipeline with several multiples of their quota. Ensuring you achieve your sales goal is a necessary goal, but this approach is a sign that the sales team isn’t working effectively. When a sales leader asks their team to create an outrageous overage of opportunities, there are big problems in the sales organization.

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Pipeline Quota Sales 248

Membrain

MAY 14, 2023

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with David Brock , Author of "Sales Manager Survival Guide,"​ & CEO at Partners In EXCELLENCE to chat about his problem-solving mindset and curiosity helps him understand problems and explore solutions.

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Sales 137

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Martech

MAY 15, 2023

I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain why a few paragraphs down.) If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. But you still need to prime the pump with a well-written prompt that recognizes the values of a good CTA.

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Campaign Promote B2B Pitch 137

SaaStr

MAY 15, 2023

So raising VC capital has gotten a lot harder than it was at the peak of 2021 — when it was still hard for all but the best and more privileged. But boy, it’s harder today. Everything has slowed down, the bar has gone up, and even VC funds themselves are struggling to do their own fundraising: Fundraising By VC Firms Themselves Is At a 10 Year Low.

Price 134

Price Meeting 134

Iannarino

MAY 15, 2023

Many salespeople believe they are selling value when they are really selling their products and their services. This is the result of a legacy approach to selling that teaches salespeople that their company and their offerings create value. Because they believe that their solution is the value, their selling strategy is poor. You should avoid this approach to sales.

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Sell B2B Service Product 247

Membrain

MAY 17, 2023

Although my company explicitly serves the “complex B2B sales” market, I’ve never really liked the word “complex.” In its correct definition, “complex B2B sales” is an accurate description of a particular type of selling.

B2B 132

B2B Sell Sales 132

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers overwhelmingly rely on a company’s content for purchasing decisions. One survey found that most people prefer content over social media, reviews or contact with a sales rep.

Entertainment 136

Entertainment Promote Clients Campaign 136

Partners in Excellence

MAY 13, 2023

BHAGs are “Big Hairy Audacious Goals.” The term was, apparently, developed by Jim Collins and Jerry Porras. I first became familiar with it from TJ Rodgers, CEO of Cypress Semiconductor. What I find fascinating about BHAGs is to achieve them, you are forced to rethink everything you do. Doing more of what you currently do, or even doing better at what you currently do is, usually, insufficient.

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Quota Pipeline Manufacturing Start-ups 131

Iannarino

MAY 17, 2023

Many sales organizations use a terrible approach to negotiation, one that harms salespeople and their companies. Concessions are at the heart of this approach because many salespeople mistake concessions for negotiation.

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Negotiate Sales 237

SaaStr

MAY 16, 2023

So a recent SaaS survey confirmed what I’ve experienced over the year: outsourced SDRs are tough to make work. It would be so great if we could all outsource sales, sales development, sales operations, and more. It really would be great. It’s just hard in practice to outsource something you don’t already know well yourself. Personally, I’ve seen it sort of work a few times — and that’s why I added “sort” as an option, and 26% of you also said it

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Appointment Territory B2B Meeting 122

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Martech

MAY 16, 2023

AI applications and generative AI tools are becoming more widely available to marketers , but are marketers ready for them? Do they have the skills needed to adopt this technology and take full advantage of its capabilities? That was the focus of a panel at The MarTech Conference , here are some of the takeaways from that discussion. AI requires human supervision As AI evolves, capabilities will expand.

Entertainment 133

Entertainment Technology Technology Consult 133

Partners in Excellence

MAY 15, 2023

Most of our marketing and selling efforts focus on becoming the “product/solution authority.” “We have the leading CRM solution on the market…… Our manufacturing technologies are the best solutions available… We are the leading provider of financial services solutions… ” Our content and our selling efforts focus on demonstrating the superiority of our solutions. “We have the best references, we have more features/functions, we are cheaperR

Manufacturing 125

Manufacturing Education Trust CRM 125

Iannarino

MAY 19, 2023

My first job, which I started at age 12, was delivering newspapers. Making money meant knocking on every door in three apartment complexes and asking the person that answered to subscribe to the paper. Knocking on doors is a real cold call.

Cold Call 226

Cold Call Prospecting 226

SaaStr

MAY 19, 2023

So 2023 is a unique time in venture fundraising. We’re coming off a stretch in 2021 where VC capital hit crazy, record highs… and now is coming into multi-year lows. It’s a time when SaaS and Cloud spend are also at record highs , and many Cloud leaders are still growing at strong rates … yet many startups have stopped growing at all. And really worst of all is multiples.

Gaming 121

Gaming Growth Trust Meeting 121

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Martech

MAY 18, 2023

U.S. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. It is projected to rebound to 11.2% growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%.

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Growth Retail Networking Represent 122

Sales Hacker

MAY 17, 2023

Writing good emails is vital in sales, and every salesperson has their own email tactic. But you only get one shot at getting your sales emails opened, so it’s critical to do it right. In this episode of the Sales Hacker podcast, our host Colin Campbell welcomes Will Allred , the co-founder and COO of Lavender. They talk about the potential application of ChatGPT in sales, why frameworks are better than templates, and how to personalize your email sequence.

Sales 118

Sales Start-ups Education Follow-up 118

Iannarino

MAY 16, 2023

One mistake weak salespeople make is pursuing clients that are easy to win but difficult to service after the deal is closed. These easy-to-win clients desperately need a salesperson to agree to take their business because better salespeople refuse it. Once an unsuspecting salesperson wins these undesirable clients, the client’s constraints become the salesperson’s company’s problems.

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Clients Closing Service Sales 222

Search Engine Land

MAY 19, 2023

Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a powerful metric when you understand its potential. It can help you to make educated decisions about your prospects of ranking for specific terms, allowing you to make tactical choices that underpin your SEO strategy. Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.

Gambling 117

Gambling Niche CTR Strategize 117

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

Martech

MAY 17, 2023

In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization : Proposition. How do you align and concentrate your creative marketing firm’s or in-house agency’s services with a focused vision, positioning strategy and value proposition? Principles.

Clients 122

Clients Technology Technology Meeting 122

SaaStr

MAY 17, 2023

So RingCentral is a quiet SaaS leader that has been around for a long time, since the early days of SaaS. It’s built its way into an enterprise contact center leader and has now crossed $2 Billion in ARR, growing a mature but still steady 16%. And while it’s not GAAP profitable, on a non-GAAP basis, its margins are way up to 17%. So what’s that worth in 2023?

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Non-Profits Growth Contact Customers 117

Partners in Excellence

MAY 19, 2023

A lot of you might be scratching your heads, “What is Dave talking about, all our customers speak Mandarin, or English, or Spanish, or Japanese, or Australian (Yeah, I still struggle with Australian)?” I struggle with French and German, usually beginning conversations with “Parlez vous Anglais?” “Sprichst du Englisch?” I’m relieved when they say “Yes…” When we speak a common language, we are able to connect and communicate effectively w

Trust 112

Trust Conversion Customers Product 112

Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. 1.

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Engineering Education Growth Territory 111

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Sales