Salesforce
JUNE 14, 2023
Let’s face it: Hard sells and flashy demos can be effective ways to close. But not always. Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. In fact, 81% of sales reps say buyers increasingly conduct research before they reach out, according to the latest State of Sales Report.
Membrain
JUNE 14, 2023
Data visualization is a powerful tool for sales leaders and professionals to improve analysis and decision-making. From prospecting more effectively to understanding your pipeline and seeing where your greatest account opportunities lie, the ability to take bare numbers and make them visual can make the difference between stagnant results and continually improving performance.
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Iannarino
JUNE 10, 2023
Research on B2B buyers shows they have changed how they buy. The biggest shift is that they do their own research before starting the sales process, and most would prefer to buy without having to speak with a salesperson. Buyers complain that salespeople don’t understand their business and their challenges, and that the sales experience doesn’t give them what they need.
Force Management
JUNE 15, 2023
Changing course to weather the economic storm is a little like other initiatives that require leader visibility. To pivot successfully, you’ll need to rally the troops and build buy-in around the shifted approach. But unlike a launch, your plan for steering the ship through choppy waters comes with added background noise. Tightened budgets, longer sales cycles, and “not right now”. the realities of today’s market can take a toll on morale.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Partners in Excellence
JUNE 14, 2023
Pop Quiz time…… Put everything away, pull out a pen/sheet of paper, open a blank document on your computer, or open the notes app on your phone. Answer this question, you have 90 seconds: What does your customer care about? What are the top 3 things that matter to them? (For extra credit points, write down why) Tick…… Tick… Tick… Time’s up, put down your pens, fingers off the keyboard.
Veloxy
JUNE 15, 2023
The year 2023 has brought with it new challenges and opportunities in the world of outside sales. As sales professionals navigate this ever-changing landscape, the secrets to their success lie in adapting to industry trends , leveraging technology, and honing essential skills. Are you ready to unlock the secrets to outside sales success in 2023? Read on to discover the strategies, techniques, and insights that will propel you to new heights in your sales career.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Anthony Cole Training
JUNE 14, 2023
Regardless of the current state of affairs, GREAT organizations go through a constant assessment of where they are. They look at lagging metrics, leading metrics, and success metrics. They consider that data to help them identify the answer to these three questions.
Martech
JUNE 14, 2023
There are a lot of stats out there about marketing and artificial intelligence. Unfortunately, many of them are (gasp!) more than two years old. When it comes to AI, change comes fast. Not just in the technology, but in attitudes and usage. Here’s a collection of statistics about AI and marketing with the date of the survey included. This will let you judge for yourself how much things have changed since they came out.
Understanding the Sales Force
JUNE 12, 2023
Yesterday, while watching our son play in a summer collegiate baseball game, I missed a step and tumbled all the way down the bleachers. Isn't that a great analogy for what happens when you miss, or skip a crucial step in the sales process? More than half of all salespeople are missing and skipping important milestones in the sales process each and every day and their egos get more bruised from failing to close those opportunities than my body got bruised from my not so thrilling adventure to th
Iannarino
JUNE 16, 2023
As a new sales rep, you might want to sell a product that is unique and special. You might believe it would be even better to sell something with no available alternatives. While selling a differentiated product or service might bring you easy success and commissions, it will stunt your development as a salesperson.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Partners in Excellence
JUNE 16, 2023
For those who’ve followed me for some time, you know I rarely take a hardliner perspective. When someone poses a question, “What’s the best way to prospect, How should we engage our customers more effectively, What are the critical metrics, How do we help our customers buy, ……,” my answer is always, “It depends… ” I don’t mean to be evasive, because it always does depend, every situation is different and we have to adapt to what’s
Martech
JUNE 16, 2023
This is the first part of a three-part series on the success elements of growth. One of the things I enjoy the most about my job is how much I learn from my clients and colleagues. Over the years, I have had the incredible opportunity to work with some big brands and incredibly smart people and engage with innovative thinkers I am proud to call my clients.
Search Engine Land
JUNE 11, 2023
Google has begun the rollout of the new perspectives filter in the mobile search results this weekend. This feature was announced at Google I/O and we have seen previews and tests from Google over the past months related to this feature and now it is live. What it looks like. Here is a screenshot of the feature, you can see it by searching on mobile and sliding the search bar filters until you see a “perspectives” option.
Iannarino
JUNE 13, 2023
Artificial Intelligence" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> If you spend any time on LinkedIn, you find a lot of content about ChatGPT and other tools built on large language models. Some people use ChatGPT to write their content in part or in whole. A few months ago, I sent a summary of a presentation I will deliver soon.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
G2
JUNE 13, 2023
Augmented reality (AR) has rapidly transitioned from a nascent technology into a groundbreaking instrument. It is present in our daily lives and continues to redefine the ways we interact with technology.
Membrain
JUNE 11, 2023
In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller interviews Pete Evans, Head of Sales EMEA and Certified Coach of Emerse Group Limited, to explore essential fundamentals and foundations for salespeople.
SaaStr
JUNE 12, 2023
We’re SUPER excited to announced that Expensify has returned as a second-time SaaStr Annual sponsor for 2023 Annual on September 6-8, this time as a Unicorn Sponsor! We’ve used Expensify ourselves at SaaStr for years to manage our team’s expense reports, and we’re excited to have Expensify back even bigger and better this year, and to partner with Expensify on their Chat app as well.
Iannarino
JUNE 14, 2023
It isn’t easy to lead a sales force in the best of times, and it is more difficult in a recessionary environment. As a sales leader, you need to establish priorities. The following outlines these in order of importance.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Partners in Excellence
JUNE 16, 2023
Over the past week or so, I’ve been writing a lot about our commitment to the status quo. How we seem to continue to do the same things, over and over, even when they are failing. I’ve written about how we are trapped in “business as usual.” I’ve gotten some questions, “Dave, how do we change, what should we do? There are so many things we need to address, where do we start?
Martech
JUNE 12, 2023
I recently taught some martech workshops (in person!) and received numerous fascinating questions from stack leaders. Clearly, 2023 represents another year of great change as omnichannel aspirations take on higher priority and leaders continue to revisit their platform choices amid growing hype around artificial intelligence and machine learning. Here’s my take on three clusters of questions and topics that arose: CDP programs as stalking horses for customer data modernization.
SaaStr
JUNE 16, 2023
Dear SaaStr: How Many Sales Reps Do I Need? More than you probably would think. You can back into how many sales reps you’ll need in SaaS. First, figure out how much revenue you need to close in the next twelve months. Because that’s more than now. Second, calculate a reasonable attainable quota for your closers, your Account Executives. This is generally derivate of your deal size.
Iannarino
JUNE 12, 2023
A few minutes after ChatGPT was released, the techno brutes immediately found the value of using a robot to write cold emails, believing that AI's customization would win them meetings. It is difficult to understand how something might be personalized without any human effort. If a robot writes your cold email, it isn’t personal.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Partners in Excellence
JUNE 13, 2023
We have tools and data sources that gives us all kinds of information and data. We can know about the issues our customers and their markets face. We can know about performance challenges. We have information about individuals, pulled from their social profiles and activity. We have an abundance of data, information, knowledge, but we struggle to make use of it.
Martech
JUNE 12, 2023
Global digital ad spending will “only” increase at 8.4% in 2023, according to a GroupM report out today. This is its smallest increase since the 2009 financial crisis, but this year it is limited by success, not economic problems. “Digital pureplay ad revenue will account for 68.8% of the total [ad revenue growth] in 2023 and will reach 74.4% of total ad revenue by 2028,” the report says.
SaaStr
JUNE 10, 2023
Dear SaaStr: Can Founders Force a Reluctant VC to Exit (Assuming There is a Reasonable Return for All)? Sort of. Generally speaking, there is no legal or contractual way to make a VC sell / exit. There can be some exceptions, but usually there are no “drag along” or forced put rights in standard terms and conditions. But …unless (x) the VCs control the company (own > 50%+) AND (y) are willing to step in and put a CEO in, or be the CEO … the founders have a lot of de facto power here.
Iannarino
JUNE 15, 2023
It isn’t difficult to acquire a strategic advantage in sales. Yet, most people refuse to take the single action that tens of thousands have used to succeed at greater levels than their peers and their competitors. Throughout history, the people you have heard of have one thing in common: They read.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Partners in Excellence
JUNE 14, 2023
Foundational knowledge is about developing fundamental understanding about the core concepts and principles of a certain area. It’s the basis for continued learning and development in any subject area, domain, or profession. Foundational knowledge is the set of basic building blocks upon which we build our skills and abilities to perform. We know certain things are foundational.
Martech
JUNE 15, 2023
“It’s clear to us that we are in a revolutionary moment,” said POega founder and CEO Alan Trefler at the PegaWorld conference in Las Vegas this week. “The emergence of AI in new ways is compolementing our traditional view of AI and creating enormous opportunitie and risks.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season.
Search Engine Land
JUNE 12, 2023
TikTok has launched a free AI tool that can create scripts in a matter of seconds. The feature, called Script Generator , is available to all TikTok Creative Center users with a desktop TikTok for Business account. Why we care: The Script Generator will make life easier for advertisers by generating scripts for them. And the best part is, if digital marketers happen to hate the scripts generated, they have the option to run their enquiry again, as many times as they like, for no cost at all as t
SaaStr
JUNE 16, 2023
So Carta recently put together some dat a on a topic I’ve wondered about: just how many startups allow option exercises beyond the traditional 90 day window? The answer: the general trend is just over 10% of startups have extended windows beyond the traditional 90 days for departing employees to exercise stock options. But that is extended in tougher times, like just after lockdown in 2020 … and in 2023.
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
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