Sat.Jul 29, 2023 - Fri.Aug 04, 2023

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Why Ask Your Clients for Their Strategic Outcomes

Iannarino

Theodore Levitt, a marketing professor at Harvard Business School taught his students that people don’t buy drills; they buy quarter-inch holes. No one wants to buy a drill , they buy the outcome the drill provides them. Too many salespeople have been convinced that their solution is superior to that of their competition. Most companies have a solution that can produce the same outcome as their competitors.

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7 Activities for Your Sales Team Success

Anthony Cole Training

In analyzing those salespeople who are successful year after year, we have found significant consistencies in behavior, sales skills, and practice management. We call these The 7 Activities for Sales Success. If your sales team can adopt these 7 habits, you will be amazed at how your sales will improve.

Sales 241
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Is Outsourcing Sales Right for Your Business?

Sales Pop!

Some businesses struggle to manage a sales team. So, they search for ways to improve their efficiency. Sales operations aren’t for everyone. So some business owners look for solutions elsewhere. While some go into automated platforms for lead generation or artificial intelligence (AI), others ask for help from other companies. That’s where outsourcing comes into place.

Represent 206
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Latest Podcasts: Habits of Great Leaders

Force Management

There's no one recipe for success. Every leader has their own unique strategies and practices that they swear by. And yet, there are some great habits that are undeniably shared between many great leaders, including the ones who join us on Revenue Builders. Some of the most common themes in our discussions with the sales greats are a learning mindset, a focus on people, and a willingness to push on through hardship and failures.

Sales 124
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What Your Buyer Needs From You

Iannarino

If you believe that selling is difficult, know that buying is often more difficult. Part of what makes buying challenging is that buyers research on their own to avoid engaging with salespeople. Some are buying without fully exploring their options, which can lead to buyer’s remorse. Spending time with a good salesperson can prevent this.

Sell 244
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Win More Deals by Providing Your Sales Managers with a Coaching Cockpit

Membrain

Sales coaching is a critical multiplier for sales effectiveness. When your sales managers are excellent, consistent, and supported in coaching effectively, your sales teams perform better and continually get better.

Sales 118

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Our Customers Aren’t On A Buying Journey…

Partners in Excellence

Most of the time, as sellers, we focus on our self interests. As a result we spend a lot of time looking at our selling process and the things we want to do to our customers. We focus on the things that drive our success, perhaps not really understanding what the customer is trying to achieve and their success. Sometimes, though rarely, we think about their buying process.

Customers 117
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The Importance of Self-Reporting in B2B Sales

Iannarino

Your CRM can capture dozens of metrics. It can record each salesperson’s activities, document opportunities as they progress, and provide you with a dashboard to rival NASA on launch day.

B2B 242
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The Art and Science of Complex Sales Podcast

Membrain

Join us as we sit down with Jason Howes, the Founder and Managing Director of Arrow Executive Sales. From Jason's eight and a half years on the road, to managing one of Australia's biggest accounts, he provides valuable insights into the world of sales. As we further explore Jason's experience in sales, you'll hear about the importance of understanding the current state of a business and how to propel it to the next level.

Sales 118
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Top 7 Tips for Generating More Sales on Amazon

Sales Pop!

Amazon is by far the largest e-commerce in the US, making up more than 37% of the US e-commerce market. Because of its vast customer base, it’s an attractive marketplace for online sellers with the current number of sellers exceeding 500,000 individuals. If you aren’t already selling on Amazon, you’re missing out on a lot. Anyone can meet the requirements and become a seller on Amazon, but not everyone makes it to the top where they earn upwards of $1 million from Amazon alone.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Intuitive Selling—More Than A Feeling

Partners in Excellence

Have you ever experienced talking about an opportunity, a situation, or strategy with a very high performing sales person? Or been with someone dealing with a very complex deal, and all of a sudden they come up with the right answers, or strategies? Or that individual that just seems to always have the right answers for dealing with the tough situations?

Sell 117
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How to Win a Client for Life

Iannarino

You can compete to allow you to win an order or a project, and you can compete to win a client for life. Once you succeed in the second approach, you no longer need to compete for orders or projects.

Clients 242
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Omnichannel Marketing Strategies, Use Cases, and Trends

G2

Discover effective strategies, real-world use cases, and the trends in omnichannel marketing. Maximize your reach, engagement, and customer satisfaction.

Customers 105
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Reading Body Language Reveals Much

Sales Pop!

Four couples enjoyed dinner as a small social group, followed by a more profound conversation afterward. The discussion was remarkable, and one gentleman’s facial expressions throughout were highly entertaining! However, it was a superb reminder to be aware of our posturing, including facial expressions, while speaking with prospects and clients. Those appearing on the person’s face would have killed trust and the sale!

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Sprout Social acquires Tagger Media

Martech

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings. Tagger Media offers a unified SaaS solution for brands and agencies that allows marketers to measure the impact of influencer campaigns through ROI and trends reports.

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How to Not Sell - An Observation

Iannarino

Most of what you read here are articles designed to help you sell more by selling better. But lately, I have noticed that a great many people are more interested in strategies that prevent sales. In the idea of giving the people what they want, what follows is advice that will keep you from selling.

Sell 238
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Never Stop Learning: Advice from A Sales Enablement Leader

Sales Gravy

Sales Training Is An Investment In YOU In this episode of the Sales Gravy Podcast, Jeb Blount is joined by Sarah Browner, the Global Sales Enablement Manager at Adobe. If you are a sales leader, sales enablement professional, or training facilitator, you will want to tune in for their conversation about keeping learners engaged and using feedback to improve enablement initiatives.

Sales 98
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Unleashing the Power of Centralization, Customer Experience, and AI

Sales Pop!

Centralizing Functions for Seamless Business Operations Are you facing challenges in centralizing functions that traditionally belong to different departments? The answer lies in the revolutionary concept of Revenue Operations (Rev Ops). In this article, we explore how Rev Ops can streamline your business operations, foster collaboration, and drive success in today’s dynamic market.

Customers 130
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Marketo’s July releases: A manager’s guide

Martech

Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. This will reduce the time needed to troubleshoot web services error notifications.

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Priorities, Focus, and the Discipline to Get Things Done

Iannarino

People who want to get things done must determine their priorities so they can act on their self-discipline to ensure they are completing the things they care about. Most of us want to do many more things than we could accomplish in three lifetimes. In a world that is hell bent on distraction as a business model, the only way to be productive is to narrow your focus to include only what is most important.

Product 215
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71% of You Say Are Bullish On 2024 Being Better Than 2023

SaaStr

So one of our recent themes on SaaStr is that while things are still tougher for almost everyone that the go-go days of 2021, in at least some ways, they seem to have bounced off the bottom and are at least getting easier than before: Top Cloud and SaaS stocks are up 31% this year. Now they still are way down from their 2021 highs. But +31% is real.

Growth 98
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How AI Can Empower Sales Teams

Sales Pop!

Artificial Intelligence (AI) is revolutionizing the sales landscape, offering businesses unprecedented opportunities to enhance their sales processes and achieve remarkable results. In this article, we will explore the transformative power of AI in empowering sales teams to excel in customer acquisition, lead generation, and customer relationship management.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Unlocking the true value of a new email address

Martech

Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. But acquiring new email addresses requires a lot of effort, which raises the question of return on investment. How much can you afford to spend on a new email address? Let’s start with a very simple calculation: Value = revenue from emails ÷ deliverable email addresses For example, if your email program brings in $100,000 and you have 100,000 deliverable names

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What Did Your Client Learn?

Iannarino

In a workshop with an excellent sales force, we played a game from Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative. In this game, there are five rules, and breaking one disqualifies you.

Clients 208
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Save These Dates: Winter ’24 Sandbox Preview

Salesforce

Three times a year, we release new features and functionality, so you can take advantage of the latest and greatest that our platform has to offer. Let’s dig into the dates for this sandbox preview, so you can see what’s coming up for the Winter ’24 Salesforce release Note the key dates for this release now so your organization is prepared for the upgrade.

Trust 98
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Sales Execs: Whatever You Do, Don’t Join Just for The High OTE

SaaStr

So I’ve been introduced to a few up-and-coming sales folks recently and the pattern goes like this. I get a response back fast: ”The role sounds interesting but I’ve got an offer pending right now for $120k OTE” Hmmm. Do you know how many folks at that sales org hit quota? What the average attainment is? What are the odds you’ve make that? It’s OK to take risks, and you should in your career, but at least know how the org performs.

Quota 98
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Electrolux’s data and analytics roadmap to improved customer experience

Martech

Global home appliances company Electrolux owns over 70 brands, including Frigidaire and AEG. They sell approximately 60 million household products in around 120 markets. With an organization of this size, there was great value to be gained by unifying data and deploying analytics. But to implement this kind of change, Electrolux needed a roadmap. The organization formed a global consumer and analytics team in 2021.

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Mastering Online Retail Marketing: The Keys to Success

G2

Learn expert retail marketing strategies and techniques that drive business results to thrive in the competitive retail environment.

Retail 98
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Want to Unlock Career Growth? Try Hands-on Learning

Salesforce

Hands-on learning with Trailhead New hands-on challenges Complete the Get Hands-on with Learning Quest For many of us, the best way to understand and retain new information is to roll up our sleeves, get hands-on, and “learn by doing.” Since the beginning, Trailhead, Salesforce’s free online learning platform has provided free access to Salesforce business tools and technology so you can build your skills with hands-on learning.

Growth 98
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Tons of Great New Things at 2023 SaaStr Annual! Sep 6-8 in SF Bay!!

SaaStr

So we’re almost there, the 9th ever SaaStr Annual.com in the SF Bay Area on Sep 6-8! ! We’re again sprawling out across our 40 acre campus in San Mateo, halfway between Palo Alto and San Francisco. We’re keeping all the great innovations from the past few years, and of course, adding some great new ones! Just a few of the new additions for 2023: New!!

Meeting 98
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten