A Sales Guy
OCTOBER 12, 2018
How often do you commit to something and then not follow through? I get it, it happens a lot. We aren’t perfect. But not meeting a commitment scratches the surface of lying. No! You didn’t lie, but it has a similar effect. When we commit to someone, and then break that commitment, it undermines trust. In this video, I talk about a way to improve your ability to keep your commitments.
ConversionXL
OCTOBER 11, 2018
“How can a person be induced to do something he would rather not do?”. Researchers Jonathan L. Freedman and Scott C. Fraser asked that question more than half a century ago. In their era, it usually meant convincing someone to endure a pitch from a door-to-door salesman. In ours, it often means incentivizing web form fills—gently prodding others to part with personal information that, they fear, could spark a swift, relentless inbox invasion.
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Membrain
OCTOBER 7, 2018
I have to admit being consumed with CSO Insights latest Sales Performance Report. If you haven’t had the opportunity to read it, make sure you take the time to download and study it. It’s filled with fascinating analysis, each chart presents huge opportunities for performance improvement.
Jeff Shore
OCTOBER 11, 2018
By Amy O’Connor. ?It’s every salesperson’s worse nightmare – the non-urgent buyer. The buyer who says they are in no rush to make any type of decision. In fact, they may not even buy at all according to them. You know what this typically is? B.S. – buyer strategy! It’s important to understand that the buyer’s number one strategy is to appear non-urgent in front of a sales person.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Heinz Marketing
OCTOBER 12, 2018
Guest Post by Kayleigh Alexandra, Content Writer for Micro Startups. They say time flies when you’re having fun, but it goes even faster when you work in marketing. With summer out of the way and the colder seasons fast approaching, it’s time to start thinking about 2019. The digital world is incredibly fast-paced. From technological advancements in AR/VR to the ever expanding Internet of Things (IoT), B2B marketers have to work hard to stay ahead of the game with marketing trends.
Sales Hacker
OCTOBER 10, 2018
They say the average human attention span is shorter than a goldfish’s. Yet, a new study just came out saying that the average person watches 18 days worth of Netflix a year. The math doesn’t exactly add up. But what’s the difference? How do you get your viewers to figuratively “hit full screen” and give you their complete attention, instead of Amazon Prime shopping in the background?
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Jeff Shore
OCTOBER 9, 2018
By Jeff Shore. ?. ?I am going to propose three scenarios that are similar to ones you might come across fairly often in your sales career. ??Scenario #1: You sell life insurance. You are having a conversation with a friend in a social setting, and the talk turns to your friend’s insurance coverage. He says to you, “I would switch our policy over to you and your company, but my wife picked our life insurance and she likes the agent we are using now.”.
Heinz Marketing
OCTOBER 10, 2018
Over the past two months we’ve hosted dozens of B2B chief marketing officers for breakfast (including of course bacon ) to share ideas, best practices, hard lessons and priorities for the coming new fiscal and calendar year. The discussions at each CMO breakfast range widely from strategic to tactical topics, from professional development to managing culture and marketing technology stacks.
Women Sales Pros
OCTOBER 12, 2018
Love it or hate it, there’s no getting around it. Prospecting is one of the most effective and fastest methods to grow your business. It’s also one of the most widely disliked aspects of a sales professional’s career. So how can you make it easier? Stop cold calling and start warm calling with centers of influence and referrals. As the saying goes, it’s not what you know, it’s who you know.
Hubspot
OCTOBER 9, 2018
You've started a new business and you're building up your customer base. But how can you reach the prospects who might benefit from your product or service? A business proposal can bridge the gap between you and potential clients. It outlines your value proposition, and its primary purpose is to persuade a company or organization to do business with you.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Openview
OCTOBER 10, 2018
Maintaining a position of preeminence in the highly competitive IT industry requires leaders to adapt to changes in the business landscape more rapidly than the competition. Continued success also relies on innovative sales enablement techniques that boost performance, help meet customer needs and achieve bottom line results. While many corporate sales enablement functions are already leveraging state-of-the-art enablement mechanisms, like online and virtual trainings, chat bots etc., most are s
Membrain
OCTOBER 10, 2018
We’re still underestimating artificial intelligence, says Andrew McAfee. That was the premise of his presentation at the Nordic Business Forum in September, and he should know.
Heinz Marketing
OCTOBER 9, 2018
By Maria Geokezas , VP of Client Services at Heinz Marketing. I’ve been marketing for longer than I care to admit. Over the years, I’ve been lucky enough to have met and worked with many smart and talented business leaders and entrepreneurs. Most of these folks, regardless of their experience or education, have good instincts and realistic expectations when it comes to B2B Marketing.
Hubspot
OCTOBER 12, 2018
It's never easy telling a candidate they didn't get the job after hours of preparation and interviews. Oftentimes, the awkwardness leads to generic emails, like "We have chosen not to move forward with your application at this time.". You might feel like there's simply no good way to tell someone they've been rejected. Fortunately, that's not true. By wording your rejection letter kindly, you'll make it easier for the candidate to hear the news.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Understanding the Sales Force
OCTOBER 8, 2018
The difference between great salespeople and weak salespeople has been debated for years. The articles in my Blog typically address these differences with science and data to support to my position.
Partners in Excellence
OCTOBER 8, 2018
Storytelling is important. None of us live in a world of data and logic, as much as we might pretend that we do. Stories are important. Stories provide contexts to teach our customers and help them learn. They provide a basis for helping our customers understand how we might help them. They help customer learn through understanding the stories of people and organizations who have faced similar issues.
Heinz Marketing
OCTOBER 8, 2018
By Matt Heinz, President of Heinz Marketing. Welcome to another addition of Sales Pipeline Radio , our weekly Thursday broadcast replay and transcription blog post. This episode is called “How Consistency and Focus Took Weldon Long from Jail to the Fortune 500” Catch the show live at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Hubspot
OCTOBER 11, 2018
Whether you're managing your small business' finances or filing taxes, it's necessary to know where your money is being spent. But receipts from your purchases are likely to get lost in a sea of documents and miscellaneous papers. If you struggle to keep track of your receipts, a receipt scanner can come in handy. Some receipt scanners include online tools that allow you to access your receipts from anywhere, so receipts will be consolidated and you can access them whenever you need them.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Selling Power
OCTOBER 8, 2018
The only legitimate sales management function that seemed to be improved by social media was recruiting and hiring new salespeople.
Partners in Excellence
OCTOBER 8, 2018
Our customers (and us) live in worlds characterized by information overload, rapidly changing circumstances, increasing demands, rising management expectations, scarcer resources, increasing scale, disruption, distraction, and complexity. It’s impossible to avoid feeling overwhelmed, unbalanced, and distracted. Getting things done, getting the support and resources to move forward is increasingly difficult.
SalesHandy
OCTOBER 8, 2018
SPIN Selling is quite an old concept, yet it’s being popularised again these days. Everywhere you look, people talk about SPIN Sells and what the best SPIN technique is. The idea of SPIN sells came about back in 1988 when the SPIN Selling Book was released by a guy named Neil Rackham. The idea behind the technique lies in asking the right questions at the right time, which makes is sort of a technical solution to a very technical problem, the problem of selling stuff to people.
Hubspot
OCTOBER 12, 2018
It’s tempting to write off “burn rate” as cute startup jargon or a funny subplot on the television series “Silicon Valley.” But a correctly calculated burn rate is crucial for the responsible growth, planning, and success of a business. In fact, 82% of small businesses fail because of cash flow problems. But what exactly is a cash burn rate and how do you calculate it?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Engage Selling
OCTOBER 12, 2018
????Did you know that customers that receive an exceptional customer experience are 80% more likely to reorder than those who have a subpar experience?
Partners in Excellence
OCTOBER 10, 2018
The concept of providing our customers rich insight has become “standard” for complex B2B selling for at least the last 7 years. Some of us have been doing that all our careers-without knowing that we are providing insight. There are lots of definitions around what insight is, but most of them tend to be around concepts of “commercial insights.” These are generally stories and data around things happening in our customer’s industries and markets that may impact th
Sales Hacker
OCTOBER 8, 2018
This week on the Sales Hacker podcast, we speak with Chris Degnan , Chief Revenue Officer of Snowflake Computing, one of the fastest growing SaaS platforms in the world. Chris is a 20 year Silicon Valley veteran having launched the first part of his career at EMC before finding his way to Snowflake in 2013. At Snowflake, he was the first rep and single-handedly built the outbound-engine on the way to scaling the business from pre-revenue all the way past $150M+ in ARR.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Heinz Marketing
OCTOBER 7, 2018
We are thrilled to welcome our first paid sponsor of Sales Pipeline Radio, MailTag. I LOVE what these guys are doing to turn Gmail into a sales productivity machine. Email tracking, in-app appointment scheduling, click tracking, auto-sync to your CRM, etc. If you’re a small business or individual sales rep and use Gmail for prospecting or managing your sales pipeline, you’ll definitely want to check them out.
Hubspot
OCTOBER 12, 2018
Facebook today released new information regarding a data attack that compromised the personal data of 30 million users. First reported on September 28 -- approximately three days after the full issue was allegedly first discovered -- a vulnerability in Facebook's "View As" feature allowed hackers to gain unauthorized access to private account information for personal user accounts.
RAIN Group
OCTOBER 12, 2018
Sales Training Defined: Sales training is the process of improving seller skills, knowledge, and attributes to drive seller behavioral change and maximize sales success. To be most effective, sales training should be viewed, designed, and executed as a change management initiative. The global market for sales training is approximately $4.6 billion. Yet most sales training fails to deliver lasting results.
Sales Hacker
OCTOBER 12, 2018
The post Buyer Enablement: Equipping Your Internal Champion to Sell Like You appeared first on Sales Hacker.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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