Sales Hacker

DECEMBER 18, 2017

Selling to c-level executives is a different ball game. You have to be concise, respectful of their time, and really think about how to differentiate yourself in order to break through the clutter and earn the right to ask for something. Here is a message to sellers from a real c-level buyer: Outbound tactics without strategy are sheer lunacy. We must lead with an insight-driven value narrative (‘hypothesis of value’), otherwise hammering away in blended channels is worthless.

Sell 108

Sell Referrals Trust Cold Call 108

Membrain

DECEMBER 17, 2017

Get off Facebook. Get off LinkedIn. Get off Twitter. Get off the 3rd appendage. If aliens descended they'd be confounded with why humans have only one hand. The entire society is glued to a piece of plastic, silicon circuits, and flashing light through gorilla glass. It's unnatural, unhealthy, and sociologically inept.

Sales 107

Sales 107

Hubspot

DECEMBER 22, 2017

Today’s salespeople need to know more about their prospects before conducting outreach. And, chances are, they’ll need to know someone other than the decision maker pretty well. In days of old, salespeople could call the C-suite, marketing could email them, and it was much easier to gain access to the decision maker. Now, C-suites can isolate themselves with caller ID, email filters, and assistants.

Prospecting 101

Prospecting Finance Sales Contact 101

Understanding the Sales Force

DECEMBER 18, 2017

It's a family tradition that each December we attend the Boston Ballet's performance of the Nutcracker. It's truly a magical show and even though the primary dancers change from year to year, the execution of the show's script and musical score is flawless. Several years ago, during one of the performances, it dawned on me that the orchestra's role in the show correlated very nicely to an effective sales presentation.

Sell 96

Sell Presentation Sales 96

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Jill Konrath

DECEMBER 18, 2017

How do you get a targeted account if all your previous attempts have failed? If you want to catch a big fish, perhaps the sports fishermen of New Zealand can give you some ideas. After all, they face a very difficult, if not insurmountable, challenge that would stop most fisherman entirely.

Sports 96

Sports Sales 96

Membrain

DECEMBER 20, 2017

Steven Rosen knows coaching. As the founder and CEO of STAR Results, he has been helping sales and business unit leaders “crush their numbers” for 14 years, by transferring focus from training to coaching.

Sales 104

Sales 104

Openview

DECEMBER 21, 2017

At the top of the funnel, marketers obsess over attracting, capturing, and handing off qualified leads. At the bottom of the funnel, sellers fixate over deals won and revenue attained. But what about the middle of the funnel? It’s easily the most ignored – but, arguably, the most important – stage in any sales pipeline. The middle of the funnel is where relationships with prospects are built, and where reps learn what obstacles need to be overcome.

Pipeline 95

Pipeline Sales Prospecting Start-ups 95

Sales Hacker

DECEMBER 21, 2017

What is Sales Operations? Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. .

Territory 93

Territory Non-Profits Contract Quota 93

Partners in Excellence

DECEMBER 21, 2017

We seem to be approaching or passing the tipping point where leading sales practitioners view successful selling as a disciplined, focused, engineered approach to engaging and creating value for customers. Stated differently, moving more toward selling as a science. I hope the days of the sales person being the most gregarious person, always quick with a joke or story, slapping people on the back, are long past.

Sell 91

Sell Assembly Line Manufacturing Up-sell 91

Hubspot

DECEMBER 21, 2017

What is consultative selling? Consultative selling is an approach that focuses on creating value and trust with the prospect and exploring their needs before offering a solution. The salesperson’s first objective is building a relationship; their second is providing the right product. Advancements in sales and marketing automation are making inside selling more effective than ever before.

Consult 101

Consult Sell Objectives and Key Results Inside sales 101

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

InsightSquared

DECEMBER 19, 2017

SaaStr founder Jason Lemkin recently discussed the reality a sales team faces on January 1: the closed/won deals start at $0. The commitment of new goals can be daunting, even for the most seasoned of sales teams. To alleviate some of the pressure of the new year, Lemkin offered a list of ideas you can implement to help your sales team succeed in 2018.

Sales 88

Sales Closing 88

ConversionXL

DECEMBER 21, 2017

We publish a lot of well-researched content. Among all the new posts that were published in 2017, here are the ones that got the most attention. Starting from the 10th and moving to the number 1 spot. #10 How to Avoid Being Deceived By Data. In the hands of someone with an agenda, data can be weaponized to back up that viewpoint. Even in the hands of someone benevolent, data can be misinterpreted in dangerous ways.

A/B testing 85

A/B testing UX CTR Click Through Rate 85

Partners in Excellence

DECEMBER 17, 2017

All of us, me included, tend to think of our organizations as mixes of A, B, C players. Implicitly, we tend to believe that’s the way things are. We settle into routines about how we coach and improve each, at best, shifting the bell curve (or normal distribution curve) a little to the right. All the time wringing our hands about how we improve performance.

Gaming 88

Gaming Start-ups Trust Sales 88

Hubspot

DECEMBER 19, 2017

Selling Skills 2018. Video skills. Ability to be honest. Tech savviness. Framing skills. Challenger selling. Knowledge of Data Analysis. EQ. Product expertise. Imagine you wake up in 1958. Your job title hasn’t changed -- you’re still a salesperson, sales manager, sales director, etc. -- but of course, everything else has. Buyers are different; they don’t have the internet to guide their decisions.

Pitch 101

Pitch Sports Up-sell CRM 101

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

InsightSquared

DECEMBER 18, 2017

Sales teams are notorious for their traditions that spark friendly competition among their reps — gongs, chants, spiffs and more. To up the competitive ante just a bit more, sales organizations also use leaderboards. Each time a rep wins a deal or hits a goal, the leaderboard activates on large screen TVs, triggering the reps’ “song” to play. The songs — some are more crowd pleasers than others — can be heard throughout the office, which often elicits excessive cheering and cla

Sales 87

Sales Process Product Customers 87

Engage Selling

DECEMBER 21, 2017

Is your sales team doing enough to build their current relationships? When you close a sale with a new client, you create a new relationship that needs to be nurtured.

Clients 81

Clients Closing Sales Quota 81

Sales Hacker

DECEMBER 21, 2017

Co-written with Amy Edwards. The Cartographic Branch holds a wide variety of materials. While working with these documents for reference requests, projects, or research room requests, our staff comes across some very cool and significant documents. Today, we are featuring a few of our favorite records that we’ve come across this year. We hope that you enjoy them as much as we do!

Construction 74

Construction Service Engineering 74

Hubspot

DECEMBER 22, 2017

Do something you love, and you'll never work a day in your life. People ask, " Tony, how do you consistently 15+ hours every day? After three decades, how are you not beyond burnt out on selling, calling, and incessantly traveling across continents? ". It doesn't mean I love every element of what I do or enjoy the rejection-laden gauntlet. Between finishing my latest book, meeting client commitments, and publishing blog articles, I've had moments of near-implosion this year.

Intrinsic 101

Intrinsic Consult Follow-up Networking 101

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

InsightSquared

DECEMBER 20, 2017

Pipeline cleanliness is critical to managing your reps, controlling your pipeline, and making an accurate forecast, but it’s a challenging and lofty goal. We recently hosted a small customer workshop for sales ops leaders to compare their successes, and collaboratively develop the Pipeline Cleanliness Playbook: Four Lessons Learned. Lesson 1: Decide what you will look for, and when.

Pipeline 85

Pipeline Drivers/motivators Follow-up Meeting 85

PandaDoc

DECEMBER 22, 2017

Any successful and well-structured business proposal or business plan should include an executive summary. This section can take many forms, lengths, and writing styles. What is an executive summary? An executive summary is, by its very nature, a summarization of information. Serving as an introduction to a proposal, the executive summary often contains brief statements describing what will be further detailed in the coming proposal.

Objectives and Key Results 72

Objectives and Key Results Clients Up-sell Follow-up 72

Outreach

DECEMBER 19, 2017

We’re excited to announce some big news surrounding our customer community! We launched our customer community back in May of this year. The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business. Along the way, they’re rewarded for their participation with points they can redeem for things like one-of-a kind Hero socks, a team pizza party, or an hour of free consultation with

Customers 71

Customers Launch Education Consult 71

Hubspot

DECEMBER 22, 2017

I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency. It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once a fringe platform, podcasts are now surprisingly mainstream. According to Nielsen, six out of 10 people understand what they are, and 112 million Americans -- 40 percent of the nation’s population -- have listened to

Niche 78

Niche Launch Promote Start-ups 78

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Partners in Excellence

DECEMBER 18, 2017

Too often we think of performance and continuous improvement incorrectly. While we and our managers (who are trying to coach us) may be well intended and highly motivated, we set ourselves up for failure from the outset. One of the problems is we try to change too much. It’s kind of like some bad coaching I got on my golf swing. Rather than going to a professional and paying for coaching, I asked a friend who had a very low handicap advice me on my swing.

Drivers/motivators 70

Drivers/motivators Prospecting Start-ups Closing 70

Heinz Marketing

DECEMBER 19, 2017

By Robert Pease , Pipeline Performance Practice Lead for Heinz Marketing. So maybe I am joining a growing chorus around the negative impact that social media has brought to our existence including Sean Parker of Facebook fame talking about how it exploits human psychology, Chamath Palihapitiya also formerly of Facebook describing how it is ripping our social fabric apart , Jeff Nolan with “End Social Media Co-Dependency.

Government 70

Government Education Pipeline CRM 70

Engage Selling

DECEMBER 22, 2017

I want to have a quick conversation with you about something that often doesn’t get discussed when we’re talking to sellers, top performers, and sales leaders. It’s a mandatory discussion that we have to have on a regular basis.

Sales 65

Sales Conversion Sell 65

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. Think about that for a moment. It's been 11 years -- with is plenty of time for successes, failures, changes, and growth. And within that tradition, the Marketing Blog has been no exception. The Marketing Blog has been a key part of HubSpot’s inbound business. The more posts we published, the larger our audience grew.

CTR 78

CTR Click Through Rate Growth Engineering 78

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

Outreach

DECEMBER 20, 2017

Meetings are the core to any sales team’s success - but 20% of booked sales meetings fail because a prospect cancels or forgets to show up. How you schedule and manage your meetings, and the tools you use make a huge difference in your no-show rate, as well as the meetings you do hold, are more likely to convert. These problems are why we created Outreach Meetings.

Meeting 63

Meeting Sales Follow-up Prospecting 63

The Sales Hunter

DECEMBER 17, 2017

How are you ever going to stand out if you are swimming with all the other fish? I want to challenge you to leave the comfort of the tank you are in and go explore some new possibilities. Key is to choose the right tank to jump into. Check out the video to see what […].

Drivers/motivators 62

Drivers/motivators Sales Sell 62

Heinz Marketing

DECEMBER 19, 2017

By Rebecca Smith , Senior Marketing Consultant for Heinz Marketing. For whatever reason, Marketing and Sales tend to work in silos, and it’s been like this for ages. However, both groups are focused towards the same overall goals. When it comes to leads, the blame game tends to surface. Marketing provides leads to Sales who then says “They’re not of high enough quality” and Marketing then says “Sales just isn’t closing them”…it’s a vicious cycle.

B2B 60

B2B Sales Consult Gaming 60

Hubspot

DECEMBER 20, 2017

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Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Sales