Sat.Aug 14, 2021 - Fri.Aug 20, 2021

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How to Prospect for Sales

Anthony Cole Training

Some major shifts have occurred in the way that you should be prospecting for sales opportunities. But has your prospecting plan changed with it?

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Usually The Best Choice Is No Choice

Tibor Shanto

By Tibor Shanto. Choice , such a nice word, makes everyone who offers or receives one feel good: and for all the wrong reasons. But in reality, and in sales it will almost always work against you. I’ll go further, it is a clear indicator of laziness and lack of professionality. Yet for the all the usual reasons, salespeople and pundits swear by and depend on it.

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Trending Sources

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Persuade Your Customers by Labeling Them

Cerebral Selling

Some of the greatest sales lessons of the pandemic era have come from governments and medical professionals trying to get the general public to comply with their public health measures. From mask mandates to social distancing to vaccinations, crafting the directives is one thing. Getting people to actually follow them is quite another. But it’s not so much the directives themselves that are the issue.

Customers 260
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What is Neuromarketing?

Neuromarketing

It's been fifteen years since the last time we answered, "What is neuromarketing?" Here's the overdue update. The post What is Neuromarketing? appeared first on Neuromarketing.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Inside Amazon One: The Pay-by-Palm Technology Everyone is Talking About

Sales Pop!

Throughout the years, Amazon has proven to be no stranger to innovation. The ecommerce giant is always striving to improve their customer service, a case in point is Amazon One, which was launched in 2020 with the sole purpose of making everyday activities effortless. This new biometric tool enables a Pay-by-Palm service for Amazon customers. Now, Amazon Go stores and Whole Foods customers can pay by simply holding their hand over a scanner.

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Split Testing – What It Is & Why You Should Be Doing It

ClickFunnels

The post Split Testing – What It Is & Why You Should Be Doing It appeared first on ClickFunnels. You have probably heard the term “split testing”. But what exactly does it mean? Here’s what we are going to discuss today: What is split testing? Why should you use split testing to optimize your sales funnel? How to conduct a proper split test? Want to make more money with the same amount of traffic?

More Trending

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Top 10 Reasons to Set Goals

STAR Results

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Understanding The Pros and Cons of a Four-Day Workweek (video)

Sales Pop!

Iceland recently completed a year-long study designed to assess the value of a four-day workweek. The study, involving thousands of workers, found that not only was there no loss in productivity, there were actually multiple benefits. The four-day workweek isn’t a new concept and has been tried by several American companies with the same results as the Icelandic study.

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Lead Generation Vs. Brand Awareness: What’s The Difference?

ClickFunnels

The post Lead Generation Vs. Brand Awareness: What’s The Difference? appeared first on ClickFunnels. What’s the difference between lead generation and brand awareness? More importantly, how can you — the entrepreneur, marketer, or business owner — use those tactics to spread your message, sell more products, and grow your business? That’s what we’re talking about in this guide.

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Cultural Frame Switching: Different Language, Different Personality

Neuromarketing

Bilingual individuals demonstrate different personality characteristics when speaking different languages. Marketers making media and language decisions when addressing multilingual markets should add this finding to their list of influencing factors. The post Cultural Frame Switching: Different Language, Different Personality appeared first on Neuromarketing.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Do You (And Your Customer) Have A Real Deal?

Partners in Excellence

Probably one of the weakest areas of buying and selling I see is “qualifying.” As sales people, there are dozens of acronyms, if any are applied, you have a “qualified deal.” BANT is the grandfather of all of these, but others have come up with their own alphabet soup pushing their approaches. These can be helpful if applied, but too often, sales people don’t apply them in a disciplined fashion.

Customers 166
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7 Most Important Rules of International Negotiations

Sales Pop!

Every business owner understands the significance of negotiations. You must maintain constant contact with other businesses in order to obtain supplies, distribution channels, or licenses. Negotiating with foreign companies is much more complicated than dealing with locals because cultural differences and language barriers must be considered. There are, however, some things you can do to ensure that your negotiations go as smoothly and effectively as possible.

Negotiate 242
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What Is A Normal Sales Funnel Conversion Rate?

ClickFunnels

The post What Is A Normal Sales Funnel Conversion Rate? appeared first on ClickFunnels. So you have built a sales funnel. But what conversion rate should you aim for? Today we are going to discuss: The four types of sales conversion rates. The #1 way to increase the conversion rate of your sales funnel. The best conversion rate optimization practices.

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Podcast 211: Doug Landis on How Product-Led Growth is Shifting the Marketplace Copy

JBarrows

Doug Landis, Growth Partner at Emcap, joins John this week to discuss the shifting roles of sales due to product-led growth and how companies can adjust in order to evolve. This episode is especially important for the mid-tier 50% of reps that want to further their sales career. Doug and John discuss how over half of the reason people buy anything is due to the experience, and Doug talks about how he qualifies that experience.

Growth 158
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How to build an effective sales system in layers

Membrain

Top performing sales teams aren’t just teams, their training isn’t just training, and they don’t just use software. The best sales organizations are much more than a collection of parts - they’re a coordinated system made up of many smaller and interrelated systems.

Sales 149
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5 Business Plan Mistakes You Should Never Make

Sales Pop!

Many business owners don’t often recognize the importance of having a business plan. Some even consider it a waste of time and resources. The truth is, a business plan is a strategic tool that helps entrepreneurs prove the viability of their business, set expectations, and priorities, and increase the likelihood of business success and future financing.

Finance 236
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The Best Sales Prospecting Tools To Use For Your Business

ClickFunnels

The post The Best Sales Prospecting Tools To Use For Your Business appeared first on ClickFunnels. Sales prospecting can be a great way to get a new business off the ground. Today we are going to take a look at the best sales prospecting tools that can help you to: Find prospects. Conduct reserach. Reach out to prospects. Schedule a discovery call. Manage leads.

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5 lessons email marketers learned in the pandemic

Martech

In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Now we’ve gone through an entire marketing year calendar.

Territory 145
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How To Close Sales Prospects – 8 x Effective Tips

The 5% Institute

In this article, you’ll learn how to go about closing sales prospects, using eight proven ingredients – which’ll help people sell themselves on the need for your product or services. These tips on closing sales prospects are centred around consultative selling. This means that you’ll take a question based, and solution approach rather than purely presenting an option up front.

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Good Vs. Effective Communication And How To Differentiate The Two

Sales Pop!

Communication is an art and a science, one that merits a lot of careful study. One of the most important factors influencing your potential for success is your ability to communicate. Whether you are interviewing for a high-end job or trying to ask your dream girl out for a date, communication is essential. Becoming a great communicator requires you to understand the difference between good communication and effective communication, as there is a considerable difference between the two.

Promote 231
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How to Setup a Successful Lead Nurturing Campaign

ClickFunnels

The post How to Setup a Successful Lead Nurturing Campaign appeared first on ClickFunnels. Here’s a shocking stat. According to Marketo, 96% of visitors who come to your website aren’t ready to buy (not yet, at least). Nope. They’re browsing. They’re trying to learn about your brand and what you have to offer. They’re looking to see if your company is trustworthy… or if your products/services fit their needs.

Campaign 242
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Dear SaaStr: How Long Should a CEO Continue Being the Head of Product?

SaaStr

Q: Dear SaaStr: How Long Should a CEO Continue Being the Head of Product? Roughly for me, for as long as it’s about a 10-hour a week job. Or often, maybe only up to $3m-$5m in ARR or so. In SaaS at least, founders make two mistakes again and again: First, try to hire a full-time “head of product” once the product gets complex. Once your product has 50–100 workflows, dozens of use cases, 100s or 1000s of customers, etc. … it’s just too much to hack and juggle informally.

Product 144
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Sales Call Mastery – Ace It In 10 x Steps

The 5% Institute

In this article, we’ll detail exactly how to ace your sales call, by following our proven and effective sales process. Learning, implementing and following a sales process is one of the most important things you can learn in sales. A sales process will give you consistency and will simple to use framework to guide your potential clients towards the sale.

Technique 145
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How to Use Content Marketing to Increase Sales

Sales Pop!

Can content marketing be of any use to a brand’s sales? Benefits are there when you do it the right way. Creating content is one thing and targeting the audience is the other. If you fail to merge the two, you may end up not enjoying the results. Therefore, when wanting to increase sales through content marketing, sit down with your team and analyze your target market.

Sales 222
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15 Lead Generation Techniques That Will Grow Your Business

ClickFunnels

The post 15 Lead Generation Techniques That Will Grow Your Business appeared first on ClickFunnels. To grow your business, you need to generate leads. You know that. But there’s just one problem: how do you generate leads? More specifically, how do you generate high-quality leads at a reasonable cost… over the short-term and the long-term? In this guide, we’ll share 15 lead generation techniques that have worked for thousands of online businesses (with examples).

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Where Alignment Means Revenue

Force Management

If you want to align your organization behind company goals, growth benchmarks and evolving customer needs, you’ll need to successfully move your organization through rapid change and enable your sales team to execute. Here are three critical areas where leadership alignment supports sales resilience and growth. If you’re interested in how sales leaders successfully capture alignment in these three areas, register for our upcoming LIVE webinar on August 24th.

Growth 143
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Objection Handler Framework – 5 x Simple Steps

The 5% Institute

One of the most important parts of the sales process as well as your sales conversations, is having an objection handler framework. Countering objections can either help you close the sale, or potentially break rapport if you handle them incorrectly. So how should you go about overcoming objections in sales? In this article, we’ll explore the five-step objection handler framework we teach Sales Professionals and Business Owners, but before we do – we’ll also look at where sales objections come f

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How to Increase Revenue from Bookings with Automation

Sales Pop!

Since the outbreak of COVID-19, it seems like more businesses than ever before are relying on bookings to generate a profit. So, providing your customers with an easy-to-use booking system is key to increasing your business’s revenue. Thanks to modern technology, there are a lot of different booking services readily available. If your organization isn’t taking advantage of one of these services, you could be missing out on a lot of business.

Service 206
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Dear SaaStr: Have All the Good SaaS Ideas Been Built?

SaaStr

Dear SaaStr: Have All the Good SaaS Ideas Been Built? Sort of, but it’s OK. Why? What software can do in each category keep evolving, and getting more sophisticated, and more specialized. There is tons of room for the next-generation of every category of software, as well as a vertical leader or two in each key vertical. Roughly 70% of public SaaS companies are new versions of old categories (e.g., Zoom remade WebEx, Slack remade Hipchat and so much more, etc.).

Product 142
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Situational Adaptability

Partners in Excellence

I got a prospecting call. We had actually arranged a conversation, the company had something that interested me–software for our business. I had reached out, checking the box, “please contact me… ” The sales person called, he started his questions. They weren’t really relevant, I had actually done my homework and I had questions on several specific issues.

Contact 139
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten