ConversionXL

SEPTEMBER 17, 2018

In the world of data-driven marketing, more and more tasks require a bit of coding. You might need to add an extra parameter to your tracking code or pull raw data from Google Analytics. You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. Or maybe you simply want to speak a common language with your developers so that you can brief them better and understand they may say, “This will take two weeks.” Regardless, knowing one or two data

SQL 134

SQL A/B testing Structured Query Language X-functional 134

Gong.io

SEPTEMBER 19, 2018

This is it – the 52 best sales book you’ll ever read. Throughout my career, I’ve been a voracious reader, and I credit that habit to much of the success I’ve been able to enjoy thus far. Of all the different types of books I read, sales books have probably been the most common (though I spend a lot of time reading books that have nothing to do with sales, which has tremendous value).

Negotiate 111

Negotiate Sales Technique Up-sell 111

Jeff Shore

SEPTEMBER 20, 2018

By Jeff Shore. “When you are a pessimist and bad things happen, you live it twice.” Amos Tversky. There is an aura to positivity – an undefined and highly contagious energy. We gravitate to positive people. We’ll even pay for positivity. I chose my physician, Dr. Lee Rice, not simply based on his medical knowledge (which is amazing), but on his positive outlook to healthy living.

Sales 106

Sales Promote Meeting Prospecting 106

Partners in Excellence

SEPTEMBER 21, 2018

We know we have to align our marketing and sales processes with the customer buying journey. That used to be simple when we considered the buying journey to be relatively linear. However, current Gartner research shows a completely different picture of the customer buying journey, one that can only be characterized as “Chaotic.” How do we deal with the chaotic buying journey?

Customers 101

Customers Process Sell Sales 101

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

ConversionXL

SEPTEMBER 20, 2018

Right now, there is a tsunami that’s coming to wipe out thousands of SaaS companies. In this article, I’ll walk you through the three tidal waves coming ashore and show you how to avoid their potentially disastrous consequences. The Three Tidal Waves Coming for Your SaaS Business. Tidal Wave 1: Buyers now prefer to self-educate. This isn’t limited to the B2C space.

Go To Market 289

Go To Market GTM Profit margin Education 289

Hubspot

SEPTEMBER 20, 2018

In the fairytale Hansel and Gretel , two children drop breadcrumbs in the woods to find their way home. Nowadays, you probably don't experience too many lost-in-the-wood experiences, but I'm willing to bet you've felt frustratingly disoriented on poorly designed websites. In website design, breadcrumb navigation is a way to show your users their location and how they got there (similar to Hansel's breadcrumbs).

UX 101

UX Transportation A/B testing Follow-up 101

Partners in Excellence

SEPTEMBER 17, 2018

We know the importance of the marketing and sales process. It provides us a structured, disciplined approach to engaging our buyers. In theory, it should help us help the customer in navigating their buying process. Sounds good, what could be simpler–start at the beginning, go step by step through each stage, reach the end when the customer does, get an order, move on.

Process 97

Process Customers Sell Service 97

Openview

SEPTEMBER 20, 2018

Every year around this time, I see a lot of messages that look like this: This isn’t a rep who is failing and has to make a move… it’s a talented person who will be actively open to/looking for a new role because something is missing in his current one. Folks, there is a strong chance you have reps in your own startup that are thinking this exact thing right now.

Commission 96

Commission Sales Trust Entertainment 96

Hubspot

SEPTEMBER 18, 2018

An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right? It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns.

Entertainment 101

Entertainment Education Up-sell Follow-up 101

Membrain

SEPTEMBER 16, 2018

Professional athletes have one trait in common - they are all very athletic and their skills are among the top several hundred in the world in their particular sport. For example, in Major League Baseball, there are 30 teams with 25 players each, making those ball players the top 750 in the world. Dig a little deeper and in each sport there is an even smaller subset of players who are all-stars.

Sports 90

Sports Sales 90

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Partners in Excellence

SEPTEMBER 19, 2018

Developing any high performance sales team starts with talent. If you have the wrong people, no tools, processes, programs, training in the world will make up for it. Yet, too often, managers treat this issue too cavalierly. I constantly see: Sloppy approaches to recruiting, relying more on “chemistry,” and out of date job descriptions, rather than having a rich competency model for the “ideal candidate.” Rushing to fill vacant positions, rather than taking the time to

Closing 95

Closing Start-ups Technology Technology 95

Women Sales Pros

SEPTEMBER 21, 2018

People often ask me if I get nervous before delivering a presentation. Right now, I’m on a plane headed to Dallas to present a 12 minute TED style talk to over 500 CEOs and entrepreneurs. Am I nervous? You betcha! Research shows speaking in public is the number one fear humans face. Second only to death. However, sellers must present, and do so with confidence.

Quota 90

Quota Technique Presentation Sell 90

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Gong.io

SEPTEMBER 21, 2018

There I was at the beginning of a new sales cycle, wrapping up the first meeting. “Can I pencil you in for next week?”. Even though they seemed interested, they were hurrying to get off the call. They all had other meetings to get to, and I was holding them up. “Sure,” said my main contact, feeling rushed. “Send me an invite for Tuesday afternoon.”.

Sales 88

Sales Meeting Pipeline Contract 88

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Membrain

SEPTEMBER 19, 2018

In today’s coaches corner, we’re discussing how to achieve better consistency in win rates, cycle times, and deal sizes across your sales team.

Sales 88

Sales 88

RAIN Group

SEPTEMBER 19, 2018

To find and win business consistently, your sellers need to have the right mix of sales skills across the sales process, from filling the front-end of the pipeline to growing accounts. Too many sales teams have significant skill deficits preventing them from turning their potential for sales growth into reality. In The Top-Performing Sales Organization research initiative, we looked at the differences between Top Performers and The Rest across sales skills and knowledge needed to drive sales per

Pipeline 84

Pipeline Sales Growth Process 84

Hubspot

SEPTEMBER 21, 2018

The Amazon affiliate program, also called “Amazon Associates” can be an easy way to monetize your website or blog. Simply sign up, receive immediate approval, and place Amazon affiliate links on your site today. When someone makes an Amazon purchase via one of your links, you get the commission -- it’s that simple. But how do you get started? Below, you’ll find a step-by-step guide to becoming an Amazon Affiliate, with screenshots.

Commission 101

Commission Start-ups Product Closing 101

Engage Selling

SEPTEMBER 20, 2018

It’s time to forget about the idea of an “ideal buyer.” That’s right, forget about it. Times have changed. There is no longer a single person who starts and stops all buying decisions.

Clients 84

Clients Quota Service Pipeline 84

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Understanding the Sales Force

SEPTEMBER 18, 2018

I've written extensively about how salespeople score in 21 Sales Core Competencies. Typically, both the articles and data are shared in the context of the difference between top salespeople and weak salespeople but rarely have I written about what happens after salespeople have been evaluated.

Sales 82

Sales Closing 82

Partners in Excellence

SEPTEMBER 17, 2018

In the distant past, sales people were a primary channel for customer for educating customers about solutions and providing information. Customers had few convenient channels to learn about solutions and new approaches to their business. Trade shows, magazines, meeting with peers also provided some of this information, but sales people had always been critical for information delivery.

Sales 81

Sales Education Customers Process 81

Hubspot

SEPTEMBER 19, 2018

Sole Proprietorship Definition. A sole proprietorship is considered one of the easiest types of businesses to start. Unlike corporations or LLC’s, you don’t have to register with the state. However, you must acquire appropriate permits and licenses to operate legally, and you are personally liable for debts, lawsuits, or taxes your company accrues. The United States Small Business Administration reported over 70% of U.S. businesses in 2013 were owned and operated by sole proprietors or sole trad

Legal 100

Legal Transportation Healthcare Territory 100

Engage Selling

SEPTEMBER 21, 2018

?I have a question for you: do you have a sales prevention department? You most likely do and don’t even know it.

Sales 79

Sales Clients Sell 79

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Jeff Shore

SEPTEMBER 18, 2018

By Amy O’Connor. For those of us in sales, we do it because we love it. We love the people and helping them improve their lives. We love the financial rewards that come with being really good at our job. We love the dynamic environment that is constantly changing. Sometimes we love it so much and become so wrapped-up with capturing and converting every single sell that we don’t know when to stop. ?

Commission 78

Commission Sales Up-sell Presentation 78

Openview

SEPTEMBER 17, 2018

A CEB Gartner study completely contradicts what has been conventional wisdom in SaaS, that strong customer service is a critical part of a sales team’s ability to not just retain clients but grow and accelerate account revenue. The study titled “Driving Account Growth through Smarter Account Management” found that while better than expected customer service helps retain a sales account, it doesn’t actually impact the degree to which the account grows.

Cross-sell 76

Cross-sell Sell Account management Sales 76

Hubspot

SEPTEMBER 17, 2018

When a buyer and seller don’t align on price, you might guess the sale won’t go through. But, often, it does. So, how did they make it work? In the 1970s, researchers studied the effect of seller ability to deviate from list price. They suspected sellers with higher pricing authority would close better deals. Because their commissions were based on margin, it was in the seller’s best interest to close the best deal possible with each buyer.

Price 100

Price Negotiate Commission Strategize 100

Sales Hacker

SEPTEMBER 19, 2018

Have you ever dreamed of becoming a VP of Sales? This is the podcast for you. This week on the Sales Hacker podcast, we speak to Dan Cook, SVP of Sales & Success at LucidChart, one of the fastest-growing SaaS companies in the US, about what it takes to become a sales executive at a top company. If you missed Episode 24, check it out here: PODCAST 24: Building a Tier 1 Saas Company From the Investor Perspective.

Quota 76

Quota Sales Meeting Finance 76

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

Selling Power

SEPTEMBER 20, 2018

At Sales Result, we find that addressing the following three mistakes can lead to a repeatable, winning sales process.

Process 75

Process Sales 75

InsightSquared

SEPTEMBER 20, 2018

Kaizen. The Japanese term “Kaizen” stands for the continuous improvement of a process. Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing. “Kaizen is a daily process, the purpose of which goes beyond simple productivity improvement.

GTM 73

GTM Assembly Line Manufacturing SQL 73

Hubspot

SEPTEMBER 21, 2018

When Sophia , a robot who uses artificial intelligence to interact with humans (like Jimmy Fallon ) visited my college last year, I was awestruck. At first, I thought Sophia would have a similar intelligence level as a simple bot, like Siri, who can only hold basic conversations and address straightforward questions and requests. But when Sophia’s developer started asking her questions, she completely debunked my assumption.

Technology 78

Technology Technology Clients Launch 78

Heinz Marketing

SEPTEMBER 16, 2018

While “Account-Based” is all the rage, few technologies are available to support such a strategy. The Big Willow identifies targeted B2B opportunities with detailed intent data. The Big Willow does this by tracking 500 million devices daily across 100,000+ web publishers to build analytics showing the company accounts, people and their locations and their research and engagement behavior.

CRM 71

CRM B2B Campaign Clients 71

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Sales