Sat.Sep 15, 2018 - Fri.Sep 21, 2018

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Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

Right now, there is a tsunami that’s coming to wipe out thousands of SaaS companies. In this article, I’ll walk you through the three tidal waves coming ashore and show you how to avoid their potentially disastrous consequences. The Three Tidal Waves Coming for Your SaaS Business. Tidal Wave 1: Buyers now prefer to self-educate. This isn’t limited to the B2C space.

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The Top 52 Sales Books Every Sales Pro Should Read

Gong.io

This is it – the 52 best sales book you’ll ever read. Throughout my career, I’ve been a voracious reader, and I credit that habit to much of the success I’ve been able to enjoy thus far. Of all the different types of books I read, sales books have probably been the most common (though I spend a lot of time reading books that have nothing to do with sales, which has tremendous value).

Negotiate 111
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Trending Sources

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Do You Know the Effects of Optimism in Sales?

Jeff Shore

By Jeff Shore. “When you are a pessimist and bad things happen, you live it twice.” Amos Tversky. There is an aura to positivity – an undefined and highly contagious energy. We gravitate to positive people. We’ll even pay for positivity. I chose my physician, Dr. Lee Rice, not simply based on his medical knowledge (which is amazing), but on his positive outlook to healthy living.

Sales 106
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The sales rep exodus is coming… here’s how to stop it.

Openview

Every year around this time, I see a lot of messages that look like this: This isn’t a rep who is failing and has to make a move… it’s a talented person who will be actively open to/looking for a new role because something is missing in his current one. Folks, there is a strong chance you have reps in your own startup that are thinking this exact thing right now.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The Best Programming Languages for Digital Marketers

ConversionXL

In the world of data-driven marketing, more and more tasks require a bit of coding. You might need to add an extra parameter to your tracking code or pull raw data from Google Analytics. You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. Or maybe you simply want to speak a common language with your developers so that you can brief them better and understand they may say, “This will take two weeks.” Regardless, knowing one or two data

SQL 134
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Get a Positive ROI out of Trade Shows

Women Sales Pros

Conferences, trade shows, forums or seminars; whatever the ‘event’ is being billed as, my clients are preparing for the fall season. Just as the marketing department does their work, sales needs some solid strategies to generate qualified leads. Essential Steps for Sales Preparation: Decide if the trade show/conference offers the value you seek. Set your sales goals for the event.

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The “Chaotic” Buying Process

Partners in Excellence

We know the importance of the marketing and sales process. It provides us a structured, disciplined approach to engaging our buyers. In theory, it should help us help the customer in navigating their buying process. Sounds good, what could be simpler–start at the beginning, go step by step through each stage, reach the end when the customer does, get an order, move on.

Process 91
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Elite Salespeople are 200% Better in These 5 Sales Competencies

Membrain

Professional athletes have one trait in common - they are all very athletic and their skills are among the top several hundred in the world in their particular sport. For example, in Major League Baseball, there are 30 teams with 25 players each, making those ball players the top 750 in the world. Dig a little deeper and in each sport there is an even smaller subset of players who are all-stars.

Sports 90
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Do You Speak With Confidence?

Women Sales Pros

People often ask me if I get nervous before delivering a presentation. Right now, I’m on a plane headed to Dallas to present a 12 minute TED style talk to over 500 CEOs and entrepreneurs. Am I nervous? You betcha! Research shows speaking in public is the number one fear humans face. Second only to death. However, sellers must present, and do so with confidence.

Quota 90
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The Ultimate Guide to Video Marketing

Hubspot

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels.

Angle 101
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Talent Still Matters!

Partners in Excellence

Developing any high performance sales team starts with talent. If you have the wrong people, no tools, processes, programs, training in the world will make up for it. Yet, too often, managers treat this issue too cavalierly. I constantly see: Sloppy approaches to recruiting, relying more on “chemistry,” and out of date job descriptions, rather than having a rich competency model for the “ideal candidate.” Rushing to fill vacant positions, rather than taking the time to

Closing 89
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“Insanely” Short Sales Cycles Have This Key Ingredient

Gong.io

There I was at the beginning of a new sales cycle, wrapping up the first meeting. “Can I pencil you in for next week?”. Even though they seemed interested, they were hurrying to get off the call. They all had other meetings to get to, and I was holding them up. “Sure,” said my main contact, feeling rushed. “Send me an invite for Tuesday afternoon.”.

Sales 88
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Your Ideal Buyer is Not Your Ideal Buyer

Engage Selling

It’s time to forget about the idea of an “ideal buyer.” That’s right, forget about it. Times have changed. There is no longer a single person who starts and stops all buying decisions.

Clients 84
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Thinking About Becoming an Amazon Affiliate? Everything You Need to Know About the Associate Program

Hubspot

The Amazon affiliate program, also called “Amazon Associates” can be an easy way to monetize your website or blog. Simply sign up, receive immediate approval, and place Amazon affiliate links on your site today. When someone makes an Amazon purchase via one of your links, you get the commission -- it’s that simple. But how do you get started? Below, you’ll find a step-by-step guide to becoming an Amazon Affiliate, with screenshots.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Aligning With The Customer Buying Journey

Partners in Excellence

We know we have to align our marketing and sales processes with the customer buying journey. That used to be simple when we considered the buying journey to be relatively linear. However, current Gartner research shows a completely different picture of the customer buying journey, one that can only be characterized as “Chaotic.” How do we deal with the chaotic buying journey?

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Why Your Sales Teams Can’t Cross-sell

Openview

A CEB Gartner study completely contradicts what has been conventional wisdom in SaaS, that strong customer service is a critical part of a sales team’s ability to not just retain clients but grow and accelerate account revenue. The study titled “Driving Account Growth through Smarter Account Management” found that while better than expected customer service helps retain a sales account, it doesn’t actually impact the degree to which the account grows.

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Data Shows 1st Year Sales Improvement of 51% in this Competency

Understanding the Sales Force

I've written extensively about how salespeople score in 21 Sales Core Competencies. Typically, both the articles and data are shared in the context of the difference between top salespeople and weak salespeople but rarely have I written about what happens after salespeople have been evaluated.

Sales 81
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9 Breadcrumb Tips and Examples to Make Your Site Way Easier to Navigate

Hubspot

In the fairytale Hansel and Gretel , two children drop breadcrumbs in the woods to find their way home. Nowadays, you probably don't experience too many lost-in-the-wood experiences, but I'm willing to bet you've felt frustratingly disoriented on poorly designed websites. In website design, breadcrumb navigation is a way to show your users their location and how they got there (similar to Hansel's breadcrumbs).

UX 97
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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“Sales Is Just Another Information Delivery Channel”

Partners in Excellence

In the distant past, sales people were a primary channel for customer for educating customers about solutions and providing information. Customers had few convenient channels to learn about solutions and new approaches to their business. Trade shows, magazines, meeting with peers also provided some of this information, but sales people had always been critical for information delivery.

Sales 81
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The Top Sales Skills of The Best Sellers

RAIN Group

To find and win business consistently, your sellers need to have the right mix of sales skills across the sales process, from filling the front-end of the pipeline to growing accounts. Too many sales teams have significant skill deficits preventing them from turning their potential for sales growth into reality. In The Top-Performing Sales Organization research initiative, we looked at the differences between Top Performers and The Rest across sales skills and knowledge needed to drive sales per

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5 Tips to Boost Your Sales and Still Have a (Happy) Life

Jeff Shore

By Amy O’Connor. For those of us in sales, we do it because we love it. We love the people and helping them improve their lives. We love the financial rewards that come with being really good at our job. We love the dynamic environment that is constantly changing. Sometimes we love it so much and become so wrapped-up with capturing and converting every single sell that we don’t know when to stop. ?

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Sole Proprietorship 101: The Easy Guide to Setting One Up

Hubspot

Sole Proprietorship Definition. A sole proprietorship is considered one of the easiest types of businesses to start. Unlike corporations or LLC’s, you don’t have to register with the state. However, you must acquire appropriate permits and licenses to operate legally, and you are personally liable for debts, lawsuits, or taxes your company accrues. The United States Small Business Administration reported over 70% of U.S. businesses in 2013 were owned and operated by sole proprietors or sole trad

Legal 88
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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How to define sales benchmarks to achieve more consistent performance

Membrain

In today’s coaches corner, we’re discussing how to achieve better consistency in win rates, cycle times, and deal sizes across your sales team.

Sales 88
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The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning

InsightSquared

Kaizen. The Japanese term “Kaizen” stands for the continuous improvement of a process. Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing. “Kaizen is a daily process, the purpose of which goes beyond simple productivity improvement.

GTM 73
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From SDR to VP of Sales at One of the Best Companies Outside the Valley w/Dan Cook

Sales Hacker

Have you ever dreamed of becoming a VP of Sales? This is the podcast for you. This week on the Sales Hacker podcast, we speak to Dan Cook, SVP of Sales & Success at LucidChart, one of the fastest-growing SaaS companies in the US, about what it takes to become a sales executive at a top company. If you missed Episode 24, check it out here: PODCAST 24: Building a Tier 1 Saas Company From the Investor Perspective.

Quota 75
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The 4 Best Responses to "I Need a Better Price"

Hubspot

When a buyer and seller don’t align on price, you might guess the sale won’t go through. But, often, it does. So, how did they make it work? In the 1970s, researchers studied the effect of seller ability to deviate from list price. They suspected sellers with higher pricing authority would close better deals. Because their commissions were based on margin, it was in the seller’s best interest to close the best deal possible with each buyer.

Price 87
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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How Great Salespeople Close Deals “Insanely”? Fast, According to New Data

Gong.io

“Can I pencil you in for next week?”. I was wrapping up a sales meeting with a new account. Even though they seemed interested, they were hurrying to get off the call. They all had other meetings to get to, and I was holding them up. “Sure,” said my main contact, feeling rushed. “Send me an invite for Tuesday afternoon.”. That short moment haunted me for seven months.

Closing 69
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Brian’s App of the Week: The Big Willow

Heinz Marketing

While “Account-Based” is all the rage, few technologies are available to support such a strategy. The Big Willow identifies targeted B2B opportunities with detailed intent data. The Big Willow does this by tracking 500 million devices daily across 100,000+ web publishers to build analytics showing the company accounts, people and their locations and their research and engagement behavior.

CRM 71
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Sell Like a Realtor: 4 Timeless Selling Lessons from the World of Luxury Real Estate

Adaptive Business Services

There’s a lot B2B salespeople can learn from the world of real estate. Market fluctuations, technological disruptors and cutthroat competition — Realtors have seen it all. And the best of the best never flinch. But like any other industry, closing the deal gets more complex as the ticket price increases. Agents who are actively selling multi-million dollar properties certainly know a few things that the rest of us don’t.

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How to Use Google's Website Builder to Create a Free Site for Your Small Business

Hubspot

Even though the majority of consumers research, discover, and purchase products on the Internet, 60% of small businesses didn't have a website last year. A lot of small business owners just don't have the time or resources to develop their own websites. Fortunately, in June 2017, Google decided to help out the backbone of the global economy by giving every business with a Google My Business account access to a free, intuitive single-page website builder.

Contact 78
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.