Sat.Dec 04, 2021 - Fri.Dec 10, 2021

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Who Stole Your Prospect?: Holiday Edition

Anthony Cole Training

If you consider the tactics that are generally covered in sales skills training, you can probably think of a handful of happenings that can steal, or make you lose, your prospect.

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How To Effectively Create An Email Sales Funnel

ClickFunnels

The post How To Effectively Create An Email Sales Funnel appeared first on ClickFunnels. Want to build an effective email sales funnel? Here’s what we are going to discuss today: What is a sales funnel? What is the Value Ladder sales funnel? How to build a Value Ladder sales funnel in five steps. Ready to take your email marketing to the next level?

Sales 263
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Starting a Small Business: What You Need to Know

Sales Pop!

Establishing a small business is not an easy decision to make. The process involves various steps that require your utmost confidence and focus. If your drawing board contains thoughts about starting a business of your own, this article can help. This post outlines the steps you need to take to become a successful entrepreneur. Do Your Research. Having an idea of what you want to offer is a big step towards starting your own company.

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Cold Email Copywriting: 10 Best Practices for 2022

Veloxy

As a salesperson, there is nothing more discouraging than writing a cold email only to receive an average open and response rate. Am I right? You followed “best practices”. You used subject lines from a popular ebook. And you sent the email from a feature-rich email marketing software. But should we be surprised with average open and response rates?

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Don’t Fall Into These 3 Discovery Question Traps!

Cerebral Selling

Good salespeople know that the quality of your discovery motion is directly related to the quality of the questions you ask. But when it comes to asking high-value discovery questions there are a few key traps many sellers still fall into. Here’s what they are and how you can avoid them! 1. Asking Leading Questions. A leading question is a bit like a logic trap.

Pitch 171
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7 Steps To A Super Effective Lead Generation Campaign

ClickFunnels

The post 7 Steps To A Super Effective Lead Generation Campaign appeared first on ClickFunnels. Want to make more sales? Then you need to start generating more leads. Today we are going to share how to create a super effective lead generation campaign in seven steps…. Table of Contents: Introduction to Lead Generation Step #1: Understand the Value Ladder Sales Funnel Step #2: Create a Super Valuable Lead Magnet Step #3: Create a Landing Page for Your Lead Magnet Step #4: Create an “Indoctrination

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Five Prospecting Actions To Take Now

Tibor Shanto

By Tibor Shanto. Given that there are about 24 days left in the year, somewhat fewer selling days, you need to make some decisions. If you are going to make or exceed quota, the path should be clear, and you’re on your way. You should watch the video in all cases as it may add something new to your already successful repertoire. If you don’t see a path to quota , it’s time to focus on next year.

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Leadership Malpractice

Partners in Excellence

I hate to start posts with a disclaimer, but I will. This post and topic may be viewed as controversial, many executives and leaders will be offended. I hope that some of them have open mindsets and considers questioning their leadership and responsibility to their people and organizations. Lately, there have been a lot of stories about Better.com’s CEO firing 900 people, 9% of their employee base, in a Zoom call.

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3 Lead Generation Solutions That You Should Be Aware Of

ClickFunnels

The post 3 Lead Generation Solutions That You Should Be Aware Of appeared first on ClickFunnels. Lead generation is important. But obviously, generating leads for your business isn’t as simple as creating great products, climbing the nearest mountain, and shouting at the top of your lungs. You’ve got to woo people — specifically, your target market.

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Google rolling out new map and local interface in search

Search Engine Land

Google will show local results on the left and a map on the right of those results. Please visit Search Engine Land for the full article.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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The Monday Morning Breakfast For Champions Podcast – Episode 51 – Richard D. Janezic

Tibor Shanto

Subscribe today , and take the Breakfast on the go! Richard “Rick”Janezic is Chief Sales Officer for StrikeZone Sales Systems, a management consulting and sales productivity improvement company focused on helping executives, investors and boards of small and middle market B2B firms to increase financial strength and valuation. His executive leadership, sales, and technology experience includes 17 years in Fortune 500 companies, and more than 20 years in middle market, small, and early stage

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In 2021, We Minted 46 Unicorns a Month

SaaStr

Has it felt like not just a unicorn-a-day in 2021, but a bit more? No, you weren’t crazy. We minted 46 Unicorns a Month in 2021. That’s 1.5 a day: Ok 2021 isn’t quite over, but the trends are pretty much set. Crunchbase had some interesting slices on the overall markets, as you can see above. You can see that 2021 was just an epic bump from 2020, and it was a step function.

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Design emails for 4 personality types to win back customers

Martech

Email marketing is better than ever, but there’s one problem that just won’t go away – inactive customers. If you’re like many of the email marketers I’ve worked with, you try everything: You dig into your analytics to learn when and how customers disengage. You analyze your acquisition sources to make sure they’re sending you the kinds of customers who are most likely to buy your products, especially if you have a premium brand.

Customers 140
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Excellent Customer Service Is Also Excellent Marketing

David Meerman Scott

When you can buy most anything you want online, the retailers who serve us seem interchangeable. But they don’t have to be. Recently I placed my first order with Sweetwater , a music instrument and pro audio retailer, and was amazed by how well they treated me.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Google rolling out new Top stories design on desktop

Search Engine Land

The change comes two years after the last redesign. Please visit Search Engine Land for the full article.

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Digital sales rooms are pretty lame, and here’s why

Membrain

Sometimes, working with potential buyers can be a little like sitting in an interrogation room in a police station, trying to guess what’s happening on the other side of the mirrored glass.

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What it means to be an empowered marketer in today’s digital landscape

Martech

“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. “Marketers were seen as the dreamers, responsible for building the brand experience. The technical architects and developers were seen as the doers.”. But, according to Capozzi, this world is going away.

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Are You Still Selling Like It’s 1982?

Engage Selling

Did you know closing ratios on deals that employ traditional selling methods (e.g., cold calls and direct mail) have not changed since the 1980s? Seriously. They’ve not budged at all since “Eye of the Tiger” was a hit song on … Read More » The post Are You Still Selling Like It’s 1982? first appeared on The Sales Leader.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Cold Call Sales Training – The Outline Explained

The 5% Institute

Cold calling incorrectly can potentially harm your sales efforts – which is why in this article, we’ll go through our recommended cold call sales training, to help you win more sales. In this article we’ll cover what cold calling is, the cold call sales training process, and various other handy tips regarding cold calling to help you ethically persuade your potential client and be more successful.

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The Marriage of Major Accounts

Sales Pop!

Client for Life. It’s a noble goal, of course, especially in the world of enterprise selling where winning a major account can be a game-changer for a selling organization, with new streams of revenues and profits that follow such wins fueling organizational growth. But making the relationships sustainable requires focus, commitment, and significant investment of resources over time.

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Is the “Covid Boost” Over in SaaS? It Depends. A Tale of Two Trends.

SaaStr

So if you haven’t noticed, public SaaS stocks have taken a big tumble recently as the market has gotten nervous about expensive SaaS and Cloud stocks. Cloud companies that saw slowing growth saw the biggest drop, but even leaders with top-tier growth and no deceleration in growth have still taken a hit. The root cause actually isn’t clear.

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The Making of a Sales Champion #AskJeb

Sales Gravy

This is another episode of #AskJeb where Jeb answers a question, from Justin, a sales leader based in Dallas. Justin asked: "What's the best predictive indicator of a person becoming a sales champion." Sales Champions Are Optimists This is a question that sales leaders all across the globe grapple with because they all want to hire sales champions and build sales champions.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How email marketing is changing and what marketers should do about it

Martech

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. “One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow.

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The Value of Location-Based Keywords

Sales Pop!

Everyone who sets up a website and tries to get traffic knows that SEO is key to finding yourself atop the search engine rankings. Picking the right keyword can make all the difference between your business battling for scraps and establishing itself as a powerhouse. The ideal keyword is usually one that sums up your content well, is popular enough to get searched frequently, but is unique enough that you won’t be competing for a sliver of a market that’s already well-spoken for by big companies

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28 Ways to Drive Innovation and Creativity in Business Development

Sales Hacker

Are you struggling to break out and get noticed in business development? B2B buyers are heavily targeted by solution sellers. Enhanced creativity and value-add is required to break through and get noticed. Driving innovation and creativity in business development. I spent the past two years interviewing best-in-class sales team to uncover unique approaches that work.

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5 Interesting Learnings from Samsara at $500,000,000 in ARR

SaaStr

Everyone once in a while a startup just plain executes from Day 1. It doesn’t happen often, and it’s never quite as linear as it looks. But Samara’s incredible growth makes it look that way. Co-founded by the founders of Meraki, acquired by Cisco for $1B+, the founders decided to do networking again, but this time for connecting fleets, vehicles and devices.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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How to build a successful marketing technology roadmap

Martech

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues. “There have been huge changes with COVID-19, accelerating customer behavior, experience, and digital transformation,” she said in her presentation at our MarTech conferenc

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Small Business Content Marketing Tips for 2022

Sales Pop!

Whenever the close of another year approaches, digital marketers, start considering their strategies and action plans for the coming year. And while things rarely change so drastically that an entirely new approach to marketing a business is required, it’s good to take stock of the trends that will matter in the year to come. Let’s look into some content marketing best practices to use in the coming year.

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Sales Selection Tools: Do You Get What You Pay For?

Understanding the Sales Force

Perhaps you've heard the advertisement while listening to a SiriusXM radio station. It's for Home Title Lock. They scare you by mentioning that some bad people can commit fraud by going online, claiming your home's title, taking ownership of your home, and borrowing against your home's equity without you knowing it. Home Title Lock prevents this from happening.

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Your Top 2 Goals for 2022: The Missing VPs, and Expanding the Footprint

SaaStr

#1 most important tactical thing to do for 2022: get those core, missing VPs hired. #1 more important strategic thing to do for 2022: expand your product footprint. No one’s true initial TAM is big enough. — Jason BeKind Lemkin (@jasonlk) December 3, 2021. So I know many of your are furiously working on drafting, updating, and tweaking your plans for 2022.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten