Sat.Dec 04, 2021 - Fri.Dec 10, 2021

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Who Stole Your Prospect?: Holiday Edition

Anthony Cole Training

If you consider the tactics that are generally covered in sales skills training, you can probably think of a handful of happenings that can steal, or make you lose, your prospect.

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How To Effectively Create An Email Sales Funnel

ClickFunnels

The post How To Effectively Create An Email Sales Funnel appeared first on ClickFunnels. Want to build an effective email sales funnel? Here’s what we are going to discuss today: What is a sales funnel? What is the Value Ladder sales funnel? How to build a Value Ladder sales funnel in five steps. Ready to take your email marketing to the next level?

Sales 263
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Cold Email Copywriting: 10 Best Practices for 2022

Veloxy

As a salesperson, there is nothing more discouraging than writing a cold email only to receive an average open and response rate. Am I right? You followed “best practices”. You used subject lines from a popular ebook. And you sent the email from a feature-rich email marketing software. But should we be surprised with average open and response rates?

Quota 204
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Don’t Fall Into These 3 Discovery Question Traps!

Cerebral Selling

Good salespeople know that the quality of your discovery motion is directly related to the quality of the questions you ask. But when it comes to asking high-value discovery questions there are a few key traps many sellers still fall into. Here’s what they are and how you can avoid them! 1. Asking Leading Questions. A leading question is a bit like a logic trap.

Pitch 164
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Five Prospecting Actions To Take Now

Tibor Shanto

By Tibor Shanto. Given that there are about 24 days left in the year, somewhat fewer selling days, you need to make some decisions. If you are going to make or exceed quota, the path should be clear, and you’re on your way. You should watch the video in all cases as it may add something new to your already successful repertoire. If you don’t see a path to quota , it’s time to focus on next year.

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7 Steps To A Super Effective Lead Generation Campaign

ClickFunnels

The post 7 Steps To A Super Effective Lead Generation Campaign appeared first on ClickFunnels. Want to make more sales? Then you need to start generating more leads. Today we are going to share how to create a super effective lead generation campaign in seven steps…. Table of Contents: Introduction to Lead Generation Step #1: Understand the Value Ladder Sales Funnel Step #2: Create a Super Valuable Lead Magnet Step #3: Create a Landing Page for Your Lead Magnet Step #4: Create an “Indoctrination

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Digital sales rooms are pretty lame, and here’s why

Membrain

Sometimes, working with potential buyers can be a little like sitting in an interrogation room in a police station, trying to guess what’s happening on the other side of the mirrored glass.

Sales 132
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The Monday Morning Breakfast For Champions Podcast – Episode 51 – Richard D. Janezic

Tibor Shanto

Subscribe today , and take the Breakfast on the go! Richard “Rick”Janezic is Chief Sales Officer for StrikeZone Sales Systems, a management consulting and sales productivity improvement company focused on helping executives, investors and boards of small and middle market B2B firms to increase financial strength and valuation. His executive leadership, sales, and technology experience includes 17 years in Fortune 500 companies, and more than 20 years in middle market, small, and early stage

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3 Lead Generation Solutions That You Should Be Aware Of

ClickFunnels

The post 3 Lead Generation Solutions That You Should Be Aware Of appeared first on ClickFunnels. Lead generation is important. But obviously, generating leads for your business isn’t as simple as creating great products, climbing the nearest mountain, and shouting at the top of your lungs. You’ve got to woo people — specifically, your target market.

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Excellent Customer Service Is Also Excellent Marketing

David Meerman Scott

When you can buy most anything you want online, the retailers who serve us seem interchangeable. But they don’t have to be. Recently I placed my first order with Sweetwater , a music instrument and pro audio retailer, and was amazed by how well they treated me.

Service 137
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Design emails for 4 personality types to win back customers

Martech

Email marketing is better than ever, but there’s one problem that just won’t go away – inactive customers. If you’re like many of the email marketers I’ve worked with, you try everything: You dig into your analytics to learn when and how customers disengage. You analyze your acquisition sources to make sure they’re sending you the kinds of customers who are most likely to buy your products, especially if you have a premium brand.

Customers 136
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Cold Call Sales Training – The Outline Explained

The 5% Institute

Cold calling incorrectly can potentially harm your sales efforts – which is why in this article, we’ll go through our recommended cold call sales training, to help you win more sales. In this article we’ll cover what cold calling is, the cold call sales training process, and various other handy tips regarding cold calling to help you ethically persuade your potential client and be more successful.

Cold Call 133
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In 2021, We Minted 46 Unicorns a Month

SaaStr

Has it felt like not just a unicorn-a-day in 2021, but a bit more? No, you weren’t crazy. We minted 46 Unicorns a Month in 2021. That’s 1.5 a day: Ok 2021 isn’t quite over, but the trends are pretty much set. Crunchbase had some interesting slices on the overall markets, as you can see above. You can see that 2021 was just an epic bump from 2020, and it was a step function.

Product 132
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Leadership Malpractice

Partners in Excellence

I hate to start posts with a disclaimer, but I will. This post and topic may be viewed as controversial, many executives and leaders will be offended. I hope that some of them have open mindsets and considers questioning their leadership and responsibility to their people and organizations. Lately, there have been a lot of stories about Better.com’s CEO firing 900 people, 9% of their employee base, in a Zoom call.

Represent 122
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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What it means to be an empowered marketer in today’s digital landscape

Martech

“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. “Marketers were seen as the dreamers, responsible for building the brand experience. The technical architects and developers were seen as the doers.”. But, according to Capozzi, this world is going away.

Pitch 130
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Google rolling out new map and local interface in search

Search Engine Land

Google will show local results on the left and a map on the right of those results. Please visit Search Engine Land for the full article.

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Sales Selection Tools: Do You Get What You Pay For?

Understanding the Sales Force

Perhaps you've heard the advertisement while listening to a SiriusXM radio station. It's for Home Title Lock. They scare you by mentioning that some bad people can commit fraud by going online, claiming your home's title, taking ownership of your home, and borrowing against your home's equity without you knowing it. Home Title Lock prevents this from happening.

Sales 117
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The Law Of Reciprocity: How Top Sellers Use Psychology To Win More

Gong.io

You venture out to your mailbox. It’s been a minute since you’ve visited the place that is usually filled with junk mail. But you don’t want it to overflow. And who knows, maybe there will be a check for a MILLION DOLLARS. Or maybe not. The first flyer you see is super-generic. It screams “mass mailing.” No personalization. Nothing “human” about it.

Cold Call 114
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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How email marketing is changing and what marketers should do about it

Martech

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. “One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow.

Trust 115
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Google Ads refreshes custom columns UI and adds new metrics

Search Engine Land

When it rolls out in a few weeks, advertisers will be able to reference Search, Click and Display impression share, phone call metrics, spreadsheet functions and more. Please visit Search Engine Land for the full article.

Customers 115
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The Power of Lessons Learned: Making Data-Driven Decisions for Your 2022 Marketing Campaigns

Heinz Marketing

By Jamie Montoya , Client Engagement Manager. One of the biggest hurdles with a fast-paced, B2B marketing environment is rushing through campaigns then moving on without pausing to reflect on the results. Important questions like “What worked well? What were some pain points?” get overlooked and inevitably, the same frustrating problems get repeated.

Campaign 113
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Are You “Connecting” With Your People?

Partners in Excellence

I was coaching an outstanding sales manager. She’s committed to her team and improving the performance of each person on the team. She cares deeply for each of them and their success. She coaches each person, having a very disciplined approach in leveraging data and how they worked. She reached out to me saying, “Dave, I think I’m doing the right things in working with my people, but it doesn’t seem to be working.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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How to build a successful marketing technology roadmap

Martech

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues. “There have been huge changes with COVID-19, accelerating customer behavior, experience, and digital transformation,” she said in her presentation at our MarTech conferenc

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The cost of ignoring website accessibility

Search Engine Land

Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals. Please visit Search Engine Land for the full article.

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28 Ways to Drive Innovation and Creativity in Business Development

Sales Hacker

Are you struggling to break out and get noticed in business development? B2B buyers are heavily targeted by solution sellers. Enhanced creativity and value-add is required to break through and get noticed. Driving innovation and creativity in business development. I spent the past two years interviewing best-in-class sales team to uncover unique approaches that work.

Referrals 106
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10 Great Gifts for the Salesperson in Your Life

Spiro Technologies

The holiday season is upon us and unless you’ve been procrastinating on buying gifts (of course you haven’t), you’ve probably got a closet full of goodies waiting for friends and family. But if you’ve got a salesperson in your life, whether a spouse, relative, child, or friend, then you might be wondering what you can buy that they’ll truly appreciate.

Trust 105
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Multicultural curation is the future in marketing and advertising

Martech

“I’m not a glass half full guy, I’m a glass always full and how do I get it to overflow?”. That comment sums up an encounter with Brandon Rochon, someone who overflows with energy, optimism, humor and insights. Rochon is CEO and Chief Creative Officer at Kastner, one of the few Black leaders in the international agency space. We were talking about how the generational embrace of a multicultural society aligns with multicultural curation in marketing and advertising.

Up-sell 109
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How expired landing pages kill your Google rankings

Search Engine Land

Soft 404s can lead to a poor user experience, fewer conversions and impact your site’s visibility more than the loss in PageRank from maintaining them. Here’s how to properly deal with expired landing pages. Please visit Search Engine Land for the full article.

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Email Templates That People Actually Respond To

Predictable Revenue

Experience and a lot of testing have shown us that it's possible to create emails that people actually resonate with to crush sales quotas. The post Email Templates That People Actually Respond To appeared first on Predictable Revenue.

Quota 105
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Your Top 2 Goals for 2022: The Missing VPs, and Expanding the Footprint

SaaStr

#1 most important tactical thing to do for 2022: get those core, missing VPs hired. #1 more important strategic thing to do for 2022: expand your product footprint. No one’s true initial TAM is big enough. — Jason BeKind Lemkin (@jasonlk) December 3, 2021. So I know many of your are furiously working on drafting, updating, and tweaking your plans for 2022.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.