Sat.Jul 25, 2020 - Fri.Jul 31, 2020

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What Recruiting in the “New Normal” Looks and Sounds Like

Anthony Cole Training

The COVID-19 pandemic has brought about many changes. While some businesses have hit rock bottom, some are thriving and hiring at scale. Businesses in customer care, retail, healthcare, digital marketing, and online training industries are actively hiring because of the new market demands. But unfortunately, recruitment techniques that have been used for years aren’t the same anymore.

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Nudge Marketing: From Theory to Practice

ConversionXL

It’s summer in the UK. Two cigarette disposal bins are erected on a littered street. One bin is marked Ronaldo, the other, Messi. The bins encouraged smokers to vote for the best football player with their cigarette butts. After twelve weeks, cigarette litter dropped by 46%. In the United States, a similar experiment reduced cigarette litter by 74% in six months.

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Are You Engaging The Real Customers?

Partners in Excellence

I was doing a series of deal reviews–not unlike most of the deal reviews I do. We were talking about the people involved in the buying process. What struck me in each discussion was how few people were being engaged at the customer — and that the right people weren’t being engaged, even by the customer buying group. Typically, the sales team focused their engagement strategy through one person–usually a friend or sponsor.

Customers 152
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How to make your sales process as compelling as a tree

Membrain

There’s an Oxel tree standing beside an ancient fisherman’s shack on the Swedish island of Gotland. Although the shack is just a single room with no amenities, and the tree is just a tree, there is something about the sight and the energy of the place that compels me.

Process 152
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The Friends You’ll Lose. And The Ones You’ll Gain.

SaaStr

Being a CEO changes you. Not at first. The first year or two are a lot like “before”, just more intense. Now it’s all on your back, and your shoulders. But over time, your brain does get rewired. You get focused. And as part of that change, you will lose friends on many levels if you build a successful start-up. One tough part of that is if you co-found a company with friends, it’s likely one of them won’t go the distance.

Start-ups 143
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Create Winning Conditions for Video Meetings

Engage Selling

Recently, I explained that video is the new default in how we connect and do business with others now. It’s been a huge, rapid shift.

Meeting 155

More Trending

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This is why some B2B customers are still buying in the current climate

Membrain

There’s no doubt that the vast majority - if not all - of discretionary, could-put-it-off until later B2B purchases are being deferred in the current climate.

B2B 129
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Behind the Round with SaaStr:  Chorus.ai Raises $45 Million

SaaStr

Tom Taulli. Behind the Round with SaaStr: Chorus.ai Raises $45 Million. This week Chorus announced its Series C round for $45 million, which was led by Georgian Partners. This brings the total amount raised at $85.2 million. Founded in 2015, Chorus operates a SaaS platform that provides valuable insights from conversations – say with calls, video conferences and emails — for revenue teams.

Cold Call 137
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How to create an effective cold email that actually works

Salesmate

Did you know that 51% of recipients delete emails within the first few seconds of opening it? Yes, you have a few seconds to impress your prospects. Besides, in the case of cold emails, the difficulty level is even higher as they are sent to potential prospects who have no prior relationship with you. Getting someone to open an ice-cold email is challenging.

CRM 116
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Changing Our Mindsets

Partners in Excellence

Our mindset impacts how we think of and engage our customers. It impacts both our conscious and unconscious behavior. It impact the language we use in talking about and talking to customers. The mindset for sales and marketing seems to be, increasingly, oriented to the things we do to our customers. Our language and processes betray this thinking: We “target” them with our messaging/prospecting.

Pitch 107
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The Greatest Competitive Advantage You’ll Ever Know: Mental Health

Sales Hacker

Sellers are three times more likely to struggle with mental health symptoms than the average American. 2 in 5 sellers struggled with mental health in 2019, and these numbers were from last year. What do you think that means for sellers now that the national average is 33% ? Much of this is due to the nature of our profession, but it’s made worse because most sellers today operate in toxic work environments.

Quota 110
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Day 1: Who Should Be CEO? A Checklist.

SaaStr

SaaStr has now passed 10,000+ pieces of content, and we’ve somewhat gone on a journey from the early days of a SaaS company, through the growth phases, to the Unstoppable phase, and now has time has gone on, even to the Decacorn phase ?? We’re not quite done with that journey but if you’ll forgive me going back in time, I wanted to address an interesting question at Day 1: Who Should Be CEO?

Growth 128
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Advice From Barry Rhein On Selling During A Pandemic

SalesHood

We asked Barry Rhein, CEO and Founder of Selling Through Curiosity, to share insights and advice about how to sell and build relationships with our customers during a pandemic. Barry never fails to deliver. In this case, he is providing very actionable insights and questions to help all of us authentically build customer relationships [ ] The post Advice From Barry Rhein On Selling During A Pandemic appeared first on SalesHood.

Sell 106
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Raising My Game

Partners in Excellence

I find myself, increasingly, writing posts about the terrible state of practice in selling. There are the posts about terrible prospecting, clueless sales people, horrible managers. These posts generate a lot of attention and activity. The comments, likes, and shares skyrocket. I suppose it’s human nature, we all have so much fun calling out obviously bad performance.

Gaming 107
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Two Ways to Leverage Your Sales Team Beyond Selling

Engage Selling

When sales leaders think about their sales teams and the success they’re creating, they often think about, well, their sales!

Sell 119
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Public SaaS Companies Are Now Worth $1 Trillion

SaaStr

Microsoft, Google, Apple and Amazon have made the headlines for a while for crossing $1 trillion in market cap each. That’s crazy growth — almost all fueled by the crazy growth of the Cloud. No SaaS company is yet worth $1 trillion, through perhaps that is coming. What has happened though is the Top 30 SaaS companies together are now worth $1 Trillion.

Contact 128
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25 sales books every sales rep must-read in 2020

Salesmate

Books help in expanding knowledge. The more you learn, the better you can perform when it comes to nurturing and converting sales deals. In sales, you need to keep learning to excel and surpass competitors. So, take the help of various sales books to enhance your knowledge and brush up your skills. Learn various strategies to effectively manage sales and close deals faster.

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Systems Of Alignment

Partners in Excellence

As we reflect on the process of getting things done in business, one of the most important principles is the concept of alignment. Perhaps, simplified to, “How do we get everyone in the same boat, rowing the same direction, in cadence, at top speed?” As one looks at consistently high performing organizations, we see fanatic alignment—usually starting with a highly aligned culture, values, and leadership that models the expected behaviors.

Trust 101
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Here's How to Delight Your Customers Using Database Marketing

G2

How many times have you opened an email from a brand or a company only to see your name spelled wrong or not included at all?

Customers 124
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Atlassian and AWS Say: “Maybe Worry a Little Bit”

SaaStr

These are crazy times. The economy has contracted at a record rate of -33%. Yet, the Cloud is on fire during Work-and-Do-Everything-Possible-from-Home. Shopify grew 100% at $3 billion in ARR. Zoom is growing at rates we’ve never seen before in SaaS and Cloud. And Morgan Stanley has predicted Cloud penetration will be pulled forward 5+ years or more.

Contract 117
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How to Create an Ideal Customer Profile

Heinz Marketing

By Josh Baez , Client Engagement Manager at Heinz Marketing. What is an ideal customer profile? Terminus says it best. “An ideal customer profile (ICP) is a description of the company—not the individual buyer or end user—that is a perfect fit for your solution.” You can think of your ICP as a framework that highlights the specific, relevant characteristics of your ideal buyers.

Customers 105
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The Problem With Account Planning

Partners in Excellence

I was asked to sit in on a number of account plan updates. It’s mid year, so it’s time to pull out the account plan, blow off the digital dust, and update it. (you might be getting an idea of what I think about most account planning processes.). The structure of the account plans looked like 99% of the account plans I have seen (and if I’m honest, some that I used to develop decades ago).

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Our Latest Podcasts: Tactics That Get Results

Force Management

The goal of this month's episodes was to share key strategies sales teams can implement right now to close opportunities. Each episode covers timely tactics sales leaders, managers and reps can use to make an impact on the live deals in the pipeline. Review our rundown of episodes below. Share these effective strategies with your sales teams to help them hit their numbers this quarter and the next.

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New Book! Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely

RAIN Group

2020 has flipped sales on its head and driven unprecedented levels of virtual interaction. Sellers are faced with more challenges than ever. You can’t sell the same way you did before. You need to adapt, pivot, and change almost everything you did previously. If you want to thrive in sales today, it'll require you to transition to the new world of selling virtually, and take the "new norm" by storm.

Sell 101
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Sales Pipeline Radio, Episode 214: Q & A with Kristina Jaramillo @GetLinkedInHelp

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 102
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It’s Not Always About The Deal

Partners in Excellence

One of the things I see too many sales people doing is focusing only on the deal. That is, when we finally find and qualify an opportunity, our focus is on the deal only. We have meetings with the buying group, we focus on all the things we need to do to move the deal forward, winning a PO. Every conversation is about the deal, where the customer is in their process, and what we have to do next.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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The Ultimate Guide to Creating Cold Emails That Convert From Sending Over 1 Billion Emails

Sales Hacker

In the next 25 minutes, I’m going to share everything I’ve learned from sending over 1,000,000,000 emails during the last five years. You read that right — 1 billion! Along the way, I’ve also sold over $100,000,000 worth of products and services. That number may sound crazy, but it’s true. I’ve generated the majority of this revenue through email marketing.

Up-sell 99
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How to Verify Email Address Before Sending Cold Emails?

SalesHandy

No one loves email bounce backs, primarily when SDRs conduct cold email campaigns. According to a recent report by Constant Contact , the average email bounce rate is 7.75%. But the good email bounce rate is less than 2%. Anything above 2% is considered critical. Email verification techniques can be used to reduce your email bounce backs. It cleans your email list by filtering the spammy and invalid addresses that help you in proceeding towards your email campaign securely.

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3 Examples of Teamwork in Sales to Encourage Collaboration

criteria for success

Need examples of teamwork in sales? First, we need to understand that teamwork in sales doesn’t have feel impossible. In fact, there are ways sales leaders can encourage collaboration without pulling too many teeth. 3 Examples of Teamwork in Sales to Encourage Collaboration. Let's jump in. 1. Success Stories. Success stories are what drive continued success on sales teams.

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6 Musts for Sales Leaders Heading into the U-Shaped Recovery

Sandler Training

2020 was the year. Your company was going to experience exponential growth. The plans had been meticulously prepared and presented, blessed by the board, applauded by all business unit leaders around the table. The post 6 Musts for Sales Leaders Heading into the U-Shaped Recovery appeared first on Sandler Training.

Sales 96
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.