Anthony Cole Training
JULY 29, 2020
The COVID-19 pandemic has brought about many changes. While some businesses have hit rock bottom, some are thriving and hiring at scale. Businesses in customer care, retail, healthcare, digital marketing, and online training industries are actively hiring because of the new market demands. But unfortunately, recruitment techniques that have been used for years aren’t the same anymore.
ConversionXL
JULY 28, 2020
It’s summer in the UK. Two cigarette disposal bins are erected on a littered street. One bin is marked Ronaldo, the other, Messi. The bins encouraged smokers to vote for the best football player with their cigarette butts. After twelve weeks, cigarette litter dropped by 46%. In the United States, a similar experiment reduced cigarette litter by 74% in six months.
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Engage Selling
JULY 31, 2020
Recently, I explained that video is the new default in how we connect and do business with others now. It’s been a huge, rapid shift.
Partners in Excellence
JULY 31, 2020
I was doing a series of deal reviews–not unlike most of the deal reviews I do. We were talking about the people involved in the buying process. What struck me in each discussion was how few people were being engaged at the customer — and that the right people weren’t being engaged, even by the customer buying group. Typically, the sales team focused their engagement strategy through one person–usually a friend or sponsor.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
SaaStr
JULY 28, 2020
Microsoft, Google, Apple and Amazon have made the headlines for a while for crossing $1 trillion in market cap each. That’s crazy growth — almost all fueled by the crazy growth of the Cloud. No SaaS company is yet worth $1 trillion, through perhaps that is coming. What has happened though is the Top 30 SaaS companies together are now worth $1 Trillion.
G2
JULY 31, 2020
How many times have you opened an email from a brand or a company only to see your name spelled wrong or not included at all?
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Engage Selling
JULY 31, 2020
When sales leaders think about their sales teams and the success they’re creating, they often think about, well, their sales!
SaaStr
JULY 31, 2020
Being a CEO changes you. Not at first. The first year or two are a lot like “before”, just more intense. Now it’s all on your back, and your shoulders. But over time, your brain does get rewired. You get focused. And as part of that change, you will lose friends on many levels if you build a successful start-up. One tough part of that is if you co-found a company with friends, it’s likely one of them won’t go the distance.
Membrain
JULY 29, 2020
There’s an Oxel tree standing beside an ancient fisherman’s shack on the Swedish island of Gotland. Although the shack is just a single room with no amenities, and the tree is just a tree, there is something about the sight and the energy of the place that compels me.
Salesmate
JULY 31, 2020
Did you know that 51% of recipients delete emails within the first few seconds of opening it? Yes, you have a few seconds to impress your prospects. Besides, in the case of cold emails, the difficulty level is even higher as they are sent to potential prospects who have no prior relationship with you. Getting someone to open an ice-cold email is challenging.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
ConversionXL
JULY 29, 2020
Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? This may come as a surprise to many readers. (I’ve certainly never heard anyone use “Amazon” as a verb.) Yet the data backs this up. When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle.
SaaStr
JULY 31, 2020
Tom Taulli. Behind the Round with SaaStr: Chorus.ai Raises $45 Million. This week Chorus announced its Series C round for $45 million, which was led by Georgian Partners. This brings the total amount raised at $85.2 million. Founded in 2015, Chorus operates a SaaS platform that provides valuable insights from conversations – say with calls, video conferences and emails — for revenue teams.
Partners in Excellence
JULY 30, 2020
I was asked to sit in on a number of account plan updates. It’s mid year, so it’s time to pull out the account plan, blow off the digital dust, and update it. (you might be getting an idea of what I think about most account planning processes.). The structure of the account plans looked like 99% of the account plans I have seen (and if I’m honest, some that I used to develop decades ago).
SalesHood
JULY 30, 2020
We asked Barry Rhein, CEO and Founder of Selling Through Curiosity, to share insights and advice about how to sell and build relationships with our customers during a pandemic. Barry never fails to deliver. In this case, he is providing very actionable insights and questions to help all of us authentically build customer relationships [ ] The post Advice From Barry Rhein On Selling During A Pandemic appeared first on SalesHood.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Membrain
JULY 26, 2020
There’s no doubt that the vast majority - if not all - of discretionary, could-put-it-off until later B2B purchases are being deferred in the current climate.
SaaStr
JULY 31, 2020
These are crazy times. The economy has contracted at a record rate of -33%. Yet, the Cloud is on fire during Work-and-Do-Everything-Possible-from-Home. Shopify grew 100% at $3 billion in ARR. Zoom is growing at rates we’ve never seen before in SaaS and Cloud. And Morgan Stanley has predicted Cloud penetration will be pulled forward 5+ years or more.
Partners in Excellence
JULY 28, 2020
Our mindset impacts how we think of and engage our customers. It impacts both our conscious and unconscious behavior. It impact the language we use in talking about and talking to customers. The mindset for sales and marketing seems to be, increasingly, oriented to the things we do to our customers. Our language and processes betray this thinking: We “target” them with our messaging/prospecting.
Salesmate
JULY 28, 2020
Books help in expanding knowledge. The more you learn, the better you can perform when it comes to nurturing and converting sales deals. In sales, you need to keep learning to excel and surpass competitors. So, take the help of various sales books to enhance your knowledge and brush up your skills. Learn various strategies to effectively manage sales and close deals faster.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Sales Hacker
JULY 27, 2020
In the next 25 minutes, I’m going to share everything I’ve learned from sending over 1,000,000,000 emails during the last five years. You read that right — 1 billion! Along the way, I’ve also sold over $100,000,000 worth of products and services. That number may sound crazy, but it’s true. I’ve generated the majority of this revenue through email marketing.
SaaStr
JULY 30, 2020
SaaStr has now passed 10,000+ pieces of content, and we’ve somewhat gone on a journey from the early days of a SaaS company, through the growth phases, to the Unstoppable phase, and now has time has gone on, even to the Decacorn phase ?? We’re not quite done with that journey but if you’ll forgive me going back in time, I wanted to address an interesting question at Day 1: Who Should Be CEO?
Partners in Excellence
JULY 26, 2020
I find myself, increasingly, writing posts about the terrible state of practice in selling. There are the posts about terrible prospecting, clueless sales people, horrible managers. These posts generate a lot of attention and activity. The comments, likes, and shares skyrocket. I suppose it’s human nature, we all have so much fun calling out obviously bad performance.
Hubspot
JULY 30, 2020
Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don't have a firm understanding of the technical aspects behind your product. Without technical expertise, your marketing team likely has a difficult time executing on content that will resonate with your core audience and — ultimately — turning readers into customers.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Sales Hacker
JULY 29, 2020
To deliver a stellar sales pitch, you need to tailor it to each specific lead — nothing new there. But customizing and personalizing your pitch comes more easily once you’re confident in your main plot points. And while it’s true that you can just sit down and memorize your sales script, you may find yourself forgetting parts of it mid-pitch. Learning is not straightforward.
SaaStr
JULY 25, 2020
Q: What is a typical organizational structure for a SaaS startup with sales reps? A rough structure from 1–25 sales reps: Early days: CEO acts as VP of Sales. CEO hires 2 reps, in the beginning, each barely pays for themselves, but by months 4–6 they are able to close 3x-5x their total compensation. Once 2+ reps can do 3x-5x their comp, the model gets pretty efficient.
Partners in Excellence
JULY 27, 2020
As we reflect on the process of getting things done in business, one of the most important principles is the concept of alignment. Perhaps, simplified to, “How do we get everyone in the same boat, rowing the same direction, in cadence, at top speed?” As one looks at consistently high performing organizations, we see fanatic alignment—usually starting with a highly aligned culture, values, and leadership that models the expected behaviors.
Hubspot
JULY 29, 2020
Earlier this morning, I joined a free workout class from my bedroom. I placed weights and a yoga mat beside my bed, and took the class in real-time with 6,000 of my closest friends. You might be thinking I took the class on Peloton's website, or through another boutique fitness studio. In reality, I actually took the class on Instagram — and, more specifically, Instagram Live.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Heinz Marketing
JULY 30, 2020
By Josh Baez , Client Engagement Manager at Heinz Marketing. What is an ideal customer profile? Terminus says it best. “An ideal customer profile (ICP) is a description of the company—not the individual buyer or end user—that is a perfect fit for your solution.” You can think of your ICP as a framework that highlights the specific, relevant characteristics of your ideal buyers.
SaaStr
JULY 29, 2020
Watch Track 1 & 2 Live on Youtube. All times are in Pacific Time Zone. 7:00 – 7:50AM. Track 1. 5 Insights for Consumerization of the Enterprise. Scott Belsky. CPO, EVP – Creative Cloud. Adobe. [link]. 8 :00 – 8:50AM. Track 1 . What’s Changed Since March 15 The Cloud at Hyperspeed. The World in Flux. Rob Bernshteyn. Chairman and CEO.
Partners in Excellence
JULY 29, 2020
One of the things I see too many sales people doing is focusing only on the deal. That is, when we finally find and qualify an opportunity, our focus is on the deal only. We have meetings with the buying group, we focus on all the things we need to do to move the deal forward, winning a PO. Every conversation is about the deal, where the customer is in their process, and what we have to do next.
Hubspot
JULY 28, 2020
In 2020, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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