Sat.Apr 02, 2022 - Fri.Apr 08, 2022

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The Value of the Sales Conversation vs. Your Solution

Iannarino

There is a difference between the value created in the sales conversation and the value of your product or service, one or both being described as a "solution," a way to solve a problem. The difference between the value of the conversation and the value of your product or service is one of experience. It can be difficult to understand the difference when you believe your solution is the value you provide to your prospective client, even though the only people who experience the value of what you

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Consultative selling requires this critical skill

Membrain

When one loves to explore data and has access to a huge database of salespeople over 685,000 strong, what happens? Well, for me, I can’t help myself. I frequently analyze elements from that database. Recently, I went mining for insights on consultative selling.

Consult 142
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MobileFuse launches improved targeting for CTV and cross-channel campaigns

Martech

MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. They also announced an update to their CTV targeting and measurement capabilities. What they do. The CTV solution now has improved targeting and measurement functions. This proprietary stack is designed to drive conversions and target audiences via custom data sets.

Launch 95
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What is the Difference Between a Hot Call and a Cold Call?

Veloxy

With the ever growing size of sales technology stacks , the standard telephone can get lost in the array of options—especially for outreach. Let’s not forget that buyers are taking more control over the purchasing process than ever before. Gate keepers. Privacy laws. “Don’t call me, I’ll call you.” Couple the aforementioned facts with the reluctance on the part of inside sales and outside sales reps to call leads, and the phone can collect dust faster than a broom.

Cold Call 234
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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3 Sales Strategy Examples You Can Copy

Iannarino

A football team would never hike the ball without calling a play: Your sales team should operate in the same way. For your sales team to run smoothly, you need to have a comprehensive sales strategy that encompasses all of your goals and operations.

Sales 300
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8 Steps for Your Effective Sales Action Plan

Anthony Cole Training

Remember this; “You do not decide your future. You decide your habits, and your habits decide your future” - F.M. Alexander.

Sales 174

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63+ open-ended questions for your sales coaching

Membrain

Great sales coaches are the critical multiplier for sales performance, and open-ended questions are one of the most powerful tools in the coaching toolbox.

Sales 151
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Different Exactly Like Everyone Else

Iannarino

To create a preference to buy what you sell, you must create some kind of meaningful differentiation. But most salespeople differentiate in the exact same way as their competitors—something they prove by opening the first meeting with a history lecture on their company, followed by a picture of their company's trophy case (the logos of their large clients), followed by how their product or service solves the client's problems better than their competitors.

Clients 285
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Weather Recruitment Challenges: Make Your Talent an Advantage

Force Management

The past few years led to drastic shifts in hiring and recruitment process, impacting organizations of all sizes and in all industries. More recently, it has been imperative that organizations have a strategic approach in order to hire and retain top performers. Ensure you’re hiring the right talent for growth and at the same time creating an environment that supports your people’s success.

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Paying Attention To The Cues/Clues

Partners in Excellence

It’s pop quiz time. Be honest, don’t scroll down to get the answer. Here we go: You are a seller, you get a notification that I have downloaded a research report offered on your website. The research is the results of a market study on sales performance. When you call to me to follow up, what do you think I might be most interested in? A: My interest in the market research and whether I might want to learn more.

Follow-up 142
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Now is the Perfect Time to Take Imperfect Actions

SalesProInsider

Warning! The content of this message may be offensive to the perfectionists and OCD folks. Do you want to complicate growing your business, or book of business? If so, strive for perfection! What? Yes…a strive for perfection and getting “everything right” will get in the WAY of having the clients you enjoy working with, achieving a profitable business, and earning the income you deserve!

Clients 126
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On the Nature of Consultative Sales

Iannarino

After posting an article on LinkedIn, a reader commented to ask me about a line in the article that reads: “If the only reason you ask your client questions is to identify a problem so you can sell your solution, there is strong evidence that your approach is too transactional to find you One-Up.”.

Consult 277
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How do you prioritize measurement in a privacy-first world?

Martech

Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, two questions are looming in the marketing world about measurement: How would you measure (

Legal 130
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What Sellers Can Learn From F1 Racing

Partners in Excellence

I’m a huge fan of F1 Racing. It’s just fascinating to watch, learn about the teams, drivers, cars. I love looking at the racing strategies. In the early 2000’s I was fortunate in beginning to see a little of the behind the scenes work of the F1 teams. I was on the founding team of an AI software tool. It turned out, after each race, the teams had terabytes of data they wanted to analyze to improve how they performed in the next race.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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The Philosophy of a Pitching Coach Will Improve Your Sales Team

Understanding the Sales Force

I find ideas and material for this Blog everywhere, especially when I'm not looking for them. Yesterday I received a daily email from a Paul Reddick, a baseball coach who was drumming up some business for his baseball institute. It resonated - not for its baseball coaching - but as sales coaching. Here's what it said: If your coach is talking about any of the pitching flaws that you see listed above….

Pitch 118
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10 Better Reasons to Ask Questions Instead of Identifying Problems

Iannarino

How on Earth is it possible that you don't already know what problems your clients have? How could you not already know what problems you spend every day helping clients solve? Why would the most important question you could ask your client be some derivation of "So, what's your problem?" Believe me when I tell you your contacts already know they have a problem, and they are going to tell you all bout it (they've been well trained over the last 34 years that the problem is what you are looking f

Clients 279
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The Dreaded Sales Prevention Department

Engage Selling

A Sales Prevention Department? You might have one. Right on the Money thinking is all about getting your business back on the right footing so you can compete and grow … Read More. The post The Dreaded Sales Prevention Department first appeared on Colleen Francis - The Sales Leader.

Sales 112
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Google doesn’t want your AI-generated SEO spam content

Search Engine Land

Filed under ‘not new, but a good reminder’: AI-generated content is ‘spam’ and is against Google’s Webmaster Guidelines.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Tiger Global Was Down 34% in Q1. Probably Your VCs Were, Too.

SaaStr

So the way VC funds do accounting and valuations is … weird. Most VC funds “mark-up” their investments to the price of the last round and … just sort of leave it there. If things go really bad, sometimes they’ll lower the valuation. And if it goes to $0, of course, they have to write it off. But they generally have a lot of lattitude on when to continue to carry an investment at the last round price.

Price 114
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On a Sense of Control and Perspective

Iannarino

Recently, I switched my project and task manager from Todoist (a great tool, and one I have enjoyed using over a number of years) to Click-Up, a software that is more robust in some ways, while also being highly configurable. The reason I moved is due to something I learned from David Allen, the author of "Getting Things Done," and an equally important follow-up titled, "Making It All Work.".

Follow-up 260
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Worldwide spend on marketing to hit $4.7 trillion by 2025

Martech

Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion by 2025, according to a Forrester report. This is an increase of $1.1 trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. The biggest spenders. Most of that spending comes from the US and China.

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The Why and How of Successful B2B Communities

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. How much content do you consume in a day? Have you seen a drastic uptick in the time you spend consuming content over the past few years? If you’re like most people, you have. The time we spend looking at content has steadily increased – up to over six hours a day. What’s problematic, though, is that a lot of content creates more questions than answers.

B2B 110
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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5 Interesting Learnings from Snowflake at $1.5 Billion in ARR

SaaStr

So when we last checked in with Snowflake, it was at $850m ARR growing a breathtaking 110%, with 162% NRR. It hasn’t really slowed down! At $1.5 Billion in ARR, it’s still growing 102%. That’s triple digit growth going into a $2 Billion run rate! Goodness. 5 Interesting Learnings: #1. Margins Continue to Improve to an Impressive 75%.

Growth 108
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Coaching Salespeople in a Hybrid Work Environment

Sandler Training

The world has changed in countless ways since early 2020, and that means sales coaching has to adapt. How do you maintain a strong coaching regimen with salespeople who are spending some or all of their working day out of the office? The post Coaching Salespeople in a Hybrid Work Environment appeared first on Sandler Training.

Sales 101
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By the numbers: Diversity and inclusion are good business

Martech

Diversity at all levels of a company is an indicator of success. A culture of diversity and inclusion is the cause of it. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets. This has been documented in many, many, many studies.

Gaming 110
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Twitter for Professionals: How to switch to a Professional Account

Search Engine Land

Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert? Please visit Search Engine Land for the full article.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Gartner: Email Is #1 For MQLs

SaaStr

Gartner released its latest “Best Performing Marketing Channel” survey , and while it’s not as informative (to me at least) as its CIO and Cloud reports, there are a few interesting learnings: A few learnings on getting those MQLs: Email is #1. Email, done right, has always worked and continues to work. Now, Gartner’s survey looks back at a period without IRL events, so email looked to be the #1 channel that took events’ place in 2021.

Price 106
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How to Track and Measure Web Analytics

Salesforce

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics have become a top priority for business leaders who are looking to build data-driven strategies to identify what’s working and what’s not.

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How the gaming universe is preparing marketers for the metaverse

Martech

Left to right: NBCUniversal’s Krishan Bhatia, Ashley Schapiro of American Eagle and Anzu’s Itamar Benedy. Image: IAB. Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. There are a wide range of options for brands to connect with the otherwise elusive gaming audience. This led the discussion at IAB’s first-ever PlayFronts, an event dedicated to advertising and partnership opportunities in the gaming industry.

Gaming 110
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7 Tips for New Work-from-Home Entrepreneurs 

Sales Pop!

Working from home can be a great way to get your new venture off the ground. It saves money and gives you the freedom to work on your new business when and where you want. To set yourself up for success, use these seven tips to help you maximize your work-from-home experience as a new entrepreneur. 1. Create a dedicated workspace. Working from home can be great, but there are many distractions, such as chores, family, and pets.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.