Anthony Cole Training

AUGUST 1, 2024

To compete in any marketplace, especially the competitive arena of financial services, advisors, producers, lenders, and relationship managers must have a strategy for success. The top 7% of salespeople, the elite producers, certainly follow a sales strategy and can articulate what they do consistently to find and develop client relationships. There are many ways to differentiate and compete but there are 3 key areas to developing a competitive sales strategy.

Relationship Management 295

Relationship Management Sales Clients Service 295

Iannarino

JULY 30, 2024

Are you tired of sales reps who feel more like actors than genuine partners? Here are some clues that can help you identify reps that are more style than substance.

Sales 281

Sales 281

Martech

JULY 29, 2024

Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the last. Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint.

Technology 140

Technology Technology Education Follow-up 140

Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events.

CTR 124

CTR Click Through Rate Campaign Event Production 124

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Heinz Marketing

JULY 30, 2024

By Tom Swanson Engagement Manager at Heinz Marketing Let’s get straight to the point: there is no one-size-fits-all approach to integrating AI. Part of this is because of regular change management rules (every change is different, etc.), but another part is just how nebulous the term “AI” is. Somewhere in the past 6 months I lost sight of what the term actually means.

Government 114

Government Trust Presentation Start-ups 114

Iannarino

AUGUST 2, 2024

Unlock the secrets to finding the perfect sales book tailored to your needs with expert insights.

Sales 278

Sales 278

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

Engineering 127

Engineering Objectives and Key Results Trust User Experience 127

Partners in Excellence

AUGUST 1, 2024

We want our people to take initiative. When they see opportunities to drive greater success, we want them to seize those opportunities. When they encounter a difficult customer situation, we want them to figure it out and resolve it. While we develop playbooks, processes, and methodologies to help our people perform and succeed, these can never anticipate everything that will arise.

Drivers/motivators 141

Drivers/motivators Price Growth Process 141

Iannarino

AUGUST 1, 2024

Unlock the secrets to outselling your competition with these proven strategies.

Sales 267

Sales 267

Martech

AUGUST 2, 2024

Nature is a genius at adaptation. For over three billion years, organisms acclimated to the earth’s evolving environment with elegant strategies. The annual marketing plan’s reputation isn’t quite as respected. It’s an activity usually faced with dread. However, planning works better if marketers take a cue from how nature approaches change. “Oh, goodie!

Government 122

Government Legal Campaign Process 122

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Search Engine Land

AUGUST 2, 2024

I don’t exaggerate when I say I use many local SEO tools every day. From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. However, I would be lost without a few tools in particular. I want to share why I love them (or love to hate them), how I use them to build strategy and execute tactics and their limitations. 1.

Clients 117

Clients Gaming Contact Growth 117

Partners in Excellence

AUGUST 2, 2024

It’s become the fashion to apply lean/agile manufacturing approaches to our selling and GTM strategies. There are some principles we can learn from manufacturing (just as there are some we can learn from design/development, procurement and other sectors). But after spending years working closely with manufacturing executives, going through “Black Belt,” lean, and agile training programs, I have serious reservations about the rigidity with which these principles are being applie

Manufacturing 139

Manufacturing GTM Sales Growth 139

Iannarino

JULY 29, 2024

Discover the timeless elements of traditional sales that still make a difference in today's digital world.

Sales 262

Sales 262

Martech

AUGUST 2, 2024

How much is a random person worth to your business? The answer changes dramatically as you gather more information. Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. Assessing value with limited information Imagine that I called you out of the blue.

Customers 122

Customers Gaming Territory Technique 122

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Search Engine Land

JULY 31, 2024

Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, many are pricy and inaccessible to all PPC managers, either due to budget concerns or complex approval processes. Additionally, various tools have different benefits, with some better suited to spreadsheet-nerd analysis and others for visually friendly reporting.

Referrals 110

Referrals Campaign CRM Start-ups 110

Partners in Excellence

JULY 31, 2024

For decades, tools/technologies have been developed with the promise of freeing up seller time to do that which is most critical–connecting with and engaging customers. We have 1000s of tools that demonstrably improve our efficiency. We can get much more done in much less time. In the past few years, AI and LLMs have amplified that. Not only do these tools enable us to accomplish more in less time, but they provide high levels of personalization and deep research on the organizations and i

Quota 139

Quota Technology Technology Growth 139

Iannarino

JULY 28, 2024

Elevate your sales career by mastering the art of becoming a trusted advisor with these essential obligations.

Trust 162

Trust Sales 162

Martech

JULY 31, 2024

Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase. The video platform saw a 28% increase in ad spend last quarter, compared to 18% in Q1.

Click Through Rate 126

Click Through Rate Retail Sports Growth 126

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Search Engine Land

AUGUST 1, 2024

Google Ads is experiencing a significant outage affecting multiple reporting tools and product management features. Why we care. This outage is impacting advertisers’ ability to manage campaigns and access critical performance data. Details: Down: Report Editor, Dashboards, Saved Reports in web interface. Affected: Products, Product Groups, Listing Groups pages across web, API, and Google Ads Editor.

Campaign 109

Campaign Product 109

Partners in Excellence

JULY 30, 2024

I was tempted to title this post, Selfishness. But I realized I’m not really describing selfishness. Being self centered, we are focused on our own needs, desires, goals and aspirations. Selfishness, by contrast, is that same focus, but at the expense of others. The selfish focus on win/lose. It’s toxic and cannot be tolerated in any environment.

Customers 139

Customers Trust Sales 139

Iannarino

JULY 27, 2024

Transform your cold email outreach from ignored clutter into valuable communication that grabs attention and builds relationships.

Sales 162

Sales 162

Martech

JULY 30, 2024

Data-driven insights tell an organization’s story. It makes sense that you’re already using project management metrics to ensure projects are on track, on time and on budget. However, if you’re using your project management data for only that, you’re probably not getting all the value you can from the metrics you’re capturing. Fundamentally, metrics enable insights into performance against goals.

Profit margin 126

Profit margin Niche Strategize Clients 126

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Search Engine Land

AUGUST 1, 2024

Enterprise SEO will always be a unique challenge for those who are in the field and doing the work. Most enterprises make changes more slowly than the SEO landscape evolves. This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it.

SQL 98

SQL Engineering Education Start-ups 98

Partners in Excellence

JULY 29, 2024

Reading an “obscure article,” I was reminded of an important leadership principle. It’s something I’ve not seen anywhere in discussions of leadership, GTM, or building business. It’s the concept of building Bench Strength. Building bench strength focuses not only on the current performance of people in the organization, but it focuses on developing their capabilities for the future.

Sports 138

Sports GTM Growth Gaming 138

SaaStr

AUGUST 2, 2024

So there haven’t been many IPOs since 2021 … but they are slowly coming back. Klaviyo, Rubrik and Onstream are the first 3 SaaS IPOs in years. That’s not many. But it’s enough to look at some data. And with that … how long does it take to IPO in SaaS, on average — for those that do? The answer: 10.4 Years And the last 3 IPOs?

Growth 123

Growth 123

Martech

JULY 30, 2024

AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to what it is and why it matters. Table of contents What is GEO? GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO?

Engineering 119

Engineering Objectives and Key Results User Experience Trust 119

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

Search Engine Land

JULY 29, 2024

Google recently unveiled a new feature that allows users to create a detailed menu from a photo with AI. To use this feature, select the Edit Menu button from your Google Business Profile (GBP) dashboard. From there, you can upload an image of your menu. PDF is not accepted. This feature is a great way to quickly and easily create a menu for your restaurant or cafe.

Price 109

Price 109

Salesforce

AUGUST 1, 2024

Imagine rolling out the red carpet for every single customer, tailoring a customized experience instead of making them feel like just another number. That’s the power of lifecycle marketing. It’s not just about attracting customers and leaving the rest of the job to another department. It’s about treating them like VIPs and personalizing their experience across every touchpoint with your brand — from ad click, to chat bot convo, to online purchase, to loyalty member, to in-stor

Customers 119

Customers Campaign B2C Referrals 119

SaaStr

JULY 27, 2024

Dear SaaStr: Is It Really Fair CEOs Make So, So Much More Than Everyone Else in an IPO or Acquisition? Honestly, I struggled with this for a while myself the first few acquisitions I witnessed from the sidelines. Why do founders (sometimes) own so much? Why does an Outside CEO get 6 or 7% or more, just for showing up to work, once the company has already established itself?

Start-ups 118

Start-ups Up-sell Sell Product 118

Martech

JULY 29, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Objectives and Key Results 125

Objectives and Key Results Customer Relationship Management CRM Technology 125

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Sales