Anthony Cole Training

AUGUST 1, 2024

To compete in any marketplace, especially the competitive arena of financial services, advisors, producers, lenders, and relationship managers must have a strategy for success. The top 7% of salespeople, the elite producers, certainly follow a sales strategy and can articulate what they do consistently to find and develop client relationships. There are many ways to differentiate and compete but there are 3 key areas to developing a competitive sales strategy.

Relationship Management 298

Relationship Management Sales Clients Service 298

Iannarino

JULY 30, 2024

Are you tired of sales reps who feel more like actors than genuine partners? Here are some clues that can help you identify reps that are more style than substance.

Sales 277

Sales 277

Partners in Excellence

JULY 31, 2024

For decades, tools/technologies have been developed with the promise of freeing up seller time to do that which is most critical–connecting with and engaging customers. We have 1000s of tools that demonstrably improve our efficiency. We can get much more done in much less time. In the past few years, AI and LLMs have amplified that. Not only do these tools enable us to accomplish more in less time, but they provide high levels of personalization and deep research on the organizations and i

Quota 135

Quota Technology Technology Growth 135

Martech

JULY 29, 2024

Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the last. Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint.

Technology 131

Technology Technology Education Follow-up 131

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

Engineering 127

Engineering Objectives and Key Results Trust User Experience 127

Iannarino

AUGUST 2, 2024

Unlock the secrets to finding the perfect sales book tailored to your needs with expert insights.

Sales 277

Sales 277

Force Management

AUGUST 1, 2024

This month's Revenue Builders Podcast episodes covered how to build and lead a top-tier sales team, strategies for bringing a new product to market, and novel approaches to leadership. In these conversations, our guests share strategies and experiences that demonstrate how innovation in leadership styles and strategies can pave the way for unprecedented growth.

Growth 108

Growth Conversion Product Sales 108

Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events.

CTR 124

CTR Click Through Rate Campaign Event Production 124

Iannarino

JULY 29, 2024

Discover the timeless elements of traditional sales that still make a difference in today's digital world.

Sales 260

Sales 260

Partners in Excellence

JULY 30, 2024

I was tempted to title this post, Selfishness. But I realized I’m not really describing selfishness. Being self centered, we are focused on our own needs, desires, goals and aspirations. Selfishness, by contrast, is that same focus, but at the expense of others. The selfish focus on win/lose. It’s toxic and cannot be tolerated in any environment.

Customers 125

Customers Trust Sales 125

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Salesforce

AUGUST 1, 2024

Imagine rolling out the red carpet for every single customer, tailoring a customized experience instead of making them feel like just another number. That’s the power of lifecycle marketing. It’s not just about attracting customers and leaving the rest of the job to another department. It’s about treating them like VIPs and personalizing their experience across every touchpoint with your brand — from ad click, to chat bot convo, to online purchase, to loyalty member, to in-stor

Customers 119

Customers Campaign B2C Referrals 119

Search Engine Land

AUGUST 2, 2024

I don’t exaggerate when I say I use many local SEO tools every day. From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. However, I would be lost without a few tools in particular. I want to share why I love them (or love to hate them), how I use them to build strategy and execute tactics and their limitations. 1.

Clients 117

Clients Gaming Contact Growth 117

Iannarino

AUGUST 1, 2024

Unlock the secrets to outselling your competition with these proven strategies.

Sales 264

Sales 264

Partners in Excellence

JULY 29, 2024

Reading an “obscure article,” I was reminded of an important leadership principle. It’s something I’ve not seen anywhere in discussions of leadership, GTM, or building business. It’s the concept of building Bench Strength. Building bench strength focuses not only on the current performance of people in the organization, but it focuses on developing their capabilities for the future.

Sports 117

Sports GTM Growth Gaming 117

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. As AI use in business grows, too many companies and solo entrepreneurs try to use it to replace jobs.

Campaign 119

Campaign Launch Gaming Sports 119

Heinz Marketing

JULY 30, 2024

By Tom Swanson Engagement Manager at Heinz Marketing Let’s get straight to the point: there is no one-size-fits-all approach to integrating AI. Part of this is because of regular change management rules (every change is different, etc.), but another part is just how nebulous the term “AI” is. Somewhere in the past 6 months I lost sight of what the term actually means.

Government 112

Government Trust Presentation Start-ups 112

Iannarino

JULY 27, 2024

Transform your cold email outreach from ignored clutter into valuable communication that grabs attention and builds relationships.

Sales 157

Sales 157

Partners in Excellence

AUGUST 1, 2024

We want our people to take initiative. When they see opportunities to drive greater success, we want them to seize those opportunities. When they encounter a difficult customer situation, we want them to figure it out and resolve it. While we develop playbooks, processes, and methodologies to help our people perform and succeed, these can never anticipate everything that will arise.

Drivers/motivators 115

Drivers/motivators Price Growth Process 115

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Martech

JULY 31, 2024

Companies that rate highly for customer experience are more likely to have well-integrated technology, make their investment decisions with their customers in mind and are using AI in their CX solutions. That’s according to research conducted by Merkle, an experience transformation consultancy. Every year, Merkle conducts research into customer experience from both the vendor and customer side.

Consult 116

Consult Follow-up Technology Technology 116

Search Engine Land

JULY 31, 2024

Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, many are pricy and inaccessible to all PPC managers, either due to budget concerns or complex approval processes. Additionally, various tools have different benefits, with some better suited to spreadsheet-nerd analysis and others for visually friendly reporting.

Referrals 110

Referrals Campaign CRM Start-ups 110

Iannarino

JULY 28, 2024

Elevate your sales career by mastering the art of becoming a trusted advisor with these essential obligations.

Trust 157

Trust Sales 157

G2

JULY 30, 2024

Artificial intelligence (AI) has quickly become integral to our lives. From auto-generated video captions to advanced language models, using AI on a daily basis has become the norm.

Networking 99

Networking 99

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Martech

AUGUST 2, 2024

How much is a random person worth to your business? The answer changes dramatically as you gather more information. Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. Assessing value with limited information Imagine that I called you out of the blue.

Customers 106

Customers Gaming Territory Technique 106

Search Engine Land

AUGUST 1, 2024

Google Ads is experiencing a significant outage affecting multiple reporting tools and product management features. Why we care. This outage is impacting advertisers’ ability to manage campaigns and access critical performance data. Details: Down: Report Editor, Dashboards, Saved Reports in web interface. Affected: Products, Product Groups, Listing Groups pages across web, API, and Google Ads Editor.

Campaign 109

Campaign Product 109

SaaStr

AUGUST 2, 2024

So there haven’t been many IPOs since 2021 … but they are slowly coming back. Klaviyo, Rubrik and Onstream are the first 3 SaaS IPOs in years. That’s not many. But it’s enough to look at some data. And with that … how long does it take to IPO in SaaS, on average — for those that do? The answer: 10.4 Years And the last 3 IPOs?

Growth 96

Growth 96

Sales Gravy

JULY 31, 2024

On this episode of the Sales Gravy podcast, Jeb Blount sits down with author and speaker, Carole Mahoney, to discuss her path to becoming an entrepreneur by using a buyer first approach. Carole teaches us that when it comes to sales, you've gotta get out of your own head. It's not about you, your quota, or even how great your product is. It's all about the customer.

Quota 93

Quota Sales Clients Pitch 93

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

Martech

AUGUST 2, 2024

Even established online retailers face significant competition from large discount marketplaces like Temu, Rakuten and, of course, Amazon. That makes it even more disturbing that they are only successfully identifying 15 to 27% of their site visitors, leaving up to 85% unknown. The statistics come from Bluecore’s “2024 Benchmark Report.” The problem here is illustrated by another statistic from the same source.

Retail 106

Retail Angle B2B Conversion 106

Search Engine Land

JULY 29, 2024

Google recently unveiled a new feature that allows users to create a detailed menu from a photo with AI. To use this feature, select the Edit Menu button from your Google Business Profile (GBP) dashboard. From there, you can upload an image of your menu. PDF is not accepted. This feature is a great way to quickly and easily create a menu for your restaurant or cafe.

Price 109

Price 109

SaaStr

AUGUST 2, 2024

Dear SaaStr: What Was The Worst Argument or Fight You’ve Had With a Cofounder? The biggest disagreement I had with a co-founder was ultimately unresolveable: The biggest difference between the various start-ups I’ve co-founded and worked at is when it was OK to fail: I do not believe it is OK to fail unless there was truly no other option. I do not believe you can quit until there isn’t an ounce of gas left in the tank.

Start-ups 95

Start-ups Product Customers Growth 95

Heinz Marketing

AUGUST 1, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Here at Heinz Marketing, we are optimistic about AI’s future impact on B2B marketing. We believe it’s essential to continuously explore and test new tools and technologies—including AI—to optimize our work and enhance the B2B marketing strategies we develop for our clients. While this is standard practice for any B2B marketing firm, we go a step further by viewing our work as an opportunity to positively influence careers and

B2B 97

B2B Clients Technology Technology 97

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Sales