ConversionXL

AUGUST 8, 2018

Does investing in employees marketing skills pay off? Or is it just a waste? Businesses spent nearly $94 billion on corporate training in 2017—a 33% increase over 2016. Per employee, expenditures ranged from $399 at large companies to $1,886 at smaller organizations, according to the same report from Training magazine. Within marketing departments, an estimated 4.2% of the total marketing budget now goes to training programs, up from 2.7% in 2014.

Closing 106

Closing Teamwork Education Clients 106

RAIN Group

AUGUST 8, 2018

Email is an essential part of the prospecting process. In fact: 77% of buyers have responded favorably to an email from a new provider in the last 12 months. 31% of sellers say sending 1-to-1 emails manually after doing research and customizing the message is very/extremely effective (this ranks in the top 5 most effective prospecting tactics). 80% of buyers prefer to be contacted by sellers via email.

Prospecting 100

Prospecting Contact Meeting Process 100

Hubspot

AUGUST 6, 2018

Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into people’s lifestyles and purchase habits so that consumers don’t have to think twice before becoming a customer, time and time again. This guide will help you better understand brand awareness, establish it among your audience, and build campaigns that allow it to continually grow and morph with your business.

Trust 101

Trust Campaign Real Estate Promote 101

Jeff Shore

AUGUST 7, 2018

By Jeff Shore. All too often, the sale is lost before it ever really gets started. Too many sales professionals practice bad habits right out of the gate, seriously jeopardizing their chances of success. Here are three common sales mistakes that get made in the first half-minute of far too many sales conversations. 1. Lack of a Clear Outcome. This isn’t so much a technique problem as it is a mindset problem.

Sales 91

Sales Technique Presentation Follow-up 91

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Women Sales Pros

AUGUST 10, 2018

We work with companies, small and large, suffering the same issues when it comes to hiring. They all have difficulty attracting, selecting and on boarding the right salesperson. Hiring the wrong salesperson not only wastes countless hours, it will likely cost the company three to five times the hire’s annual compensation when they don’t work out. Sales is the most difficult hire.

Objectives and Key Results 90

Objectives and Key Results Sports Sales Follow-up 90

Adaptive Business Services

AUGUST 8, 2018

Powerful Sales Results. Every Lead. Every Time”. Do you remember that scene in “Jerry Maguire” when Renee Zellweger says to Tom Cruise … “You had me at hello” ? The author of this book, Weldon Long, had me at his dedication page …. “This book is dedicated to the passionate and hard-working men and women who eat what they kill in the sales profession.

Sell 89

Sell Manufacturing Price Relationship building 89

A Sales Guy

AUGUST 10, 2018

I often hear people say; God gave us two ears and one mouth for a reason. This fun little phrase is used to argue the point that salespeople need to listen more and talk less. I get the point, but it’s not accurate from my perspective. What it really should suggest is that people should tell less, not talk less. Telling is very different than talking.

Sales 80

Sales Sell 80

SalesLoft

AUGUST 7, 2018

Sales managers have limited opportunity to observe sales reps in real-time. We don’t mean creeping looking over their shoulder, but rather observing reps to identify coaching opportunities. Managers have a busy schedule. Between running a sales team, reviewing metrics, and other daily tasks it’s not uncommon for coaching to take a backseat. That’s why taking a data-driven approach to sales coaching is vital.

Appointment 80

Appointment Sales Drivers/motivators Conversion 80

Sales Hacker

AUGUST 8, 2018

A sales CRM is a foundational tool for modern sales organizations. Here’s a closer a look at the evolution of customer relationship management and where it’s headed. Let’s face it—most B2B tech brands are unsexy. It’s not a bad thing, but you won’t see hundreds of customers lining up outside at 4:00 am to wait for the next big product release from some IT cloud storage company.

CRM 84

CRM Customer Relationship Management Relationship Management Appointment 84

Hubspot

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” you’d probably say yes, right? But when asked to define marketing, you might struggle. That’s okay — I would, too. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

Promote 98

Promote Non-Profits A/B testing Education 98

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Jeff Shore

AUGUST 9, 2018

By Amy O’Connor. Closing is about making it easy for people to do what is in their best interest to do. Closing in its purest form is actually all about influencing and persuading others to do things that will improve their lives, and, in that vein, closing becomes something sales people do for buyers not to buyers. Think about a time when you properly influenced someone to do what was in their best interest to do even if they were reluctant.

Commission 78

Commission Sales Closing Sell 78

Membrain

AUGUST 5, 2018

Differentiation is critical in helping customers select our solution over the alternatives. As important as it is, most sales people do a terrible job at differentiation.

Customers 80

Customers Sales 80

Sales Hacker

AUGUST 6, 2018

Finding the best live chat software in a crowded marketplace can be tricky. Fortunately, this just means there’s bound to be an option that fits perfectly with your business model. If you owned a store, you could directly interact with the customers who come in each day. The same principle doesn’t traditionally work with websites. Sure, you can see the visitors who pop in, thanks to tools that gather data on where they’re coming from.

Represent 80

Represent Launch Price Lead generation 80

Hubspot

AUGUST 6, 2018

M y name is John Sherer. And I spam my prospects. At least, I used to. You're likely thinking one of two things: " What a monster. I can't believe he did that. " or " How the heck did he ever stop? ". Unfortunately, I didn't stop mass email marketing until it stopped working. And, at that point, it's too late and you're left with no money. So, today I'd like to share the evolution of my. email prospecting. strategy and how it went from old school robotic to modern and strategic, with a series of

B2C 95

B2C Appointment Prospecting Pipeline 95

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Understanding the Sales Force

AUGUST 7, 2018

My latest data mining project reveals that the answer to this question is a partial correlation. Check out the two tables below and you'll see just what I mean.

Pipeline 80

Pipeline Sell Sales 80

Membrain

AUGUST 8, 2018

Sales analytics are supposed to make everything about your sales system more effective. Companies that market sales analytics technologies love to tout its benefits, from providing greater “insights” to promoting “optimization” of the pipeline.

Pipeline 70

Pipeline Promote Sales Technology 70

Score More Sales

AUGUST 7, 2018

I love good data. Good data in professional sales means that there is a big enough sample group (thousands, not hundreds) and from diverse industries (not just SaaS which is much more tech savvy). I also love innovation and updating what used to work with what works better.

Follow-up 68

Follow-up Sales 68

Hubspot

AUGUST 10, 2018

A 2017 survey by the National Association of Realtors® reported 51% of buyers found their homes on the internet, 30% found homes through an agent, and a dwindling 7% discovered their eventual home through a yard sign or open house. This should tell you one thing: if you’re selling a house in 2018, you don’t just need to be on the internet, you need to be on the right real estate websites.

Real Estate 92

Real Estate Sell Price Construction 92

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Heinz Marketing

AUGUST 10, 2018

Guest post By: Mike Schultz, President, RAIN Group. With the nonstop interruptions and distractions, too many people have lost complete control of their work days. They get sucked into other people’s meetings and priorities, they take on the work of their staff, or they’re at the mercy of what their boss tells them to do and when. If you want to be as productive as possible at work, you need to take back control of your time.

Product 71

Product Clients Meeting Follow-up 71

Outreach

AUGUST 9, 2018

Take your customer relationships and conversations to the next level. When it comes down to it, sales is really about two things: building relationships and delivering value. A key element of doing both of these things well depends on how you’re communicating with your buyers. It’s more important than ever to have uninterrupted conversations with customers and buyers across multiple different channels.

Launch 64

Launch Contact Conversion Process 64

criteria for success

AUGUST 7, 2018

If you’re managing a remote sales team, utilizing technology is a given. But are you using the right technology systems? Today I’d like to address the most important technology systems for sales teams and why they’re so key. 3 Key Technology Systems “You cannot effectively manage a remote team without using and leveraging technology.” – [ ] The post 3 Technology Systems You MUST Have If You Have a Remote Sales Team appeared first on Criteria for Success.

Technology 63

Technology Technology Sales CRM 63

Hubspot

AUGUST 10, 2018

A text box is an effective way to draw attention to important information on a page, or organize your thoughts visually. Adding a text box to a Google Doc can also make your document look more formal and professional -- which is particularly important if you're sharing the Doc with colleagues. If you need to differentiate a set of text for your next marketing meeting notes or brainstorming session, you'll need to know how to add a text box in Google Docs.

Meeting 77

Meeting Closing 77

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Sales Hacker

AUGUST 7, 2018

If there’s one thing I hate as much as you do, it’s fluffy sales advice with no teeth. But I’ve got to be honest – sell like a human or be human is the one piece of sales advice I really struggle with. I love it because it’s actually true. And it’s a huge problem today with the advent of technology and the internet where everyone wants to automate the sales process and make it robotic.

Cross-sell 60

Cross-sell Sales Pitch Territory 60

Miller Heiman Group

AUGUST 5, 2018

In 2011, the Challenger Sale burst onto the scene, telling sales organizations to completely rethink their approach to complex sales opportunities. Instead of providing solutions to buyers’ needs, the Challenger Sale model advises sales reps to aggressively take control of the conversation and embrace friction as a strategy to win sales. But is the Challenger Sale model really the best way to convert buyers into valued, long-term customers?

Strategize 56

Strategize Sales Drivers/motivators Technology 56

criteria for success

AUGUST 8, 2018

What would it mean to you to have an innovation culture? Are you picturing something already? Maybe it’s constant improvement, developing solutions even before clients know they need them. Or maybe it’s driving your industry or even changing the world. Whatever an innovation culture means to you, there are three key components. 1. Empower your [ ] The post 3 Key Components to Build an Innovation Culture appeared first on Criteria for Success.

Clients 60

Clients Sales 60

Hubspot

AUGUST 6, 2018

My favorite part of the writing process is when my editor reviews my work. By the time I’ve submitted the first draft of most of my blog posts, I’ve invested so much time and effort into my piece that I’m too emotionally attached to it. I need to distance myself from it. My editor also has fresh editing eyes, so she can discover any overlooked errors and new creative opportunities to sharpen my piece.

UX 77

UX User Experience Construction Follow-up 77

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

Outreach

AUGUST 7, 2018

The last month has been pretty exciting here at Outreach. Not only did we grow the Outreach family by acquiring Sales Hacker (our first acquisition!), but we’ve been hard at work delivering awesome new capabilities to make Outreach work even harder for your team. Here’s what we’ve released over the last month: Opportunities in Outreach. Last month, we brought Salesforce Opportunity data directly into Outreach.

Product 58

Product Pipeline Launch Contact 58

Miller Heiman Group

AUGUST 6, 2018

In 2011, the Challenger Sale burst onto the scene, telling sales organizations to completely rethink their approach to complex sales opportunities. Instead of providing solutions to buyers’ needs, the Challenger Sale model advises sales reps to aggressively take control of the conversation and embrace friction as a strategy to win sales. But is the Challenger Sale model really the best way to convert buyers into valued, long-term customers?

Strategize 55

Strategize Sales Drivers/motivators Technology 55

Sales Hacker

AUGUST 9, 2018

In this article, I’ll break down how to stay motivated in sales as an AE, especially if you’re in it for the long haul. Sales Is a Grind. To say that sales is a grind, would be an unfair understatement. I have been in sales for almost 5 years now, and there’s not a day that goes by where I don’t realize it. In this role as an Account Executive, you could either choose to be “A Yes Man (Appointment Setter)” or someone that can handle objections (A Professional).

Drivers/motivators 56

Drivers/motivators Objectives and Key Results Appointment Sports 56

Hubspot

AUGUST 9, 2018

Buffer, the maker of a social media management platform, released its findings from an analysis of 43 million Facebook Page posts. In partnership with BuzzSumo, a content reach measurement tool, the company examined these posts from the top 20,000 brands on Facebook, to determine where things stand in terms of Page engagement -- and what might be causing it to fall.

Retail 74

Retail Growth Launch Presentation 74

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Sales