Anthony Cole Training

OCTOBER 25, 2019

In this article, we discuss the Zero Moment of Truth (ZMOT) and the notion that significant changes have swept over the sales landscape these past 20 years.

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Membrain

OCTOBER 23, 2019

What if I told you that our organization never loses a sale? It’s true. We never do. We also don’t pursue opportunities.

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Hubspot

OCTOBER 22, 2019

When you're not following a plan on social media, it's easy to forget to post regularly. Additionally, creating image and video-based content that's meant to drive revenue for your business can seem far away from your bottom line. However, nowadays, 71% of businesses are on the platform -- to compete with other companies in your industry, then, it's critical you have a solid Instagram strategy in-place, particularly if your intended audience uses the app.

Education 101

Education Follow-up Start-ups Promote 101

The 5% Institute

OCTOBER 22, 2019

Best sales books; with so many articles, which one’s should you focus on reading? Personal development, such as listening to informative podcasts, business and sales related audio books, and sales training should be a part of your daily activities if you want to succeed and win more sales. Another important, yet sometimes forgotten activity (due to our busy lifestyles and schedules), is reading books.

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Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Anthony Cole Training

OCTOBER 22, 2019

In our fourth installment of the 9 Sales Productivity Tools, we bring you the next tool in our series, Goal Setting. When we talk about goal setting, we start with personal goals and then help our clients convert those personal goals into business plans. Those business plans have goals for activities that need to be performed, as well as practice management objectives to be accomplished.

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Sales Hacker

OCTOBER 21, 2019

There are tons of roundup articles about top women sales leaders. Most of the time, somebody does a LinkedIn search for “sales leader,” chooses the top 15 profiles with the most followers, and calls it a day. That’s not really honest, is it? What about the amazing sales leaders who aren’t well-known already? And why let LinkedIn’s algorithm decide who is the best?

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Women Sales Pros

OCTOBER 25, 2019

When I hired a sales coach over a decade ago, things didn’t just start happening in my professional life; things started happening in my personal life as well. It started with a small change in the way I interacted with my husband. At the end of most days, he would come home, greet the dog, grab a couple of beers, and trek down the stairs to my home office.

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ConversionXL

OCTOBER 21, 2019

When it comes to Google BigQuery, there are plenty of articles and online courses out there. Most are “tech to tech” explanations—which are great. But they can be intimidating for those beginning their marketing-to-tech journey. So where exactly do you start? Or, if you’re already using BigQuery, how can you go further and do some really cool stuff with it?

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Membrain

OCTOBER 20, 2019

I’ve been writing a lot about our Sales Execution Framework and a “Back To Basics” approach to sales management and selling. These articles have generated some interesting calls and reactions.

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Hubspot

OCTOBER 25, 2019

Let's talk about supplier management. You need a specific product or service to run your small business, so you reach out to your suppliers and tell them what you need. They provide it. You pay them for it. End of story. Sound too easy? It is. Yes, the process of procuring goods can be more complicated than the description above. There can be payment issues, supply shortages, miscommunications that lead to incorrect shipments and scheduling delays.

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Contract Legal Negotiate Price 92

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

SaaStr

OCTOBER 21, 2019

In 2019, you clearly can build a successful SaaS and Cloud company outside the Bay Area. And it is just sooo expensive here in the Bay Area. Like crazy expensive. And aren’t we all moving to distributed teams? Still, networks matter. And finding veterans that have done it before really helps, especially as you scale. And where are these networks and veterans?

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ConversionXL

OCTOBER 23, 2019

Every industry is plagued by myths, misunderstanding, and half truths. This is especially true in digital marketing, and conversion optimization is no exception. Why do they persist? In part because content marketers are rewarded for producing highly shareable and linkable content—not always 100% accurate content. Myths create misunderstanding among practitioners and confuse beginners.

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Conversion A/B testing Objectives and Key Results Non-Profits 81

Membrain

OCTOBER 23, 2019

From quite early on, in our sales careers, we are encouraged to explore every sales opportunity that presents itself – in fact, in some companies, they are brainwashed into believing that “all business is good business.”.

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Presentation Sales 81

Hubspot

OCTOBER 22, 2019

As a marketer, you usually wear a lot of hats at your company. SEO expert? Check. YouTube aficionado? Check. When I was working at an agency, it was important to learn everything I could about SEO and drive results for our clients. But I was no SEO expert. In order to keep our SEO tactics competitive, I kept this SEO definitive guide bookmarked so I could come back to it whenever I was strategizing for a client’s SEO.

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Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Force Management

OCTOBER 23, 2019

Sales managers deserve support from your organization, starting with a clear definition of what success looks like in their role. Great companies start with a strong blueprint that includes the processes and tools that enable sales managers to drive success at the team level.

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Engage Selling

OCTOBER 23, 2019

Every time your customer makes a buying decision, they deal with risk. They ask: “What if I make a mistake? What if things don’t work out? Can I be sure I’m making a good choice? What’s the cost of failure?

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Heinz Marketing

OCTOBER 24, 2019

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every Thursday we feature a B2B sales, marketing or business leader in our own series and our own version of “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

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Hubspot

OCTOBER 24, 2019

Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking — all with the potential of improving your brand awareness, converting more leads into paying customers, and boosting revenue? While the idea for and potential results of this event are great, you also may have thought, “. it’s impossible to host this event — our base of customers, colleagues, and members of our professiona

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Presentation CRM Follow-up Networking 78

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

The 5% Institute

OCTOBER 20, 2019

Hunter vs farmer: chances are that you’ve heard this sales analogy before, but what does it really mean? And which one of the two is the best strategy to increase your leads, sales, and overall profit? In this article, we’ll look at what the hunter vs farmer analogy means, and which one you should focus on depending on where you are at with your business and required sales outcomes.

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SaaStr

OCTOBER 19, 2019

There are a couple of exercises you just have to do when you go to hire your first VPs. Because the cost of a mis-hire is so high. It’s not just the money, and the recruiting fee. It’s all the lost time. And the wrong hires that VP will make. A bad VP will set you 6-15 months back. You can’t afford that. The best exercise is to have them do a 60-day plan.

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Engage Selling

OCTOBER 25, 2019

There’s one thing I’ve noticed with organizations and people who are really good at bringing new business: they are good at operationalizing value.

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Hubspot

OCTOBER 25, 2019

What comes to mind when you think of SEO? "Permalink" probably isn't the first or second thing, maybe not even the tenth thing. The truth is, though, permalinks and SEO have a lot more in common than you may think, and — when done correctly — can only benefit your website in the long run. Luckily, permalinks are fairly simple to master, which is good, and vital to SEO value.

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Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Highspot

OCTOBER 23, 2019

As the new year quickly approaches, it’s time for sales enablement practitioners to begin to research trends and strategize for 2020. Common questions such as, “How is sales enablement evolving?” and, “How do I ensure I’m driving business impact?” rise as enablement teams review current metrics and finalize goals.

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G2

OCTOBER 24, 2019

The internet is an endless virtual space that hosts thousands of platforms in which your brand can make itself known and reach a wider audience.

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Engage Selling

OCTOBER 24, 2019

There’s a truth about gatekeepers that you need to be thinking about. Namely, that you create them. You read that right. You’re creating your own gatekeepers.

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Hubspot

OCTOBER 25, 2019

One day I was scrolling through BuzzFeed (as one does … ), when, all of a sudden, I got the dreaded 404 error code. As a user, I didn’t understand why I was getting an HTTP status code, or what it meant. If you're anything like me, you're probably wondering, Wait…What’s an HTTP status code? Simply put, HTTP stands for HyperText Transfer Protocol. Essentially, this is the protocol that facilitates communication between your browser and a web server.

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X-functional Contact Clients Engineering 77

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

Partners in Excellence

OCTOBER 22, 2019

Recently, I had an interesting email exchange with someone who clearly had bad experience with sales people. The conversation started around the “intrusiveness,” and “obnoxiousness” of sales people “interrupting” this person’s day. I had a lot of empathy for this person. Every day, I can calls from numbers I don’t recognize (the majority of them are local, even the same exchange……).

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Pitch Up-sell Start-ups Prospecting 71

SaaStr

OCTOBER 21, 2019

The best founders really know their sh*t. The best founders just know everything cold about their business: They know the competition cold. They don’t mock the competition, or say it doesn’t exist, or not acknowledge their strengths. They know where they are strong, and where the others are strong. They know their core metrics cold. Their ARR and ARR growth rate.

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Pitch Prospecting Follow-up Growth 71

SalesProInsider

OCTOBER 23, 2019

When’s the last time you considered who’s in your winning circle when you’re successful in your selling efforts? After all, the goal of our selling activities is to win business, trust, and a long-term customer or client, isn’t it? Who Really Wins? Yet – who really wins when a sale is made? Is it: The buyer? The company providing the solution?

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Selling Power

OCTOBER 23, 2019

When you understand what motivates salespeople, you can more effectively manage their performance. You can think of motivation in terms of six main categories.

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Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Sales