Iannarino
DECEMBER 22, 2022
When budget comes up as an objection in sales calls, seventy-nine percent of deals are lost. If you want to lower that number or increase the number of deals you win, you need a script.
Anthony Cole Training
DECEMBER 21, 2022
It has been almost a month ago, but real fans will remember. It was a game for 45 minutes and then it wasn’t. I am talking about the Michigan, Ohio State rivalry football game played November 26, 2022. Up for grabs was the Big Ten Football Championship Game and a shot at being in the NCAA football playoffs.
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Martech
DECEMBER 22, 2022
“Data is an asset.” We hear that phrase in countless vendor presentations, conferences and advertisements. And for some companies, data is, indeed, an asset. For example, high-tech companies like Google are built on the value of their data. Google began by analyzing data from the web. With its search engine at the heart of data collection, it could offer data gathering of adjacent fields and analysis from that data.
PandaDoc
DECEMBER 19, 2022
Sales prospecting acts as the first stage in the sales process. B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. In many cases, just initiating the first contact doesn’t deliver any business growth. And poorly managed prospecting lists will result in seller fatigue.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Iannarino
DECEMBER 19, 2022
Technology companies often hijack terms from other industries and use them to name their offerings. This can confuse people who use a term in a different way. This is where we find ourselves with the term sales engagement. Here, we will look at both forms of sales engagement, the technological approach and the more important sales engagement, which helps you close deals and improve your results.
ClickFunnels
DECEMBER 18, 2022
The post 5 Tips To Build A High Converting Landing Page For Your Ads appeared first on ClickFunnels. You may have the best product or service in the world, but if your landing page doesn’t convert well, you’re not going to make any money. In fact, you could even lose money. So how do you create a high-converting landing page? That’s what we’ll help you with in this guide — 5 tips to build a high-converting landing page when you’re driving traffic through ads (i.e. cold traffic)
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 20, 2022
This is the second of a three-part series on the ROI of personalization. The first part (audience measurements) can be found here. While doing personalization well poses challenges to even the most sophisticated brands, offering personalized customer experiences is increasingly becoming a distinguishing factor in high-performing companies. Companies excelling at personalization can generate up to 40% more revenue than those deemed average at it, according to McKinsey.
Iannarino
DECEMBER 21, 2022
There are differences between cross selling and upselling, and there are also similarities. Both strategies are a way to create new or greater value for your client. Both also improve your sales results by improving your client's results. We'll look at how best to pursue each of these sales strategies. We'll also look at cross selling versus upselling, and how to make it easier to employ each strategy.
ClickFunnels
DECEMBER 21, 2022
The post How To Use Copywriting As An Important Branding Tool appeared first on ClickFunnels. Copywriting is a critical part of selling stuff online. But an often overlooked part of copywriting is how it can (and should) be used as a branding tool; to solidify market positioning, to build empathy with a specific audience, and to create a consistent image online.
Membrain
DECEMBER 19, 2022
We’re all in sales, right? Well, maybe. I think the answer depends on what you mean by that (intent) and how you define “sales.”.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
DECEMBER 20, 2022
Google is testing the ability to search for spoken words in a video through a new “Search in video” feature. This is officially being piloted in India, but some are also seeing this feature being tested in the United States. The announcement. Google posted this news on the Google India blog, writing, “besides images, videos are also a rich source of visual information but it’s often hard to find something buried inside a long clip.
Iannarino
DECEMBER 17, 2022
Sales managers are masters of wearing multiple hats. You’re a leader , a sales rep yourself, a recruiter… and a coach?
ClickFunnels
DECEMBER 19, 2022
The post 10 Tips For Building Landing Pages For Artists appeared first on ClickFunnels. Landing pages are web pages designed around a single conversion goal. They have the best conversion rates of all types of web pages which is why they are heavily utilized in online marketing. In fact, if you don’t use landing pages in your sales funnel, then you are almost certainly leaving money on the table.
Sales Pop!
DECEMBER 22, 2022
Employees’ schedules known as rotating shifts imply workers alternating between day and night shifts. Based on the needs of your company and its employees, this transfer happens every couple of weeks. A person might, for instance, work evenings for five days before switching to daytime schedules for the subsequent five days. Here, we’re considering companies that operate five days a week.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Membrain
DECEMBER 21, 2022
Here at Membrain, we’ve been producing The Art and Science of Sales blog for ten years. It’s been quite a journey, and fascinating to see which topics become favorites again and again each year.
Iannarino
DECEMBER 18, 2022
“If you can’t solve a problem for your customer, then there’s no basis for a sale. But if you uncover problems you can solve, then you’re potentially providing the buyer with something useful.”.
ClickFunnels
DECEMBER 20, 2022
The post 10 Ways To Use Email Marketing To Increase Customer Retention appeared first on ClickFunnels. Acquisition is about getting new customers. Retention is about maximizing the value of your existing customers. According to every available statistic , one is clearly a better use of your time than the other…. Repeat customers have been measured to spend an average of 67% more than new customers.
Sales Pop!
DECEMBER 20, 2022
The importance of mentoring in an organization is not in contest. It is a strategy that facilitates growth. Little wonder 90% of workers with mentors say they’re happy with their jobs. However, mentoring in most companies is often one-sided. It involves only a senior worker mentoring a subordinate. Doing this only lets you harness half of the benefits possible from mentoring.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
SaaStr
DECEMBER 20, 2022
And so it often gets cut first in starts that are missing the plan, or just that need to stretch cash further. And indeed, that’s what we’re seeing in one of the latest SaaStr polls: 20% of you are really cutting your market budgets hard, 30% or more. 17% of you are cutting them a bit, 10%-20%. This seems pretty common where cash is an issue. 29% of you are keeping it flat.
Iannarino
DECEMBER 23, 2022
On LinkedIn and other social media platforms, you will find advice like "Don't close deals, open relationships." This implies that asking your client to sign a contract will somehow harm them. In reality, closing the deal allows you to provide the improvement they need. Your role as a salesperson requires you to create and win opportunities. That is how you help your organization and your clients.
ClickFunnels
DECEMBER 22, 2022
The post 8 Email Marketing Tips For Architects appeared first on ClickFunnels. Email marketing can be incredibly effective when done right. Yet architects rarely use it which means that they are likely leaving a lot of money on the table. That’s why today we are going to share eight email marketing tips that can help architects grow their businesses!
Sales Pop!
DECEMBER 19, 2022
Being in the dark about the efficiency of your marketing strategy is not a good place to be. You put in all the work but don’t know whether or not the efforts are working. As a business owner in a competitive market, you must be able to track your successes and failures to make informed decisions that drive growth. This is where analytics comes in.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
DECEMBER 23, 2022
Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? Over time, it looks something like this: It’s a browser-based content management and web development system. It’s a.NET CMS. It’s an enterprise website and intranet portal software.
Iannarino
DECEMBER 20, 2022
It is a rare occurrence that a decision-maker will open and read your email. If you are unknown, your odds are about the same as winning the Powerball and Mega Millions lotteries in the same week. There are too many emails flooding into their inbox, some from their internal teams, and likely even more from external people and companies. There are ways you can break through with a BASHO email, an approach developed by Jeff Hoffman.
ClickFunnels
DECEMBER 19, 2022
The post 5 Tips To Use Email Marketing For Brand Awareness appeared first on ClickFunnels. You probably already know how to use email marketing to sell your products and services. But how can you use it to increase brand awareness? Table of Contents: What Is Brand Awareness? The Email Marketing Conundrum #1 Set Up an Automated Welcome Sequence #2 Launch a Link Roundup Newsletter #3 Create Exclusive Content For Your Email Subscribers #4 Share Your Other Content With Your Email Subscribers #5 Come
Sales Pop!
DECEMBER 19, 2022
mIf you’ve started a business and things are going well, but you’re feeling overwhelmed, you might be considering the possibility of hiring an employee. But you’re probably also thinking through the responsibilities of an employer. Will you have to pay for small business health insurance ? Do you have enough income to afford another salary? These and many other questions are probably making your decision challenging.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Martech
DECEMBER 19, 2022
In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. You wholeheartedly believe it is required in every recipe, but you’re not always sure of the right amount or when to apply it. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.
SaaStr
DECEMBER 18, 2022
So I firmly believe the market has over-discounted SaaS and Cloud stocks, that they are trading just too low. They shouldn’t be at almost historical lows, given the still epic growth rates at so many leaders, from MongoDB to Cloudflare to Monday to ZoomInfo. Some are growing more slowly than earlier in the year, but still in absolute terms, the growth rates are jaw dropping.
Understanding the Sales Force
DECEMBER 20, 2022
The lessons from my annual Nutcracker post have not changed at all in 12 years but my perspective changes. This year three new thoughts come to mind.
Sales Hacker
DECEMBER 22, 2022
Per new research, a mere 26% of organizations say 90% or more of their reps met quota last year. Today’s uncertain economic climate only complicates matters. Many revenue leaders have gone in search of the right tools and strategies to help sellers thrive. And many have turned to sales enablement. Related: What Is Sales Enablement? Process, Framework and Tools.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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