Iannarino
JULY 2, 2024
I had already written the book when the publisher approached me and asked if I had ever considered writing a book. I told him that I already had. He asked me why he couldn’t find it, and I told him that it wasn’t out yet. It would be available early next year, on January 15, 2016. Then, he asked me what it was called. I told him what I planned to call it.
Anthony Cole Training
JULY 5, 2024
Remember the tagline and series of commercials by American Express, “Don't leave home without it?” In this case, we don't want salespeople to leave the office without pre-call planning and pre-call preparation. This is a specific discipline, a hallmark and habit of all great salespeople.
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Partners in Excellence
JULY 5, 2024
We, rightfully, constantly seek to free up time. Yesterday, coaching an executive, the key issue was “freeing up time.” For such a senior executive, to some it might seem surprising, but it comes up in virtually every conversation I have, at every level of the organization. It’s interesting, I see two, almost diametrically oppose, things happening when we look to free up time.
Force Management
JULY 4, 2024
Last month, the Revenue Builders Podcast welcomed leaders who have embraced risks and unique approaches that have led to true transformation for their organizations, teams and careers. From the transformative power of knowing your purpose to navigating new and untapped markets, these conversations provide insight and inspiration that could help you transform your approach to reach even greater success.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Iannarino
JULY 4, 2024
Discover the youthful courage that fueled the American Revolution! A large part of my library is of writing from the time of the American Revolution. There is no better story of freeing oneself from tyranny. You may not know how young many of the rebels were when they challenged the superpower that was England.
Search Engine Land
JULY 2, 2024
A majority of Google searches – 58.5% in the U.S. and 59.7% in the EU – result in zero clicks. A zero-click search happens when users end their session or enter a new query without clicking on any results. This data comes from a new zero-click search study published by Rand Fishkin, SparkToro’s CEO and co-founder, based on clickstream data from Datos, which is owned by Semrush.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JULY 1, 2024
You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a successful business today, there is a critical fourth element that can’t be overlooked: Data privacy. Six years ago, the European Union set global standards for data privacy compliance with the General Data Protection Regulation (GDPR).
Iannarino
JULY 3, 2024
Discover how mastering the art of securing multiple commitments can transform your sales strategy and boost your win rates.
Search Engine Land
JULY 3, 2024
Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. How it works. Advertisers can now choose between two attribution options: All Conversions: Shows every conversion after an ad view or click First Conversion: Displays only the first conversion after an ad view or click Why we care.
Partners in Excellence
JULY 2, 2024
The answer to every seller’s dream is more volume. “If we only had more leads, we could have more top of funnel, which produces more opportunities, …… ” We have the algorithms that help us identify what we need to achieve our goals. Simplistically, “X top of funnel produces Y revenue.” For whatever revenue goal we have, we calculate the top of funnel required to achieve that goal.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Martech
JULY 2, 2024
To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. It seems so obvious, yet many marketing efforts miss this perspective. For all the claims of being “customer-obsessed,” brand stories focus too much on the brand itself and not the reason for its existence. B2B buyers need even more empathy, information and reassurance when deciding to purchase.
Iannarino
JULY 1, 2024
Discover the key obstacles holding you back from achieving your sales goals and learn actionable strategies to overcome them.
Salesforce
JULY 2, 2024
In a world where advances in artificial intelligence (AI) happen seemingly on a daily basis, you might wonder whether books about AI are rendered obsolete before they can even reach bookshelves. While there’s no slowing down the pace of innovation, slowing down to read a book can be the best way to gain a deeper understanding of complex ideas. The books on this list offer perspective from some of the industry’s most prominent leaders and thinkers, illuminating the history of AI, the current land
Partners in Excellence
JULY 1, 2024
“We” tend to be very sloppy in our definition and focus on our Ideal Customer Profile. Yet it is probably the single most important thing to producing results. We tend to define the functions that may be the purchasers/users of our solutions. “We sell IT solutions to CIOs and their teams.” “We sell sales/marketing solutions, to CROs and their teams.” “We sell financial solutions to CFOs and their teams.” But every IT exec, CRO, CFO probably donR
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Search Engine Land
JULY 5, 2024
Working in SEO requires various tools for research and analysis. We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts. If you are a freelancer just starting out or working in-house with little budget to spend on tools and software, the following can provide you with (almost) everything you need. 1.
Iannarino
JUNE 29, 2024
I was 20 years old and working in a staffing company. Even though I wasn’t a salesperson, I had always made cold calls and won clients when working in my family’s staffing business. I would interview candidates in the morning and attend meetings with prospects in the afternoon. Los Angeles provided a target-rich environment. There were three sales reps in our branch office.
Martech
JULY 3, 2024
I’m pretty frequently asked some version of this question: “How can we get more out of {ESP name}?” Before I launch into my answers, I’ll say this: it’s very, very rarely about the ESP. I don’t mean to diminish the differences between ESPs or that some ESPs make it easier to work the levers that can truly empower great email campaigns. But I’ll also say that in my decade-plus of experience in email marketing , I’ve learned that no matter your ESP, you can drive incredible growth increases by dia
Partners in Excellence
JULY 4, 2024
Long time followers know I spend a lot of time advising telcom companies around the world–equipment manufacturers, service providers, others. When I first started working closely with them in the 90’s. quality of service was one of the most critical issues for each one. What attracted and retained customers was the quality of each voice call–the clarity and accuracy of the voices, time lags, stability of the connection, static, all sorts of thins.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Search Engine Land
JULY 3, 2024
PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand awareness, is outdated in a world where customer journeys often begin with a simple Google search. By learning from SEO professionals and their focus on helpful, reliable content, PR experts can better understand and reach their audiences.
Iannarino
JUNE 30, 2024
Leading Growth: The Proven Formula for Consistently Increasing Revenue was published towards the end of 2022. After writing four books to provide a modern approach to selling in the 21st Century, I turned my attention to one of the more difficult roles in any sales organization. This role is the sales manager.
Martech
JULY 1, 2024
Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital PR efforts with white-hat, ROI-focused link-building campaigns that increase rankings for your sales landing pages. After this session, you’ll be able to: Plan, launch and track the impact of a sales page link building campaign Identify contextual, funnel-relevant topics Find, pitch and convert publishers Track and report the impact your links have Watch now!
Partners in Excellence
JULY 3, 2024
Ted McKenna blew me away in a conversation today. He posed the question, “What if indecision is always there?” It got my mind spinning. We’ve not paid much attention to indecision, and I’ll add uncertainty. Too often we, me included, have tended to be “just the facts” oriented. We help people identify what they are trying to do, we help them understand they issues that impact them, how they might look at them.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
JULY 5, 2024
Google rolled out a Chrome extension designed to help advertisers troubleshoot their Enhanced Conversions setup called EC Assist. Why we care. Enhanced Conversions are crucial for improving Google Ads performance, but setting them up correctly can be a challenge. How it works: Advertisers install the EC Assist Chrome extension They run a test conversion on their website EC Assist identifies potential issues and suggested next steps Between the lines.
Iannarino
JULY 5, 2024
Discover how a powerful negativity fast transformed my life and can do the same for you.
Martech
JULY 3, 2024
Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market resembling a stagnating pond instead of a dynamic ecosystem. The industry’s growth, once fueled by a relentless drive for innovation and differentiation, now sputters as most companies have what they need (and if they don’t, they’re making do).
SaaStr
JUNE 30, 2024
Dear SaaStr: Do Referral Programs Work for SaaS? Well, for sure. But … it almost always takes longer than you think than direct sales: Salesforce announced a little ways back that its partners were the #1 source of its new bookings. 40% of HubSpot’s and Shopify’s and Gorgias’ customers come from agencies and other partners You can see in our deep dive with HubSpot co-founder and chairman Brian Halligan how their revenue from partners isn’t just critical … but
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Search Engine Land
JULY 2, 2024
Affiliate sites have been getting crushed in search rankings since Google’s March 2024 core update, and as a result, some are laying off teams or downsizing budgets. However, many believe they are following Google’s guidelines and have “helpful content” because the content comes from experience. What are they missing? Danny Ashton, founder of air purifier review site HouseFresh, wrote a passionate article about how “Google is killing independent sites” like Ho
Sales Hacker
JULY 2, 2024
Nick Dolik is a NYC-based investor, currently the Managing Director at TriplePoint Capital, and is focused on supporting founders and funding high-growth technology companies. Nick is passionate about entrepreneurship and has spent the past ~10 years backing various startups, including multiple unicorns. Discussed in this Episode: The current state of the financing environment for startups.
Martech
JULY 1, 2024
European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive fines. In this model, users must either pay to use Meta’s platforms ad-free or consent to their data being processed for personalized advertising. A statement released today said the model does not allow users to exercise their “right to freely consent” to the combination of their personal data.
G2
JULY 3, 2024
The history of artificial intelligence may feel like a dense and impenetrable subject for people who aren’t well-versed in computer science and its subsets.
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
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