Iannarino
JULY 2, 2024
I had already written the book when the publisher approached me and asked if I had ever considered writing a book. I told him that I already had. He asked me why he couldn’t find it, and I told him that it wasn’t out yet. It would be available early next year, on January 15, 2016. Then, he asked me what it was called. I told him what I planned to call it.
Search Engine Land
JULY 5, 2024
Working in SEO requires various tools for research and analysis. We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts. If you are a freelancer just starting out or working in-house with little budget to spend on tools and software, the following can provide you with (almost) everything you need. 1.
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Martech
JULY 1, 2024
European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive fines. In this model, users must either pay to use Meta’s platforms ad-free or consent to their data being processed for personalized advertising. A statement released today said the model does not allow users to exercise their “right to freely consent” to the combination of their personal data.
Anthony Cole Training
JULY 5, 2024
Remember the tagline and series of commercials by American Express, “Don't leave home without it?” In this case, we don't want salespeople to leave the office without pre-call planning and pre-call preparation. This is a specific discipline, a hallmark and habit of all great salespeople.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Iannarino
JULY 3, 2024
Discover how mastering the art of securing multiple commitments can transform your sales strategy and boost your win rates.
Search Engine Land
JULY 5, 2024
Google rolled out a Chrome extension designed to help advertisers troubleshoot their Enhanced Conversions setup called EC Assist. Why we care. Enhanced Conversions are crucial for improving Google Ads performance, but setting them up correctly can be a challenge. How it works: Advertisers install the EC Assist Chrome extension They run a test conversion on their website EC Assist identifies potential issues and suggested next steps Between the lines.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Partners in Excellence
JULY 5, 2024
We, rightfully, constantly seek to free up time. Yesterday, coaching an executive, the key issue was “freeing up time.” For such a senior executive, to some it might seem surprising, but it comes up in virtually every conversation I have, at every level of the organization. It’s interesting, I see two, almost diametrically oppose, things happening when we look to free up time.
Iannarino
JULY 1, 2024
Discover the key obstacles holding you back from achieving your sales goals and learn actionable strategies to overcome them.
Search Engine Land
JULY 2, 2024
Google is updating its Political Content policy this month, expanding the definition of U.S. Election ads. Key changes. The new definition will include ads featuring: Current officeholders or candidates for federal elected offices. Current officeholders or candidates for state-level elected offices. Current officeholders or candidates for U.S. territory-level elected offices.
Sales Pop!
JULY 5, 2024
How to Maximize Your Online Advertising Budget Understand your target audience and choose the right advertising platforms to ensure your ads reach the most relevant people. Set clear, measurable objectives and optimize your ad spend through A/B testing, bid caps, and automation for maximum efficiency. Create compelling ad content with clear messaging, strong CTAs, and visual appeal tailored to each platform and audience.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Partners in Excellence
JULY 5, 2024
Time management is always an issue, and with everyone. We leverage tools, techniques, technologies that are supposed to make us more efficient and to free up time. But we still struggle. I wrote about the challenge high performers face in “The Conundrum Of Freeing Up Time, Part 1.” This post focuses on how we look at this issue with medium and low performers.
Iannarino
JULY 4, 2024
Discover the youthful courage that fueled the American Revolution! A large part of my library is of writing from the time of the American Revolution. There is no better story of freeing oneself from tyranny. You may not know how young many of the rebels were when they challenged the superpower that was England.
SaaStr
JUNE 30, 2024
Dear SaaStr: Do Referral Programs Work for SaaS? Well, for sure. But … it almost always takes longer than you think than direct sales: Salesforce announced a little ways back that its partners were the #1 source of its new bookings. 40% of HubSpot’s and Shopify’s and Gorgias’ customers come from agencies and other partners You can see in our deep dive with HubSpot co-founder and chairman Brian Halligan how their revenue from partners isn’t just critical … but
Sales Pop!
JULY 5, 2024
Bioanalytical chemistry is a dynamic field that merges principles of biology and chemistry to analyze biological samples, detect biomarkers, and understand complex biological systems. This discipline is essential for advancing research in drug development, disease diagnosis, and environmental monitoring. Recent innovations in bioanalytical chemistry are paving the way for groundbreaking discoveries and applications.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Partners in Excellence
JULY 1, 2024
“We” tend to be very sloppy in our definition and focus on our Ideal Customer Profile. Yet it is probably the single most important thing to producing results. We tend to define the functions that may be the purchasers/users of our solutions. “We sell IT solutions to CIOs and their teams.” “We sell sales/marketing solutions, to CROs and their teams.” “We sell financial solutions to CFOs and their teams.” But every IT exec, CRO, CFO probably donR
Iannarino
JULY 5, 2024
Discover how a powerful negativity fast transformed my life and can do the same for you.
Force Management
JULY 4, 2024
Last month, the Revenue Builders Podcast welcomed leaders who have embraced risks and unique approaches that have led to true transformation for their organizations, teams and careers. From the transformative power of knowing your purpose to navigating new and untapped markets, these conversations provide insight and inspiration that could help you transform your approach to reach even greater success.
Sales Pop!
JULY 4, 2024
If your small business has a few employees, it may be time to think about a summer get-together. Company parties can be great for morale and team building. The key is to plan appropriately so that your event is covered by liability insurance , doesn’t put your company at risk, and your activities are enjoyable and purposeful. With careful planning, you can prevent mishaps and minimize your risk of facing a liability lawsuit.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Partners in Excellence
JULY 2, 2024
The answer to every seller’s dream is more volume. “If we only had more leads, we could have more top of funnel, which produces more opportunities, …… ” We have the algorithms that help us identify what we need to achieve our goals. Simplistically, “X top of funnel produces Y revenue.” For whatever revenue goal we have, we calculate the top of funnel required to achieve that goal.
Iannarino
JUNE 29, 2024
I was 20 years old and working in a staffing company. Even though I wasn’t a salesperson, I had always made cold calls and won clients when working in my family’s staffing business. I would interview candidates in the morning and attend meetings with prospects in the afternoon. Los Angeles provided a target-rich environment. There were three sales reps in our branch office.
Sales Hacker
JULY 2, 2024
Nick Dolik is a NYC-based investor, currently the Managing Director at TriplePoint Capital, and is focused on supporting founders and funding high-growth technology companies. Nick is passionate about entrepreneurship and has spent the past ~10 years backing various startups, including multiple unicorns. Discussed in this Episode: The current state of the financing environment for startups.
Sales Pop!
JULY 3, 2024
A dealership must have the best team to be successful in the automotive sales industry. A productive sales team can boost profits, improve customer service, and create a respected brand. This article will explain what a sales manager needs to build and maintain an excellent automobile sales force. It addresses the fundamental processes for designing an effective salesforce that can consistently surpass its goals and provide exceptional outcomes.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Partners in Excellence
JULY 4, 2024
Long time followers know I spend a lot of time advising telcom companies around the world–equipment manufacturers, service providers, others. When I first started working closely with them in the 90’s. quality of service was one of the most critical issues for each one. What attracted and retained customers was the quality of each voice call–the clarity and accuracy of the voices, time lags, stability of the connection, static, all sorts of thins.
Iannarino
JUNE 30, 2024
Leading Growth: The Proven Formula for Consistently Increasing Revenue was published towards the end of 2022. After writing four books to provide a modern approach to selling in the 21st Century, I turned my attention to one of the more difficult roles in any sales organization. This role is the sales manager.
SaaStr
JULY 2, 2024
There are a lot of haves and have-nots in the software industry today. Some companies have more people throwing money at them than they know what to do with, and others are struggling to raise any money at all. Logan Bartlett, Managing Director at Redpoint Ventures, shares their yearly “State of the Market” report to understand what is and isn’t happening in venture capital today. 2024 is the tale of two markets, so let’s get into some of the data.
Search Engine Land
JULY 3, 2024
Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. How it works. Advertisers can now choose between two attribution options: All Conversions: Shows every conversion after an ad view or click First Conversion: Displays only the first conversion after an ad view or click Why we care.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Partners in Excellence
JULY 3, 2024
Ted McKenna blew me away in a conversation today. He posed the question, “What if indecision is always there?” It got my mind spinning. We’ve not paid much attention to indecision, and I’ll add uncertainty. Too often we, me included, have tended to be “just the facts” oriented. We help people identify what they are trying to do, we help them understand they issues that impact them, how they might look at them.
Sales Hacker
JULY 2, 2024
Is cold calling dead? The short answer: no. But, to put it bluntly it does kind of ‘suck’ – and that’s why it works. Join industry leaders Armand Farrokh and Nick Cegelski for both strategic and tactical takeaways on cold calling. What to expect: Cold call activity and conversion benchmarks (connect rates, set rates, show rates).
SaaStr
JULY 1, 2024
When is the right time to move upmarket, and how will you do it well? It sounds great to be able to sell to more people and sell bigger deals, but are you ready? Thoropass CRO Bryan Caplin and Head of Demand Generation Jenna Keegan share when you should move upmarket and 5 tips for how to move upmarket successfully. When Should You Move Upmarket? First, you need to know if there’s an opportunity to move upmarket.
Salesforce
JULY 2, 2024
In a world where advances in artificial intelligence (AI) happen seemingly on a daily basis, you might wonder whether books about AI are rendered obsolete before they can even reach bookshelves. While there’s no slowing down the pace of innovation, slowing down to read a book can be the best way to gain a deeper understanding of complex ideas. The books on this list offer perspective from some of the industry’s most prominent leaders and thinkers, illuminating the history of AI, the current land
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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