10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)
ConversionXL
OCTOBER 2, 2018
Neuromarketing assesses how our brain reacts to stimuli, not simply what we self-report in qualitative surveys. These are truths that our impulses write onto MRIs. Sometimes, as several studies below illustrate, those two systems—the conscious and subconscious—offer conflicting interpretations. Importantly, scientific knowledge is almost always built incrementally.
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