Iannarino

OCTOBER 3, 2024

Unlock the hidden advantages of reading, writing, and speaking to elevate your B2B sales game and stay ahead of your competitors.

B2B 267

B2B Gaming Sales 267

Anthony Cole Training

OCTOBER 4, 2024

In order for salespeople to truly engage, build value, and develop long-lasting relationships, they must compliment their selling approach with sales enablement tools and technology. Listening with the intent to learn, asking questions that are not product-based, and understanding the nuances, trends, and challenges of a company and industry are required in today’s environment.

Technology 283

Technology Technology Sales Sell 283

Martech

OCTOBER 3, 2024

Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations.

Drivers/motivators 138

Drivers/motivators Customers Trust Price 138

Search Engine Land

OCTOBER 1, 2024

We all know there have been many changes in the search results during the last year. AI Overviews. Reddit increases in visibility. Google’s site reputation abuse policy. And the list goes on and on. However, one key topic has been overlooked: Google’s major updates to ecommerce search results, which deserve more attention. March 2022 : They launched product grids that show products directly.

Retail 124

Retail E-commerce Price Engineering 124

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Iannarino

OCTOBER 1, 2024

Discover how shifting from traditional sales tactics to a consultative approach can help you win large, enterprise-level clients.

Consult 262

Consult Clients Sales 262

Salesforce

OCTOBER 2, 2024

Artificial intelligence (AI) has gone mainstream. It’s here. In fact, according to Salesforce’s Small Business Trends report , approximately nine in 10 small and medium-sized business (SMB) teams are using AI. 60% say they are currently using generative AI (GenAI) or plan to use it. And, 33% of sales teams expect to use it within two years. As a small business owner, are you ready for it?

Customer Relationship Management 122

Customer Relationship Management Education CRM Relationship Management 122

Search Engine Land

OCTOBER 3, 2024

Content creation is a beast and can be a minefield, especially in this AI-driven era, where many seek to “save time” by using AI to partially or fully write content, sometimes with little to no human oversight As guardians of the corpus of the web (it’s scary, but true in many ways), SEO professionals should seriously consider whether the content they’re publishing is valuable, useful, unique and actually answers the user’s question.

Intrinsic 116

Intrinsic Engineering Consult Process 116

Iannarino

OCTOBER 4, 2024

In the competitive world of B2B sales, the difference between hunters and non-hunters can determine who wins the deal—and who gets left in the cold.

B2B 251

B2B Sales 251

Salesforce

OCTOBER 3, 2024

Just-in-time (JIT) inventory management is a streamlined inventory management philosophy that aims to minimize inventory waste and optimize production efficiency. By producing goods only as needed, JIT helps businesses reduce holding costs, improve cash flow, and free up valuable storage space. Here’s everything you need to know about JIT inventory management, including its methodology, advantages, and potential drawbacks.

Manufacturing 111

Manufacturing Transportation Technique Meeting 111

Martech

OCTOBER 1, 2024

U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care. This is good news for retailers with a solid digital marketing strategy.

Retail 125

Retail Territory Price Represent 125

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Partners in Excellence

OCTOBER 2, 2024

O Meetings are critical to achieving our performance goals! It is through these meeting, whether F2F, virtual, phone, that we engage our customers, helping them navigate their buying/problem solving process. So it stands to reason, that more meetings would drive higher levels of performance. To increase our attainment, we just need to conduct more meetings.

Meeting 139

Meeting High impact Quota Start-ups 139

Iannarino

SEPTEMBER 30, 2024

I want to tell you an old story that you need to know. For 14 years I've been writing a blog post every day, minus 13 days when I was in the Himalayas and I went to Mount Everest. When I started, I thought there was no possible way I would be able to write and post every day, but it turns out I have done both of those things.

B2B 248

B2B Sales 248

Salesforce

OCTOBER 1, 2024

What’s the scariest thing about Halloween? Some retailers may be missing out on opportunities to rev up sales through the end of October. After some years of declining sales, retail’s Halloween season is now the industry’s second biggest retail holiday. A few years before the pandemic, Halloween spending was down in the U.S. from $9.1 billion in 2017 to $8 billion in 2020.

Retail 105

Retail Promote Sales Follow-up 105

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. But now, marketing processes are shifting even more rapidly, with generative AI emerging as the top catalyst. How do you combine agile marketing and generative AI?

Engineering 140

Engineering Management Consulting Start-ups Conversion 140

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Partners in Excellence

OCTOBER 1, 2024

Everyday, we see new ways that AI helps us accomplish more in less time. It helps us research our customers, prepare emails, actually do the outreach, plan calls, manage many of our responses, update CRM, understand our numbers, alert us to new opportunities, …… It seems each day, we see parts of our jobs that AI can do better than us, freeing up our time, making us more productive.

Up-sell 139

Up-sell Sell CRM Strategize 139

Iannarino

OCTOBER 2, 2024

In a rapidly evolving sales landscape, the question remains: Will AI replace human relationships, or will human interaction continue to dominate?

Sales 235

Sales 235

Search Engine Land

OCTOBER 1, 2024

Phase two of Google’s mobile-first indexing – rendering – is Chrome and has been since 2018, according to SEO expert Cindy Krum. In a newly released video presentation, Krum said: “What I believe is happening here is that Google failed to tell us at this time in 2018, when it launched, that what they were using for the second phase of indexing was not a bot, per se.

Presentation 109

Presentation Launch Campaign Start-ups 109

Martech

OCTOBER 1, 2024

This is my inaugural column for MarTech, and it’s great to be here. From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. In my quest to be seen as significant, I became what HR teams call “T-shaped.” I gained more understanding about other functions and how the business worked.

X-functional 124

X-functional Finance Represent Territory 124

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Force Management

OCTOBER 3, 2024

Last month, the Revenue Builders Podcast shared stories from the sales world and beyond of leaders who built, coached and motivated elite teams. From Bowling Green University football coach Brian White to accomplished Human Resources expert Hollie Castro, these leaders have some wisdom to impart on building great relationships and coaching greatness out of the individual.

Drivers/motivators 132

Drivers/motivators Sales 132

Cerebral Selling

SEPTEMBER 30, 2024

In the fierce battle for customer attention, many of the salespeople and leaders I work with in my practice come to me with the same problem. They feel they have a good value proposition and pitch, yet customers continue to ignore their outreach. They lead with statements like, “We can help you… …harness the power of AI for your business to help you grow 20% faster” …boost your revenue and reduce your credit card processing fees by up to 25%” …make critical decision

Customers 130

Customers Pitch Objectives and Key Results Lead generation 130

Search Engine Land

OCTOBER 2, 2024

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can benefit different businesses. Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business.

Customers 103

Customers Sell Campaign Engineering 103

Martech

OCTOBER 1, 2024

In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors.

Retail 130

Retail Campaign Drivers/motivators Launch 130

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Membrain

OCTOBER 2, 2024

Throughout my entire career, there has been one unrelenting mantra that remains unquestioned gospel from the mouths of every sales leader to the ears of every dutiful salesperson: “You need to keep 3 times your annual quota in your sales pipeline”

Pipeline 126

Pipeline Quota Sales 126

SaaStr

OCTOBER 4, 2024

In today’s dynamic SaaS landscape of hyperfuncational SaaS, the journey of building a product that customers adore, while simultaneously scaling revenue to nearly $1B, is still quite a feat. During a conversation at SaaStr Annual with Jason Lemkin, founder, and CEO of SaaStr, Andrew Bialecki, co-founder and CEO of Klaviyo, shares his insights and lessons in achieving this milestone.

E-commerce 124

E-commerce Product Customers Niche 124

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Here are the key points he raised in his presentation, exploring the paradigm shift in search technology and its implications for advertisers and marketers. The expanded search box: A gateway to nuanced queries Murray highlighted a seemingly small but significant change in search: the expansion of the search b

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. I’m going to continue to explore the framework I introduced in those articles here, moving to the lower-right quadrant: Agency. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles.

Construction 126

Construction CRM Contact Follow-up 126

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

G2

OCTOBER 3, 2024

We often think of artificial intelligence (AI) as a tool for automating tasks or crunching numbers. But the truth is AI is reshaping businesses in ways we couldn’t have imagined.

119

119

SaaStr

SEPTEMBER 30, 2024

So is AI taking over everything? Will $1B SaaS companies be run by 1 person teams? I mean … maybe. Across the SaaStr Fund portfolio, I’ve seen multiple portfolio companies lost $1m customers to new, in-house AI initiatives. But I’ve also seen others grow even faster as AI rebooted and enhanced their products. What I do know is many of the billion+ SaaS companies I invested in a decade ago would not be remotely competitive today.

Contact 120

Contact CRM Start-ups Growth 120

Search Engine Land

OCTOBER 2, 2024

Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. As a result, PPC managers often struggle to uncover new keyword opportunities.

Campaign 87

Campaign Growth Technique Healthcare 87

Martech

SEPTEMBER 30, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Strategize 126

Strategize Campaign Follow-up Technology 126

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Sales