Iannarino

OCTOBER 3, 2024

Unlock the hidden advantages of reading, writing, and speaking to elevate your B2B sales game and stay ahead of your competitors.

B2B 278

B2B Gaming Sales 278

Martech

OCTOBER 3, 2024

Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations.

Drivers/motivators 137

Drivers/motivators Customers Trust Price 137

Search Engine Land

OCTOBER 1, 2024

We all know there have been many changes in the search results during the last year. AI Overviews. Reddit increases in visibility. Google’s site reputation abuse policy. And the list goes on and on. However, one key topic has been overlooked: Google’s major updates to ecommerce search results, which deserve more attention. March 2022 : They launched product grids that show products directly.

Retail 124

Retail E-commerce Price Engineering 124

Salesforce

OCTOBER 2, 2024

Artificial intelligence (AI) has gone mainstream. It’s here. In fact, according to Salesforce’s Small Business Trends report , approximately nine in 10 small and medium-sized business (SMB) teams are using AI. 60% say they are currently using generative AI (GenAI) or plan to use it. And, 33% of sales teams expect to use it within two years. As a small business owner, are you ready for it?

Customer Relationship Management 122

Customer Relationship Management Education CRM Relationship Management 122

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Sales Pop!

OCTOBER 1, 2024

We all hear highly conflicting advice today, necessitating consideration of the pros and cons before making a serious decision. Each of us is unique; accordingly, no one answer works for everyone. Worse, the emphatic claims you hear may or may not prove accurate. Today’s two topics to exemplify the matter are investment strategies and politics, which undoubtedly apply to many sales and business growth encounters.

Growth 316

Growth Trust Up-sell Prospecting 316

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future.

Drivers/motivators 135

Drivers/motivators Trust Technology Technology 135

Salesforce

OCTOBER 3, 2024

Just-in-time (JIT) inventory management is a streamlined inventory management philosophy that aims to minimize inventory waste and optimize production efficiency. By producing goods only as needed, JIT helps businesses reduce holding costs, improve cash flow, and free up valuable storage space. Here’s everything you need to know about JIT inventory management, including its methodology, advantages, and potential drawbacks.

Manufacturing 111

Manufacturing Transportation Technique Meeting 111

Anthony Cole Training

OCTOBER 4, 2024

In order for salespeople to truly engage, build value, and develop long-lasting relationships, they must compliment their selling approach with sales enablement tools and technology. Listening with the intent to learn, asking questions that are not product-based, and understanding the nuances, trends, and challenges of a company and industry are required in today’s environment.

Technology 300

Technology Technology Sales Sell 300

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. But now, marketing processes are shifting even more rapidly, with generative AI emerging as the top catalyst. How do you combine agile marketing and generative AI?

Engineering 139

Engineering Management Consulting Start-ups Conversion 139

Search Engine Land

OCTOBER 1, 2024

Phase two of Google’s mobile-first indexing – rendering – is Chrome and has been since 2018, according to SEO expert Cindy Krum. In a newly released video presentation, Krum said: “What I believe is happening here is that Google failed to tell us at this time in 2018, when it launched, that what they were using for the second phase of indexing was not a bot, per se.

Presentation 109

Presentation Launch Campaign Start-ups 109

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Salesforce

OCTOBER 1, 2024

What’s the scariest thing about Halloween? Some retailers may be missing out on opportunities to rev up sales through the end of October. After some years of declining sales, retail’s Halloween season is now the industry’s second biggest retail holiday. A few years before the pandemic, Halloween spending was down in the U.S. from $9.1 billion in 2017 to $8 billion in 2020.

Retail 105

Retail Promote Sales Follow-up 105

Heinz Marketing

SEPTEMBER 29, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing In today’s digital landscape, data drives success. For marketing and sales professionals, leveraging the right data can differentiate between landing a sale or missing out. Clay is a powerful tool designed to streamline and supercharge how teams prospect, engage, and convert leads through intelligent data scraping, enrichment, and automation.

CRM 96

CRM Pipeline Prospecting Strategize 96

Martech

OCTOBER 1, 2024

U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care. This is good news for retailers with a solid digital marketing strategy.

Retail 120

Retail Territory Price Sales 120

Search Engine Land

OCTOBER 2, 2024

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can benefit different businesses. Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business.

Customers 103

Customers Sell Campaign Engineering 103

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Iannarino

OCTOBER 1, 2024

Discover how shifting from traditional sales tactics to a consultative approach can help you win large, enterprise-level clients.

Consult 275

Consult Clients Sales 275

Hubspot

SEPTEMBER 30, 2024

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case. But navigating social selling isn‘t always straightforward.

Sell 75

Sell Relationship building Trust Networking 75

Martech

OCTOBER 1, 2024

This is my inaugural column for MarTech, and it’s great to be here. From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. In my quest to be seen as significant, I became what HR teams call “T-shaped.” I gained more understanding about other functions and how the business worked.

X-functional 117

X-functional Finance Represent Territory 117

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Here are the key points he raised in his presentation, exploring the paradigm shift in search technology and its implications for advertisers and marketers. The expanded search box: A gateway to nuanced queries Murray highlighted a seemingly small but significant change in search: the expansion of the search b

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Iannarino

OCTOBER 4, 2024

In the competitive world of B2B sales, the difference between hunters and non-hunters can determine who wins the deal—and who gets left in the cold.

B2B 268

B2B Sales 268

Salesforce

OCTOBER 2, 2024

For years now, retailers have focused their retail holiday prep on crushing Cyber Week. After all, holiday shopping accounts for 19.3% of annual retail sales revenue. But while your digital sales strategy plays a critical role in your holiday shopping results, your in-store game must remain strong. There’s a reason we champion an omnichannel approach for retailers.

Retail 52

Retail E-commerce Promote Technology 52

Martech

OCTOBER 1, 2024

In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors.

Retail 124

Retail Campaign Drivers/motivators Launch 124

Search Engine Land

OCTOBER 2, 2024

Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. As a result, PPC managers often struggle to uncover new keyword opportunities.

Campaign 87

Campaign Growth Technique Healthcare 87

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

GTM

Iannarino

SEPTEMBER 30, 2024

I want to tell you an old story that you need to know. For 14 years I've been writing a blog post every day, minus 13 days when I was in the Himalayas and I went to Mount Everest. When I started, I thought there was no possible way I would be able to write and post every day, but it turns out I have done both of those things.

B2B 263

B2B Sales 263

Sales Pop!

OCTOBER 3, 2024

Working through company insolvency has to be one of the most difficult tasks any business owner has to endure.The pressure mounts with rising debts and dwindling cash flow. However, insolvency could always be a turning point that brings your business re-evaluation, restructuring, and reinvigoration. Having the appropriate mechanism and approach is how you manage the crisis well, protect assets, and emerge stronger.

Legal 147

Legal Finance Negotiate Contract 147

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. I’m going to continue to explore the framework I introduced in those articles here, moving to the lower-right quadrant: Agency. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles.

Construction 120

Construction CRM Contact Follow-up 120

Search Engine Land

OCTOBER 2, 2024

Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features. New Copilot ad experience. Copilot ads will appear below Copilot’s (organic) answers in a feature Microsoft is calling “ad voice.” This will include text referencing the conversation within Copilot and acts as a transitionary message from the advertiser.

Click Through Rate 99

Click Through Rate Campaign Launch Conversion 99

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Iannarino

OCTOBER 2, 2024

In a rapidly evolving sales landscape, the question remains: Will AI replace human relationships, or will human interaction continue to dominate?

Sales 252

Sales 252

Partners in Excellence

OCTOBER 2, 2024

O Meetings are critical to achieving our performance goals! It is through these meeting, whether F2F, virtual, phone, that we engage our customers, helping them navigate their buying/problem solving process. So it stands to reason, that more meetings would drive higher levels of performance. To increase our attainment, we just need to conduct more meetings.

Meeting 139

Meeting High impact Quota Gaming 139

Martech

SEPTEMBER 30, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Strategize 120

Strategize Campaign Follow-up Technology 120

Search Engine Land

OCTOBER 3, 2024

The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today. We first learned Google would start testing this new AI Overview ad format five months ago (it was one of the big announcements at Google Marketing Live 2024 in May). However, we’ve yet to see the ads in the wild between then and today (as far as I know).

Launch 114

Launch Angle Engineering Campaign 114

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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