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AI is a leading topic in almost every industry publication these days from Forbes to Insurance Journal to the American Bankers Association. As it should be, since it is revolutionizing most job functions, including sales and business development. AI is another tool that offers many benefits for salespeople, and staying informed as AI is evolving will be important.
We all know about team selling, dont we? Assembling your firms human assets to increase the chances of winning big deals is a survival skill in the major account world. But in engaging your selling team as effectively as possible, never neglect to focus on one of enterprise sellings top challenges team buying! To understand the concept in the major accounts arena, think first about small and medium-sized businesses.
So Freshworks started off as a low-end Zendesk competitor (Freshdesk), but relatively early expanded into a whole suite of related products for service and support, and most of its growth today is fueled by its lower-end competitor to ServiceNow, it’s “EX” products. The support space has been turned upside down by AI, with as much as 40% of all support issues now handled by AI at many leaders.
This is a very important Monday because this is the first Monday of the second quarter and its time for a major gut check and assessment of where you are against your number, coming out of Q1 and what you need to adjust and think about as we move into Q2. Start with setting aside a dedicated, focused time block of one to two hours for reviewing your: Q1 Results Current state of your pipeline 2025 goals & Personal business plan Evaluate Your Q1 Performance Against Your Sales Goals Begin with an h
Document-heavy workflows slow down productivity, bury institutional knowledge, and drain resources. But with the right AI implementation, these inefficiencies become opportunities for transformation. So how do you identify where to start and how to succeed? Learn how to develop a clear, practical roadmap for leveraging AI to streamline processes, automate knowledge work, and unlock real operational gains.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on.
Dear SaaStr: What Are The Best Ways to Transition From The Founder-Led Sales Stage? Transitioning from founder-led sales to a commissioned sales team is one of the most criticaland trickysteps in scaling a SaaS business. Its where many startups hit roadblocks, but if you do it right, its a game-changer. Heres how to approach it: 1. Dont Rush the Transition.
Dear SaaStr: What Are The Best Ways to Transition From The Founder-Led Sales Stage? Transitioning from founder-led sales to a commissioned sales team is one of the most criticaland trickysteps in scaling a SaaS business. Its where many startups hit roadblocks, but if you do it right, its a game-changer. Heres how to approach it: 1. Dont Rush the Transition.
Dennis from Chesterfield, Missouri, wants to know if sales coaching truly moves the performance needle, especially when shifting from transactional approaches to more consultative selling. Below are the key insights from our conversation on why coaching matters, how it boosts sales and culture, and what leaders should do right now to make it happen.
You know those delicious samples you snack on while shopping at warehouse clubs? And when the samples are so good that you decide without prompting to buy the product on the spot? That’s a classic example of product-led sales (PLS). Samples of donuts, pizza, or almond croissants don’t require a lengthy explanation or complicated product demonstration.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
Dear SaaStr: How Long Should You Give a New Sales Rep? The tough truth is from 0.51.5 sales cycles. Sales is tough. Its a lot of Nos to get to a Yes. And while sales is pretty similar in SaaS at a given price point / ACV, different products are still different to sell.A rep good at one product can fail at selling another. Training and support matter.
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. As the Forrester B2B Summit kicked off this week in Phoenix, the analyst firm released a report called “AI Agents: What It Means For B2B Marketing, Sales, And Product.” The report explores the rapidly evolving role of artificial intelligence agents within B2B operations.
Lets start with some updates! The business card scanner on mobile is back! Turn business cards into Nimble contact records quick and easy! You can now adjust column widths on contact lists. Nimble has added a rich text building block for web forms (you can add a link for privacy policy etc.). They have updated Deal Report widgets with more details on the side panel.
Sales motivation can make the difference between a company growing or stagnating. Your offering can have all the competitive advantages in the world, and your team can be trained in all the best scripts and techniques, but it’s your sales team’s willpower that gets them to dial, email, and message their leads. Consider the stats : 67% of sales reps don’t expect to meet quota this year, and 84% missed it last year.
Dear SaaStr: What’s The Toughest Skill to Learn to Scale in B2B? You need to learn to become a parallel recruiter. To constantly, painfully, boring-ly be recruiting the next level of management and managers all the time. Doing 30+ interviews a month minimum. In SaaS, you need more VPs earlier. By $2m in ARR, you need a VP of Sales, Marketing, Customer Success, Product and Engineering (if you can afford them all).
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. In short, tactics without strategy are just guesswork. Developing scalable and measurable strategies may sound straightforward, but where do you begin?
By Lisa Heay , Vice President of Business Operations at Heinz Marketing Your pipeline shouldnt feel like a rollercoasterthrilling one month, terrifying the next. But if your sales and marketing teams are playing tug-of-war, if your data is more of a dumpster fire than a goldmine, or if your tech stack feels like a bad game of Jenga read on and watch the on-demand recording below.
Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. AI-driven simulations provide judgment-free, personalized feedback, helping managers improve skills without peer scrutiny. Traditional onboarding can take up to 26 weeks at the executive level; AI role-play cuts this time dramatically.
Alls fair in love and warand sales. At the end of the day, what really matters is whether the deal closed or if you were left holding the bag. Did you make quota this quarter? Did you crush your numbers? Or did you fall short? If you missed quota, chances are you played it too safe. You followed the so-called 'best practices'the ones that average reps cling to.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Thursday was another one of those all-too-familiar days where markets imploded, stock prices cratered, and billions of dollars of shareholder value were wiped away. I was sitting in the heart of Silicon Valley working with one of our clients in the semiconductor industry an industry being decimated by the geopolitical news of tariffs while the world crumbled around us.
Better, faster, and cheaper. Marketing leaders goals havent changed, but theyre now being driven by the surge of AI and agents. They arent being asked to do new things theyre evaluating whether they can be done differently. Specifically, how can their teams be even more efficient? Agentic marketing automation can help by doing critical work needed to get results across complex workstreams.
Weve all seen the headlines. AI isnt just emerging; its here and taking over nearly every aspect of our livesand business. Smart leaders understand the impetus to integrate this transformative technology into all of their teams, processes, and systems. On top of that, they know AI has a particular power when it comes to sales: a whopping 97% of sales leaders understand that AI-powered tools can help their teams perform at the highest level.
Derek Cabrera, co-author of Systems Thinking Made Simple , recently said something that opened up a new insight for me. The topic was the RDS Barbell, which is a way of visualizing and naming relationships between parts of a system, and he said: Nature hides its secrets in relationships.
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
On this episode of the Predictable Revenue Podcast, Ty Allen, from SocialClimb, shared the deeply personal story behind his companys origin. The post From Messy Beginnings to Product-Market Fit with Ty Allen appeared first on Predictable Revenue.
Derek Cabrera, co-author of Systems Thinking Made Simple , recently said something that opened up a new insight for me. The topic was the RDS Barbell, which is a way of visualizing and naming relationships between parts of a system, and he said: Nature hides its secrets in relationships.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
I tested 20+ platforms to find the best lead intelligence software for sales and marketing teams to enrich data, score leads, and target smarter in 2025.
Co-founders Dharmesh Shah (CTO) and Brian Halligan (Chairperson) shared at SaaStr Annual the unfiltered truth on building an SMB powerhouse, pivoting to product-led growth, and why the “M” segment is SaaS gold. At SaaStr, we’re obsessed with knowing how the best SaaS companies scale from zero to IPO and beyond. At SaaStr Annual, HubSpot founders Dharmesh Shah and Brian Halligan shared some incredible insights on their journey from scrappy startup to a $2B+ run rate behemoth.
A year ago, small business rent delinquencies hit three-year highs with 43% of businesses not able to pay the full rent on time. With economic uncertainty, its a good time to prepare to pay rent even if finances get tough. From preparing with the best business insurance to building an emergency fund to fostering a good relationship with your property owner, we have the tips to keep you current.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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