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Selling is challenging enough without having to do it at a distance. While the combination of video and audio is better than audio alone, it doesn't come close to being in the room with your prospective client. The conversations are different, something less than they should be. However, post-pandemic, virtual selling is here to stay. While salespeople are still holding face-to-face meetings with their clients , virtual selling is certain to be part of how we sell, especially for interactions li
You’re looking to learn some new sales techniques to help you crush your targets, and you’re wondering if top down selling is the right approach for you.
TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition.
Let me tell you a little secret about pain-point selling. It’s downright DAMAGING to your pipeline. Becc Holland — fiercely unafraid to take down established sales truths ( anti-personal brand, anyone? ) — is back at Sales Hacker with a masterclass on ditching pain-point selling and rocking your conversion rate by focusing on prospect problems. You’ll learn: The difference between pain & problem for your prospects.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Do you ever hear that your salespeople don't have enough time to prospect? Share this video with your people who might struggle with consistent prospecting. This video is a part of our new series with Mark Trinkle: The 10 Commandments of Sales Success. Today we dive into number two- Thou Shalt Always Be Prospecting.
Are your team’s win rates dwindling while your sales cycle stretches into eternity? If so, you’re likely looking for ways to increase sales productivity for your team.
As a sales manager, you have a crazy number of options to choose from to build the ultimate sales tech stack. It was recently found that 67% of sales teams have 4 to 10 sales tools in their tech stack. This is great, however, B2B sales teams are struggling with low team adoption and unclear ROI. Why? The sales tool market is in the hundreds, if not the thousands.
As a sales manager, you have a crazy number of options to choose from to build the ultimate sales tech stack. It was recently found that 67% of sales teams have 4 to 10 sales tools in their tech stack. This is great, however, B2B sales teams are struggling with low team adoption and unclear ROI. Why? The sales tool market is in the hundreds, if not the thousands.
To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces.
So this is a simple post, it would almost do better as a Quora answer, if folks still really read Quora. But I thought it was worth writing up, because what’s happening on Twitter and the internet these days is confusing on many levels. And one of the most confusing thing is that: Many of the best SaaS and Cloud companies. That are growing really quickly and.
Once, questioning the sales process would have been the equivalent of suggesting the Earth was flat. Sales leaders believed every salesperson could win the deals they needed by following a linear process. This process comprised a set of best practices divided into sales opportunity stages. Sales leaders hoped and prayed that a consistent set of steps would reduce the variability of results and ensure they could reach their net new revenue goals.
Get your minds out of the locker room! I’m talking about your Sales Stack! Is it big enough, is it bigger than others in your industry? I suppose it’s not surprising, but there’s a lot of talk about the importance of sales stacks. As you would expect, much of it is driven by the vendors of sales technology tools. Apparently, at least according to them, the secret to sales success is the number of sales technology tools an organization deploys–less the strategies the organ
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
B2B marketing leaders are at a crossroads. Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. But the go-to-market (GTM) strategies, systems and plays many teams use are not connecting with how buyers and companies research and make purchase decisions. . To predictably generate revenue and customers in today’s digital-first world, marketing and GTM leaders are rethinking and reformulating demand strategies, tactics and mindsets that
Online fraud is becoming even more common over the years and strongly affects online businesses, including eCommerce. While fraudsters aren’t able to physically steal anything, they can manipulate and steal credit card information. Statistics show that fraud is causing retailers more than $3 for every type of fraud made. This is not great news, but of course, you can use plenty of strategies to prevent them.
My first sales job was delivering newspapers. I knocked on people's front doors and asked them to subscribe to the newspaper. When they said no, I asked them to subscribe to the Sunday paper. My 12-year-old self must have felt the dopamine drip from hearing yes and being handed money, something I had too little of. Like Pavlov's dog, I made the connection between asking a prospect to buy something and acquiring money.
Everyone knows field sales is a fast-moving profession. Covid introduced new ways of doing things and updated old sales methods to accommodate customer requests. Some of these updates massively interrupted the field sales game. But we think things are going to get back to normal in 2023. By normal, I’m referring to pre-Covid field sales success. In fact, field sales reps are spending 28% more time on the road this year than in 2021.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Each week, we will cover a different essential area of sales effectiveness. Check our blog next week for the newest installment, or subscribe for updates straight to your inbox.
The good news is that Google ads work. The bad news is that people tend to spend more time while working on Google ads. Understandably, Google ads has always been a platform that every small business owner can approach and utilize it to their advantage. But it can sometimes be really overwhelming. Further, Google ads aren’t something that serves as a set-it and forget-it kind of solution.
Salespeople should consider two categories of strengths and weaknesses when working to improve their effectiveness. The first category includes character traits like integrity, candor, curiosity, discipline, and initiative. These character traits are critical to success in sales, and they can be difficult to develop. The second category includes the skills a salesperson needs to succeed in their profession.
What is more valuable to your sales team than understanding why you win, and why you don’t? Probably not much. But there’s more to End of Year (EOY) win/loss analysis than just improving individual sales performance. In fact, effective win/loss analysis can help you improve almost every aspect of your business.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.” Describing the business today, Kolzow said: “We solve real wo
Job hunting is an emotional rollercoaster. There’s joy in receiving a reply, dread before an interview, and sadness after a rejection. Out of all of these, the last is the worst. It can ruin your confidence and discourage you from trying again. However, don’t lose hope. Business magazine Fast Company reveals that 75% of job seekers eventually land their dream job after an average of three months.
Every sales leader and their team has the primary sales objective of increasing their revenue. To achieve that, different sales organizations may pursue different sets of objectives that enable that overall goal. Even companies in the same industry are likely to have different enabling objectives, and smaller goals that support the sales force as they increase revenue.
By Tom Swanson , Engagement Manager at Heinz Marketing. How quickly priorities change. As a recession looms, organizations are now speaking less of scale and more of efficiency. With less energy in the system (whether via lower sales or less investment), the drive for growth at all cost falters. Make no mistake, this is a bummer. However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
What is the greatest skill in SEO? If you believe this tweet , it’s patience. Although patience is a great answer, I would never say there is a “greatest” SEO skill. Why? Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to succeed. As I’ve always found, asking many SEO professionals one question will get a wide variety of opinions.
Dear SaaStr: Should I Start My SaaS App Off Totally Free? Almost always — no matter how freemium you want to go in SaaS, you should at least have a paid edition on Day 1. Even if you are going pure freemium. My top 50 biggest mistakes include not charging at all for our first few months. Free “customers” for many SaaS apps can be a waste of a fair amount of time and energy — and in fact worse than that: First, you usually don’t get that many free users in B2B.
Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform. Samba TV’s insights are derived from over 20 television manufacturers, sourcing viewership data on U.S. households across gaming and OTT (over-the-top TV) devices, as well as linear TV services (aka cable).
By Sarah Threet, Marketing Consultant at Heinz Marketing . The rise of technology has significantly changed the strength and positioning of the marketing function within an organization over the past two decades. Historically, the purpose of marketing was to pursue brand and marketing goals that were not directly related to the overall business strategy, but now it is strategically important that marketing leaders collaborate with the rest of the organization on an overall strategy. .
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Many people want to believe that cold calling doesn't work because they don't want to have to get on the phone. Indeed, there are many ways to do it wrong and fail. Many cold callers use deceptive tactics to get through and leave a bad taste in buyers' mouths.
Shopify up 22% this quarter, vs. 16% last quarter. Don’t call it a Downturn pic.twitter.com/8zfmmrZzsC. — Jason Be Kind Lemkin (@jasonlk) October 28, 2022. o this was an interesting week in terms of reading the tea leaves on what’s going on in SaaS, Cloud, the economy, and all that. Pressure is definitely up, yet, unemployment remains at record lows and consumer spending remains strong.
Google announced a bunch of updates for Google Analytics 4 (GA4) today. They include a big improvement for the Setup Assistant, real-time behavioral modeling reports, more customization features and a new homepage design. Setup Assistant: Currently the user has to create a new property in GA4 for each Universal Analytics (UA) property and then configure the data collection and privacy settings.
“By” W1n S4ly4rds , Senior Marketing Consultant at Heinz Marketing. Note: AI tools have completely written, edited, and designed this blog post. We are now in the age where Artificial Intelligence (AI) is no longer a thing of fiction but reality. It has changed the way we live, work and play. With its rapid developments, it was inevitable for AI to make its way into marketing.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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