Anthony Cole Training
NOVEMBER 7, 2024
Sales leaders must be both effective managers and great coaches by arming their salespeople with the skills to be successful and managing their strengths. This week, we identify the final 5 keys to success in leading a sales team.
Iannarino
NOVEMBER 4, 2024
Discover how to transform your RFP responses into winning proposals that set you apart from the competition.
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SaaStr
NOVEMBER 8, 2024
So clearly AI is rapidly changing the way we do sales, but how will it all shake out? Over in the contact center and post-sales space, we can already see 20%+ of customer support execs been routinely replaced by AI. But what about the more personal sales side? AI SDRs have taken off more quickly than AI AEs (although personally, I suspect more value will be in AI SEs and AEs that can answer my deep product and pricing questions instantly, without games).
Martech
NOVEMBER 4, 2024
Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of B2B.” We must treat buyers like the consumers they are in their personal lives, and develop new expertise in the media channels and messages that tend to work in consumerland.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Salesforce
NOVEMBER 5, 2024
Ever built 20 email marketing campaigns only to find that only one works? It’s frustrating, right? For small and medium-sized businesses (SMBs) , this can feel even more scary. The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family.
Membrain
NOVEMBER 6, 2024
Often, when I talk to managers, they tell me how much time they spend coaching. They tell me stories of meeting, weekly, with their people, doing reviews, pipeline discussions, activity discussions—all sorts of “coaching meetings.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 6, 2024
TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales.
SaaStr
NOVEMBER 4, 2024
Dear SaaStr: What’s the #1 Reason You See Sales Reps Fail These Days? The #1 reason I see sales execs struggling today in new roles: they are convinced their playbook is better. And refuse to run the one that is already working. They are convinced they know better. That the founders are wrong, or whomever is running things is either wrong, or to be ignored. “That’s not the way I do things” or some variant is something I often hear these days.
Partners in Excellence
NOVEMBER 6, 2024
Regardless our role, there are certain aspects of our jobs we don’t like. They are the things we don’t like or want to do. They vary for each of us. For individual contributors, it may be prospecting, admin tasks, researching our customers, managing our pipelines, dealing with all the minutiae of moving deals forward, and on and on For managers, it may be hiring, coaching, dealing with poor performers, understanding performance data, and on and on.
Force Management
NOVEMBER 7, 2024
In the past month, the Revenue Builders Podcast has hosted some insightful conversations with experienced sales leaders. They discussed their sales journeys, critical career moves, management advice and emerging technologies. We also heard some great perspectives from our hosts, John Kaplan and John McMahon. Tune in below to hear 2025 sales best practices from a variety of established minds in the sales world.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
NOVEMBER 7, 2024
Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into a craft. They recognized that the value of a lead extends beyond MQLs and SQLs, reframing it as a powerful account signal for prioritization and scoring. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions.
SaaStr
NOVEMBER 3, 2024
So this isn’t a sub-tweet, or sub-post. I’m not talking about any close friends in sales here. But — there are a ton of folks I know that used to be great in sales. But not anymore. The other day someone who used to be an A+ sales leader emailed me about a position I’d introduced to him as a super hot start-up. The email to me was: “What do they do again?
Salesfolks
NOVEMBER 3, 2024
As 2025 approaches, sales leaders are reflecting on past performance while building their strategies for the future. A well-crafted sales plan serves as your roadmap, guiding your team toward your revenue and growth goals while adapting to a changing market. Here’s a comprehensive guide to building a 2025 sales plan that aligns with your business goals, empowers your sales team, and keeps you accountable for success.
Sales Pop!
NOVEMBER 4, 2024
High interest rates put a damper on getting a loan. People in the homebuying market have been waiting for lower rates to make an offer. Those who want a new car have been waiting for lower rates before taking out a new car loan. Small business owners have been holding off on getting growth-enabling loans because they’re not willing to spend so much on interest.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
NOVEMBER 5, 2024
With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider. But before you hit send, consider this: Your campaign must deliver more than discounts to be effective and profitable this Black Friday.
Partners in Excellence
NOVEMBER 6, 2024
It’s “strategic planning season” for many companies. I sit in countless discussions and reviews, led by RevOps teams. They are presenting the strategic goals and numbers for the coming year. In addition, there have been a lot of RevOps conferences, where these leaders talk about developing the function. While none of these discussions have been “wrong,” I worry that so much more can be accomplished.
G2
NOVEMBER 8, 2024
An experiential marketing strategy engages customers through immersive experiences. Explore best practices and 14 examples to improve interactions.
SaaStr
NOVEMBER 4, 2024
So recently we did a deep dive with Henry Schuck, founder CEO of ZoomInfo, on AI in Sales and so much more. We’ve done a series of incredible highly operational conversations with Henry over the years, so I turned the convo around to ask him about a topic I still wonder about and struggle: How do you continually recruit VPs and C-level execs … forever?
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Martech
NOVEMBER 4, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Partners in Excellence
NOVEMBER 5, 2024
We are taught to “call high.” We want to reach the top executives in an organization, getting their support in buying our solutions. In our best days, we have articulated a business case about the impact of our solutions. “We can reduce costs by $10M. We can reduce swelling admin time by 20%, we can increase revenue by $100M… ” The numbers can appear big, particularly in context of the investment the customer may have to make in our solutions.
G2
NOVEMBER 6, 2024
Ping! Another meeting invite lands in your inbox. You cringe, remembering the last video call when your audio dropped out halfway through your slide deck. Video conferencing has become as essential as caffeine, but the wrong video platform can leave you looking and feeling embarrassed.
Sales Gravy
NOVEMBER 7, 2024
In this episode of The Sales Gravy Podcast, Jeb Blount sits down with Andy Matheou from RHM Staffing to dive deep into the challenges and triumphs of selling in the staffing industry. Andy shares his journey from individual contributor to a leadership role, offering invaluable insights on hustle, resilience, and the unique demands of staffing sales.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Martech
NOVEMBER 7, 2024
What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? I will prove it to you in this practical demonstration, where I show you how to leverage my favorite AI models (Claude, ChatGPT and Perplexity) to transform your approach to market segmentation. Traditional segmentation approaches are limited by individual bias and time-consuming research.
SaaStr
NOVEMBER 5, 2024
So is a bigger booth at an event really worth it? And is a booth even worth it at all? These are questions debated endlessly by founders and marketers … especially in the early stages. When you have just a few million in revenue, every marketing spend is stressful. So should you go small, or go big? The answer is probably Yes, if we look at the actual, hard SaaStr data from SaaStr Annual 2024: What you can see above is: As the booth gets bigger, the number, almost linearly Activations are a bi
G2
NOVEMBER 4, 2024
Learn about the fundamental leadership skills that are proven to inspire and guide teams effectively. Start your journey to impactful leadership today!
Partners in Excellence
NOVEMBER 4, 2024
Sellers are too Pushy! Customers always seem to move more slowly than sellers want. They wander, waste time that sellers don’t have. Sellers are anxious to move things forward! Get the meeting, get the demo, get the order! Sellers have always been known for being pushy, we as sellers recognize it, we high five each other on our clever techniques to get the customer to commit faster.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
NOVEMBER 6, 2024
HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. These updates will give you deeper insights into your processes and more flexibility in your marketing efforts.
SaaStr
NOVEMBER 7, 2024
Dear SaaStr: How Do I Know if a VC Is Asking For Too Much Control in a Financing Round? Look out for: A board of directors that isn’t roughly proportional to the equity owned & purchased. If a VC is buying 15%, 1 board seat makes sense for the fund. If they are buying 5%? Not so much. Seed investors that want too much control. If a seed investor buys double-digits, they may earn a board seat.
G2
NOVEMBER 4, 2024
It’s well known that employees do their best work when they’re happy and engaged. As an HR professional, it's your job to keep them engaged, but this can be a real challenge.
Sales Hacker
NOVEMBER 8, 2024
Sales Enablement is evolving – are you ready for the future? Join industry experts as they redefine what sales enablement mean and share insights on building and scaling successful enablement programs tailored to different stages of company growth. What to Expect: Redefining enablement: What does it mean now and what does it achieve. Hear from GTM leaders on turning talent into success, creating holistic support, incorporating AI, and identifying leading indicators to stay ahead.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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