Sat.Oct 15, 2022 - Fri.Oct 21, 2022

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8 Guidelines for a Great 4th Quarter

Membrain

The 4th quarter is the accountability quarter. Some of you are thinking, “Hey, it’s been a great year,” because you’ve done well in Q1-3. Others are saying, “Ugh,” because you simply didn’t accomplish everything you hoped.

Sales 145
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The Only Way to Overcome Sales Call Reluctance

Iannarino

If you or someone you know has sales call reluctance, you have come to the right place. I am perfectly qualified to help you overcome it. When I was 12 years old, I knocked on doors and asked people to buy the Sunday newspaper. When I was 15, I was making cold calls for a charity. Before my 19th birthday, I was making cold calls in my family's staffing business.

Cold Call 281
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Trending Sources

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Here’s Why We’re Revamping Our Sales Methodology

Membrain

Come VIBE with us! We’re rolling out a new sales methodology, and we’re ready to let you in on it.

Sales 138
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Recession Proofing: Your Company is as Strong as Its Weakest Link

The Advantexe Advisor

The whispers of a coming recession have turned into shouts just as the leaves have accelerated their fall from the trees. Before we know it, the 4 th quarter, and the year, will be over and we will be facing much uncertainty as we enter 2023. Many business leaders and experts are predicting a significant recession hitting us soon and it seems inevitable that there will be a downturn in the economy.

Closing 74
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Selling Finance Products – 5 x Effective Tips

The 5% Institute

Selling finance products can sometimes feel a bit harder than selling other product types. Generally, when selling finance products, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Compared to that of a physical product – people can see, hear or feel what they’re buying. That’s why when selling finance products, you need to have a slightly different format and process to close more consistently.

Finance 138
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How To Recruit Top Sales Talent

Iannarino

If you look at any leader with a high-performing team, be it a college football team, an orchestra, or a sales organization, it is likely that they prioritize recruiting.

Sales 331

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Key Takeaways from Dreamforce 2022: An Overview

Veloxy

When Covid reared its ugly head, it denied us anything that vaguely resembled a conference, Dreamforce included. Have you been dreaming of all things tech- and sales-related? You’ll be happy to know that Dreamforce 2022 reached full swing now that we’re out of the grasp of the pandemic. There was also talk of changes that’ll take advantage of the over 10% growth last year in the sales platform markets!

Technique 130
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Assuming The Sale – How To Use It Correctly

The 5% Institute

One of the most powerful sales closes you can use to help your potential clients make a buying decision, is assuming the sale. A way that you can effectively do this, is by using something called assumptive close questions. In this article, we’re going to look at what assuming the sale means, as well as explore some examples for you to use and get inspiration from.

Closing 138
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5 Signs Your Company has a Toxic Sales Culture

Iannarino

When people are quietly quitting, working from home, and avoiding the office, it's important to make sure your culture isn't the root cause. Most sales cultures are okay, some are exceptional, and others are toxic. There is a saying attributed to the great management consultant Peter Drucker (even though there is no evidence he said it): "Culture eats strategy for breakfast.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy.

Customers 129
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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7 tips to turn Google’s Search Essentials into strategy

Search Engine Land

Google’s Webmaster Guidelines have a new name – Google Search Essentials. The new guidelines tell us what is important to focus on when it comes to performing well in Google search. Much of what moved the needle in terms of SEO years ago is no longer effective. What matters in SEO today are things like E-A-T , core update quality questions , product review questions , and whether content is helpful.

Clients 133
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Pitching Sales – Presenting The Right Way

The 5% Institute

Pitching sales is a crucial part of the sales process , and one that you need to get right! Making a mistake while delivering sales pitches can mean the difference between closing the sale – and breaking rapport and starting all over again. In this article, we’ll explore why so many Sales Professionals and Business Owners make mistakes when pitching sales, and what steps you need to include prior to delivering yours.

Pitch 136
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How to Use Sales Automation without Losing Your Soul

Iannarino

Some time ago, I received an email from a salesperson. He introduced himself, mentioned his company, and included four links to companies that had bought what he sells. The "why us" copy wasn't compelling, and I deleted the email. Two days later, I received another email from the same salesperson. It referred to the first email, which was included at the bottom of the thread.

Contact 267
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How Adidas builds metaverse experiences and partnerships

Martech

Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech partners and creators and also rolling out their own NFT. Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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The Similarity Between Cashless Bail and Free Passes for Salespeople

Understanding the Sales Force

If you aren't aware of the crime taking place in most of America's big cities, you have either been living in a cave or experiencing willful ignorance. Most of the criminals are repeat offenders and those who are captured and arrested are usually back on the street committing additional crimes later that day due to cashless bail. If you think about it, and you don't have to think very long or hard, cashless bail mirrors how companies deal with under-performing salespeople.

Sales 125
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The Factor That Will Make or Break Your Sales Initiative - and How To Get It Right

Force Management

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Each week, we will cover a different essential area of sales effectiveness. Check our blog next week for the newest installment, or subscribe for updates straight to your inbox.

Launch 114
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The Critical Variable to Sales Success is the Sales Conversation

Iannarino

There are many variables that might influence the outcome of a deal. You might have the exact idea your client needs at the wrong time. The senior leader might choose a company they have used in the past, refusing to even meet with you. Two days before your big meeting, your company might be on the front page of the newspaper for some moral failure.

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Market research focus groups get new lease of life

Martech

Big data should have replaced the focus group by now. But it hasn’t. That quaint 20th century practice of getting people to sit around a table and talk about a product is still with us. Marketers still use it to gain insights into why consumers want to buy something. Only the venue has changed. Now focus groups meet up in a zoom call, not in a conference room.

Consult 133
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Why and How to Conduct a Competitive Content Analysis

Heinz Marketing

By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. For years, B2B organizations have focused on developing content to support their demand generation efforts. But more recently, buyers have changed the way they consume information and interact with businesses. Today, buyers no longer wait for organizations to reach out to them to make decisions.

Consult 125
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Why you should fire clients more often (and how to do it the right way)

Search Engine Land

All clients review agencies for “fit.”. They line up the RFP cattle call, or back-to-back meetings between a handful of agencies to contrast and compare. However, almost zero agencies review clients in return. Instead, they’re too eager, living hand to mouth, to take on all clients at all times as long as they have a pulse and a checkbook. It makes sense.

Clients 117
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Business Development versus Sales

Iannarino

The profession of sales continues to evolve. Over time, the role of the salesperson has been sliced into two different roles, the business development representative (BDR) and the salesperson who closes the deal. The business development rep is responsible for cold outreach and qualifying the prospective client. Once they have connected the prospective client and qualified them, the BDR turns the prospect and sale over to an experienced salesperson.

Represent 246
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4 tips for navigating sensitive customer data

Martech

Consumer data collection has exploded over the past decade. As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. All these signals build a rich profile for targeting and personalization. Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers.

Customers 132
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Go-To-Market Made Simple: 3 Myths To Debunk

Heinz Marketing

By Brittany Lieu , Marketing Consultant at Heinz Marketing. “Being intentional is more important than being brilliant.” – Sangram Vajre, GTM Partners. Your go-to-market strategy is NOT a one and done strategy or project. It’s not something that can be “cracked” at an executive offsite or “just how you do sales or how you do marketing.” It’s an iterative and transformative process that supersedes any one department, rooted in intentionality. .

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The 5 Stages of Grief After Losing a Deal

Spiro Technologies

Sales is filled with the highest highs and the lowest lows. There’s nothing better than finally closing a deal that’s taken months of your life to push over the finish line, and nothing worse than missing your quota by a hair, forcing you to question whether you should even be in sales to begin with. But there’s one low that somehow feels worse than most of the others: losing a deal that you were sure would close.

Quota 111
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The New Conversation Starter in Sales

Iannarino

There is a new conversation starter in B2B selling. It is more effective than other, older conversations because it respects the client's time and creates value for the contact. The conversation starts by helping the client with an outcome that is impossible to address using a traditional approach.

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Why Segmentation is Key for SaaS Email Marketing

Predictable Revenue

Jane Portman joins the Predictable Revenue podcast to discuss why segmentation is key for email marketing and how to properly segment outbound sales campaigns. The post Why Segmentation is Key for SaaS Email Marketing appeared first on Predictable Revenue.

Campaign 111
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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[Sponsored]: The 2023 Digital Marketing Salary Guide is here!

Martech

Digital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand. With 92% of hiring managers reporting difficulties finding skilled talent, it’s never been a better time to be a qualified job seeker. If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered.

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Dear SaaStr: Should I Cap Commissions of My Top Salespeople? They Make So Much

SaaStr

Dear SaaStr: Should I Cap Commissions of My Top Salespeople? They Make So Much. Not until the company is very big — if even then. It’s often the case that top sales reps close 2x to as much as 5x as much as an average rep. With the exact same / equal leads. And you may even end up with a rep that makes 8x or more than the average, if they can close just a ton of revenue.

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[Sponsored]: Webinar: An SEO guide to fixing keyword cannibalism

Search Engine Land

Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. This can become a problem for your website if you have multiple pages competing for the same keyword and one or more of your pages are underperforming. If you’re concerned your website is experiencing harmful keyword cannibalization, don’t panic!

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12 Leaders on the Top 10 Sales Compensation Challenges in 2023

Sales Hacker

Sales compensation planning can be a tricky beast to tame — but know that you’re not alone. I asked 12 incredible sales leaders across the SaaS industry to share their biggest challenges with comp planning and how to overcome them. Read on, take notes, and avoid these roadblocks as you get 2023 comp planning underway. Then, I’ll help you take it to the next level with QuotaPath’s newest free resource — our Compensation Hub.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.