Sat.Dec 23, 2023 - Fri.Dec 29, 2023

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What is Outside Sales? Everything You Need to Know in 2024

Veloxy

The world of sales is vast, and if you’re a sales professional, you’ve likely been exposed to both inside and outside sales roles. However, if you’re considering a transition to outside sales or simply want to elevate your field selling game, you’re in the right place. This blog post will delve deep into the realm of outside sales, exploring effective strategies, essential skills, and tools to help you succeed in this challenging yet rewarding career path.

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What to Keep Doing, Start Doing, and Stop Doing in 2024

Anthony Cole Training

As we head towards the New Year of 2024, with volatile world events all around us, it is a perfect time to think about and focus on what you can affect and act on, in your personal and professional life to improve your relationships and results. This idea of reviewing what you should keep doing, start doing, and stop doing is borrowed from a past client of ours so we must give them credit.

Clients 258
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Embracing the Writer's Journey: Daily Blogging Insights and Inspirations

Iannarino

Fourteen years ago today I started the practice of writing The Sales Blog daily. Explore the transformative journey of daily blogging and feel inspired by the pursuit of personal growth.

Growth 262
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2023 In Review: Increasing Impact and Lowering Friction During Challenging Times

Membrain

As we wrap up the final days of 2023, I wanted to take a few minutes to review the year and offer my gratitude to everyone who made this the best one yet. Despite a difficult economy that continues to drag on, we doubled revenues from two years ago, launched several major additions to our product, and got in deeper with our partners to deliver big wins for clients.

Launch 146
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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We Are Efficient, But Are We Effective?

Partners in Excellence

Time is a problem. We never have enough. And regardless what we do, we never will. Whatever time we tend free up, is immediately filled with something else and we become time poor, once again. We have endless tools and technologies, increasingly assisted by AI, enabling us to accomplish more in each hour. The goal of each of these is increasing our efficiency.

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2024 Predictions: Better customer experience is on the way

Martech

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.

Customers 144

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Google algorithm updates 2023 in review: Core, reviews, helpful content, spam and beyond

Search Engine Land

Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. In 2022 and 2021, Google had 10 confirmed algorithmic updates. Unless Google rolls out a new update this week, Google would have rolled out one less update in 2023 than it did in 2022 and 2021. Google confirmed algorithm update summary We whipped up this timeline documenting all the confirmed Google search algorithm updates in 2023, so you can visualize the updates ove

Niche 137
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Three Tools Elite Revenue Teams are Using to Start the Year Strong

Force Management

With a new year comes a clean slate – our once-annual fresh start. For revenue team leaders, today’s decisions will help define where the company ends up in twelve months. As budgets get approved and your annual kickoff approaches, give your organization an edge by making sure your plan for the coming year incorporates digital tools and technology that drive results and power today’s top teams.

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Email marketing 101: The five basics

Martech

Inboxes are overflowing and attention spans are shrinking. Crafting emails that resonate with your audience and drive conversions is more challenging than ever. To stand out and build lasting connections, you’ll need to make them as personalized as possible. At the same time, repetitive tasks can take 10 or more hours per week. No wonder many companies go for automation.

Follow-up 125
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One-Up Salesmanship: 40 Sales Tips for Empowering Clients to Succeed

Iannarino

Axiom 1: Do Your Homework Beforehand Always research and understand a client's business before you contact them. This prep work makes sure your conversation is relevant and informed.

Clients 221
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Personalization Is, Well…….Personal….

Partners in Excellence

It’s year end, people are reaching out, through all channels, with connection requests, meeting requests to sell me something, everything you can imagine. And, as you might expect, everyone has “personalized” their outreach. Somehow, though it should be no surprise, they are remarkably impersonal. I’ve gotten used to ignoring those that are addressed to D.A.

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Raising Venture Capital in 2024? The Air is Very, Very Thin Above $200,000,000 Valuations

SaaStr

If I had to summarize venture capital today, it would be like this: There is Very Little Oxygen Today Above $200m Valuations What do I mean? It’s still a weird world in venture: Firms are both shutting down and raising new funds. More entrepreneurs are doing direct investing themselves than ever. Unicorns are hurting, but — Nasdaq is at an all-time high.

Growth 121
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2024 Predictions: Advertising and digital media

Martech

In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. They want to keep budgets down, even as a busy political campaigning season will drive prices up. Above all, they want to make sure they’re connecting with customers in meaningful ways. Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain.

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Christmas

Iannarino

I write every day, but on major holidays, I don’t write my normal 1,000 words. Merry Christmas to close out 2023!

Closing 273
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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SEO year in review 2023: The year of generative AI

Search Engine Land

The year 2023 was unlike any other I’ve seen in SEO and Search. I say this as someone who has been in this industry since 2007. Many others I spoke to expressed similar sentiments at various points throughout 2023. By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. And the news and updates kept coming, day after day, week after week and month after month.

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We End the Year at All-Time Lows for SaaS Growth. A Buying Signal — Or The End of an Era?

SaaStr

So 2023 wasn’t a rough year for everyone. Shopify, Canva, Monday and tons of other SaaS leaders less focused on tech and startups had big years. And broader Cloud players had great years too, from MongoDB to Cloudflare to Azure, if not quite as crazy as at the peak of 2021. But overall, overall … well SaaS and Cloud growth hit record lows per the BVP Cloud Index: As you can see, even though 2022 was a tough year in the public markets and for valuations, revenue growth still held up

Growth 116
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2024 Predictions: Data and AI on marketers’ minds

Martech

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users. As the year goes on, more users and marketers will scramble to find alternatives.

B2B 122
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Embracing Deep Reading in a Digital Age: Strategies for Intellectual Growth

Iannarino

Discover how to counteract the shallowness of a post-literate society with effective deep reading strategies.

Growth 275
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. It’s fair to say that GA4 did not receive the warmest welcome. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the

Retail 116
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Dear SaaStr: What Advice Do You Have For a First-Time VC?

SaaStr

Dear SaaStr: What Advice Do You Have For a First-Time VC? My advice is hard learned, and pretty contrary to what you’ll be told. YMMV. So many mistakes you'll look back in VC But the #1 you'll probably regret was letting those founders leave the room, leave the pitch, leave the Zoom … that you >knew< were going to win There's a reason why even Sequoia gets those ones a term sheet the same day — Jason ✨Be Kind✨ Lemkin  ??

Start-ups 114
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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making. Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated.

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A Comprehensive Guide for Consultative Sales Techniques

Iannarino

Uncover the secrets of effective client relationship management and consultative sales strategies for lasting success.

Consult 262
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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On Connections, Connecting, And Reconnecting ……

Partners in Excellence

Yes, we’ve all come to despise connection requests. Our inboxes are filled with them, “I’m impressed by your profile… We share common interests… We’re in the same group… We can get you leads… I’d like to tell you about our products and how you can use them… I worked for Estee Lauder and you’re cute (OK, we know about those)” Then there are those who wield their connections as weapons, alluding to “Mine is bigger than y

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2024 Predictions: Ecommerce and retail

Martech

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers. Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence

Retail 112
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The New Normal: 700 Employees at $200,000,000 in ARR

SaaStr

So we’re reaching new levels of efficiency in SaaS — at least in the public markets. The average public SaaS company now has hit $300,000 in revenue per employee or so on average. Almost Everyone’s Gotten Radically More Efficient in SaaS That’s a good metric to think about at scale now. But what does it mean in practice, when you are well before the IPO stage?

Start-ups 107
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Advanced B2B Sales Training Techniques: Transform Your Sales Team's Performance

Iannarino

Explore our comprehensive B2B sales training programs designed to adapt and thrive in the evolving business sales environment.

B2B 144
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Top 10 PPC expert columns of 2023 on Search Engine Land

Search Engine Land

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. What follows are links to the 10 most-read, must-read Search Engine Land PPC columns of 2023 that were contributed by our fantastic group of Subject Matter Experts. 10.

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How marketing ops can learn to speak C-suite

Martech

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success.

Intrinsic 113
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GTM 74: It’s Bull$. 50+ GTM Leaders Share Which Widely Held Beliefs They Disagree With.

Sales Hacker

To cap off the year, we have another special episode. Be warned: It’s a spicy one! At the end of every weekly podcast episode, host Scott Barker asks guests the same two questions. Last week, you heard the compilation of guest responses to the first question. This week, you’ll hear the compilation of their responses to the second question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us?

GTM 103
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The End of Customer Success As We Knew It

SaaStr

So I think 2023 may mark The End of Customer Success as We Knew It. What happened? At least 3 core changes: #1. The Massive Push to Efficiency As almost every public SaaS company got cash-flow positive and radically more efficient, and most startups had to stretch their dollars much further — customer success took a lot of the brunt. SaaS companies are now simply willing to run a lot more leanly in CS, in many cases hoping to rely on automation, knowledge bases and community to pick up the slack

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.