Iannarino
MARCH 16, 2022
When it comes to improving your sales team’s performance any training has to be better than no training, right? Wrong. If you select the wrong sales training program, you’ll just be throwing company resources down the drain, and your team may even learn bad habits.
Martech
MARCH 15, 2022
Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business.
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Anthony Cole Training
MARCH 17, 2022
Top producers have mastered many skills. However, we know that all salespeople, including top salespeople, still struggle with 3 primary sales challenges.
Veloxy
MARCH 16, 2022
Why Field Sales is still number one for earning and growth! Did you know that more than 50% of college graduates will start their career in sales? While graduates with business majors have even higher sales placements post graduation, the aforementioned covers all majors. Sales is truly one of the best jobs for recent graduates. While they come with an unusually bad reputation, sales jobs are vital for young professionals who want to develop valuable skills that are not exclusive to business.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Iannarino
MARCH 14, 2022
How would your leadership team react if they learned that one simple change could increase your company’s annual revenue growth rate.
Sales Pop!
MARCH 14, 2022
There are plenty of appealing aspects of having an online business. For one thing, it’s more accessible to a wider variety of people, since they won’t have to travel in order to see what your company is all about. It’s also cheaper to operate; you won’t have to pay rent on a retail space, for example. That being said, you should still leave a generous allowance in your budget for website maintenance and the occasional website redesign ; after all, this is often the first and only way people lear
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
The 5% Institute
MARCH 17, 2022
In this article, we’ll share five non pushy sales techniques we encourage you to use regularly, so you can close sales more effectively, and in a consultative manner. The reason we’ve called these non pushy sales techniques, is because they can give you excellent results without breaking rapport. Read on to learn our five non pushy sales techniques, and more importantly; put them into practice so you can close more effectively and serve more people. 5 x Non Pushy Sales Techniques To Close Sales.
Iannarino
MARCH 15, 2022
Activity gets a bad rap. Just suggesting that more activity might be necessary to improve results makes sales leaders and sales managers nervous. They don't want to ask their sales force to make more calls (yes, calls) and schedule more meetings with prospects whose outcomes you sincerely want to improve.
Sales Pop!
MARCH 13, 2022
In this series, we’ve been discussing the finding of meaning within sales. Why is this so important? The world is in a serious uproar. We know we can never go back to the way things were. From now on it’s an entire different world, with changes on a par to when the Berlin wall was erected. Hopefully, there will be peace talks between Russia and Ukraine, but whatever happens, war has come to a continent on which we never thought there would be war again.
Membrain
MARCH 13, 2022
If you’ve been following my blog series, you’ve learned some best practices for phone prospecting, as well as mistakes to avoid on the phone. Last time I shared some shortcuts to make things more efficient for you. You’ve got a great foundation, but now it’s time to build the structure of your phone prospecting campaign.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
MARCH 14, 2022
In SEO, there are obvious costs, but also some hidden costs. Learn how to understand the true, full cost of SEO. Please visit Search Engine Land for the full article.
Iannarino
MARCH 18, 2022
Let's assume anything you sell might fall into one of four categories. The first category is "Acceptable." The second category is "Standard." The third category is "Good." The fourth and final category is "Exceptional." Every move up this continuum requires a greater investment from your company, as it is the only way to deliver the better results your clients need.
SaaStr
MARCH 12, 2022
Dear SaaStr: When Is It Too Early to Hire a CRO or a COO? I used to think CROs and COOs were made up titles until “Late Stage” or so, and in startups, a bit of a sign of weakness. Signs a weak CEO was giving away a fancy title to someone that wasn’t really willing to do the work. I used to think there’s no way a SaaS startup needed a “CRO” or “COO” (or even “CMO”) or other C-level Officers Without a Clear, Single Functional Area to Own Until $40m-50m+ in ARR.
Martech
MARCH 15, 2022
The transformation of how marketers need to approach analytics is underway. It is time to stop thinking about user flow and instead think of a series of events (tasks) that we expect from engaged users. Long before the first web banner ad appeared (Oct. 27, 1994, in Wired magazine), marketers wanting to help their clients with their marketing efforts embraced the marriage of analytics and marketing.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
MARCH 17, 2022
Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T. Please visit Search Engine Land for the full article.
Iannarino
MARCH 17, 2022
My six email boxes fill up every week, the result of a technology with no barrier to prevent anyone and everyone from sending you a message. Every message is a task someone thinks I must complete, and as fast as I might delete an email, another one files in behind it, making it a never-ending game of whack-a-mole, without the coveted tickets you can turn in for carnival prizes.
Membrain
MARCH 16, 2022
Almost every CRM on the market today touts the benefits of a “360-degree view of your customer.
Sales Pop!
MARCH 16, 2022
Business cards may feel like a thing of the past, together with fax machines and phone books. However, The Balance lists reasons why business cards are here to stay in 2022 and beyond. For one, it adds legitimacy to your business — and a business card can be a promotional and networking tool where a person has all the contact information they need if they want to reach you.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
SaaStr
MARCH 16, 2022
We last looked in on Monday.com at $240m ARR , but it’s grown so incredibly quickly, and so effectively, it’s worth checking in again at $400,000,000 in ARR. Because at $400,000,000 in ARR … Monday is growing a stunning 91% (!) year-over-year. Goodness gracious! 5 Interesting Learnings: #1. Revenue up 91%, Customer Count Up “Just” 34%.
Iannarino
MARCH 12, 2022
We rarely analyze how performance in sales leadership intersects with individual salespeople’s results. Instead, it's assumed that any group of salespeople will produce results that end in a Gaussian distribution (a Bell Curve), with a top 20% on the right, 60% of results in the middle, and the last 20% on the left, at the bottom of the curve.
Martech
MARCH 14, 2022
Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without disappointments. But the sky is not falling just yet, my friends. Read on for a proven approach to unlock the power of your marketing technology and tip the odds of transformation success in your favor.
Sales Pop!
MARCH 17, 2022
As we slowly emerge from the grip of the pandemic or the pandemics, depending on how specific you’d like to be, our selling selves yearn for big hits. There’s nothing more satisfying than nailing a major win to recover quickly from the business malaise that has touched most of us over the last two years. Big wins, of course, start with big opportunities.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Gong.io
MARCH 15, 2022
Sales forecasting isn’t revolutionary — it’s been around since the dawn of time. But the issue: It’s not always real. Forecasting relies on opinions … subjective percentages tied to “what we think” will happen. Take a single deal: A sales rep who is overly aggressive may have a different looking forecast compared to a rep who is more conservative.
Iannarino
MARCH 13, 2022
Large companies with a purchasing function and professional buyers treat the buying process as something transactional. In doing so, they assume their potential "suppliers" are all similar and equally capable of providing them the goods or services they need. To determine who makes the vendor list, they use a process called an RFP, or Request for Proposal.
Martech
MARCH 18, 2022
Is marketing return-on-investment missing in action ? Are you looking in the wrong place? Are you even looking at the right numbers? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Well, it is possible to know which half, according to Michael Brenner, CEO and founder of the Marketing Insider Group, an agency that specializes in content marketing.
Sales Pop!
MARCH 16, 2022
Many people find applying for jobs quite a daunting process, and often this is because they are not properly prepared. You cannot take job applications lightly because once your application is in, there is no going back. Given the stiff competition you are likely to face, you need to make that application count if you want to avoid a standard rejection letter.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Search Engine Land
MARCH 15, 2022
While the things to know and things to consider feature is not fully live yet. Please visit Search Engine Land for the full article.
RAIN Group
MARCH 16, 2022
The best sellers do more than just close sales. They reshape buyer thinking and drive change through the value they provide. We call this insight selling , and it hinges on the concept of cognitive reframing.
Engage Selling
MARCH 18, 2022
? How can you differentiate yourself and beat the competition? I’ve noticed how common it is for us as sellers in today’s marketplace to assert that we’re different from our … Read More. The post How to Beat the Competition | Sales Strategies first appeared on Colleen Francis - The Sales Leader.
Sales Pop!
MARCH 14, 2022
Tech has become an integral part of all sorts of business ventures from virtually every sphere. And, as tech is more prevalent, so are the risks that come with it. From clients’ accounts to internal data, businesses rely on the safety of all credentials. Each of those accounts is a valuable asset to scammers that exploit account and password weak spots.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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