Sat.Apr 08, 2023 - Fri.Apr 14, 2023

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How Much Does Sales Training Cost? (+4 Factors that Increase Price)

Iannarino

Do you want to be 57% more effective at sales than your competitors?

Price 263
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The Future of Sales: The Rise of AI-Powered Sales Assistants

Veloxy

Who doesn’t talk about artificial intelligence nowadays? Some find it fascinating; some use it for daily activities, and others fear losing their jobs to AI. Yet, almost everyone will engage in the conversation if you ask their opinion on AI. You may have already tried some AI tools like ChatGPT or Midjourney. Whether you like them or not, you may have noticed how they can speed up various tasks, from content generation to planning and researching.

Pipeline 130
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Trending Sources

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How to Analyze and Improve Sales Performance

RAIN Group

People often ask us, “What should we do to drive sales success?” It’s a complicated question.

Sales 111
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How is Sales Prospecting Different for Complex B2B Sales?

Membrain

Everyone talks about sales prospecting , and we all think we know what it means. It’s just going out looking for potential customers to put into your sales pipeline, right? Traditionally, this was a task entrusted to junior “hunters” on the sales team–young hungry salespeople tasked with “drumming up opportunities.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Setting Up a Sales Career Development Process with Matthew Roberts

Predictable Revenue

Matthew Roberts joins Collin Stewart on the Predictable Revenue podcast to discuss his expertise in the sales career development process and understanding employee motivation. The post Setting Up a Sales Career Development Process with Matthew Roberts appeared first on Predictable Revenue.

Process 52
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B2B Sales Manager 101 - Tips for Success

Iannarino

It has never been easy to lead a sales force, but it is increasingly difficult today. The idea that sales is broken is a way to describe the slow reaction of sales organizations who don’t recognize how buyers have changed. Those who still practice a traditional sales approach lose opportunities that require a modern sales approach.

B2B 280

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5 Behaviors Great Sales Managers Exhibit to Drive Consistent Sales Results

Anthony Cole Training

Improve your sales management skills by implementing these 5 behaviors to help your sales team drive consistent results.

Sales 227
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How to build an E-E-A-T strategy for local SEO

Search Engine Land

While many SEO practitioners will smirk at the term “ E-E-A-T ” and immediately the ink about what’s for lunch, they aren’t necessarily wrong. To achieve E-E-A-T, various crucial “ingredients” must seamlessly come together and result in quality. This article explores how to incorporate local SEO tactics into an E-E-A-T strategy.

Trust 138
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Eight Rapport Building Mistakes That Cost You Deals

Iannarino

Some sales gurus will try to convince you that you need not be known, liked, and trusted to win deals in B2B sales. Some of these guru-types will focus on not needing to “be liked” if you can help your potential clients solve their problems and pain points. Others will suggest the industry is a contest between relationship selling versus consultative selling.

B2B 267
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Should you use your data warehouse as your CDP?

Martech

The advent of cloud-based data warehouses (DWHs) has brought simpler deployment, greater scale and better performance to a growing set of data-driven use cases. DWHs have become more prevalent in enterprise tech stacks, including martech stacks. Inevitably, this begs the question: should you employ your existing DWH as a customer data platform (CDP)?

SQL 135
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Obsessing About What Our Customers Think Of Us

Partners in Excellence

One of my favorite wastes of 30 minutes, every Friday, is to listen to Coffee With Brent Adamson and Matt Heinz. (For regular listeners of the show, you will know my tongue is deeply planted in my cheek). Not quoting Brent directly, he raised an issue of: Why are we so obsessed about what customers think of us and our products? It’s a fascinating question.

Customers 118
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The Art and Science of Complex Sales Podcast

Membrain

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with James Rores , Founder and CEO of Floriss Group.

Sales 132
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Enterprise Sales Training: Tips, Tools, and Top Trainers

Iannarino

Imagine this: One of your star reps has spent months communicating with a prospective customer. You’ve helped your rep counter every objection. Your rep has worked with half a dozen stakeholders and muscled through a sales cycle spanning nearly half a year. Then, just when you believe you’re at the finish line… a previously unmentioned stakeholder swoops in and dashes the whole deal, leaving you and your team empty-handed and out many months of hard work.

Sales 264
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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients. In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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In What World Is This Considered Great Prospecting?!??!!!

Partners in Excellence

I know, I know. I shouldn’t get so wound up about the stupidity I see in LinkedIn, Twitter, and other social media. I’ve tried not to get wound up. I scan my feeds about 3 times a day, and even that my be a waste of time. I’ve had to pause scanning my feeds, and start closing my eyes, doing deep breathing and meditation during those periods.

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Why we care about marketing attribution modeling

Martech

Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. Understanding the value of these channels and the type of benefit they bring to a campaign helps determine budget spends, traffic sources and how to optimize campaigns. Below, we will introduce the basic concepts around attribution modeling and ways to get the most out of it.

Campaign 107
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How Your Sales Meeting Agenda Is Killing Your Deals

Iannarino

My client in Cincinnati stopped me from turning on my laptop. I was preparing to share my company’s slide deck, but before I could start, he told me to put it away. He had a list of questions for me. He also mentioned that getting the questions right would end up with him signing my contract. With that, I was forced into the world of conversational sales.

Meeting 259
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Google Bard adds more search topics to “Google it” button

Search Engine Land

Google Bard is making it easier for people to explore more topics within Google Search by using the “Google it” button. Now when you ask Bard for help, clicking on the “Google it” button will give you a section named “search related topics” with one, two, three or more search phrases that you can click on to explore more in Google Search.

Campaign 109
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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We Miss The Point In Asking About “The Future Of Selling!”

Partners in Excellence

Every week, I am asked to participate in a number of interviews/webcast/discussions about the “Future of Selling.” My feed is filled with prognostications about the future of selling–and a surprising number of “gurus” with death wishes proclaiming selling is dead. There are phenomenal changes–new technologies, shifts in global economies, social changes that have a profound impact on sellers.

Sell 100
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The Progression of Predictive Marketing (and Why It Matters)

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Research shows 4 out of 5 marketing executives struggle to make data-driven decisions, even though 95% of companies use integrated predictive analytics. In short, marketers have more information than they know what to do with. So, instead of generating predictions, the data is collected but left unused.

Campaign 106
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First Meeting Frenzy - B2B Sales Firms Turning to Cash Incentives for Prospects

Iannarino

The email that found its way to my inbox states that the company will pay me $100 for meeting with one of their salespeople. Less expensive companies offered me a $50 gift card to Amazon or Starbucks. This offer is attractive for someone who buys many books. Still, I reject the offer by clicking delete. This is one more example of how sales is broken.

Meeting 256
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Meta will debut its generative AI this year

Search Engine Land

Meta plans to monetize its proprietary generative AI technology by December, joining Google in exploring practical applications. The company has been investing in AI for over a decade and recently created a new generative AI team to focus on commercialization. Generative AI technology, which can instantly create sentences and graphics, has been commercialized by ChatGPT creator OpenAI.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

There seems to be an arrogance or conceit in so many of the conversations I see about the future of selling. My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. We have a fascination with exploring the latest, greatest tricks we can leverage. What we fail to recognize in all these conversations is our customers are quietly changing how they buy faster than we are changing how we sell.

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MetLife uses agile marketing to unleash pet insurance sales

Martech

Image provided by MetLife “Pet insurance is a business that has a huge amount of white space,” said Sabrina Sebastian. “There was a significant opportunity to expand awareness and penetration rate of pet insurance which is less than 3% for all pet parents today.” In 2019, global insurance provider MetLife had acquired PetFirst, a pet health insurance company founded in 2004.

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Unlock B2B Sales Success - A Guide to Sales Manager Scenarios

Iannarino

A good sales manager drives their company’s success by leading their sales team and leading growth. Success is scarce in a period of strong obstacles. One problem in today’s current environment is that buyers are shunning salespeople and attempting to research their own way to success, a process that often leads to buyer’s remorse. The second difficulty is the high level of uncertainty and unpredictability in the business world.

B2B 236
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A Google Ads script that uses GPT to write RSAs

Search Engine Land

Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of my favorites because they are completely customizable, scale reasonably well, and are included for free with any Google Ads account. But there’s a new kid on the block – GPT. Could we combine generative AI with Google Ads scripts?

Follow-up 102
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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A Digital-First, API-led Experience in Pediatric Healthcare

Salesforce

Pediatric care is perhaps one of the most sensitive areas of healthcare. Unlike with adult care, clinicians often communicate and receive information second hand from a patient’s parent or guardian. This unique situation means healthcare organizations must ensure that the information they share in regards to a patient’s condition is only distributed to approved parties so pediatric patients can receive the best, most ethical care possible.

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SaaStr Deep Dives With 100+ of the Top CROs in SaaS! From Atlassian to Zoom to Cloudflare to Bill and More!

SaaStr

Over the years, we’ve done just an incredible number of deep dives, AMAs, and more with many of the best CROs and VPs of Sales in SaaS! Here’s a list of some of the most popular to dig into: Atlassian’s CRO Cameron Deatsch: “How The Biggest Product-Led Enterprise Company In The World Did It” Skilljar’s CRO: “An Inside View on Hiring Your First CRO” Rippling’s CRO: “Entering a Hyper-Competitive Market” DigitalOcean’s CRO: &#

Growth 98
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Connected TV’s results transcend the TV screen by MNTN

Martech

The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy.

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How to redesign your site without losing your Google rankings

Search Engine Land

Relaunching or redesigning a website can make or break your SEO efforts. Even a single mistake can result in catastrophic ranking drops – or, worst, revenue loss. Here’s how to handle a site redesign without risking your organic traffic, rankings and revenue. Why a redesign is an inherent risk Businesses must never take a website change lightly.

UX 99
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.