Sat.Apr 08, 2023 - Fri.Apr 14, 2023

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How Much Does Sales Training Cost? (+4 Factors that Increase Price)

Iannarino

Do you want to be 57% more effective at sales than your competitors?

Price 237
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The Future of Sales: The Rise of AI-Powered Sales Assistants

Veloxy

Who doesn’t talk about artificial intelligence nowadays? Some find it fascinating; some use it for daily activities, and others fear losing their jobs to AI. Yet, almost everyone will engage in the conversation if you ask their opinion on AI. You may have already tried some AI tools like ChatGPT or Midjourney. Whether you like them or not, you may have noticed how they can speed up various tasks, from content generation to planning and researching.

Pipeline 130
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How to Analyze and Improve Sales Performance

RAIN Group

People often ask us, “What should we do to drive sales success?” It’s a complicated question.

Sales 108
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How is Sales Prospecting Different for Complex B2B Sales?

Membrain

Everyone talks about sales prospecting , and we all think we know what it means. It’s just going out looking for potential customers to put into your sales pipeline, right? Traditionally, this was a task entrusted to junior “hunters” on the sales team–young hungry salespeople tasked with “drumming up opportunities.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Setting Up a Sales Career Development Process with Matthew Roberts

Predictable Revenue

Matthew Roberts joins Collin Stewart on the Predictable Revenue podcast to discuss his expertise in the sales career development process and understanding employee motivation. The post Setting Up a Sales Career Development Process with Matthew Roberts appeared first on Predictable Revenue.

Process 52
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B2B Sales Manager 101 - Tips for Success

Iannarino

It has never been easy to lead a sales force, but it is increasingly difficult today. The idea that sales is broken is a way to describe the slow reaction of sales organizations who don’t recognize how buyers have changed. Those who still practice a traditional sales approach lose opportunities that require a modern sales approach.

B2B 263

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5 Behaviors Great Sales Managers Exhibit to Drive Consistent Sales Results

Anthony Cole Training

Improve your sales management skills by implementing these 5 behaviors to help your sales team drive consistent results.

Sales 223
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Should you use your data warehouse as your CDP?

Martech

The advent of cloud-based data warehouses (DWHs) has brought simpler deployment, greater scale and better performance to a growing set of data-driven use cases. DWHs have become more prevalent in enterprise tech stacks, including martech stacks. Inevitably, this begs the question: should you employ your existing DWH as a customer data platform (CDP)?

SQL 139
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Eight Rapport Building Mistakes That Cost You Deals

Iannarino

Some sales gurus will try to convince you that you need not be known, liked, and trusted to win deals in B2B sales. Some of these guru-types will focus on not needing to “be liked” if you can help your potential clients solve their problems and pain points. Others will suggest the industry is a contest between relationship selling versus consultative selling.

B2B 240
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How to build an E-E-A-T strategy for local SEO

Search Engine Land

While many SEO practitioners will smirk at the term “ E-E-A-T ” and immediately the ink about what’s for lunch, they aren’t necessarily wrong. To achieve E-E-A-T, various crucial “ingredients” must seamlessly come together and result in quality. This article explores how to incorporate local SEO tactics into an E-E-A-T strategy.

Trust 138
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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In What World Is This Considered Great Prospecting?!??!!!

Partners in Excellence

I know, I know. I shouldn’t get so wound up about the stupidity I see in LinkedIn, Twitter, and other social media. I’ve tried not to get wound up. I scan my feeds about 3 times a day, and even that my be a waste of time. I’ve had to pause scanning my feeds, and start closing my eyes, doing deep breathing and meditation during those periods.

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VC Funding Hit a 5+ Year Low in Q1’23: CBInsights

SaaStr

So the funding platforms, law firms and data sources that track venture all use slightly different data sets, and come to slightly different conclusions. But they all align on one thing: venture investments post-seed stage are way down. How down? The latest CB Insights data I thought summarized it the most elegantly: Deals were down to a 5+ year low , not just lower than the go-go days of late 2020 to late 2021, but down from every single quarter in 2019 and 2018, too.

Closing 123
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Enterprise Sales Training: Tips, Tools, and Top Trainers

Iannarino

Imagine this: One of your star reps has spent months communicating with a prospective customer. You’ve helped your rep counter every objection. Your rep has worked with half a dozen stakeholders and muscled through a sales cycle spanning nearly half a year. Then, just when you believe you’re at the finish line… a previously unmentioned stakeholder swoops in and dashes the whole deal, leaving you and your team empty-handed and out many months of hard work.

Sales 238
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Why we care about marketing attribution modeling

Martech

Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. Understanding the value of these channels and the type of benefit they bring to a campaign helps determine budget spends, traffic sources and how to optimize campaigns. Below, we will introduce the basic concepts around attribution modeling and ways to get the most out of it.

Campaign 118
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Obsessing About What Our Customers Think Of Us

Partners in Excellence

One of my favorite wastes of 30 minutes, every Friday, is to listen to Coffee With Brent Adamson and Matt Heinz. (For regular listeners of the show, you will know my tongue is deeply planted in my cheek). Not quoting Brent directly, he raised an issue of: Why are we so obsessed about what customers think of us and our products? It’s a fascinating question.

Customers 127
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The Average Tenure of Your SDRs? About 14 Months

SaaStr

So this survey and data won’t surprise very many, but I wanted to do it anyway to get the latest data back from the SaaStr community. The learning: your SDRs average tenure is about 14 months, and perhaps most importantly, 52% of you don’t see your SDRs last even 12 months. This shouldn’t be much of a surprise. SDR is an entry level role in most sales orgs, and many SDRs want to be promoted within 12-16 months, or look to move on to where they can get an AE role.

Promote 122
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How Your Sales Meeting Agenda Is Killing Your Deals

Iannarino

My client in Cincinnati stopped me from turning on my laptop. I was preparing to share my company’s slide deck, but before I could start, he told me to put it away. He had a list of questions for me. He also mentioned that getting the questions right would end up with him signing my contract. With that, I was forced into the world of conversational sales.

Meeting 232
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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients. In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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We Miss The Point In Asking About “The Future Of Selling!”

Partners in Excellence

Every week, I am asked to participate in a number of interviews/webcast/discussions about the “Future of Selling.” My feed is filled with prognostications about the future of selling–and a surprising number of “gurus” with death wishes proclaiming selling is dead. There are phenomenal changes–new technologies, shifts in global economies, social changes that have a profound impact on sellers.

Sell 125
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5 Interesting Learnings from Asana at $600,000,000 in ARR

SaaStr

So one of my favorite categories to track and analyze in SaaS is project management. Why? Diversity of vendors and customers. There are so many leaders that have IPO’d (Asana, Monday, Atlassian, Smartsheet , etc) and so many that will (Notion, Clickup, Airtable, etc.). And so many different strategies, from more enterprise to more SMB, from more tech focused (Asana) to less tech focused (Monday).

Growth 122
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First Meeting Frenzy - B2B Sales Firms Turning to Cash Incentives for Prospects

Iannarino

The email that found its way to my inbox states that the company will pay me $100 for meeting with one of their salespeople. Less expensive companies offered me a $50 gift card to Amazon or Starbucks. This offer is attractive for someone who buys many books. Still, I reject the offer by clicking delete. This is one more example of how sales is broken.

Meeting 229
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The Art and Science of Complex Sales Podcast

Membrain

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with James Rores , Founder and CEO of Floriss Group.

Sales 111
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

There seems to be an arrogance or conceit in so many of the conversations I see about the future of selling. My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. We have a fascination with exploring the latest, greatest tricks we can leverage. What we fail to recognize in all these conversations is our customers are quietly changing how they buy faster than we are changing how we sell.

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SaaStr Deep Dives With 100+ of the Top CROs in SaaS! From Atlassian to Zoom to Cloudflare to Bill and More!

SaaStr

Over the years, we’ve done just an incredible number of deep dives, AMAs, and more with many of the best CROs and VPs of Sales in SaaS! Here’s a list of some of the most popular to dig into: Atlassian’s CRO Cameron Deatsch: “How The Biggest Product-Led Enterprise Company In The World Did It” Skilljar’s CRO: “An Inside View on Hiring Your First CRO” Rippling’s CRO: “Entering a Hyper-Competitive Market” DigitalOcean’s CRO: &#

Growth 120
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Unlock B2B Sales Success - A Guide to Sales Manager Scenarios

Iannarino

A good sales manager drives their company’s success by leading their sales team and leading growth. Success is scarce in a period of strong obstacles. One problem in today’s current environment is that buyers are shunning salespeople and attempting to research their own way to success, a process that often leads to buyer’s remorse. The second difficulty is the high level of uncertainty and unpredictability in the business world.

B2B 210
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Google Bard adds more search topics to “Google it” button

Search Engine Land

Google Bard is making it easier for people to explore more topics within Google Search by using the “Google it” button. Now when you ask Bard for help, clicking on the “Google it” button will give you a section named “search related topics” with one, two, three or more search phrases that you can click on to explore more in Google Search.

Campaign 109
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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DTC marketers planning to up CTV/OTT spend this year

Martech

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Over two-thirds of DTC brands use these channels, and 57% plan to increase spending in CTV/OTT in the first half of 2023. This is a significant jump in interest from the first half of 2022, when 43% of DTC expected to up their spend.

Retail 108
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Dreamforce, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty

SaaStr

A long ways back, I was meeting with one of our largest customers, one of our first $1m TCV deals. As I was coming, someone else was leaving – Marc Benioff. He’d come (flying private I assume, and possibly straight from Hawaii) to … kiss the customer’s arse, as near as I could tell. The customer already had thousands and thousands of seats of Salesforce.

Up-sell 117
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Losing Big Deals? Fix These 5 Sales Process Fails

Sales Hacker

Too often, I see sales teams thinking of their “ sales process ” as a set of stages in their pipeline and maybe a bunch of fields to complete at each stage. And I see those same teams wrongly claiming, in deal reviews, that these are the things that killed their deals: Product functionality gaps The winning vendor’s solution included critical functionality that we don’t have.

Process 103
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Meta will debut its generative AI this year

Search Engine Land

Meta plans to monetize its proprietary generative AI technology by December, joining Google in exploring practical applications. The company has been investing in AI for over a decade and recently created a new generative AI team to focus on commercialization. Generative AI technology, which can instantly create sentences and graphics, has been commercialized by ChatGPT creator OpenAI.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten