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It is your responsibility to create value for your contacts and stakeholders in the sales conversation. Almost everything you have been taught and trained to do works against this critical outcome. Talking up your company to gain credibility, to talking about your solution as the best in class, to telling stories about your clients fail to create value for your contacts, unless you believe they want you to remind them of what they already read on your website.
Years ago, one of the lead execs from our client KeyBank shared an article called, “What it takes to be a Coach”. It began with: You must understand the game.
Many people fear negotiations, while others get into heated arguments. Sadly, neither achieves the outcome one anticipates. The worst outcome is never to accomplish set goals and harming relationships. For these reasons, it is vital to reexamine our behaviors and approaches when differing perspectives arise and reflect on whether our actions help us to conclude negotiations successfully.
What a question. A very brave question to ask yourself. And here’s a few more questions to reflect on: What’s in the way of you having the level of success that you want? What stands in the way of you working with the people who you want to serve? What stands in the way of you earning the income necessary for yourself and your family? What’s standing in the way of you feeling good about all the work that you’re doing?
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
I created the Negativity Fast for myself because I was angry and wanted to feel better. Part of my negativity stemmed from several traumas I'd experienced, including two brain surgeries. I lost part of my right lobe, a fact I learned only after the second surgery. At the time, I didn't recognize this as trauma. My negativity might also have been exacerbated by the anticonvulsants my doctors had prescribed to prevent grand mal seizures.
Recently, there was a boat show at a dock near our home and I decided to pop in and take a look at what’s new and exciting. It’s fun to amble down the dock and look at the many options, from motorboats to sailing boats and everything in between.
As we cruise towards the end of Q3 in our 2023 selling year, many of us are staring at a Dec. 31 number that will end up south of 100%. We’ve had some promising deals this year that, if won, would have insured a great end to the year. But we came up short on all of them. And unlike the Olympics, silver medals don’t get you on the podium. Sure, you’ve had some nice wins but the whale has eluded you.
As we cruise towards the end of Q3 in our 2023 selling year, many of us are staring at a Dec. 31 number that will end up south of 100%. We’ve had some promising deals this year that, if won, would have insured a great end to the year. But we came up short on all of them. And unlike the Olympics, silver medals don’t get you on the podium. Sure, you’ve had some nice wins but the whale has eluded you.
What business problem is your customer solving? Hopefully, it’s the problem you are the best in the world at solving. If it isn’t, you are wasting your and the customer time. If I pose this question to sellers, the responses I get are usually about what their products do. Mostly it’s descriptions of features, functions, capabilities.
One office store used the “easy button” in their promotions. They even had easy buttons available for purchase in their stores. While there is nothing wrong with making things easy for your clients or customers, in B2B sales most attempts to make things easier make selling difficult. When one tries to cheat nature, nature cheats back.
Elon Musk is planning to make X (formerly known as Twitter) a paid-for platform for all users. In a bid to tackle the issue of rampant bot activity, he unveiled proposals to roll out small monthly subscriptions during a live conversation with Israeli Prime Minister, Benjamin Netanyahu. Musk did not specify how much the plans would cost or what features would be included at the lowest tier.
In the intricate labyrinth of our minds, decisions are the threads that weave the tapestry of our lives. Each choice, whether monumental or mundane, is a ripple that resonates through time. In this article, we embark on a thought-provoking journey into the fascinating realm of decision-making, guided by the illuminating insights shared in a recent podcast episode.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Building and maintaining robust/healthy pipelines is a problem with most organizations. Virtually every organization seems to be struggling with this. And if my social feeds are any indication, filling anemic pipelines is the number 1 problem facing organizations. My email is filled with endless outreaches. I get texts from people/numbers I have never encountered.
Success in sales requires you to be a good communicator. Most salespeople agree that they need to speak well, but they don’t believe that listening is an even more important skill. In a sales conversation, much of your contact’s communication means more than the words indicate. To fully understand your contact, you need to speak fluent client.
Google has rolled out automatically created assets (ACA) for general availability. The search engine has also expanded the feature to seven new languages: Dutch French German Italian Japanese Portuguese Spanish Previously, ACAs were only available for advertisers running campaigns in English in open beta. What are automatically created assets? Automatically created assets is a campaign-level setting that enhances the relevance of your Search ads by generating custom headlines and descriptions ba
Ever wondered how to prepare for a sales pitch without going down the rabbit hole of 'analysis by paralysis'? Join us as we explore the world of sales with Alison Fell , Practice Partner of SalesStar UK. Alison is a seasoned professional who's mastered the art of effective communication and customer-centric selling in diverse sectors.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
For those who have worked with me, you know the importance I hold Competency Models. These are critical, both for recruiting, but also onboarding and ongoing development. Without these, we don’t know whether we are recruiting and hiring the right people, or developing them to achieve their full potential. What is a Competency Model? An easy way, at least for sellers, is to think of it as your organization’s ICP–Ideal Customer Profiles.
Your team isn’t doing the work they need to succeed in sales. You hired people who have experience in B2B sales, and you believe they should know what to do—and do it. Eventually, you might believe there are no good salespeople. According to David Hackworth, author of Steel in My Soldiers’ Hearts , there is an old saying in militaries that addresses this idea: “There are no bad troops, just bad officers.
Google has admitted to quietly tweaking advertising auctions to meet revenue targets. The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.
So tougher times aren’t over for everyone that has had them. But we’re lapping tougher times for many, and for many others, it’s just plain time to hire again. So many Cloud and SaaS leaders kept hiring flat for the past 12-18 months, and yet still grew. That works for a while, but you end up with not enough headcount if you do freeze hiring but still want to grow.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” That means they’re teetering on the precipice that could plummet them into the “trough of disillusionment.” We spoke with Afraz Jaffri, director analyst at Gartner with a focus o
One reason to love criticism is that it means someone disagrees with you. If everyone loves what you do and how you do it, you have something wrong. An idea will never gain traction unless someone opposes it, even if you know it is true and reliable. Publishing articles each day and a book every year, I want to help readers that need information and value creation strategies.
Assessing and researching what people want and need is one of the most important SEO tasks. However, traditional SEO tools can’t always capture the diversity of a query. Often, keywords, questions and phrases can be asked differently and SEO tools can all report them as “zero volume” keywords. In reality, these keywords have high engagements on other platforms such as Quora, in the form of likes, reshares and upvotes.
It’s unthinkable for any company, anywhere, today to not have a robust website and mobile presence, right? OpenAI CEO Sam Altman says it’s becoming similarly unthinkable for AI-based intelligence to not be baked into every product and service. “This will be a big shift in how we interact with the world and technology,” said Altman, whose company created the wildly popular AI chatbot ChatGPT.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. But they could — and quite possibly will. GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of usef
Every person has an IQ, your intelligence quotient, which is misunderstood by many. We also all have an emotional intelligence (EQ), which is how aware we are of our emotional states and those of others. People interested in integral theory might measure their moral intelligence (MQ), providing an idea that would say a lot about what it might be like to work with someone, including whether they can be trusted.
Google’s Gary Illyes fielded several questions during an AMA at Pubcon Pro in Austin this afternoon from moderator Jennifer Slegg. Here are some of the highlights of the interview. 1. Does Google use user click data in ranking? “Technically, yes,” Illyes said. This is because historical search data is part of RankBrain. 2. Unlaunches happen ‘a lot’ Things change a lot (emphasis his) in search ranking at Google, Illyes said.
So this post is, in some ways, a repeat. I’ve made this point before. But never in its own post. And I’m making it again because it’s something between all these Calendly invites, and side hustles, and more that everyone has gotten worse at. We’ve all gotten worse at getting back to prospects and customers — fast. Contact Me has its place, perhaps.
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. The releases for August include generative AI additions but also AI-powered data tools.
Sam McKenna is the founder of SamSalesConsulting , previous to that she spent 6 years at On24 ending up as their VP of Enterprise Sales, She then jumped over to LinkedIn as their Head of Enterprise Sales. Sam is also an advisor for high growth companies. She now leads an all women team of 11, has over 180 clients, multiple million dollars in revenue, all under 4 years.
Do you know when you’re being manipulated? Most of us get the ick around used car salesmen and high-pressure tactics, but subtler persuasion techniques can be far more powerful. Consider the unassuming Google Ads interface. Though it seems like a benign management tool, its crafty design subtly shapes user behavior, contributing to $224 billion for the tech giant last year alone.
So I’ve been doing SaaS for a while, and the costs of doing business have just gone up. Inflation is everywhere. Salaries have gone up. Marketing expenses have gone up. And expectations for OTE have gone way up. The net effect I see this happening today is a squeeze in U.S.-based SMB sales positions. SaaS sales execs with even a little bit of experience at other SaaS companies are looking for higher and higher OTEs, often with lower effective attainment and high support costs.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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