Iannarino

JANUARY 15, 2025

Success is within your graspif you can master the art of perseverance and avoid the common pitfalls of giving up.

Product 273

Product 273

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. However, companies are still finding ways to grow which means there a some things that are working. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

GTM 108

GTM Growth B2B Pipeline 108

Sales Gravy

JANUARY 16, 2025

Sales leadership demands the ability to adapt, motivate, and guide teams toward consistent, high-level performance. In this episode of The Sales Gravy Podcast, Jeb Blount is joined by Charley Bible of KaTom to discuss key strategies for sales leaders, focusing on teamwork, skill refinement, and the power of effective coaching. These insights bridge the gap between individual development and team success, offering actionable takeaways for anyone in sales leadership.

Teamwork 98

Teamwork Sports Drivers/motivators Technique 98

Partners in Excellence

JANUARY 13, 2025

Recently, I was coaching a seller on a critical call he was about to make. His strategy to engage the CRO was to lead with AI and the capabilities it enabled in the product he was selling. “Why are you leading with this,” I asked. “I’ve noticed in my research that he talks a lot about AI, I thought that would be a good way to engage him!

Sell 126

Sell Prospecting Technology Technology 126

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

SaaStr

JANUARY 15, 2025

While some might dismiss sector-specific vertical SaaS software as ‘too small’ or ‘too niche’, companies like Veeva ($40B), Clio ($3B), Toast ($1.3B), and Slice ($1B) have proven there’s massive value in going deep rather than broad. Mangomint has quietly built an impressive vertical SaaS business in the spa and salon space, growing 100% year-over-year to approach $20M ARR with 110% NRR.

Contract 111

Contract Sales Cold Call Trust 111

Martech

JANUARY 14, 2025

To paraphrase an old saying: New customers are silver; old customers are gold. Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite this, marketers spend remarkably little effort on customer retention. About how much time and effort, and on a percentage basis, are you seeing being absorbed by retention marketing in your world?

B2B 132

B2B Customers Objectives and Key Results Cross-sell 132

Partners in Excellence

JANUARY 16, 2025

It seems the word “Coaching” has become one of those fashionable words, permeating every discussion. Go back 15 or more years, and we barely saw the word coaching. Today, we find coaching applying to about everything we do, both in business and in our personal lives. We see Executive Coaching, Career Coaching, Life Coaching, Performance Coaching, Business Coaching, Health/Wellness Coaching, Agile/Team Coaching, Sales Coaching, Spiritual Coaching, Dietary Coaching, and on an on and on

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Sales Gravy

JANUARY 14, 2025

Eric in Lewiston, Maine, asks how to use last years data to create and accurate sales plans and evaluate software tools (like CRMs and ZoomInfo) to make those goals happen. Sales planning is vitalwithout a roadmap, youre just hoping your revenue targets magically come to life. If you havent defined clear performance metricslike call activity, lead generation, conversion rates, or daily prospecting targetsthen you dont really have a plan.

Appointment 98

Appointment Cross-sell CRM Pipeline 98

Martech

JANUARY 14, 2025

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. But here’s the truth: this isn’t a crisis of budgets its a crisis of imagination.

Pipeline 126

Pipeline Contract Growth Campaign 126

SaaStr

JANUARY 14, 2025

So a little ways back Lightspeed Venture Partners put out a new report on 154+ venture-backed cloud start-ups. Full report here. One data point that stuck out to me is that 100% of them reported $250k+ deals take over 6 months to close on average: This isnt a surprise per se. $250k+ deals are almost always budgeted as part of an annual budget review process. $250k+ deals almost always start off with a pilot and evaluation process. $250k+ deals generally are part of business process change planne

Closing 111

Closing Start-ups Process Sales 111

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Iannarino

JANUARY 16, 2025

Sales leadership isn't just about managing peopleit's about empowering them to achieve greatness while driving results that matter.

Growth 264

Growth Sales 264

Hubspot

JANUARY 14, 2025

Have you ever wondered what sets top sales performers apart from the rest? I know I have maybe too much. Anyway, I used to think that thing was a well-curated mix of charm, confidence, and a little luck. But after doing some further research, I discovered theres much more to the story than I thought. What I found most surprising is how simple yet effective their methods are no magic tricks, just intentional actions that make a big impact.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? If it sounds too good to be true, it probably is. No one consumes media in a vacuum, so why limit your marketing to a single channel? Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey.

Campaign 121

Campaign Growth Follow-up Pitch 121

Sales Gravy

JANUARY 12, 2025

Im hearing sob stories from leaders and individuals everywhere who are waking up to the cold, hard truth that they are staring down the barrel of a thin or empty pipeline. If you are in this situation and dont have enough pipe to cover your numbereither for this month or the first quarterthen you need to take action now to close that gap because getting behind your number at the beginning of the year means loads of stress and chasing your tail - for the rest of the quarter or the entire year if

Pipeline 98

Pipeline Prospecting Sales Networking 98

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Iannarino

JANUARY 14, 2025

I advise you to read this whole article. Toward the bottom, you find a way to get this advanced negotiation training. I have only 40 slots.

Negotiate 244

Negotiate B2B Sales 244

SaaStr

JANUARY 16, 2025

Workato’s SVP of Embedded Sales and Director of Solutions Marketing joined us at SaaStr Annual to talk about how to nurture customers — a great topic in general, but especially for embedded sales and APIs that can take a while to scale. The Second Most Important SaaS Hire? Customer Success. Here’s Why It Changes Everything A few key learnings from Workato’s SVP of Embedded Sales Nam Lee and Director of Solutions Marketing Hannah Peacock on why Customer Success is the game

Customers 98

Customers Gaming Sales Growth 98

Martech

JANUARY 16, 2025

For the third time in six weeks, M&A activity made a visit to the customer data platform (CDP) market on Thursday, when Rokt acquired mParticle. Rokt, which uses AI and machine learning to personalize ecommerce experiences for customers, invested $300 million to get control of mParticle. The mParticle solution is now known as mParticle by Rokt. Independent CDPs are a hot commodity right now.

Clients 110

Clients Technology Technology Customers 110

Salesforce

JANUARY 15, 2025

How do you protect sensitive information while driving innovation? In a digital world full of growing regulations, privacy-conscious customers, and constant data breach threats, the challenge is real. Yet, data-driven insights and innovation are non-negotiable for success. This is where data masking shines. It secures sensitive information, like addresses or account numbers, while empowering seamless development and testing.

Government 93

Government Legal Technique Healthcare 93

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Understanding the Sales Force

JANUARY 15, 2025

Do you ever circle back, repurpose slide decks and proposals, become nostalgic, rewatch movies or TV series? When my son was small, he loved watching the same movies and shows over and over again. We watched The Lion King with him around one hundred times and Brother Bear another fifty times. When he got older, we watched Christmas Vacation, Home Alone, Elf, School of Rock, and Grown Ups every year.

Process 69

Process Sales Represent Consult 69

Hubspot

JANUARY 14, 2025

Take everything that you think you know about real estate entrepreneurs and throw it out the window. I know that sounds crazy, but just trust me on this one. Au contraire to the public knowledge youve likely acquired about real estate entrepreneurs and what they do , they arent just people who flip houses or invest in rental properties for a quick buck.

Real Estate 64

Real Estate Non-Profits Strategic planning Education 64

Martech

JANUARY 14, 2025

The new year is the perfect time to sharpen your strategies and set the foundation for success. Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts. Learn how leading brands are using cutting-edge techniques to drive resultsand how you can apply these insights to your own strategy.

Retail 111

Retail A/B testing Technique Technology 111

Salesforce

JANUARY 13, 2025

Artificial intelligence (AI) has left no stone unturned to help small and medium-sized businesses (SMBs) in marketing. From data-driven campaigns, automating processes, and optimizing social media strategies, your marketing efforts can be tripled using AI. In fact, 67% of marketing leaders already believe that AI will help them better understand their customers and boost overall growth.

Launch 69

Launch Campaign CRM Follow-up 69

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

GTM

Membrain

JANUARY 15, 2025

Politics is big in the news this month as the US prepares to inaugurate a new president, and the world waits to see what happens next. But whatever happens, one thing is for sure: We arent going to solve all of the worlds problems. Not today, not this month, and probably not in the next ten years. Maybe never.

Sales 139

Sales 139

RAIN Group

JANUARY 15, 2025

Sales enablement leaders are under more pressure than ever. Youre tasked with boosting seller performance, driving revenue growth, and delivering measurable resultsall while working with tight budgets and limited resources. In 2025, doing more with less isnt just a goal; its a survival strategy. But heres the good news: constraints breed creativity.

Sales 52

Sales Growth 52

Martech

JANUARY 14, 2025

Its always easy to miss things like software updates in December because the end of the year and the holiday season consume a lot of our attention. HubSpot launched 97 updates in December 2024. Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. These updates focus on helping you manage sensitive data securely, optimize user workflows and enhance team productivity.

Objectives and Key Results 65

Objectives and Key Results CRM Campaign Pipeline 65

Salesforce

JANUARY 15, 2025

For manufacturers, ecommerce comes with added complexity. Highly technical product details, bulk reorders, and pre-negotiated pricing and entitlements have historically made it difficult to provide cohesive, consumer-like ecommerce experiences for B2B buyers. With Agentforce , its a lot easier to manage all the operational aspects and moving parts of B2B ecommerce.

Manufacturing 59

Manufacturing Negotiate B2B Price 59

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Salesfolks

JANUARY 16, 2025

In the age of artificial intelligence, where hyper-personalized, automated communication can mimic human behavior with uncanny precision, the very tools designed to enhance outreach may paradoxically undermine it. The unintended consequence of AI-generated messaging is a growing skepticism among recipients about the authenticity of communication. This skepticism may push people to outright reject all messages from outside their known network.

Lead generation 59

Lead generation Networking Sales 59

Adaptive Business Services

JANUARY 15, 2025

Since one size does not fit all, we are now offering three tiers of Nimble CRM training and implementation packages! Invest in one or even in all three! Are you someone who just wants to get started and focus on the basics? We have you covered! You are an existing Nimble user, but you would like to up your game? Covered! Or, are you already comfortable with Nimbles basic and intermediate features, but you want to maximize your investment?

CRM 62

CRM Consult Contact Pipeline 62

Martech

JANUARY 15, 2025

In my previous article for MarTech, I offered advice for marketers looking to revamp their lead scoring strategy for 2025. In that article, I identified five best practices for ensuring an impactful and adaptable lead scoring model. Lets quickly review them before we dive into the martech itself. Incorporate engagement data for real-time insights. Engagement data is critical to understanding a prospects interest and readiness to purchase.

CRM 59

CRM Growth Closing Prospecting 59

Salesforce

JANUARY 13, 2025

Managing vast amounts of data is daunting. With millions of records to handle, maintaining high data quality, compliance with regulations , and streamlining processes can seem overwhelming. Yet these tasks are essential for any organization striving to stay competitive and efficient. In fact, data quality is a top priority for analytics and IT leaders.

Government 52

Government Objectives and Key Results Drivers/motivators Legal 52

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales