STAR Results
JANUARY 1, 2022
The Power of Setting and Achieving Goals. New Year resolutions are nothing more than rhetoric. Despite the initial eagerness you may feel for the goals you have set, that enthusiasm tends to wane over time, often leaving you right back to where you started. Studies indicate that only 8-12 percent of people fulfill their goal-setting resolutions. Sure, your desire to achieve the goal is real.
Anthony Cole Training
JANUARY 6, 2022
One of the top challenges we discuss with sales managers and leaders is how to get their salespeople to start selling value and stop caving on price.
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Iannarino
JANUARY 7, 2022
Your experience on earth is largely about how you frame things that occur around you. How you choose to interpret and process things that happen (or don't happen) determines whether your attitude is generally positive or negative.
Veloxy
JANUARY 4, 2022
Helping your word spread to more decision makers. The best marketing emails are not meant to be read by one decision maker at one company. Viral marketing emails are meant to be read by the whole account. While you may cringe because the word viral reminds you of the Covid world we live in, the benefits of this email strategy far outweighs the non-existent disadvantages.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Tibor Shanto
JANUARY 4, 2022
By Tibor Shanto. I have regularly talked about the importance of deliberate and intentional change. Some tell me I go on and on about the 360 Degree Deal View , way too much; but I can’t help it. It is just one element of learning. The video below was prompted by an article from McKinsey, Intentional learning in practice , apparently their 10th most popular article for 2021.
SaaStr
JANUARY 7, 2022
Q: Dear SaaStr: What Are The Top Things Consistently Missing from Series A Pitches? The biggest problem I find with Series A pitches is simply that they are still Series Seed pitche s. Your company, and time, have moved on. The pitch often hasn’t. It needs to. In other words, CEOs don’t update the pitch approach to align with what post $1m ARR investors want to see.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JANUARY 3, 2022
Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place. Yet it’s more than that — consumers are demanding privacy. “As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acous
Force Management
JANUARY 6, 2022
If your New Year's resolution is to find small ways, every day, to provide value to your salespeople then you've come to the right place. Our December episodes focused on key sales skills and topics that lead to better numbers and faster close rates. Your front-line managers and reps can implement these actions into their daily activities to ensure consistent application of desired sales skills or methodologies.
SaaStr
JANUARY 4, 2022
So an interesting IPO you may have missed is Braze. Braze was early to taking a next-generation approach to marketing automation software, focused on being mobile and messaging first. In 7 years from launch in hit $100m in ARR in 2019, and then $200m in 2021, just two years later. Today, they are at $260m in ARR growing a stunning 63% with a $7 Billion market cap.
Iannarino
JANUARY 6, 2022
It's not uncommon to sacrifice precise accuracy when you communicate: we sometimes use similar but distinct words as if they were interchangeable. However, precision creates clarity, and the more specific the word, the greater the understanding.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Martech
JANUARY 4, 2022
“When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the company. I think about growth as three ‘Rs.’ Growth for the brand, which is reputation; growth for our clients, which is relationships; and growth for our business, which is revenue.” Teresa Barreira was outlining her vision before meticulously describing the steps on the way to achieving it.
Search Engine Land
JANUARY 6, 2022
Customer reviews aren’t just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO. Please visit Search Engine Land for the full article.
SaaStr
JANUARY 3, 2022
One of one top engineers at Adobe Sign / EchoSign, who had strong experience both in consumer internet and enterprise internet, told me a while back the #1 reason he disliked SaaS / enterprise — it never gets easier. His point was, once you solve the problems for Big Customer #1, then you get 10 more Big Customers. Which is ten more problems.
Iannarino
JANUARY 5, 2022
There are only two reasons a salesperson or sales force might have poor sales results. Improving these results requires that you address one or both reasons, as ignoring them will ensure that you suffer poor results longer than necessary.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Martech
JANUARY 7, 2022
If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Value #1: Focusing on customer value and business outcomes over activity and outputs. Do’s: Discuss desired outcomes before beginning any work. Measure success at early intervals.
Partners in Excellence
JANUARY 5, 2022
We know empathy is important in working with others, whether it’s our customers, our peers, or our people. If we can’t understand what they face in doing their jobs, what they care about, what their hopes, dreams, or fears, doubts might be, we can’t connect with them in meaningful ways. Too often, however, the concept of empathy is absent in our interactions.
Search Engine Land
JANUARY 5, 2022
Microsoft Bing has released a plugin for WordPress to let you easily integrate the IndexNow protocol on your WordPress site. Please visit Search Engine Land for the full article.
Iannarino
JANUARY 3, 2022
Learning Like Napoleon. When Napoleon was given command of the Italian Army, he was 26 years old. He requested every book on Italy, every map, and biographies of military leaders who had fought there before.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Martech
JANUARY 5, 2022
“No matter what your business objectives are, you need to understand your audience and leverage that data to fulfill your objectives,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based Dennis Publishing, at our MarTech conference. To meet their business objectives, many marketers have found that first-party customer data collection intersects uniquely with their brand offerings as each informs the other.
SalesProInsider
JANUARY 6, 2022
“Staging” is a term used in many endeavors, from getting a house ready to sell to producing a play. It’s typically the last step before something goes live. So, what does that have to do with your selling efforts? A lot! Staging in your selling efforts is a critical step in ensuring success in that sales opportunity. As I shared in the first article in this series for creating your roadmap to sales success, a sales process is a roadmap that guides you through the journey from the introduct
Membrain
JANUARY 5, 2022
I love it when a client coins a phrase for us. We are extremely proud to be the sales platform for Eurotainer , a global provider of intermodal equipment for lease, based in France with offices on four continents.
Iannarino
JANUARY 2, 2022
Let me kick you a scenario: Your sales team is struggling. Your average close rate is down, morale is low, and you're out of motivational speeches. What do you do next? If you're like 66% of surveyed companies , chances are you’ll pursue some sort of sales training for your staff.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Martech
JANUARY 6, 2022
McDonald’s has sold its personalization platform and decision engine Dynamic Yield to Mastercard, following an announcement by both companies late last month. Dynamic Yield, which was purchased by the fast food chain in 2019, continues to support over 400 brands in retail, finance, and other industries, as well as at other restaurants. McDonald’s purchased Dynamic Yield in 2019 , and created a division committed to using technology to advance employee and customer-facing experience called McD Te
SaaStr
JANUARY 4, 2022
Q: What incentives work well to attract new employees to a company, and what ultimately makes them want to stay? The tough part is that things that incent folks to join … don’t really incent them to stay. Not really, at least not in my experience. Things that incent folks to join — but that don’t really incent them to stay: Signing bonuses. It feels like free extra cash they aren’t getting at their current job.
Search Engine Land
JANUARY 6, 2022
The Shops section shows three to ten retailers based on their organic search rankings. Please visit Search Engine Land for the full article.
Iannarino
JANUARY 4, 2022
There's no earthly way of knowing Which direction they are going! There's no knowing where they're rowing, Or which way the river's flowing!
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Martech
JANUARY 7, 2022
Remarkable data from smart TV analytics platform Samba TV suggests that, just as cases caused by the Omicron variant spike, TV news audiences are weary of the whole subject. Samba TVs analytics capabilities are built into smart TVs and can be mapped to other screens. It creates content recommendations for viewers while offering data and metrics to content creators and advertisers.
SaaStr
JANUARY 7, 2022
Crunchbase has its latest VC report up here and it’s good reading. Everyone has slightly different data, but it helps answer a seeming conflict in the VC markets: Massive amounts of funding have flowed into startups … and yet … Why doesn’t it seem easier to raise seed funding for many startups? The answer is what we’ve already seen before, but good to see visually again.
Understanding the Sales Force
JANUARY 5, 2022
My articles begin with analogies so we'll start by asking, has baseball changed?
Search Engine Land
JANUARY 3, 2022
Campaigns can continue to deliver to impacted targeting options until March 17, 2022. Please visit Search Engine Land for the full article.
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
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