Anthony Cole Training
JUNE 14, 2024
Most sales managers say that one of their greatest challenges is their ability to motivate and set goals for their salespeople. If a sales manager can figure out what makes their people “tick,” they can better help them hit their goal numbers. Sales motivation seems like hard work because salespeople often value different things. There are, however, several steps a sales manager can take to establish a motivating environment.
Iannarino
JUNE 13, 2024
In the competitive world of B2B sales, proving you belong in the decision-maker's room is crucial for winning high-stakes deals.
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Partners in Excellence
JUNE 13, 2024
This is one of those knee jerk reaction posts. Two things happened in the past few days. I attended a conference. I was sitting toward the back of the room, there were about 100 people arrayed around tables watching the speaker. The speaker was a noted expert in the subject area. People had paid a lot of money just to hear that speaker (over $1K). As I looked around the audience, few eyes were on the speaker.
Force Management
JUNE 13, 2024
Whether you’re a sales leader, manager, or seller, we’ve all been hearing a lot about the potential of AI for sales. You may already be incorporating some AI-powered tools in your sales stack. Like any new technology, generative AI tools require a learning curve to be most effective. Generative AI tools like ChatGPT, Microsoft Copilot, Google Gemini or Claude in particular can give very different quality outputs depending on the input they’re given.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
SaaStr
JUNE 11, 2024
So there are few things more frustrating than when hit “Contact Me” — which after all, is a high-intent signal — and no one gets back to you that day. Or the next. Or just as bad, a few days later, a BDR or SDR gets back to you — but not to help, but to qualify you. So frustrating. Later, when you have RevOps and SalesOps and a proven VP of Sales, they’ll own this.
Iannarino
JUNE 12, 2024
You want to make more money in your role in B2B sales. Maybe you are motivated by money, or maybe you want to provide more for your family. Whatever the reason, you need to be careful about the advice you take when it comes to accomplishing your financial goals. Here are a number of things that sound good but may harm your ability to make more money.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
JUNE 14, 2024
Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card by July 31 or face account suspension. The big picture. The move is part of Google’s effort to steer high-spend advertisers toward more automated payment methods better suited for scaling ad investment. Details. Impacted advertisers will only be allowed to use bank-based payment options going forward: Monthly Invoicing (Google’s recommended approach) with 30-day pay
Sales Pop!
JUNE 14, 2024
The food and beverage industry is an oversaturated market. Because of its rapid evolution, technology plays a crucial role in shaping the industry. That’s why more F&B tech startups are emerging to push the boundaries with modern solutions and elevate people’s food and beverage consumption. Today, many F&B tech players cater to the growing demands for sustainability, efficiency, and personalized experiences.
Iannarino
JUNE 10, 2024
In today's ever-changing business landscape, mastering consultative sales training can be the key to unlocking your sales team's potential and driving success.
Partners in Excellence
JUNE 14, 2024
We live in a world of “discomfort.” And our natural tendencies are to actively avoid or escape discomfort or uncomfortable situations. Our discomfort tends to arise when things aren’t happening the way we expected them to happen. We expect a certain response or reaction in a conversation, and we get something entirely different from what we may have wanted or hoped for.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SaaStr
JUNE 10, 2024
So in the earlier days especially, you’ll be tempted to lean on the sales team to do more than just … sell. Especially, more after they get an e-signature. Especially because the first 1-2 successful reps you hire will often be a bit of a product expert, and be great at really understanding customer problems. So you’ll be tempted to have your sales team … do more than just sell: Have them do customer success, and manage the account Have them do some support, since the c
Sales Pop!
JUNE 13, 2024
Summertime……warm breezes and cool beverages. Living is easy, right? For those of us in sales, not so much. As we speed towards the midpoint in our selling year, we assess our 2024 performance and unless we are among the lucky ones who have nailed big Q1 or Q2 deals, we see that much work remains to be done to position ourselves for a strong year. Not that we can’t enjoy some of our summer but as we all know, in sales there’s no rest for the weary.
Iannarino
JUNE 11, 2024
Unlock your potential by mastering the art of weekly planning to boost productivity and sales success.
Martech
JUNE 14, 2024
Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often hinder this flow. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
SaaStr
JUNE 13, 2024
Earlier this month, Gong’s CEO and Co-Founder Amit Bendov sat down with SaaStr Founder and CEO Jason Lemkin at SaaStr Europa 2024 to talk about all things AI and the lessons learned while scaling to billions. Back in 2015, Google AI beat the world chess champion easily. AI was starting to diagnose diseases better than doctors. Amit asked himself, “ How hard would it be to understand customers better than salespeople?
Sales Pop!
JUNE 11, 2024
You’ve been daydreaming about this idea for months, maybe even years. You’ve scribbled notes on napkins, argued with your friends about your genius plan, and finally, you’ve got a rock-solid business plan that practically begs to become a reality. However, the truth is, most ventures require capital to get off the ground. This is where securing a loan for your new business becomes an essential step.
Iannarino
JUNE 9, 2024
Discover the key factors that will give you an edge over your competition in B2B sales.
Search Engine Land
JUNE 11, 2024
SMX Advanced opened with a bang today as Search Engine Land’s Barry Schwartz interviewed Elizabeth Tucker, director, product management, Google Search. Here are some highlights of the wide-ranging keynote interview, which included discussion on creating helpful content, the biggest Google core update ever, why Search results may be volatile and more. 1.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Sales Hacker
JUNE 12, 2024
Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. She joined GitHub in 2015 after a career in the public sector, and has since held leadership roles in nearly all aspects of GitHub’s enterprise business.
Martech
JUNE 12, 2024
This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its AI assistant or copilot Knowledge Buddy. Before understanding what value these products might deliver for marketing or the CX organization in general, it’s worth taking a closer look at what they are and how they work.
Iannarino
JUNE 8, 2024
Transform your sales strategy and skyrocket your success by eliminating these outdated first-meeting conversations.
Salesforce
JUNE 10, 2024
Your guide to personalized marketing What is personalized marketing? The 6 do’s and don’ts of personalized marketing Personalized marketing in action How Salesforce uses Data Cloud to close deals faster It feels like you’ve found “the one” — a customer ready for a long-lasting brand relationship built on personalized marketing. But then, just as quickly as the sparks fly, they fizzle out.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
SaaStr
JUNE 12, 2024
So this past quarter was a big one for Salesforce. For the first time ever, it projected next year, growth would fall to the single digits, to as low as 7%. The markets reacted strongly, driving down the stock as much as 20%. Salesforce is a more profitable, leaner entity than it was a few years back. It’s reacted to activist shareholder pressure, and changes in the market.
Martech
JUNE 13, 2024
As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Google, Meta and Amazon (a.k.a. the Big 3) are today’s dominant players. Reliance on these platforms can offer marketers significant advantages and limitations.
Iannarino
JUNE 14, 2024
Discover the overlooked factors that could be the key to doubling your sales wins.
G2
JUNE 12, 2024
Discover the latest marketing technology trends for 2024, from automation to AI adoption, based on the latest G2’s exclusive state of MarTech report.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
SaaStr
JUNE 12, 2024
So there’s one clear source of unhappiness in SaaS hiring. Folks want to join “hot” startups, at least some do. But do they know what they are signing up for? The 2021 Boom was an odd time. Hot startups were the easier jobs. 1000+ Unicorns were born, flooded with capital, sales efficiency didn’t matter, and buyers were buying SaaS products at a rate we hadn’t seen before.
Martech
JUNE 14, 2024
The generative AI arms race may be over before most people know it’s begun. Take the case of genAI as an assistant, helping users find their way around their dashboards, their messaging apps, their datasets, summarizing documents and chats and answering questions posed in natural language. Everybody’s doing it This week at PegaWorld I heard a lot about Pega’s Knowledge Buddy, an assistant trained on an organization’s own data and also plugged into an LLM, in this case Ope
Search Engine Land
JUNE 13, 2024
YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad injection” approach bakes ads into the core video file itself, making them indistinguishable from content for client software and extensions that try to filter out advertising. Why we care. By embedding ads directly into video streams, this approach will have an advertiser’s ads mirror the look of the content, effectively bypassing ad-bl
G2
JUNE 10, 2024
Multi-channel marketing lets you engage customers across multiple media channels and convert them when they’re ready. Discover its pros, cons, and tips.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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