Sat.Jul 02, 2022 - Fri.Jul 08, 2022

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Sales vs. The Long Tail

SaaStr

I was recently catching up with a great CEO who put the free edition of a popular product on hold. Usage was there, but revenue wasn’t tracking the usage growth. And it worked. By moving from Freemium to “Contact Me” only (albeit with transparent pricing), sales went way, way up. He got into conversations with top prospects, and got them to buy bigger, better editions.

Sales 115
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In Pursuit of the Magic Bullet in Sales

Iannarino

A long time ago, sales leaders sought a solution for their uneven results. Some members of their teams were able to win deals, while others struggled. No one knows for certain who reverse-engineered the successful salespeople’s process and taught it to the rest of their sales team. It was believed that if all salespeople followed that sales process, they would improve their results, and sales leaders would ensure their success.

Sales 247
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Answering Every New Customer's 4 Key Questions

Membrain

If your prospective customer is seriously evaluating a new project that involves both a significant investment and a change to their existing approach or environment, it is close-to-inevitable that they will be seeking clear answers to 4 key questions (and a clear consensus across all key members of their decision-making and approval stakeholder groups) before they will be prepared to make a commitment:

Customers 132
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How to Deal with Rejection in Sales

Anthony Cole Training

Back in the early seventies there was a group called The Main Ingredient. At the time, they had a hit song and the lyrics went something like this… “ So you’re heart broken, you’re sitting around moping, crying and crying. You even feel like dyin’. Well, before you do something rash, dig this- everybody plays the fool!”.

Sales 258
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How Does Email Tracking Work? Guide for Outlook & Gmail

Veloxy

In today’s post-pandemic sales world, 23% of field sales professionals are prioritizing the addition of email tracking and buyer signals to their tech stack [ report ]. Sending an email is comparable to mailing a letter. Once you send a letter, it’s a guessing game if and when it will be received and opened—unless you ordered Proof of Delivery.

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Why You Should Be Inefficient in Communications

Iannarino

The "cult of efficiency" believes deeply that the most important initiative is to generate more activity. More still, they believe that improving performance requires activity without any human effort. Much of what is touted as efficiency is really just more activity , even if it doesn't generate the desired outcome. The result is a deluge of asynchronous communication, which is about as efficient as the United States Postal Service.

Service 263

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The 6 Crucial Stages Of A B2B Sales Funnel (Plus Examples)

Gong.io

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. While B2C unicorns like Netflix and Uber can take a product-led approach and drive sales using organic consumer hype, we B2B reps need to be a bit more strategic and methodical about the steps that lead from initial interest through to getting the dotted line signed.

B2B 133
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Productive Disagreement

Partners in Excellence

Wherever we turn, it seems we are becoming increasingly disagreeable and polarized. Whether socially, politically, or in our businesses, we struggle with disagreement. But there are a lot of problems with disagreement–or at least our ability to understand and manage disagreements, productively. If we learned how to deal with disagreement, productively, disagreement provides huge opportunities to learn, improve, grow, and achieve.

Product 128
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The Difference Between My Approach and Challenger

Iannarino

My version of the modern sales approach isn't very much like that described in The Challenger Sale , with the exception of the use of insights, and even there we use them in different ways. I am writing this because I am often asked about the differences. While I don't have access to Dixon and Adamson’s content beyond the book, I have had enough salespeople share with me what they learned so that I can explain some of where our approaches are at odds.

Sales 259
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How To Succeed As An Inbound Closer

The 5% Institute

In this article, we’ll detail how to succeed as an inbound closer; by following a simple yet highly effective step by step sales process. Learning, implementing and following a sales process is one of the most important things you can learn in sales. A sales process will give you consistency and will simple to use framework to guide your potential clients towards the sale.

Technique 141
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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This Summer, Customer Success May Be The Most Important Thing You Can Focus On

Membrain

Here in Sweden, we’re just past our annual holiday of Midsommar (Midsummer), which we celebrated on June 25. This is one of our biggest holidays, and we usually celebrate with family and friends, often in the countryside.

Customers 126
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Convert Consistently with Customs and Connections: Meet the Expresser Tribe

SalesProInsider

As you guide sales conversations with prospects, your job is to help them work through their decision-making process. The conversation is an information exchange that relies on THEM getting what they need, in the way they need it, so they are confident in you and the value they receive. That’s why this series Convert Consistently with Customs and Connections is so important to you.

Meeting 126
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Why Sales Teams Don't Improve

Iannarino

Frequent readers know that the primary focus of my work is sales effectiveness and sales leadership. My work is focused on human beings, and I avoid a lot of topics, leaving those to others who care deeply about the areas where I have little to offer.

Sales 251
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Talk Tracks – Do They Still Work in Sales?

The 5% Institute

Talk tracks – they’re regularly taught in sales training programs and are used plentifully by Sales Professionals in all sorts of industries. But do talk tracks work? And if not, what should you be doing instead? In this article, you’ll learn whether to use talk tracks when speaking with your potential clients, and a framework we recommend you use to effectively close more sales.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Why Do We Call Them Objections?

Partners in Excellence

We encounter them all the time. The customer has a point of view that differs from that we wish they would have. Perhaps, they aren’t as interested in the things we want them to be interested in. Perhaps they don’t respond in the way we hope they respond. Perhaps they are asking questions we prefer they don’t. Perhaps they seem to favor something other than what we would like.

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Sandler Selling Method: Everything You Need to Know

Gong.io

Sales reps don’t need the latest sales automation tool , CRM, or email template to close deals. Modern tips, tricks, and software certainly have their place, but they help you maximize an effective sales methodology — they don’t replace it. The Sandler selling system has been around since the ‘60s and is still going strong. In fact, given the tendency for technology to make sales even more of a number’s game, Sandler’s method may be even more effective now than it was when it was first created.

Sell 118
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How Sales Strategies Evolve Over Time

Iannarino

The feedback on Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative has been mostly positive, with many readers suggesting that the concept of being One-Up is helpful. The complaints about the book are that I have removed much of the legacy approach to sales. Even so, I have no power to stop a salesperson from selling from a One-Down position, nor can I force them to abandon their crutches.

Consult 247
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Latest Podcasts: The People Approach to Leadership

Force Management

Hear tangible leadership takeaways from pioneers across industries and professions. In each June episode, John McMahon and John Kaplan brought out key insights on how successful leaders manage their most important asset, their people. Hear from five leaders, each with a different background and approach to leadership. In each conversation, one common sentiment rang true: you can't be a great leader without investing in and connecting with your people.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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8 major email marketing mistakes and how to avoid them

Martech

As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Instead, you’ll find statistics like these: 72% of customers will engage only with personalized messages (Wunderkind Audiences, formerly SmarterHQ ) 70% of consumers say that how well a company understands their individual needs affects their l

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Building Buyer Confidence in Themselves | Sales Strategies

Engage Selling

????????? Are you building buyer confidence…in themselves? In today’s marketplace, buyers are younger and more inexperienced than ever before. This means they lack the confidence to make decisions. Thus, as … Read More. The post Building Buyer Confidence in Themselves | Sales Strategies first appeared on Colleen Francis - The Sales Leader.

Sales 110
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You Get Paid For Creating and Winning Opportunities

Iannarino

A recent story on LinkedIn was about a senior leader who was unhappy with the results of a highly compensated salesperson. Even though the salesperson's base pay was exceptional, he had done nothing since beginning his employment. The senior leader said the salesperson would not make cold calls.

Cold Call 238
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4 Innovative Tactics for Remote Onboarding

Heinz Marketing

By Dan Baron, Marketing Consultant at Heinz Marketing. It is an undeniable truth is that the way we do business has changed. And with it, the way we onboard. Maybe you’re happy about the shift to remote work, or maybe it’s causing you grief. For some, it takes the form of fully remote staff. For others, that may mean the team only gathers for 2 or 3 days a week.

Consult 115
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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The future of headless web content management

Martech

Old-timers (like me!) in web content & experience management (WCM) will remember an early entrant called RedDot. Founded in Germany during the mid-1990’s, the platform originally had the somewhat prosaic label of “InfoOffice CMS.” Yet the plucky upstart boasted an important innovation: an in-context editorial interface showing the published page with the editable blocks marked off by a red dot that you would click to get a pop-up editorial window.

Pitch 113
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What Are Your Customers Really Saying? Learn How To Expand Their Feedback

Salesforce

Imagine if you knew exactly how your customers felt about their experiences with your company. Now, let’s say you knew how those experiences could affect their future behavior. With this information, you could improve every customer interaction with your brand. That’s the power of customer feedback done right. Satisfying interactions lead to deeper customer relationships and greater loyalty: 94% of retail customers say a positive customer service experience makes them more likely to make another

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Your Obligation to Become One-Up

Iannarino

When you ask a prospective client for a meeting, you are asking them to provide you with their single, non-renewable commodity: their time. The single reason your contacts say no to a request for a meeting is that they believe it is a waste of their time. But it's also true that when a contact says yes to a meeting, they do so with the expectation that your conversation is going to benefit them, or why else would they agree to the meeting.

Contact 195
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2 Channels for Targeting Tech Personas, Part 1/2

Heinz Marketing

By Win Salyards , Marketing Consultant at Heinz Marketing. B2B marketers targeting tech personas know well at this point that they make attribution frustratingly tricky. We know where to reach them, but they’re notoriously skeptical and private. So, how do we make attributions or capture leads when a potential tech contact is moving through your content like a ghost?

CTR 112
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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AR/VR: Marketing in three dimensions

Martech

Can you interact with a salesperson or a product as if you were in the same room, even though you are on your computer, someplace else? Volumetric storytelling is what we are talking about. It’s okay to admit you never it called that before. This involves rendering a 3D world that one can interact with via the computer, but it must be delivered to the user.

Angle 111
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Client Communication: Build Relationships & Grow Sales

criteria for success

Client communication is the foundation to building relationships, growing sales, and avoiding problems with your clients. Here are 3 principles for building your client communications playbook. 1. Identify what needs to be communicated to clients. The first step in client communication is simple – identify what you will share with clients. Ask yourself the following questions.

Clients 98
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To Win the Trust of Your Stakeholders, Avoid These 3 Leadership Traps

Salesforce

The job of every leader is to build and maintain trust with their teams, customers, and other stakeholders. In a global trust crisis , this is harder and more important than ever. Although the problem of vanishing trust in leaders and institutions is systemic, individual leaders have the power to create immediate change. The most recent Edelman Trust Barometer found businesses are the most trusted institutions, over government and media.

Trust 98
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Build sales funnel stages that lead customers to a purchase

PandaDoc

Picture this: you’re spending thousands of dollars prospecting leads, and they almost never convert. (Is this something you don’t have to picture, because you’ve lived it?). Sounds like a total waste of money, amirite? Many marketing and sales teams face this scenario far too often. And it’s because they’re nurturing their leads the wrong way. For example, when you go to a car dealership, or even when browsing online for a new ride, you wouldn’t go ahead and buy the first car you see, correct?

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.