Iannarino
JANUARY 25, 2023
There is a battle being fought in B2B sales, fueled by disagreement on how sales organizations should improve their results. One side believes doing so is a matter of increasing efficiency , while the other side believes improvement comes from greater effectiveness.
Adaptive Business Services
JANUARY 25, 2023
I always tell people the same story … when I am considering referring you to one of my good clients … the deciding factor is generally based on my observed behaviors of you during our interactions. My theory is that, how you act with me will be the same way that you will act with my clients. What else do I have to go on? This same axiom will apply to interviewing new people for a sales position or, for that matter, for any position in your company.
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Martech
JANUARY 24, 2023
Every business needs new customers. Fortunately, some proven tactics work to consistently attract and convert customers like clockwork. You can use one or all of these tactics to fill your pipeline and grow your business no matter the time of year or the state of the economy. And the best part is, they don’t require a massive budget. Check out these 11 proven tactics you can use to generate more customers for your business. 1.
criteria for success
JANUARY 24, 2023
It's hard to believe we're one month into the New Year! Here are 9 questions for sales managers to ask themselves (or for executives to ask their sales managers) as we forward in the new sales year. 1. Have we set the right goal for 2023? The beginning of the year is a great time for a quick gut check. You may have set your goal last month or last quarter.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Iannarino
JANUARY 27, 2023
There is nothing worse than having to mark an opportunity record in your CRM as "closed lost." The second-worst prompt is "closed lost reason." The field in your CRM may have a drop-down menu, so you can easily document the reason you lost the deal. It stings a little to acknowledge that another salesperson won the client's business. It is proof your competitor did something different, something that gave them an edge in creating a preference.
Anthony Cole Training
JANUARY 26, 2023
This year, we're celebrating a huge milestone- 30 Years of Anthony Cole Training Group. In 1993, Linda and Tony Cole decided to start their own training and development company. In this video, Tony shares 5 things that have helped us grow and serve others in these 30 years.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Cerebral Selling
JANUARY 23, 2023
In sales, customer objections are a fact of life. But running into the same objections time and time again can make selling feel more like Groundhog Day, especially when you know they’re coming! Maybe you have one of the more expensive solutions on the market and have to routinely defend your pricing. Perhaps you work for a boutique firm or startup and constantly deal with questions about your size, youth, or perceived lack of experience.
Iannarino
JANUARY 23, 2023
As a sales manager, you need to report on the success of your sales team, and a weekly B2B sales report allows you to share information with your company and help the sales force learn about their own performance. Your CRM captures all kinds of information from activity to outcomes. Your weekly sales report, however, should do more than count activities and outcomes.
Martech
JANUARY 26, 2023
As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Reaching buyers today is difficult. With the many platforms and apps, it can take time to understand where your audience spends time online.
ClickFunnels
JANUARY 27, 2023
The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Email marketing can be incredibly powerful when done right. In fact, when Litmus surveyed marketing professionals, 94% of them named email as one of their three most effective marketing channels. We would go as far as to say that it is the most effective marketing channel out there.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Membrain
JANUARY 25, 2023
There’s a long-standing myth that the most important thing salespeople need to do for any given opportunity is to reach “the decision maker.
Iannarino
JANUARY 21, 2023
Your success in sales requires you to engage with all types of people. Selling happens in conversations about change. Creating new opportunities for your prospective clients and helping them take advantage of those opportunities requires excellent interpersonal skills. These are the soft skills you need to succeed in sales and improve your sales performance.
Martech
JANUARY 27, 2023
Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than ever. I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the eve of Christmas Eve, something that rarely happens in my 20-plus-year career.
SaaStr
JANUARY 26, 2023
So there are a lot of rough and arm chair metrics for fundraising in SaaS in terms of valuations. For years, the standard was “about 10x” Top tier SaaS companies would tend to raise at around 10x ARR, with ones with slightly lower growth often raising at 5x. As SaaS picked up, 10x ARR remained a rough standard but for Series A, B and later rounds grew to about 15x for top performing SaaS companies.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Membrain
JANUARY 22, 2023
In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with sales expert Gretchen Gordon for a deep discussion of the complex world of B2B sales.
Iannarino
JANUARY 24, 2023
Nobody likes rejection. It’s one of the reasons why almost two-thirds of sales reps report that cold calling is their least favorite part of their job.
Martech
JANUARY 23, 2023
Search marketing is a very big deal. Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 billion to a truly staggering 8.5 billion per day. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on.
Partners in Excellence
JANUARY 27, 2023
My social feeds seem dominated with “hints and tips” for writing massive numbers of emails in the shortest periods of time. Today, I hit the tipping point, one was leveraging ChatGPT to write these emails. In reading it, the author had, apparently, discovered the concept of “mail merge,” using Google tools. And creating the “killer” email message using Chat, neglecting the fact that Chat can only produce a well articulated, grammatically correct, mediocre mess
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Search Engine Land
JANUARY 27, 2023
In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But we have come a long way since then. Optimizing for search remains important today. But users no longer solely rely on traditional search engines to look up information. I believe it’s time for SEO professionals to think beyond Google and search engines and start looking at search holistically.
Iannarino
JANUARY 26, 2023
In sales, differentiation is critically important to success. One of the most popular business differentiation strategies is called blue ocean, which is based on the work of Chan Kim and Renee Mauborgne, business strategy professors at INSEAD. Blue ocean strategy occurs when a company creates a product or service that has no real sales competition. One of the more popular examples is Cirque du Soleil, which offers a one-of-a-kind entertainment experience.
Martech
JANUARY 23, 2023
As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Knowing which approach to use — now, that’s the hard part!
Force Management
JANUARY 26, 2023
Achieving 100% forecast accuracy is a goal for any sales organization, but at times it can feel out of our hands. So many factors affect a successful forecast: external economic factors, problems within the buyer organization and the ability of sales teams to predict and execute their number. How do you improve forecast accuracy as a sales leader?
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
SaaStr
JANUARY 24, 2023
During the Boom Times of late ’20-early ’22, we all often confused Taking Risks in hiring … with Just Plain Ignoring Flags. Great risks to take IMHE: Been a Director, but never VP. The best VPs of Sales I’ve hired were Directors of Sales before. Not ICs, not top reps. But folks that had built small teams themselves, and were ready to go to the next level.
Partners in Excellence
JANUARY 26, 2023
No, I’m not channeling my inner Simon Sinek, but “Why” initiates very powerful diagnostic processes. My feeds are filled with posts on failure. Response rates to any kind of outbound prospecting continues to plummet. Every metric is down—opens, click throughs, phone engagement, meetings, everything is in sharp decline. While, in aggregate, companies may be hitting their revenue targets, per capita seller performance is plummeting.
Martech
JANUARY 26, 2023
It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. It’s important to schedule them as close together as possible to help make relevant comparisons.
Search Engine Land
JANUARY 24, 2023
Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. President George W. Bush as its top organic result since December 2003 when searching for [miserable failure]. Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.” Eventually, however, Google came up with an algorithm change to deal with this and other Google bombing “pranks”: “People have asked abo
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
SaaStr
JANUARY 25, 2023
So we took a look at ServiceNow a little ways back at $5B in ARR , but I thought it was worth another deep dive now for a very specific reason: Their very seasoned CEO has sees no real slowdown or downturn in their business. At $7 Billion in ARR, growing ~30% annually, quarter over quarter over quarter. “[We’re] not fighting those headwinds”: Given that customers sign 3+ year, $1m+ contracts, one wouldn’t expect any massive decline in revenue from any shorter-term macro
Heinz Marketing
JANUARY 27, 2023
By Brittany Lieu , Marketing Consultant at Heinz Marketing What is a sales opportunity ? It’s not a lead and it’s more than just a prospect. By most definitions, an opportunity is a qualified prospect that has a high likelihood of becoming a customer. However, how or when that opportunity is created can be hard to universally define. To create the greatest clarity and consistency for not only your sales reps, but the marketing and customer success teams that bookend the sales process, it’s impe
Martech
JANUARY 25, 2023
No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones. This webinar will explore how brands uniquely listen to customer feedback and apply the latest techniques to garner meaningful, actionable customer insights to drive increased engagement with customers and employees from the front line to the C-suite.
Search Engine Land
JANUARY 26, 2023
Twitter just launched a beta program that’s available to all advertisers called Search Keyword Ads. The announcement was made on Twitter. How it works. Twitter says “Now advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.” “Search Keywords Ads differ from other Twitter Keywords campaigns in that they only reach people who are searching for targeted terms when they are
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
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