Force Management
MARCH 16, 2023
For the modern sales organization, certain technologies are universal in the age of Sales 2.0. We rely on CRMs and continuous learning platforms to increase the efficiency of our sales force and drive organizational outcomes. The recent economic downturn has most sales organizations looking for ways to achieve even greater cost efficiency and support revenue-driving activities.
Iannarino
MARCH 17, 2023
According to Linkedin , seventy-eight percent of the salespeople engaged in social selling are outselling their peers who are not.
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SaaStr
MARCH 13, 2023
So even after doing SaaS all this years, and being perhaps the biggest fan of SaaS sales and sales processes out there … I still struggle with the idea of cold calling. Personally, I never answer a cold call, and want at least my initial discovery to be done over email. But I’m not the average tech buyer, and you probably aren’t either. So I put out the latest survey to see how many folks were successful doing cold phone outbound (not email) in 2023?
Sales Hacker
MARCH 12, 2023
In sales, it’s only natural that we’re using email to set up calls, demos, and appointments. When I consult for my clients, tweaking their email copy is something we spend a ton of time on. Email subject lines are critical in order to ensure your message actually gets read. But the real gold? Email CTAs, aka, the call to action. What is an email call to action (CTA)?
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Salesforce
MARCH 13, 2023
As a sales leader for the past 10 years, I’ve spent thousands of hours listening to digital sales calls looking for the best examples to use in training. I can’t tell you how many times I’ve thought: I wish I could just listen to every call, without needing to listen to every call. Now, thanks to artificial intelligence (AI), it’s finally possible – all while saving hours of time every day, and never missing another key moment.
Iannarino
MARCH 16, 2023
The writer Kurt Vonnegut used to tell his students to "pity the reader." Vonnegut wanted his students to slow down and think of the poor soul who would have to endure their writing. The goal was to improve their writing. My first editor once told me that if someone could say something in 500 words, I could say it in 1,500 words. He was asking me to pity my readers.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Anthony Cole Training
MARCH 17, 2023
What your salespeople must ‘have’ to be successful at uncovering value. From a sales strategy and process perspective, positioning value not only requires a great VALUE PROPOSITION but also supporting Will to Sell, Sales DNA, and Sales Competencies. Using data from just one of our dozens of community bank clients, this is what we found out about top 25% of the team vs the bottom 25% of the team.
Search Engine Land
MARCH 17, 2023
ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research , local SEO , content , and link building. Having spent much time using ChatGPT, I’m also painfully aware of its limitations. While the API won’t be a panacea (and the web interface is actually much better for some tasks), it can help address some of the shortcomings of the web interface.
Iannarino
MARCH 11, 2023
Forty percent of people respond better to visual information than plain text.
Martech
MARCH 14, 2023
Recently a student of mine at the University of Oregon introduced me to a digital clothing app that allows users to house a “digital closet.” Curious as to what value it provides, I downloaded the app and began to experiment. At first glance, it looked like a Snapchat lens, where you can overlay virtual clothing, jewelry, hats and other fashion accessories over your image via your mobile phone’s camera.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
SaaStr
MARCH 14, 2023
Q: What are some common mistakes that investors make when evaluating potential startup investments (such as Seed or Series A)? A few I’ve made and watched others around me make: Invest in good traction with a pretty good but not great CEO. A so-so CEO with good traction usually … ends up not scaling to something all that big. The market changes, competition changes, etc., and the good-but-not-great CEO can’t keep up.
Search Engine Land
MARCH 15, 2023
Google is now rolling out the March 2023 broad core update. This is the first broad core update of 2023. It has been just over six months since Google’s last broad core update – the September 2022 broad core update. The announcement. Google announced this on Twitter and updated its search updates page: “Today we released the March 2023 core update.
Iannarino
MARCH 14, 2023
When it comes to competition in sales, there are two conflicting ideas. On the one hand, there is nothing you can do about your competitors, especially those with a weak connection to anything resembling a moral code. But it is your obligation to identify your competitors and develop sales strategies that allow you to beat them in a contest for your ideal customers.
SalesProInsider
MARCH 16, 2023
Think about the last time that you read a non-business book or watched a new release movie. You probably made the decision to read or watch based on a book jacket cover, a movie trailer, or a friend’s recommendation. We make these decisions and invest hours of our time based on pointed, direct information. Yet when we get into situations where we’re selling our services, we overcomplicate, overwhelm, and create uncertainty for our prospects.
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Martech
MARCH 14, 2023
This article was co-authored by Nicole Greene. ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. The tool challenges the one trait humans always thought they would have over machines — creativity. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research.
SaaStr
MARCH 16, 2023
A rough structure from 1–25 sales reps: Early days: CEO acts as VP of Sales. CEO hires 2 reps, in the beginning, each barely pays for themselves, but by months 4–6 they are able to close 3x or more of their total compensation. Once 2+ reps can do 3x-5x their comp, the model gets pretty efficient. Sometimes, a CEO enjoys outbound (or at least is decent at it) and hires 1-2 or more SDRs themself and directly manages them.
Iannarino
MARCH 12, 2023
There are several types of sales. Some salespeople sell to consumers (B2C), while others sell to government entities (B2G). In B2B Sales , the customers are other businesses. All types share the common need to help the client acquire better results or buy something they need. But each type has a different ideal customer.
Understanding the Sales Force
MARCH 14, 2023
As a Nor'Easter barreled across Central Massachusetts today, a few interesting storm-related happenings were analogous to some sales-related occurrences.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Martech
MARCH 17, 2023
There is a misconception that digital analytics reports are inaccurate. In reality, they are highly accurate in their own way, just not precise. The issue lies in users who don’t know what the analytics data means or how it is gathered. To make matters worse, different tools measure things differently but call them by the same name. In this article, we’ll take a closer look at nuances in data measurement and how various analytics software are in action.
SaaStr
MARCH 11, 2023
Recently caught up with a great founder coming up on $40m ARR, but it had been a slog They raised a round at $100m valuation years back but weren’t about to raise again Their #1 competitor raised at $2.1B. And is just a smidge bigger today. Which would you rather be? — Jason Be Kind Lemkin (@jasonlk) March 6, 2023 So VCs have a lot of “-isms” that simplify a lot of complex things, as many -isms do.
Iannarino
MARCH 15, 2023
The different types of sales include B2C (business to consumer), B2G (business to government), and B2B (business to business). According to the Bureau of Labor Statistics, as of May 2020, there were approximately 14.2 million sales and related occupations in the United States, including both B2B and B2C sales roles. It is estimated there are around 3 million B2B salespeople.
Membrain
MARCH 12, 2023
In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Morne Smit , certified leverage sales coach and Founder at Emerse.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Martech
MARCH 15, 2023
Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. You need to be on top of everything all the time and long before the event begins. It’s a constantly changing field, with ever evolving technologies. Here’s the folks to follow to stay up-to-date on trends and informed on best practices.
SaaStr
MARCH 15, 2023
So at Team SaaStr, we flag certain startups as “hero companies” The ones founders really look up to, and especially want to learn from. We try to get as many of their founders and CROs and CMOs to speak at our events as possible. One of the top ones is GitLab. Whether you use GitLab or not to build and manage your software, you’ve at least looked at it and learned from them.
Iannarino
MARCH 13, 2023
In The Lost Art of Closing: Winning the 10 Commitments That Drive Sales , you will find one of the most powerful sales strategies for acquiring a first meeting with a prospective client. That strategy is the Trading Value Rule , which states that your cold call request for a meeting must include the value you intend to create for your client in the meeting.
Membrain
MARCH 12, 2023
In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Morne Smit , certified leverage sales coach and Founder at Emerse.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
MARCH 16, 2023
With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel experience for consumers. Unparalleled targeting, customizable architecture, and advanced optimizations make programmatic an option you can rely on. Register today for “The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic,” presented by Adtaxi.
SaaStr
MARCH 17, 2023
Ok get EXCITED for SaaStr Europa 2023 , this time in London! We’ll looking forward to hosting 4,000 SaaS founders, execs and VCs in hip East London at Tobacco Docks across 2 packed days, 6-7 June. About 70% of our sponsorships are sold out, but we’ve got some good stuff left! 1 Super Gold 3 Gold 1 Platinum And some really, really good ancillary and related sponsorships are left: Registration (this is a good one — do this) Braindates and Mentorship (this is a good one) Coffee C
Search Engine Land
MARCH 13, 2023
Google recently added an extra “E” to the search quality standards of E-A-T to ensure content is helpful and relevant. The extra “E” stands for “experience” and precedes the original E-A-T concept – expertise, authoritativeness and trustworthiness. We know that E-A-T was already of high importance. Hyung-Jin Kim, VP of Search at Google, confirmed this at SMX Next : “E-A-T is a template for how we rate an individual site.
Salesforce
MARCH 13, 2023
What I admire most about this company is that even in the hardest times we strive to lead with our values. I am filled with pride that — guided by our value of equality — we continue to deepen our commitment to equal pay and are empowered to have this important conversation about the gender pay gap. March 14, 2023, is Equal Pay Day — symbolizing how far into the year women must work on average to earn what men earned in the previous year.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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