Iannarino
FEBRUARY 7, 2023
All sales organizations are pursuing their sales goals during a difficult time, as buyers expect more from their providers. Reaching high levels of success starts with accountability. Salespeople have more freedom over their time than people in most other business roles, so it's important that they be accountable for certain outcomes within an allotted time frame.
Partners in Excellence
FEBRUARY 7, 2023
I’m breaking into a nervous sweat just writing the title to this post. As a person who thinks prospecting is so vital, and properly done, so powerful, I am in a quandary writing this post. How do we incite customers to change when they don’t recognize they may need to change? How do we drive sufficient levels of demand to achieve our goals?
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Anthony Cole Training
FEBRUARY 10, 2023
Recently, I shared 5 key things that have helped us grow and serve others in the last 30 years, hoping they will be helpful to others on their journey. Now, I'm taking a deeper dive into the 5 key takeaways with a more detailed on each. Here's #4: Relationships.
SalesProInsider
FEBRUARY 8, 2023
What’s your mindset around follow-up efforts for reconnecting with prospects who have stopped responding? What about those who haven’t followed through on the actions that they said they would? Do you get into a mindset of negativity? Do you feel frustrated that you must keep chasing them? Annoyed that you’re the one who’s constantly following up and checking in with them when they’re not doing what they said they would?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Membrain
FEBRUARY 5, 2023
In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Warwick Brown for a deep discussion about key account management.
Iannarino
FEBRUARY 9, 2023
If ever there was a time to train salespeople, that time is now. The sales model we describe as the legacy approach repels potential customers. Many salespeople have a first meeting without securing a second one. This is evidence that the decision-maker found the salesperson lacking. They failed the audition.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 7, 2023
AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Automation and optimization for personalized messages “[Automation and optimization] are two broad areas that marketers leverage machine learning for,” said Alex Holub, head of machine learning at customer data platform (CDP) company mParticle,
Force Management
FEBRUARY 9, 2023
I have been very fortunate to be a part of some great teams in my life. My freshman year in college I played football for the Defending National Champions of I-AA (now D-I), Boise State University. I transferred my sophomore year to Bowling Green State University in Ohio and played for one of the greatest teams in BGSU history. During the 1985 season we were ranked 20th in the nation ahead of some of the powerhouse schools like Texas and Georgia!
Iannarino
FEBRUARY 4, 2023
No respectable contractor would start construction on a building without first having a blueprint. Your sales leadership framework is similar to a blueprint: It will dictate how you build your team and create the foundation for how your team works together.
Membrain
FEBRUARY 8, 2023
I recently finished reading the latest book out of Ted McKenna and Matthew Dixon (one of the authors of The Challenger Sale and The Challenger Customer ), The JOLT Effect. It provides a useful lens through which to think about, and overcome, buyer resistance to making a decision.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
SaaStr
FEBRUARY 9, 2023
In the latest SaaStr Workshop Wednesday (sign up for FREE here ), Jessica Bartos of Salesforce Ventures did a great deep dive on the state of SaaS and venture in 2013. The full session is below and it’s a great watch. One metric stood out to me I hadn’t seen presented before: just how many private SaaS companies (i.e., startups) have crossed $100,000,000.
Martech
FEBRUARY 10, 2023
We’re at the tipping point for ChatGPT and other AI-powered chatbots. Right now most attention is focused on Microsoft and Google’s use of them. The discussion so far has been mostly about the impact on marketing and SEO. But what about the impact on martech? Christopher Penn, co-founder and chief data scientist at TrustInsights.ai, says it is already creating big changes and opportunities.
Iannarino
FEBRUARY 6, 2023
Sales leaders and sales managers spend a lot of their time worrying about new opportunities. To ensure they have enough, many set an objective for each salesperson to have 300 percent of their goal in the pipeline. At the same time, they claim to want their sales pipeline to have integrity. One of the challenges with this approach to sales is that it doesn’t address the real issue: low sales effectiveness.
Understanding the Sales Force
FEBRUARY 7, 2023
For those of you who are familiar with my series of articles about Bob - the worst salesperson ever - you can catch up by enjoying, laughing, and making fun of him here. 12 of the articles that show up on that page are about Bob! Today, I reviewed the worst OMG evaluation of a sales manager that I have ever seen. It was literally the worst because he was in the 1 percentile, meaning that 99% of all sales managers are stronger than he is.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
SaaStr
FEBRUARY 8, 2023
So everyone knows Salesforce, founded in 1999, originally to manage your salesforce. But there’s another SaaS leader that almost everyone in B2B software also uses also founded in 1999 — to manage their events. Cvent. It’s still around, too. A lot of it is a bit old, and hard to use, and expensive. But after taking a hit from lockdown, it bounced back, IPO’d for the second time via a SPAC, and today is at $650,000,000 in ARR, growing 20%, with a health 21% EBITDA margi
Martech
FEBRUARY 8, 2023
Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November 30, 2022… A full-blown, real-life, mind-bending, core-gripping conundrum, the kind that causes a person to immediately reposition or curl up in the fetal position. I call my quandary existent-AI-lism.
Iannarino
FEBRUARY 5, 2023
There are some sales organizations that sell to companies that are seeking to change providers. In these cases, the B2B buyer has already decided to remove their existing provider and starts taking calls from different salespeople. These companies agree to meet with two or three sales reps to explore their options. This process works like most other sales, but there is another sales strategy in which a salesperson approaches companies that are not actively looking to replace their provider.
Sales Gravy
FEBRUARY 8, 2023
On this episode of the Sales Gravy podcast, Jeb Blount (People Follow You) sits down with Leigh Cantrell and Rob Matura who are Regional Vice Presidents at Cigna to discuss the keys to leading multi-generational sales teams. It's a fascinating conversation in which you'll learn about the challenges and rewards of building sales teams from diverse age groups.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
SaaStr
FEBRUARY 4, 2023
Dear SaaStr: Do CEOs of Successful SaaS Startups Ever Have Any Free/Down Time? As CEO I’ve had as much free / down time as any exec on my team, possibly more: I always took my vacations Once I had great VPs, I didn’t even worry much about work on vacations I intentionally didn’t come into the office (when we all had offices) on any weekends I would often wait for the last one in the office to leave, but always leave with them I’d make sure there was no guilt finishing the normal day at 6 or when
Martech
FEBRUARY 7, 2023
In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. What does this mean for marketers? It’s time to be more strategic. By knowing where you’re headed, you can use agile marketing to focus on the work that’s going to perform best. 1. Know where you’re headed So many marketers are working reactively.
Iannarino
FEBRUARY 8, 2023
A small hole can sink a big ship. Even the smallest crack can let in water; before you know it, you’ll be sinking faster and faster. The same is true of an ineffective sales presentation. If your presentation isn't airtight, you'll soon find your prospect poking at loopholes and raising objections. Before you know it, your prospect has abandoned ship (and your sales funnel ) and your sale is a wreck on the ocean floor.
Search Engine Land
FEBRUARY 8, 2023
With all the buzz around AI-generated content, Google decided to reiterate and clarify some of its advice around AI-generated content. The short answer is that Google does not care who or what writes your content as long as that content is written to help people and not to manipulate the search results. Google’s take. Google wrote , “Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
SaaStr
FEBRUARY 10, 2023
Dear SaaStr: How Do Enterprises Decide Which Software Vendor to Sign a Deal With? 75%-90% of the time, enterprises have already made a tentative decision which vendor to choose before they pick up the phone or hit the Contact Me button or issue the RFP: In an established category, customers will pre-pick one of the Top 2–3 vendors based on brand, market share and research.
Martech
FEBRUARY 8, 2023
As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. But how do you convince those customers to stay with you? How do you get them to buy, not once, but many times over?
Iannarino
FEBRUARY 10, 2023
Fifty-seven percent of B2B executives prefer to be contacted by phone
Salesforce
FEBRUARY 9, 2023
Customer service organizations today are fighting an uphill battle. Service agents face record case volumes, and customers are frustrated by growing wait times. Often, to manage the case load, agents will simultaneously work on multiple customers’ issues at once while waiting for data from legacy systems to load. After an agent closes a case, she may enter case notes, but these notes can get lost in the ether and other agents may end up problem-solving similar issues from scratch, not knowing th
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
SaaStr
FEBRUARY 7, 2023
1,000 SaaS CEOs, Founders, Revenue Leaders, and VCs will join us for 1.5 days of tactical content, networking, and epic evening events when the Cloud comes to Singapore. If you haven’t already, sign up here for tickets before we sell out. And we’re excited to share that the SaaStr APAC Braindates platform is now open. Braindates are 1:1 and small group networking sessions designed for you to share knowledge and network with like-minded SaaS leaders during SaaStr Europa.
Martech
FEBRUARY 9, 2023
On Tuesday Microsoft loudly announced the new AI-fueled version of Bing. At the same time it quietly published a new version of the search engine’s terms of service, claiming rights over what goes into and comes out of the AI. However, what the company wants may not square with what the law says it can have. Why we care. Who owns — and can use — the inputs and outputs of AI-powered chat search functions is enormously important to marketers.
Search Engine Land
FEBRUARY 6, 2023
Google is now testing Bard, its answer to OpenAI’s ChatGPT. We also have gotten our first look at AI-powered features in Google Search. Google CEO Sundar Pichai today announced the soft launch of Bard to a set “trusted testers,” showcasing what this early experimental release looks like with some examples. We knew this was coming because Pichai mentioned it on the latest Google earnings call.
Salesforce
FEBRUARY 8, 2023
Ten. That’s the average number of tools that sales teams use to close deals. CRM? Check. Forecasting? Yep. Analytics? There’s a tool for that. The list of so-called “solutions” goes on. It’s no wonder that 66% of sales reps say they’re overwhelmed by too many tools, according to our latest State of Sales report. Sound familiar? Don’t worry.
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
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