Iannarino

FEBRUARY 11, 2023

Sales reps normally start their sales discovery process by building rapport , working to make some connection with a decision maker. When the time is right, the salesperson talks about their company in detail. Salespeople are taught to do this to prove they are a safe and trustworthy choice. What follows is a slide with the sales organization’s largest clients, showing that some of the largest companies in the world buy from them.

Meeting 285

Meeting Clients Sales Process 285

Force Management

FEBRUARY 16, 2023

Many of today’s top sales organizations are starting to feel the effects of the economic downturn through increased selling criteria and buyer scrutiny. The new B2B customer is more focused on ROI than ever before, and they likely have multiple parties approving the deal through different criteria. What does this mean for sales leaders?

B2B 120

B2B Sell Customers Sales 120

Membrain

FEBRUARY 15, 2023

Technology has been changing the sales game at a rapidly increasing pace for decades. And now, new Artificial Intelligence (AI) content tools are threatening to upend it entirely.

Gaming 118

Gaming B2B Technology Technology 118

Understanding the Sales Force

FEBRUARY 14, 2023

If you watched Super Bowl 57, you observed two teams that simply refused to give up or give in. Sometimes, that's the feeling I get when I'm writing articles and I have solid data on my side, while dozens of competing authors just won't stop their constant borage of articles using junk science, anecdotal evidence, and alternate facts.

Sales 125

Sales 125

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Hubspot

FEBRUARY 16, 2023

Networking is an important part of the prospecting process. It’s a great way to introduce yourself and your products to new audiences in a casual environment. Though it often takes place at formal events and happy hours, effective networking also happens when you least expect it — like standing in line at the airport. So, you must always be ready to make the most of any encounter.

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Networking CRM Price Contact 92

Iannarino

FEBRUARY 14, 2023

Your only vehicle for creating and winning deals is the sales conversation , which comprises several sales calls. The better you perform on a sales call, the better your results.

B2B 291

B2B Sales Conversion Prospecting 291

Martech

FEBRUARY 14, 2023

Is your brand easy to love? It is if your products and services are better than anyone else’s for the price. But that’s not the only way to create a lovable brand. Lovable brands embrace customers even when they aren’t in the mood or the market to buy. In dozens of ways, these brands show they appreciate shoppers for more than their lifetime customer value.

Customers 136

Customers Retail Cross-sell Campaign 136

Membrain

FEBRUARY 12, 2023

In this latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Peter Strohkorb to discuss how automated outreach and spam is ineffective and ruining the sales game for everyone.

Gaming 132

Gaming Sales 132

Iannarino

FEBRUARY 17, 2023

There is an old fable by Aesop about the ant and the grasshopper. The ant is industrious, diligently working through the summer and preparing for winter. The grasshopper is playing, avoiding work. Aesop's lesson is that those who don't do the right thing, in the right way, at the right time, will suffer later.

Prospecting 287

Prospecting B2B Sales 287

SaaStr

FEBRUARY 14, 2023

If you are a SaaStr reader, you’ll know how passionate I am about Customer Success, since Day 1. For one simple reason: Second Order Revenue. Upsells. Renewals. Word-of-Mouth. Champion Change. What it all means is that if you do it right, you’ll make 6x or more the revenue from your customers after the sale itself. The details on that math here.

Customers 131

Customers Meeting Closing Trust 131

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Martech

FEBRUARY 15, 2023

Web3 is at that awkward moment when it is learning how to walk in a world that expects it to run. Like any new technology in its infancy, Web3 is babbling buzzwords—crypto, NFT, blockchain. The Web3 hype is tangible. This baby is growing up to be a doctor! The challenge for the digital marketer is to appreciate what the baby can do, when it grows up.

Launch 133

Launch Technology Technology Follow-up 133

Anthony Cole Training

FEBRUARY 17, 2023

Recently, I shared 5 key things that have helped us grow and serve others in the last 30 years, hoping they will be helpful to others on their journey. Now, I'm taking a deeper dive into the 5 key takeaways with a more detailed on each. Here's #3: Curveballs.

Sales 120

Sales 120

Iannarino

FEBRUARY 15, 2023

“If you don’t know your numbers, you don’t know your business.

Sales 283

Sales 283

SaaStr

FEBRUARY 17, 2023

So recently I caught up with a sales exec I’ve known for a while that is doing pretty well, especially for this macro environment. He’s making over $500,000 a year as an AE. And that’s much, much, much more than he made in his last role. And he deserves it — he’s crushing it. And yet he just complained and complained and complained about his comp to me.

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Quota Sales Closing 126

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more detailed and intricate process, focused on the behaviors of very small, specific groups. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way.

Campaign 132

Campaign B2B Construction B2C 132

Partners in Excellence

FEBRUARY 17, 2023

Shout out to my friends Matt Hein z and Brent Adamson. In listening to their weekly webcast, for a few moments, Brent was whining about the issue of “Why do we think our customers know what they are doing?” It’s an important issue. It’s an important opportunity for sellers to be truly helpful with customers. Let me be clear, our customers know their business, their work, workflows and how they get things done.

Customers 114

Customers Closing Process Product 114

Iannarino

FEBRUARY 12, 2023

Every sales organization needs to determine how they interact with decision-makers. How the sales force sells determines the sales team's success. This is a critical decision sales leaders must get right. Choosing a methodology that isn't right for your prospective clients will mean losing deals you might have won had you provided your contacts with a better sales experience.

B2B 271

B2B Sales Contact Clients 271

SaaStr

FEBRUARY 11, 2023

Dear SaaStr: How Do VCs Deal With a Co-founder Split After a Disagreement? If you are an early-stage VC, absent fraud, crime, or other truly existential issues … basically you always back the CEO. Or at least, almost always. There’s really not an another choice in many cases, really. For an early-stage investor, a co-founder break-up is one of the Top 5 Dramas.

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Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Martech

FEBRUARY 15, 2023

In the modern ecommerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.

Campaign 131

Campaign Strategize Technology Technology 131

Search Engine Land

FEBRUARY 15, 2023

February 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands. While it is a bit early to tell definitively, a few themes have emerged.

Clients 110

Clients Consult Follow-up Engineering 110

Iannarino

FEBRUARY 13, 2023

There are many problems plaguing B2B sales organizations, but the one that garners the most attention relates to how buyers buy. You can be certain they are doing their own research and inviting more stakeholders into the decision-making process, including some with a tenuous connection to the decision. But the largest change in buyers’ behavior is their unwillingness to accept the poor sales experience of the legacy approach , which creates no value for them.

B2B 257

B2B Pipeline Sales Sales Experience 257

SaaStr

FEBRUARY 16, 2023

Dear SaaStr: How Does a SaaS Startup Break Out in a Crowded Market? Find one segment of the market to win in. Where you can build a 10x feature, and then a 10x solution, that solves a niche problem that customers will pay for. Most SaaS markets are crowded today. But the thing is: As Bigger SaaS companies cross $100m in ARR, and then $1B in ARR, they stop focusing on smaller niches.

E-commerce 118

E-commerce Niche Healthcare Contact 118

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Martech

FEBRUARY 17, 2023

What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time? For example, by sending an opted-in text message to offer a discount on a product or service when a customer enters a pre-defined location, such as your brick-and-mortar store? Or by reminding your customers that it’s happy hour — and that you offer two-for-one appetizer specials — when they’re near your bar or restaurant during a specific time of day?

Campaign 126

Campaign Retail Promote Service 126

Heinz Marketing

FEBRUARY 15, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing With extensive experience working in Healthcare, we comprehend marketers’ challenges, recognize advantageous opportunities, and understand the do’s and don’ts of marketing within a heavily regulated sector. I tested ChatGPT to see what the tool comes up with and how it compares to our understanding of the market.

Healthcare 108

Healthcare Hospitality Appointment B2B 108

Iannarino

FEBRUARY 16, 2023

There are two major types of selling. The first type is transactional and the second is complex. The difference between them is based solely on how difficult it is for a decision-maker to come to a purchase decision. The client's complexity becomes the salesperson's challenge.

B2B 255

B2B Sales Clients Sell 255

SaaStr

FEBRUARY 13, 2023

Dear SaaStr: What Causes Co-Founder Breakups? Yes. I’ve had one. It’s really tough to go through. The root cause for mine, and most of the ones I’ve observed, is disalignment on goals and outcomes: Do you want to IPO, but your cofounder would be happy to sell for $2m? Are you not aligned on how big to go? Are you both willing to put in the 10–15 years it will take, but your cofounder just wants to give it 6-9 months to “see how it goes”?

Cross-sell 113

Cross-sell Up-sell Sell Growth 113

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

Martech

FEBRUARY 14, 2023

Artificial intelligence is being incorporated in virtually every martech application and impacting the customer journey at every stage of the funnel. It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. The practical and ethical challenges surrounding its use are certain to be profound as well.

Entertainment 122

Entertainment Networking Technology Technology 122

Heinz Marketing

FEBRUARY 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Physicians and their respective hospitals/clinics are focused on very personalized care for their patients. One bad experience with a physician or a clinic and a staggering 76% of patients will not hesitate to cut ties, so your healthcare prospects deeply care about their patient experience

Healthcare 107

Healthcare B2B Hospitality Education 107

Search Engine Land

FEBRUARY 15, 2023

Google has published a new link best practices in their SEO and search developer documentation. Originally it was a document about how to create crawlable links, but the document has been to include not just how to make links crawlable but also: Anchor text placements How to write good anchor text Internal links within your content External links from other sites Crawlable links The first section is very similar to the original document, which you can see on the Wayback Machine.

Engineering 104

Engineering Trust 104

SaaStr

FEBRUARY 14, 2023

The current public market environment might look like a great SaaS crash for many people. In reality, it’s not a crash. It’s a leveling out from a period of explosive growth. As things appear to slow, how do we get back to the fundamentals, find the things that are great about SaaS that are measurable, and help people see the value in your business?

Profit margin 104

Profit margin Drivers/motivators Cross-sell Growth 104

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Sales