Sat.Sep 04, 2021 - Fri.Sep 10, 2021

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Please Stop Apologizing – It’s OK To Do Your Job

Tibor Shanto

By Tibor Shanto. It takes a big person to say they are sorry, but it takes a good salesperson to know when not to. This is not an invitation for crude and sloppy behaviour, but more an acknowledgement that people are not perfect. Trying to cover it up with an apology may not have the desired effect. People will allow themselves to be led to a certain degree as long as they do not see risk.

Cold Call 296
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ClickFunnels Acquires Doodly, Toonly, Voomly, Talkia, & Automatic Script, Forming Voomly LLC

ClickFunnels

The post ClickFunnels Acquires Doodly, Toonly, Voomly, Talkia, & Automatic Script, Forming Voomly LLC appeared first on ClickFunnels. BOISE, Idaho, Sep. XX, 2021 — ClickFunnels, the global leader in online marketing and sales funnels, officially acquired software products Doodly, Toonly, Voomly, Talkia, and Automatic Script from Bryxen, Inc and formed a new company, Voomly LLC, to manage the products.

Sell 264
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How to close more 6-figure deals, according to data

Gong.io

This article is part of the Gong Labs series, where I publish findings from our data research team. We analyze sales conversations and deals using AI, then share the results to help you win more deals. Subscribe here and follow me to read upcoming research. “It’s about stakeholders. You have to get wide when you sell into organizations with 2,000+ employees.” .

Closing 162
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Your personal brand: Marketoon of the Week

Martech

In the latest Marketoonist, personal branding meets the digital age on LinkedIn. Fishburne’s take: Tom Peters ushered in the age of personal branding with a 1997 cover story in Fast Company titled “ The Brand Called You.” This was a liberating shift in thinking at the time. I still have a copy of that Fast Company issue. This was six years before LinkedIn launched in 2003.

Launch 143
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. And for good reason. The greater your visibility, the more your brand is in front of potential followers. By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. In the past, it was possible to achieve these goals through promotion and advertising.

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How To Create A Sales Funnel For Your Agency That Converts

ClickFunnels

The post How To Create A Sales Funnel For Your Agency That Converts appeared first on ClickFunnels. The #1 challenge any agency faces is getting clients. That’s why today we are going to discuss: Why websites are dead. The Value Ladder sales funnel. How to build a sales funnel that converts like crazy. We will also share a sales funnel that a web design agency owner Cathy Olson has used to generate 7,000+ leads and $40,000+ in revenue in just three months.

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More Trending

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Automation, email, CRM among major marketing tools replaced in the past year

Martech

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. This week, we’re sharing some key data on specific platforms from the report. Click here for the full report (no registration required).

CRM 142
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You Need to Know Where You Stand With Your Investors. Your Investor NPS.

SaaStr

One thing that constantly surprises me is that maybe 80% of venture-backed founders I know don’t know where they stand with their investors. The bottom line is every professional VC firm and investing entity divides its investments up into 3.5 categories: Super Green Light. You want to buy every possible share, period. See, e.g. Sequoia in WhatsApp.

Gaming 27
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15 Ways to Get Referrals

RAIN Group

Referrals are among the top ways sellers get leads and new business, but many struggle with generating them consistently. Often, this is because they haven’t thought about why buyers should refer them. They don’t have a system in place for generating referrals. We know our buyers rely on colleagues, associates, and friends to recommend providers. So when a prospect comes to us via this route, some of the work is already done for us.

Referrals 130
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The Wentworth Prospect

Partners in Excellence

I get the chance to preview dozens of books on sales, marketing and business. Most have unique ideas, I always learn from them. Every once in a while one stands out. The Wentworth Prospect by John Smibert, Wayne Moloney, and Jeff Clulow is stunning! When I started on the first page, I was suddenly caught up in a mystery. It was a novel, filled with an intriguing story about “Sue,” and her challenges selling a major deal.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How to build seamless experiences for ‘digital everywhere’ customers

Martech

“We’ve all heard that adage, ‘there’s danger in not moving your business at the speed at which it should be moving,’” said Matthew Crocker, Director of Marketing for CX software company Table, at MarTech recently. “Right now, customers are becoming digital first, and let’s be honest, they’re becoming digital everywhere.”. Crocker was speaking about the historic push that brick-and-mortar businesses experienced to go digital due to pandemic lockdowns and social distancing.

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The Average Public SaaS Company has 35,000 Customers

SaaStr

I was recently talking with several SaaS companies that crossed certain customer count milestones. 1,000 paying customers. 5,000. 7,000 in one case. And I began to wonder: just exactly how many customers does the average public SaaS company have? The numbers make intuitive sense, but it’s helpful to see them broken about above for top SaaS and Cloud companies at < $2B ARR: The average public SaaS company has ~36,000 customers.

Customers 134
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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources.

B2B 123
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Creativity and Seeing Patterns

David Meerman Scott

Applying creativity helps builds a unique and sustainable business, one whose products and services people will be eager to buy. Being creative is also a great way to reimagine the world in a way that you can create content about, deliver talks on, or build a consulting practice around.

Consult 122
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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When transformation becomes permanent change: Friday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are we seeing transformation become permanent change? We’ve talked a lot about how marketing — and business in general — has needed to adapt to the unprecedented circumstances of the last year and a half.

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10 Learnings from René Lacerte, CEO of Bill.com

SaaStr

I was lucky to catch up recently with one of my very favorite SaaS founders, René Lacerte, CEO Bill.com. Bill.com has become an SMB powerhouse, with 120,000+ customers and a stunning $25B+ market cap. All while selling at a $2k ACV! The convo is here, and my Top 10 Learnings below: #1. You can’t rush a network. Bill.com had to develop a network that today has millions on vendors processing bills and payments on it.

Niche 25
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Data: The Top 10% of All Salespeople are 4200% Better at This

Understanding the Sales Force

My wife and I entered the small jewelry shop and were greeted - not with a warm welcome - but with a matter of fact "my name is.and I'm the owner.and I created everything in the store" which was followed by fifteen minutes of non-stop presentation of everything she created. You've been in a store like this and you know exactly how you have reacted to that.

Retail 118
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Busting the myth! Advertising is the same as marketing 

Salesmate

Having a strong brand presence is essential for every company and marketing plays a vital role in the process. By showcasing your company’s value proposition to the target audience, you’re capturing their attention, hence encouraging them to become your customers. Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. .

Intrinsic 110
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Why do agile marketers feel that agile needs to evolve?

Martech

This week, more than 80 agile marketers from around the world convened online for the Sprint Two virtual conference. One of its aims was to re-visit the values and principles which constitute the Agile Marketing Manifesto — originally codified at Sprint Zero in 2012. Next week at MarTech we’re going to talk about what happened and why. Joining us will be John Cass, a member of the core leadership team for Sprint Two, agile coach and regular MarTech contributor Stacey Ackerman and Giannina

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A Few Types of Senior Hires You’d Think Would Work Out … That Don’t

SaaStr

We’ve talked a ton on SaaStr about how to hire a great VP. We even have 3 great checklists to make sure you hire right: VP of Sales hiring checklist here. VP of Marketing hiring checklist here. VP of Customer Success hiring checklist here. Beyond that, there are also a handful of VP personas that CEOs hire again and again … that don’t work out.

Consult 24
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The 5 Acts Of Winning Sales Demo Scripts + Examples

Gong.io

Unlike bottom performers, superstar reps get bombarded with questions during sales demos. And that changes everything. Once buyers understand the value they sprint through the sales cycle. That means: Faster deal cycles. Better win rates. Higher ACV. And bigger commission. These are the 5 “acts” that winning sales demo scripts follow PLUS 5 examples to follow as you build out your script.

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4 Key Tech Trends in Customer Service to Watch

Smarter With Gartner

Today’s hottest customer service technologies focus mostly on providing assisted service and freeing up support reps’ time — reflecting the increasing shift to digital self-service platforms and analytics capabilities. . These technologies reflect emerging technology trends designed to support a company’s ability to better understand and anticipate customer needs.

Service 109
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Transformation is accelerating: Tuesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and people are talking about the Replacement Survey. Welcome back from the long weekend — and if you don’t know about the MarTech Replacement Survey you can learn more about it below.

Represent 132
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What VCs are Really Looking For: Signs

SaaStr

Q: How do VCs pick which seed investments to make? There is one common factor, that founders know, but often lose track of in their pitch: every VC, at any stage, is looking for outliers. No matter the price or how early or late. Your pitch, your team, your metrics, your market position, your vision, your TAM, your everything, should honestly and transparently but aggressively and positively show how you can be an outlier.

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What is Revenue Intelligence?

Outreach

Most sales organizations today have a bevy of tools to help them collect, analyze, and report on key data. They know the importance of that data for managing their pipeline, providing excellent sales interactions, and closing the deal. But siloed information and processes often hinder sales, marketing, and customer success teams across the organization.

Pipeline 105
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7 Avoidant Behaviors That All Salespeople Need to Stop

Spiro Technologies

Sales is all about doing. You might have all the skills in the world to be a successful salesperson, but until you pick up the phone and start prospecting, they won’t get you anywhere. Without initiative and an ability to self-motivate, even the most promising sales reps will fall flat and be left wondering what went wrong. Despite this, there are many things that salespeople avoid doing.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Let’s go for a sprint: Thursday’s Daily Brief

Martech

Good morning, Marketers, feel like a sprint? We publish a lot of content here about agile marketing, but although we certainly have things like virtual scrums, we don’t write, edit and publish according to formal agile methodology. So it made an interesting change yesterday to participate in an actual sprint as part of the Sprint Two virtual event designed to update the Agile Marketing Manifesto.

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Dear SaaStr: Who Should Our First Head of Customer Success Report To?

SaaStr

Q: Who Should Our First Head of Customer Success Report To? Ah, who should Customer Success report to. It’s not super simple. There are generally 3 options in the early and middle days: CEO. VP of Sales (once you have one). VP of Something Else. Finance sometimes. Product sometimes. The other “business” co-founder. There are clear Pros and Cons to reporting to a VP of Sales.

Customers 121
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How To Prepare For Your Sales Presentation

Sales Coach Dew

Avoid disaster and take stress out of the equation with these presentation tips. Maybe presentations are easy for you—or maybe you think they’re terrifying. If you’re in sales, presentations are a common job requirement, but even if you’re a pro, they can still be stressful. The stress we feel around presentations usually comes from a fear of something going wrong.

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B2B Reads: Breathe New Life, Successful Communication, & When You’re Stuck

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Breathing New Life Into Mature Industries. Innovation is supposed to be the lifeblood for tech hubs and other industries around the world.

B2B 104
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.