Tibor Shanto
SEPTEMBER 7, 2021
By Tibor Shanto. It takes a big person to say they are sorry, but it takes a good salesperson to know when not to. This is not an invitation for crude and sloppy behaviour, but more an acknowledgement that people are not perfect. Trying to cover it up with an apology may not have the desired effect. People will allow themselves to be led to a certain degree as long as they do not see risk.
ClickFunnels
SEPTEMBER 9, 2021
The post ClickFunnels Acquires Doodly, Toonly, Voomly, Talkia, & Automatic Script, Forming Voomly LLC appeared first on ClickFunnels. BOISE, Idaho, Sep. XX, 2021 — ClickFunnels, the global leader in online marketing and sales funnels, officially acquired software products Doodly, Toonly, Voomly, Talkia, and Automatic Script from Bryxen, Inc and formed a new company, Voomly LLC, to manage the products.
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Sales Pop!
SEPTEMBER 9, 2021
Continuing our series on Pipeliner concepts, let’s now look its completely unique product and price lists feature. Pipeliner is the only CRM offering that allows you to create an extremely flexible product list—one in which you can attach products to different pipelines and product lines. Categories. To start with, you need to create product categories into which all of your products fall.
Gong.io
SEPTEMBER 9, 2021
This article is part of the Gong Labs series, where I publish findings from our data research team. We analyze sales conversations and deals using AI, then share the results to help you win more deals. Subscribe here and follow me to read upcoming research. “It’s about stakeholders. You have to get wide when you sell into organizations with 2,000+ employees.” .
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
ConversionXL
SEPTEMBER 9, 2021
Building loyalty and awareness are top priorities for any social media marketer. And for good reason. The greater your visibility, the more your brand is in front of potential followers. By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. In the past, it was possible to achieve these goals through promotion and advertising.
ClickFunnels
SEPTEMBER 9, 2021
The post How To Create A Sales Funnel For Your Agency That Converts appeared first on ClickFunnels. The #1 challenge any agency faces is getting clients. That’s why today we are going to discuss: Why websites are dead. The Value Ladder sales funnel. How to build a sales funnel that converts like crazy. We will also share a sales funnel that a web design agency owner Cathy Olson has used to generate 7,000+ leads and $40,000+ in revenue in just three months.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 7, 2021
In the latest Marketoonist, personal branding meets the digital age on LinkedIn. Fishburne’s take: Tom Peters ushered in the age of personal branding with a 1997 cover story in Fast Company titled “ The Brand Called You.” This was a liberating shift in thinking at the time. I still have a copy of that Fast Company issue. This was six years before LinkedIn launched in 2003.
Membrain
SEPTEMBER 5, 2021
As sales and marketing people, the concept of “Value Proposition” has become fundamental in our positioning in our markets and with our customers.
SaaStr
SEPTEMBER 8, 2021
I was recently talking with several SaaS companies that crossed certain customer count milestones. 1,000 paying customers. 5,000. 7,000 in one case. And I began to wonder: just exactly how many customers does the average public SaaS company have? The numbers make intuitive sense, but it’s helpful to see them broken about above for top SaaS and Cloud companies at < $2B ARR: The average public SaaS company has ~36,000 customers.
Heinz Marketing
SEPTEMBER 9, 2021
By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Martech
SEPTEMBER 8, 2021
Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. This week, we’re sharing some key data on specific platforms from the report. Click here for the full report (no registration required).
RAIN Group
SEPTEMBER 9, 2021
Referrals are among the top ways sellers get leads and new business, but many struggle with generating them consistently. Often, this is because they haven’t thought about why buyers should refer them. They don’t have a system in place for generating referrals. We know our buyers rely on colleagues, associates, and friends to recommend providers. So when a prospect comes to us via this route, some of the work is already done for us.
SaaStr
SEPTEMBER 4, 2021
One thing that constantly surprises me is that maybe 80% of venture-backed founders I know don’t know where they stand with their investors. The bottom line is every professional VC firm and investing entity divides its investments up into 3.5 categories: Super Green Light. You want to buy every possible share, period. See, e.g. Sequoia in WhatsApp.
David Meerman Scott
SEPTEMBER 9, 2021
Applying creativity helps builds a unique and sustainable business, one whose products and services people will be eager to buy. Being creative is also a great way to reimagine the world in a way that you can create content about, deliver talks on, or build a consulting practice around.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
SEPTEMBER 9, 2021
“We’ve all heard that adage, ‘there’s danger in not moving your business at the speed at which it should be moving,’” said Matthew Crocker, Director of Marketing for CX software company Table, at MarTech recently. “Right now, customers are becoming digital first, and let’s be honest, they’re becoming digital everywhere.”. Crocker was speaking about the historic push that brick-and-mortar businesses experienced to go digital due to pandemic lockdowns and social distancing.
Partners in Excellence
SEPTEMBER 5, 2021
I get the chance to preview dozens of books on sales, marketing and business. Most have unique ideas, I always learn from them. Every once in a while one stands out. The Wentworth Prospect by John Smibert, Wayne Moloney, and Jeff Clulow is stunning! When I started on the first page, I was suddenly caught up in a mystery. It was a novel, filled with an intriguing story about “Sue,” and her challenges selling a major deal.
SaaStr
SEPTEMBER 9, 2021
I was lucky to catch up recently with one of my very favorite SaaS founders, René Lacerte, CEO Bill.com. Bill.com has become an SMB powerhouse, with 120,000+ customers and a stunning $25B+ market cap. All while selling at a $2k ACV! The convo is here, and my Top 10 Learnings below: #1. You can’t rush a network. Bill.com had to develop a network that today has millions on vendors processing bills and payments on it.
Understanding the Sales Force
SEPTEMBER 7, 2021
My wife and I entered the small jewelry shop and were greeted - not with a warm welcome - but with a matter of fact "my name is.and I'm the owner.and I created everything in the store" which was followed by fifteen minutes of non-stop presentation of everything she created. You've been in a store like this and you know exactly how you have reacted to that.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Martech
SEPTEMBER 10, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are we seeing transformation become permanent change? We’ve talked a lot about how marketing — and business in general — has needed to adapt to the unprecedented circumstances of the last year and a half.
Heinz Marketing
SEPTEMBER 6, 2021
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
SaaStr
SEPTEMBER 6, 2021
Q: Who Should Our First Head of Customer Success Report To? Ah, who should Customer Success report to. It’s not super simple. There are generally 3 options in the early and middle days: CEO. VP of Sales (once you have one). VP of Something Else. Finance sometimes. Product sometimes. The other “business” co-founder. There are clear Pros and Cons to reporting to a VP of Sales.
Sales Hacker
SEPTEMBER 8, 2021
The clock starts ticking as soon as a lead engages with one of your marketing campaigns. Timing is everything. If you wait longer than five minutes to respond after engagement, your conversion rate could potentially plummet by 80%. But the average response time for B2B companies (those that bothered to reply at all) was a massive 42 hours— almost two full days.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
SEPTEMBER 9, 2021
This week, more than 80 agile marketers from around the world convened online for the Sprint Two virtual conference. One of its aims was to re-visit the values and principles which constitute the Agile Marketing Manifesto — originally codified at Sprint Zero in 2012. Next week at MarTech we’re going to talk about what happened and why. Joining us will be John Cass, a member of the core leadership team for Sprint Two, agile coach and regular MarTech contributor Stacey Ackerman and Giannina
Salesmate
SEPTEMBER 8, 2021
Having a strong brand presence is essential for every company and marketing plays a vital role in the process. By showcasing your company’s value proposition to the target audience, you’re capturing their attention, hence encouraging them to become your customers. Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. .
SaaStr
SEPTEMBER 10, 2021
We’ve talked a ton on SaaStr about how to hire a great VP. We even have 3 great checklists to make sure you hire right: VP of Sales hiring checklist here. VP of Marketing hiring checklist here. VP of Customer Success hiring checklist here. Beyond that, there are also a handful of VP personas that CEOs hire again and again … that don’t work out.
Heinz Marketing
SEPTEMBER 4, 2021
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Breathing New Life Into Mature Industries. Innovation is supposed to be the lifeblood for tech hubs and other industries around the world.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Martech
SEPTEMBER 7, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and people are talking about the Replacement Survey. Welcome back from the long weekend — and if you don’t know about the MarTech Replacement Survey you can learn more about it below.
Gong.io
SEPTEMBER 8, 2021
Unlike bottom performers, superstar reps get bombarded with questions during sales demos. And that changes everything. Once buyers understand the value they sprint through the sales cycle. That means: Faster deal cycles. Better win rates. Higher ACV. And bigger commission. These are the 5 “acts” that winning sales demo scripts follow PLUS 5 examples to follow as you build out your script.
SaaStr
SEPTEMBER 4, 2021
Q: How do VCs pick which seed investments to make? There is one common factor, that founders know, but often lose track of in their pitch: every VC, at any stage, is looking for outliers. No matter the price or how early or late. Your pitch, your team, your metrics, your market position, your vision, your TAM, your everything, should honestly and transparently but aggressively and positively show how you can be an outlier.
Smarter With Gartner
SEPTEMBER 9, 2021
Today’s hottest customer service technologies focus mostly on providing assisted service and freeing up support reps’ time — reflecting the increasing shift to digital self-service platforms and analytics capabilities. . These technologies reflect emerging technology trends designed to support a company’s ability to better understand and anticipate customer needs.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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