Sat.Jan 14, 2023 - Fri.Jan 20, 2023

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Becoming a Unicorn Company: What Top Tech Startups do Differently

Force Management

If you’re a leader in a high-growth tech sector, you’ve probably heard the phrase “unicorn company.” It’s the dream of any tech startup – to reach a valuation of $1 billion without an IPO. But what do companies in this coveted spot have that puts them so far ahead of the competition? Conventional wisdom points to a great product, but we know that’s not the whole story.

Growth 124
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How to Bust Out of a Sales Slump

Iannarino

Occasionally, even successful salespeople find themselves in a sales slump, where their pipeline isn't working as well as it has in the past, and they are struggling to create or win new business. This can be a difficult time for a salesperson, as they may be uncertain of what to do to improve their sales performance.

Pipeline 294
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Leading Your Sales Team Through a Tough Year-End

Cerebral Selling

This guest post was written by Alex Cook , Manager, Enterprise Sales at Klue. Year-end can be the most exciting time in sales. It can also be the hardest. As an AE, you may be blowing through your number, signing deals, and having the time of your life. You could also be well behind your quota, struggling to stay motivated and worried about job security.

Quota 209
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Is Being a Top Sales Rep … Better Than Being a VP of Sales?

SaaStr

So the other day Colin Cadmus, who was VP of Sales at Aircall, summarized a career question I’ve thought about many times over the past 10+ years. If you are a great AE, a great sales exec … I know you might want “more” … but is it really better to be a VP of Sales? I’ve met with so many ambitious AEs over the years who wanted to make the jump straight to VP or “Head of” Sales.

Sales 116
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Here’s How to Make the Sales Progress You Want to Make This Year

Membrain

Most people suck at prioritizing, and most salespeople really suck at it. That’s why, when we set out to build Membrain, we decided not to focus initially on efficiency but to place effectiveness first.

Sales 133
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How to Become a Sales Hunter

Iannarino

There are all a lot of titles for sales professionals, including account executive, account manager, sales representative, sales development rep, or business development rep. In the financial industry, a lot of salespeople have the title of vice president because the industry wants them to be peers with a higher level of client in B2B sales.

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Anthropology & Sales: How to Cultivate the Human Side of Selling

Veloxy

For four straight years, Salesforce has found that over 75% of buyers want sellers to always act as a trusted advisor. On top of that, they want sellers to meet them “wherever” they are. That’s a lot of pressure to add on top of economic uncertainty and rising quota. How can a salesperson meet all of these standards while also enjoying what they do?

Sell 246
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10 Ways To Create A Killer Landing Page For ClickBank Products

ClickFunnels

The post 10 Ways To Create A Killer Landing Page For ClickBank Products appeared first on ClickFunnels. Affiliate marketing is a great way to make money online. This is especially true if you are a beginner because it allows you to learn digital marketing by selling someone else’s products. Clickbank, the most popular affiliate marketing marketplace in the world, is probably the best place to start.

Product 246
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Seven Goal Attaining Sales Training Techniques

Iannarino

Most of the time a sales organization’s success depends on its sales force having a high level of sales effectiveness. In order to meet this need, you must continuously train your sales team, especially when sales is broken. There are a few training techniques you can use to speed your team's development and improve sales performance. These seven sales training techniques will provide you with a range of options.

Technique 278
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Do You Accept the New Style of Leadership?

Sales Pop!

Long ago but close by, the leadership style was to have an arrogant leader in charge demanding how work is to be. Worse was the inherent need to accept new ideas on approaching prospects and clients on a perceived better footing, but the idea was scorned. But the worst scenario was the lack of willingness to listen to someone who wasn’t a white male.

Teamwork 214
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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What Is Field Sales Software? Everything You Need To Know in 2023

Veloxy

Sales teams are increasingly adopting a digital-first strategy and focusing on connecting with prospects who tend to prefer self-directed buying tasks. Offering in-person meetings, performing product demos in front of prospects, attending professional events, and engaging in door-to-door selling can help your sales team stand out in this increasingly digital environment.

Territory 246
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The Art and Science of Complex Sales Podcast

Membrain

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with sales expert Jennica Dixon , COO of Slattery Sales Group , for an insightful discussion on all things sales.

Sales 139
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Five Powerful Discovery Call Questions

Iannarino

The discovery phase of the sales process always proves to be critical. Most salespeople waste discovery by asking the client about their problem or their pain. The reason is that many salespeople were taught to ask these poor discovery call questions for a long time.

Clients 274
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Why VCs Love Founders That Respond to Email Almost Instantly

SaaStr

What do VCs want today? with @HarryStebbings The Trifecta. Growth, Efficiency, and High Margins. All Three. Like the old days. You don't get a pass on growth just because of the economy, or macro slowdowns. pic.twitter.com/73p146F4dS — Jason Be Kind Lemkin  (@jasonlk) January 19, 2023 So somewhat frequently I’ll see a VC just get burned and hazed on social media for saying something like, “The best founders respond almost instantly.” Or, “The best founders ge

Growth 138
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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AI in marketing: 7 areas where it shines and struggles

Martech

AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands and even diagnose diseases. In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. This is a timely article, especially since ChatGPT went viral.

Follow-up 136
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Using A SWOT Analysis For Sales Planning

The 5% Institute

A sales SWOT Analysis is a powerful tool that can be used to optimize sales strategy and make sure each step of your plan has the best chance for success. This guide will walk you through each step of the process, from gathering information about your customer base to assessing your strengths and weaknesses in order to implement an effective sales plan.

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The Two Dominant Sales Models

Iannarino

There are two dominant sales models being practiced by B2B sales organizations and sales professionals. The most prevalent of the two models is the legacy sales approach. The concepts and methodologies in the legacy approaches were created and developed between the late 1960s and the early 1990s. If you wanted to, you could trace the legacy approach to the late 1880s, when companies scaled their business by adding salespeople.

Sales 273
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SaaStr Has 1,500+ No-Cost VIP Equality, Inclusion and Balance Passes for 2023. Apply Now!!

SaaStr

For the 7th year in a row, we’re expanding our Equality, Inclusion and Balance program. We are proud that the 2022 SaaStr Annual featured a combined 60% women and multicultural speakers and have had over 60% women and multicultural speakers at each SaaStr Annual since 2018, and we hope to do even better in 2023! Our core goals and values at SaaStr include: Putting on the most inclusive events in the industry and.

Represent 135
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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4 Mobile Apps to Help You With Budgeting

Sales Pop!

Keeping track of your finances and ensuring you stay within budget can, at times, be a challenging undertaking; especially if on the move. For this reason alone it pays to take advantage of dedicated mobile apps that offer invaluable assistance in helping maintain financial stability – four such robust applications are outlined below for consideration.

Finance 130
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Sales Points – 7 x Powerful Ways To Win Clients

The 5% Institute

Have you ever felt stuck when it comes to convincing prospects to buy your product or service? Knowing the right sales points can make a big impact in your strategies, and can make the difference between success and failure. Learn seven powerful sales points that will make your prospects take notice – and help you get ahead of the competition!

Clients 132
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On Continuous Training

Iannarino

In any human endeavor you find mastery, you find organizations and individuals who place a high premium on continuous training. Because they believe their performance is important, they train, rehearse, and develop their skills and their competencies on an ongoing basis.

Sales 272
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Dear SaaStr: What’s a Good Benchmark for B2B Sales Cycles?

SaaStr

Dear SaaStr: What’s a Good Benchmark for B2B Sales Cycles? To overgeneralize, but to give you a pretty rough sense: Sales cycles are very much impacted by the intent of the prospect. Intent varies from High Probability / Intent Opportunities (“I Need to Buy Now” — this exploded during the pandemic) to Very Low Intent and Probability, and this is important to factor in, especially during the earlier days when you’re not as strong as lead scoring and lead management.

B2B 133
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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3 Tips for Small Business Growth

Sales Pop!

Big businesses may have an edge regarding the customer base, cash flow, inventory, and a host of other factors. But many consumers, especially the younger generations, want something different in their experience. And that’s where your small business can fill the gap and offer the experience consumers are looking for. You can provide things that big businesses can’t because of your size.

Growth 130
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6 Ways To Create A Killer Landing Page For Your Book

ClickFunnels

The post 6 Ways To Create A Killer Landing Page For Your Book appeared first on ClickFunnels. It’s been said that 80% of people want to write a book. But writing a book isn’t the only challenge — if you’re here, then you’ve already done that. And you’re asking yourself, “Okay… how do I sell the book?” That’s what we’re talking about. I’m going to show you how to create a high-converting landing page for your book that converts well and helps you grow your online business.

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How to Nurture B2B Leads

Iannarino

The B2B leads that show up in your CRM courtesy of your B2B marketing function and their marketing strategy are not ready to buy. They match the ideal customer profile (ICP) and meet the criteria of your company's lead scoring, but that doesn’t mean they are true opportunities.

B2B 253
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90%-95% of Salespeople Won’t Make It At Your Startup. A 6 Part Test to Help You Get It Right.

SaaStr

Most salespeople will succeed somewhere … but fail at >your< specific startup. Earlier stage startups: – Have no brand – Have no/little training – Have very few resources. Most important is making sure they will thrive at your startup. Not that they are just "great at sales" — Jason Be Kind Lemkin  (@jasonlk) January 12, 2023.

Up-sell 131
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Reasons You Need to Use Video Marketing

Sales Pop!

In today’s world, video content is becoming very popular and many companies are using video to increase conversions and get more value from the audience. Video marketing is helping to increase the popularity of the organization and the effectiveness of video is becoming more and more. In this article, we will talk about 8 main reasons why you should use video marketing to grow your business. 8 Powerful Reasons You Need to Use Video Marketing.

Clients 130
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ChatGTP to support digital experience analytics

Martech

Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. This will allow users to gain insights by asking questions in their native language and having ChatGTP respond. ChatGTP is an advanced conversational chatbot engine from OpenAI. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation.

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Value Creation Is Really About Building Value Continuously

Partners in Excellence

We need to develop a deeper understanding of the value creation/realization process. Too many sellers tend to think about value creation as something sellers create “for” customers. Sellers focus on the value customers receive in the implementation of their solution, or “value realization.” Sellers focus, often using sophisticated analytic tools, on the return customers would get in implementation.

Trust 127
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“Talk to You in 2025”: When There Isn’t Budget

SaaStr

“Thanks for the discussion, but we’ve have 4 years more on our contract with your competitor. Talk to you in a few years.”. — email forwarded from SaaStr community CEO a little ways back. _. Once you’ve been selling for even a little while, you’ll start to assemble a list of the common “objections” to buying your app. These so-called objections will bother you, not because they are wrong per se — but because they are coming from leads.

Contract 126
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten