Anthony Cole Training
JANUARY 21, 2021
In the 3rd article of our series Hiring No Assembly Required Salespeople , we cover the Sales DNA competencies a successful candidate must have and how to identify these traits prior to making a hiring decision.
Cerebral Selling
JANUARY 18, 2021
“How do you justify forcing small businesses to close while letting big-box stores stay open?”. “Lockdown measures aren’t working! Why should people follow your government’s advice?”. “Why are you putting teachers and students at risk by not mandating smaller class sizes? ”. The pandemic has thrust politicians into the spotlight like never before.
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ConversionXL
JANUARY 21, 2021
The world’s best marketers don’t get to the top of their field by accident. They consume the right sources ; they read the right books. They take what they learn and put it into practice. But with the daily demands of most marketing professionals, it’s often an uphill battle to take a step back and set aside time to learn new skills.
Understanding the Sales Force
JANUARY 18, 2021
Among all the product shortages we have experienced in the past ten months, there has been no shortage of crappy movies. It's almost like the movie studios decided to release all the movies filmed in the past several years that weren't ready for prime time and hope that people would stream them at home during the pandemic because we had watched everything else.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Partners in Excellence
JANUARY 19, 2021
We focus a lot of our sales enablement and related efforts on making our products and services easier to sell. We provide training, tools, coaching, support to our sales people. We want them to master everything about our products and solutions so they can easily sell them. But we are missing something important. Just because we are making our offerings easier to sell, doesn’t mean we will sell more.
The 5% Institute
JANUARY 21, 2021
The one call close is widely touted in the world of sales training and comes in various forms depending on the type of person teaching the techniques. Some use old school always be closing methods, and others a more consultative approach. In this article, we’ll give you the exact one call close blueprint – which help you close more sales consistently, without being pushy or breaking rapport.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Understanding the Sales Force
JANUARY 21, 2021
You finally have that big new 4K flat screen mounted on your wall but now the movie you are streaming isn't sharp because your inconsistent internet connection negatively affects the resolution and the big screen makes it even more obvious. Bringing it closer to sales, you invested in the CRM application you needed but your salespeople aren't using it the way you had hoped.
Gong.io
JANUARY 21, 2021
Gone are the days when sales was a boys’ club. A new generation of women is at the forefront of sales, and they’re shaping the art of selling on their own terms. These sales leaders have valuable knowledge to share based on their experiences as they advance their careers and climb the corporate ladder. . We recently asked women from our sales community what career-pumping advice they’d give other women coming up in sales.
The 5% Institute
JANUARY 22, 2021
If you’ve been involved in sales for a while, you may be familiar with the term hot buttons. But what do hot buttons mean? And more importantly in a sales context – how do you use this throughout your sales process ? In this article, we’ll unpack the meaning of hot buttons, as well as what you need to do to use them during your sales conversations. Hot Buttons – Your Ultimate Guide.
SaaStr
JANUARY 17, 2021
Don't pick a cofounder that. – has something better to do – wants to see how it goes – has a clear backup plan – sees it as risky – argues over who should be CEO – doesn't 100% believe. You'll see. — Jason BeKind Lemkin (@jasonlk) July 18, 2020. As we’ve talked about before, the great thing about SaaS, is it compounds.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Engage Selling
JANUARY 22, 2021
I’ve been talking a lot about the importance of having the right mindset for uncertain times. And for sellers and leaders alike, I regularly remind you why you must adapt, how you work, and how you connect with customers to … Read More » The post Rethinking Your Personal Habits first appeared on The Sales Leader.
Heinz Marketing
JANUARY 21, 2021
By Payal Parikh , Director of Client Engagement at Heinz Marketing. You might think direct mail is dead in this age of digital marketing. In the B2B world, a single channel is not your answer – be it digital or direct. Your marketing plan will be more effective if it consists of a mix of all channels – Email, digital ads, social, events, direct mail, and others.
Membrain
JANUARY 17, 2021
What happens when a salesperson isn’t an effective negotiator? Often, they simply write a proposal. I’ve observed it happen many times. Somehow the salesperson thinks that if they put the information in writing the prospect will buy.
SaaStr
JANUARY 20, 2021
One thing that is great in SaaS, from a 20,000 foot perspective at least, is You Can See The Future. It’s the benefit of a recurring revenue stream in a B2B model. If you did $100k last month, and have grown 6% a month each month for the last 12 mos, I can pretty much say you’ll be a $2m+ ARR business in the next twelve months or so. The thing is, sales is variant, and sales pipelines have big data quality issues — and worse, sales as a metric is a lagging indicator.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sales Hacker
JANUARY 22, 2021
Have you ever presented something to help level up your team and just saw blank stares looking back? Or saw nothing but people looking down at their phones? How about when you ask…” are there any questions? ” and all you hear is crickets? In-person training is hard enough, but now that we’re doing everything virtually, we have to deal with team members working on their second screen or giggling while messaging their team members through slack.
Sandler Training
JANUARY 22, 2021
Remember the childhood game of whispering a phrase to someone and asking them to pass it on? By the time it reached the fourth or fifth person, the meaning of the original phrase was lost! Then, it amused us; in customer care, it can be costly. The post Listening Well: The Key To Providing A Premier Customer Experience At Every Touch Point appeared first on Sandler Training.
Force Management
JANUARY 21, 2021
Acquiring a company can be an exciting time for an organization. It may bring new capabilities and solution differentiators, perks for employees, verticals to target, etc… On the flip side, an acquisition also brings the challenge of incorporating updates and changes into the sales function. Depending on what was acquired, it may bring changes to your sales process, your qualification process, your negotiation frameworks and/or your sales message.
SaaStr
JANUARY 21, 2021
We checked in on Twilio at $1B in ARR , but it’s interesting to check in again at $2B+ in ARR as the engine just hasn’t stopped worth. Twilio is still growing an epic 53% at $2B in ARR; has diversified its product portfolio further acquiring Segment; and now has a stunning $60B market cap! Up from $3B at IPO! 5 Interesting, Updated Learnings: #1.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Heinz Marketing
JANUARY 20, 2021
By Lisa Heay Marketing Planning Manager at Heinz Marketing. I don’t know everything about Marketo—that’s for certain. Even being a Marketo Certified Expert with over 10 years of experience under my belt, I still find myself with tons of questions when clients want to migrate to Marketo from another marketing automation platform. . Marketo Help docs are great for walking you through the initial set up if this is your first marketing automation platform, but what if you are migrating from one plat
Sales Hacker
JANUARY 18, 2021
You’ve just had a great discovery call with a qualified prospect. You’ve both agreed to meet next week for a demo, and your champion has agreed to invite the economic buyer to the call. You need to ensure that they follow through and show up to the demo, while also setting yourself apart from the other vendors that they’re evaluating. A tight recap email is a great way to do this.
Salesmate
JANUARY 19, 2021
Enterprise sales was a distant idea to me. And writing an article on it, almost an impossible task for an enterprise newbie like myself. And so I decided to consult my friend Jay, an enterprise sales expert. “How do you manage to excel at Enterprise Sales, Jay?” I asked. And so he presented me with a detailed guide on how one can leverage Enterprise Sales to grow their business and scale it.
SaaStr
JANUARY 20, 2021
$30B+ Datadog became the great darling of developers and devops years ago, and never stopped pushing on the accelerator. It’s expanded its product portfolio to build an incredible observabillity engine approaching $1B ARR. At ~$700m ARR, Datadog was still growing an incredible 61% year-over-year.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Heinz Marketing
JANUARY 18, 2021
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Sales Hacker
JANUARY 20, 2021
What if I told you there was a little-known strategy to close huge deals with large companies you never thought you’d have a chance with? Well, good news — there is. If you know what to look for, acquisitions, mergers, and divestitures can represent that unique opportunity to make the sale of a lifetime. Why Mergers and Acquisitions Offer a Great Opportunity.
Sandler Training
JANUARY 22, 2021
Mike Montague interviews Randy Seidl on How to Succeed at Being Part of a Sales Community. The post How to Succeed at Being Part of a Community [PODCAST] appeared first on Sandler Training.
SaaStr
JANUARY 19, 2021
One of the most important operating metrics in your SaaS start-up, if you aren’t predictably cash-flow positive, is your Zero Cash Date (“ZCD”). You hear a lot about SaaS metrics, but this one doesn’t often come up. It should, and should be very near the top of the list of core metrics. Your Zero Cash Date is the most likely date, at your current spend/burn, that you will run out of cash.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Membrain
JANUARY 20, 2021
Anyone would get excited about snagging a superstar salesperson away from a competitor. You start dreaming about taking over the competitor’s customers, expanding into new territories, crushing your numbers, and slam-dunking your competitor.
Sales Hacker
JANUARY 20, 2021
You get the job at your dream company — a unicorn with valuation over $1B. The pressure of building a successful team – and building it fast – starts to sink in. The post What It’s Really Like to Build a Sales Team at a Unicorn Company appeared first on Sales Hacker.
Heinz Marketing
JANUARY 16, 2021
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. What is Technographic Data? (And Why It Matters). Not familiar with technographic data?
SaaStr
JANUARY 20, 2021
Q: What are the top portfolio company metrics that VCs track post-investment? In practice, there are just a few: ARR. Where is the company in terms of revenue. Growth Rate. How fast is it growing. Burn Rate & “Zero Cash Date”. How much cash is it burning, and how long does that cash last. More on Zero Cash Date here: Knowing — and Sharing — Your Zero Cash Date | SaaStr.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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