Anthony Cole Training
AUGUST 9, 2024
In selling, you should have various rules of engagement when it comes to cultivating a prospect. Across the country, most salespeople just chase prospects. They do not follow any rules of engagement. They fundamentally lack a process, a decision tree, if you will, for deciding yes or no in terms of determining if a prospect is truly a prospect for them.
Iannarino
AUGUST 9, 2024
Struggling to hit sales targets despite leveraging the latest technology and remote work strategies? Regardless of all the fancy technologies and remote setups, you have been sold a bill of goods. Here's why your B2B sales efforts might be missing the mark.
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Search Engine Land
AUGUST 5, 2024
Google Search Console is rolling out recommendations within Google Search Console for some users. Google said this is an experimental feature and gives you insights and recommendations to improve your site’s performance on Google Search. What are Search Console recommendations. Search Console recommendations is a “feature that provides websites with optimization opportunities and suggests actions they can take to improve their presence on Google Search,” Google wrote.
Martech
AUGUST 9, 2024
Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. Profile photos This update aims to increase ad engagement and potentially improve ad rankings for local service providers. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement.
Speaker: Jamie Bernard
Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.
Partners in Excellence
AUGUST 8, 2024
Continuing my series on applying Lean/Agile principles to our GTM strategies, I want to move on to the ideal of “Continuous Improvement.” In the original development of Lean/Agile principles in manufacturing, leaders recognized they could never rest on their laurels. The concept, “we are doing the best possible, we have to keep doing it, but we are doing enough, we don’t have to change,” was completely foreign to these leaders.
Iannarino
AUGUST 5, 2024
Discover the crucial mistakes that can cost you sales deals and learn how to avoid them to ensure you achieve your sales targets.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
AUGUST 6, 2024
Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. District Judge Amit Mehta hands down the penalties in a few months.
Partners in Excellence
AUGUST 6, 2024
We have long been consumed with efficiency in our GTM efforts. We spend billions in providing tools and technologies to increase the efficiency. For years, we’ve focused on how we can pack more outbound emails, social, and calls into each hour. We can generate 1000s of “personalized” outreaches in each hour. And AI has shown us how we can scale these to even higher levels.
Iannarino
AUGUST 7, 2024
Discover the covert strategies that are keeping you from reaching your B2B sales goals.
Search Engine Land
AUGUST 9, 2024
TikTok is set to integrate Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced friction between discovery and purchase could boost conversion rates. How it works: Amazon product recommendations will appear in users’ “For You” feeds.
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
Martech
AUGUST 7, 2024
Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms.
Partners in Excellence
AUGUST 7, 2024
Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. When you actually spend time on a manufacturing line, you see how problems are resolved on the assembly line.
Iannarino
AUGUST 6, 2024
Discover the power of storytelling in sales and how it can revolutionize your client interactions and drive change.
Search Engine Land
AUGUST 6, 2024
Yesterday the ruling passed that Google is a monopoly after the 10 week trial that occurred last year. Here are the key reactions from search advertisers: Google’s Appeal and the Future Legal Battle Julie Bacchini , president and founder, Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact will emerge during the remedy phase and Google’s inevitable appeal. “Google will appeal (and they said they will in their comical
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Salesforce
AUGUST 8, 2024
Blast emails have been a go-to tool for marketers for years. They’re easy, cost-effective, and quick to get your message out to a large audience. But email marketing has come a long way since the days of batch-and-blast strategies. While blast email tools make it easy to send mass messages, the era of one-size-fits-all approaches is fading fast. Now, personalized email marketing is essential for creating meaningful connections and driving better engagement.
Martech
AUGUST 8, 2024
Does your consumer product have AI? Do yourself a favor and don’t tell anyone. A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consume
Iannarino
AUGUST 4, 2024
Discover how challenging stereotypes and promoting positive sales strategies can transform the sales industry for the better.
Search Engine Land
AUGUST 6, 2024
Google rolled out a new look for the trending now section on Google Trends. This new look fits more trending queries on the page and gives it all in a nice list view interface. What you see. This new trending now page shows you when the phrase began trending, the search volume, trend breakdowns and a chart. It also has nice filtering options across the top, to filter by country, timeframe, trending status, and relevance.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Partners in Excellence
AUGUST 9, 2024
We know value propositions are critical to our success with our customers. Without a differentiated value proposition, perhaps the only way we can win is on price. And we know that competing only on price is an unsustainable strategy. We know that value propositions are not just an “end.” “Buy our product, you will see these results……” We know that we have to create value in every interaction with the customer.
Martech
AUGUST 8, 2024
Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year. Retailers are adding channels and providing better measurement and execution for advertisers. And agencies are answering their clients’ calls to include RMNs in the mix. While brands are increasing their spend, there are still growing pains around the lack of standardization.
Iannarino
AUGUST 3, 2024
Discover the proven strategies that helped me grow our business from $3 million to nearly $10 million in just two years.
Search Engine Land
AUGUST 7, 2024
Google is rolling out a new feature for Local Services Ads (LSA) that automatically selects profile photos to display in advertisements. Why we care. This update aims to increase ad engagement and potentially improve ad rankings for local service providers. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement.
Speaker: Conrado Morlan
In this engaging and witty talk, industry expert Conrado Morlan will explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, he’ll uncover how AI can be the ultimate sidekick, aiding in data management and reporting, enhancing productivity, and boosting innovation.
Salesforce
AUGUST 7, 2024
When a customer isn’t happy, businesses tend to scramble and try to turn things around. However, reactive marketing is like a Band-Aid. It might stop the immediate hurt or frustration, but it doesn’t fix the underlying problem. Eventually, the wound could be reopened. The way around this is to build customer loyalty with an “always on” marketing strategy.
Martech
AUGUST 6, 2024
Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies.
Iannarino
AUGUST 8, 2024
Get ready to elevate your sales game and become your clients' indispensable advisor.
Search Engine Land
AUGUST 8, 2024
Design thinking is an iterative, user-centric approach to product and software development focusing on the person behind the problem. In enterprise SEO , design thinking seamlessly integrates SEO features into the core site experience. By focusing on people as the central element in addressing both problems and solutions, design thinking leads to future-proof SEO.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
G2
AUGUST 4, 2024
An all-you-need-to-know guide for event lead generation and pipeline strategies, including best practices, contingency tips, and new-age trends and technologies.
Martech
AUGUST 8, 2024
CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. In the first part of this two-part guide, we’ll explore these challenges and introduce a powerful solution for your consideration: the Pareto principle, also known as the 80/20 rule.
Heinz Marketing
AUGUST 9, 2024
By Carly Bauer , Marketing Consultant at Heinz Marketing Artificial intelligence (AI) is transforming the marketing landscape, offering businesses unprecedented opportunities for efficiency, personalization, and scalability. However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers.
Search Engine Land
AUGUST 5, 2024
A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. Why it matters. This is the first major decision in a wave of tech monopoly cases brought by the U.S. government in recent years, potentially setting a precedent for future rulings against other tech giants.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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