Anthony Cole Training
AUGUST 9, 2024
In selling, you should have various rules of engagement when it comes to cultivating a prospect. Across the country, most salespeople just chase prospects. They do not follow any rules of engagement. They fundamentally lack a process, a decision tree, if you will, for deciding yes or no in terms of determining if a prospect is truly a prospect for them.
Iannarino
AUGUST 7, 2024
Discover the covert strategies that are keeping you from reaching your B2B sales goals.
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Martech
AUGUST 6, 2024
Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. District Judge Amit Mehta hands down the penalties in a few months.
Salesforce
AUGUST 6, 2024
Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. From predictive analytics uncovering market insights to intelligent automation streamlining operations, this AI enterprise is what a successful business should look like. Does this company exist? Not yet, but the building blocks for enabling it are already here.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Search Engine Land
AUGUST 5, 2024
Google Search Console is rolling out recommendations within Google Search Console for some users. Google said this is an experimental feature and gives you insights and recommendations to improve your site’s performance on Google Search. What are Search Console recommendations. Search Console recommendations is a “feature that provides websites with optimization opportunities and suggests actions they can take to improve their presence on Google Search,” Google wrote.
Iannarino
AUGUST 5, 2024
Discover the crucial mistakes that can cost you sales deals and learn how to avoid them to ensure you achieve your sales targets.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Partners in Excellence
AUGUST 8, 2024
Continuing my series on applying Lean/Agile principles to our GTM strategies, I want to move on to the ideal of “Continuous Improvement.” In the original development of Lean/Agile principles in manufacturing, leaders recognized they could never rest on their laurels. The concept, “we are doing the best possible, we have to keep doing it, but we are doing enough, we don’t have to change,” was completely foreign to these leaders.
Search Engine Land
AUGUST 5, 2024
Traffic to Google Search seems to have not fallen with the rise of new AI search engines and AI based search related features, including from OpenAI’s ChatGPT, Microsoft’s Copilot and other specialty search engines. New data from Datos’ clickstream panel, analyzed by Sonata Insights and covered in more detail by Rand Fishkin at Sparktoro shows Google may have grown 1.4% from May 2023 to May 2024. “In May of 2024, Google has slightly more desktop visits than they did in May of 2
Iannarino
AUGUST 9, 2024
Struggling to hit sales targets despite leveraging the latest technology and remote work strategies? Regardless of all the fancy technologies and remote setups, you have been sold a bill of goods. Here's why your B2B sales efforts might be missing the mark.
Martech
AUGUST 9, 2024
Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. Profile photos This update aims to increase ad engagement and potentially improve ad rankings for local service providers. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Partners in Excellence
AUGUST 7, 2024
Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. When you actually spend time on a manufacturing line, you see how problems are resolved on the assembly line.
Search Engine Land
AUGUST 6, 2024
Google rolled out a new look for the trending now section on Google Trends. This new look fits more trending queries on the page and gives it all in a nice list view interface. What you see. This new trending now page shows you when the phrase began trending, the search volume, trend breakdowns and a chart. It also has nice filtering options across the top, to filter by country, timeframe, trending status, and relevance.
Iannarino
AUGUST 6, 2024
Discover the power of storytelling in sales and how it can revolutionize your client interactions and drive change.
Martech
AUGUST 7, 2024
The ability to have the tools and information to make data-driven decisions is no longer a “nice to have” but a necessity. Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. However, the challenge lies in changing current behaviors and decision-making processes to incorporate better information.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Partners in Excellence
AUGUST 6, 2024
We have long been consumed with efficiency in our GTM efforts. We spend billions in providing tools and technologies to increase the efficiency. For years, we’ve focused on how we can pack more outbound emails, social, and calls into each hour. We can generate 1000s of “personalized” outreaches in each hour. And AI has shown us how we can scale these to even higher levels.
Heinz Marketing
AUGUST 9, 2024
By Carly Bauer , Marketing Consultant at Heinz Marketing Artificial intelligence (AI) is transforming the marketing landscape, offering businesses unprecedented opportunities for efficiency, personalization, and scalability. However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers.
Iannarino
AUGUST 4, 2024
Discover how challenging stereotypes and promoting positive sales strategies can transform the sales industry for the better.
Martech
AUGUST 7, 2024
Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Partners in Excellence
AUGUST 9, 2024
We know value propositions are critical to our success with our customers. Without a differentiated value proposition, perhaps the only way we can win is on price. And we know that competing only on price is an unsustainable strategy. We know that value propositions are not just an “end.” “Buy our product, you will see these results……” We know that we have to create value in every interaction with the customer.
Search Engine Land
AUGUST 9, 2024
TikTok is set to integrate Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced friction between discovery and purchase could boost conversion rates. How it works: Amazon product recommendations will appear in users’ “For You” feeds.
Iannarino
AUGUST 3, 2024
Discover the proven strategies that helped me grow our business from $3 million to nearly $10 million in just two years.
Martech
AUGUST 8, 2024
Does your consumer product have AI? Do yourself a favor and don’t tell anyone. A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consume
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Partners in Excellence
AUGUST 7, 2024
Often, I feel like I’m shouting into a void. Complex B2B buying and selling is about people connecting with people! It’s about human beings interacting with other human beings to accomplish shared goals. Business is, largely, about how we most effectively leverage our human resources (along with others) to most effectively and effectively accomplish our goals.
Salesforce
AUGUST 8, 2024
Blast emails have been a go-to tool for marketers for years. They’re easy, cost-effective, and quick to get your message out to a large audience. But email marketing has come a long way since the days of batch-and-blast strategies. While blast email tools make it easy to send mass messages, the era of one-size-fits-all approaches is fading fast. Now, personalized email marketing is essential for creating meaningful connections and driving better engagement.
Iannarino
AUGUST 8, 2024
Get ready to elevate your sales game and become your clients' indispensable advisor.
Martech
AUGUST 5, 2024
A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. This is the first major decision in a wave of tech monopoly cases brought by the U.S. government in recent years, potentially setting a precedent for future rulings against other tech giants.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Search Engine Land
AUGUST 5, 2024
PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld , senior digital marketing manager at Cypress North, shared their top actionable recommendations to help you create better-targeted ads, manage ad spend effectively and run more successful ecommerce and B2B campaigns.
Salesforce
AUGUST 7, 2024
When a customer isn’t happy, businesses tend to scramble and try to turn things around. However, reactive marketing is like a Band-Aid. It might stop the immediate hurt or frustration, but it doesn’t fix the underlying problem. Eventually, the wound could be reopened. The way around this is to build customer loyalty with an “always on” marketing strategy.
SaaStr
AUGUST 9, 2024
This 2024 SaaStr Annual Sep 10-12 in SF Bay is ending up with our highest concentration of Product leaders ever. Just some of the epic ones presenting, speaking, and/or doing braindates, workshops and/or mentorship sessions: SVP Product, GitHub VP Design, Ramp CPO, Calendly CPO, Rubrik Head UX, Calendly CPO, Procore CPO, Skyflow VP Product, Dialpad AI Product, Figma SVP Emerging Tech, Cloudflare Head of Product, Loom Head of Pricing, Miro Head of AI, Zoom And that’s just. a subset!
Martech
AUGUST 5, 2024
I recently experimented with Midjourney to generate an image of two hikers. One was wearing pilot-frame sunglasses, which I liked. A day or two later, I walked into a Costco and saw a pair of Hugo Boss sunglasses on a special display that looked like what I saw on the AI hikers. They were on sale for a great price. I tried them on, looked at myself in the mirror, and put them back to get what was on my shopping list.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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