Sat.Jan 09, 2021 - Fri.Jan 15, 2021

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Recruiting, Hiring and Onboarding Salespeople: It's in the Details

Anthony Cole Training

In our first blog on How to Hire No Assembly Required Salespeople series, we discussed the four critical steps you must take to minimize hiring mistakes and identify top talent. In this article, we cover critical selling competencies you must look for when sourcing and interviewing salespeople for your organization.

Sell 181
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10 Tips to Avoid SaaS Burnout

SaaStr

Burnout is a real risk in SaaS. Not usually in the early days. But as time marches on — It’s a huge risk. . One piece of “evidence” — a lot of fairly successful SaaS startups all sell at about the same point in time … about 5 years in.

Up-sell 145
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Trending Sources

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B2B Marketing Trends for 2021

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person events, change in business/services provided, and more.

B2B 142
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Is Your Customer Prepared For This Meeting?

Partners in Excellence

We are all busy. Whether it’s going from call to call, virtual meeting to virtual meeting, or just getting things done; we never seem to have enough time. Inevitably, things slip, delay, priorities change—not because they need to change, but people’s attention is diverted to something else. Dealing with the reality of people being too busy and constantly shifting focus, requires us to do things differently, to engage our customers differently.

Meeting 140
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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A New Year Resolution: eliminating wasteful sales behaviours

Membrain

This is the time of year when most of us would benefit from some quiet reflection on what we’ve learned during 2020, and how we intend to apply that learning in the New Year.

Sales 134
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Why VCs Need Unicorns Just to Survive

SaaStr

One of the most tiring things for founders can be always being compared to Unicorns and now Decacorns. Certainly sometimes it’s inspirational. I loved it when many of the founders come out of each SaaStrAnnual saying they needed to grow faster: But the reality is as a founder there are different ways to make real money and build something meaningful.

Up-sell 145

More Trending

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High Income Skills – 10 x To Pay The Bills

The 5% Institute

One of the greatest things you can ever invest in, is investing in yourself by learning high income skills. High income skills are great because you generally don’t have to go to college to learn them, they don’t cost an arm and leg to invest in, and thirdly – they’re skills that can pay you time and time again. In this article, you’ll learn what high income skills are, as well as the ten recommended skills you should look at to potentially increase your income.

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What I Learned Publishing 200+ Blog Posts on CXL

ConversionXL

This is my last week at CXL. It’s bittersweet. I started on a Monday and published my first post on a Thursday. Since then, it’s been rinse and repeat for nearly two-and-a-half years. In sum, I wrote 46 posts and edited another 156. That works out to about a half-million words and a new post every 4 days for 870 days. Through it all, here’s what I figured out—and what I failed to solve. 5 things I learned. 1.

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Doing 5, 6 or 7 Figure Deals? Don’t Forget the Services Revenue

SaaStr

25% of revenue from professional services may sound high, but it’s a fairly standard ratio in true enterprise software. Importantly, Qualtrics’ margins remain high so it’s not losing money on its services. Gross margins on services are about 35%. — Jason BeKind Lemkin (@jasonlk) January 15, 2021. If you’re doing SaaS for the first time (or even the second), the whole idea of charging for “Services” may seem an anathema.

Service 137
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B2B Reads: Startups, Loyalty Programs, and the 7×7 Rule

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Should You Join a Startup During the Pandemic? A look at some of the appeal and risks of joining a startup during COVID.

B2B 135
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Sales Training For Small Business Owners

The 5% Institute

Sales training for Small Business Owners is crucial for your small business success, because nothing happens until a sale is made. Small Business Owners require sales training for a number of reasons; it helps them have the knowledge to train their staff, ensure consistency is followed within their sales team, and to make sure all your potential clients have the same positive experience.

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Not Everyone Wants To Be, Or Should Be A Manager!

Partners in Excellence

The other day, I had a conversation with a salesperson. She wanted some coaching on her career and how she might advance and develop. She said, “Dave, it seems the only way to advance in my sales career is to be a manager. But I love selling, I love working accounts and doing deals. I’m not sure I want to be a manager—but I still want to advance in my career… ” She’s focused on a critical issue too few leaders pay attention to.

Territory 122
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5 Interesting Learnings from Qualtrics at $800m+ in ARR

SaaStr

Qualtrics is one of our favorite SaaS stories at SaaStr. Like Atlassian, Qualtrics bootstrapped all the way to the growth stage, and did it outside of the SF Bay Area. Founder and Chairman Ryan Smith is also one of the most engaging and transparent CEOs out there, and we’ve had 3 amazing SaaStr sessions with him: And most interestingly … they’ve gotten a second chance to IPO.

Contract 125
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Drinking our own champagne: How Gong uses Gong

Gong.io

How do Gongsters use Gong? We get asked that question a lot. . And it’s a fair question. As a SaaS organization, we have most of the same teams as the companies we sell into — Sales, Product, Customer Success, etc. The people want to know: How do YOU (Gong) use YOUR PRODUCT (Gong)? Spoiler Alert: We drink our own champagne. We eat our own dog food (don’t worry we save some for Bruno).

Follow-up 118
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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How to Break Through the Noise and Create New Conversations with Prospects

RAIN Group

As a seller, you’re trying to build relationships with potential buyers. People buy from people they know, like, and trust. The more you get to know your buyers, and let them get to know you, the easier it is to sell to them. But first, you have to break through the noise, capture their attention, and create conversations with them. This is easier said than done.

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Are Sales Managers Coaching More Frequently Now That Everyone is at Their Desks?

Understanding the Sales Force

Nearly a year into the Pandemic, most salespeople have adapted to selling over video. But how are sales managers doing at adapting to coaching their sales force over video? Inquiring minds want to know. We know how sales managers were doing before the pandemic. It wasn't very good and I wrote about it here. The data in that November article was for the last 10 years.

Sales 115
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The Simple Reason There Are So Many SaaS Unicorns Today

SaaStr

It seems every day there’s not just a new SaaS unicorn, but 2 or 3! How can this be? How can there now be 100s of SaaS Unicorns (startups worth $1B or more) … vs just a handful 5-6 years ago? The technical reasons are two-fold: SaaS markets have exploded, so there are more and more that get to $100m+ ARR. And hence a unicorn. SaaS “multiples” are at an all-time high, so a fast-growing SaaS company can be worth $1B earlier than a few years ago.

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35 Sales Enablement Statistics That Will Blow Your Mind

G2

You were banking on your sales team to increase business growth, and it fell short. You can’t seem to figure out why.

Sales 103
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Please, Tell Me Something New!

Partners in Excellence

I’m sure you are victim of the kind of email and social outreach I get. What spurred this post was an InMail I received this morning. It was a prospecting post, the same one, word for word, this individual sends me every month. Each time, my response is the same, “Thank you, but I’m not interested in learning more. I wish you the best.” Then I reflect on much of the email prospecting I get.

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Why You Might Want to Be More Negative in Your Marketing

Hubspot

Ever wake up on the wrong side of the bed? Of course you have. We all have. Ever wake up on the wrong side of the bed, and then have to be cheery? Like, interact in social media? Write an engaging blog post? Put together a lovable email marketing campaign? Ugh. Those are the times you wish you could shut out the world, or at least channel a little of your inner snark.

CRM 101
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5 Interesting Learnings from Xero. As It Approaches $1B in ARR.

SaaStr

We last checked in at Xero when it crossed $650m in ARR. Xero is a very interesting SaaS case study with (x) the majority of its revenue outside the U.S., and (y) a complex sales process with sales reps selling to very small businesses not paying all that much. A tough way to build a decacorn — sales-driven very small-business sales — but they’ve done it, so there’s a lot to learn here.

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How to Succeed at Finding Bliss [PODCAST]

Sandler Training

Mike Montague interviews Akshay Nanavati, best-selling author of Fearvana, on How to Succeed at Finding Bliss. The post How to Succeed at Finding Bliss [PODCAST] appeared first on Sandler Training.

Sell 101
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Don’t Let Your Customer Buy Because Of What Your Product Costs!

Partners in Excellence

We set ourselves up for failure, we set our customers up for failure when we focus on the price–even the costs of our products and services. Sadly, most selling and much buying focuses on the wrong thing, “What’s the price?” We train our customers to focus on price, by the way we sell. Early in their buying process, we bring up our price, “We are cheaper than the competition… ” “We are willing to discount… ” “If you buy by the end

Product 99
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How to Run Marketing Team Meetings That Don't Suck

Hubspot

Meetings suck. They're time for people to avoid doing actual work, stare blankly at each other, throw in generic comments to look like they're paying attention, and if you're lucky, maybe come out with some wicked notebook doodles. Is that how people perceive your marketing meetings? I hope not, because they don't actually have to be that way. Turn your marketing meetings into something useful by — you guessed it — creating compelling content !

Meeting 101
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Why You’ll Need Just About $3,000,000 to Build Your First Real Sales & Marketing Team

SaaStr

Every week, I meet with several entrepreneurs, often bootstrapped or close to it, who fit the following sort of model: Gotten to Initial Traction (~$1m-$1.5m ARR), or getting close to it, or a bit beyond; and. With nice growth (>=100% YoY); and. Company isn’t really burning much cash because. The CEO basically is the VP of Sales and Revenue and Customer Success, with maybe a junior resource or two helping.

Sales 111
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10 Startup Metrics You Can’t Afford to Ignore

G2

You can’t run a successful startup on gut instinct alone.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Objection Handling – Your Step By Step Guide

The 5% Institute

Objection handling as a part of your sales conversations is a very important part of the sales process , and something you’re most likely to come across from time to time. So how should you go about overcoming objections in sales? In this article, you’ll learn the exact five-step approach we teach Sales Professionals and Business Owners for non-pushy objection handling, Prior to exploring this though; first we’ll cover where objections come from.

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7 Best Event Registration Tools

Hubspot

When it comes to event marketing , there are many tasks that need to be completed prior to (as well as during and after) your event. This can become overwhelming, especially if you're on a small team. The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration. In this blog post, we’ll cover seven of the best event registration tools on the market today.

Price 101
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5 Interesting Learnings from Atlassian at $2B in ARR

SaaStr

We’ve done so much great content with Atlassian over the years, with CEO Michael-Cannon Brooks to Trello Founder and CEO Michael Pryor to ex-President Jay Simons, and the learnings are always amazing. Atlassian is a fascinating case study because it showed so many of us that developer-focused SaaS products can be huge, and not just huge, but huge even in competitive markets.

Growth 111
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Uncover Compelling Prospect Motivators to Get the “Yes”

SalesProInsider

Have you heard of Nik Wallenda the famous high-wire artist? He is a seventh-generation member of the famous “Flying Wallendas,” who perform high-wire feats of excellence. Nik has tackled tight rope walks across gaps throughout the world, from the Grand Canyon to being high above Times Square to crossing a volcano in Nicaragua in 2020. It’s amazing how he slowly and surefootedly crosses the gaps.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.